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Samsung's Case

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[Type the company name] | Strategy and Leadership Analysis | Samsung’s case |

Table of Contents Executive summary 1 1 External Analysis 2 1.1 Current Position of Samsung Electronics Co., Ltd., division of mobile communications 2 1.2 Detail External Analysis 2 1.2.1TEMPLES (Growth) 2 A. Technological Factors 2 B. Economic Factors 2 C. Legal 2 D. Environmental factors 2 E. Social Factors 3 1.2.2Poter’s 5 forces - Profitability 3 A. Threat of New Entrants is low 3 B. Bargaining Power of Suppliers is low and changing 3 C. Industry competition is very High and increasing 3 1.2.3Competitors Analysis 4 2 Internal Analyses 4 2.1 Corporate strategy 4 2.2 Key Stakeholders 5 2.3 Five questions (5Qs) approaches 5 2.3.1 Growth-does the organization plan to grow? 5 2.3.2 Products/services—what products and services does it plan to provide? 5 2.3.3 Markets—what customer and geographic markets does it plan to provide service? 6 2.3.4 Generic strategy—what generic strategy does it plan to follow to position itself uniquely against competitions? 6 2.3.5 Industry position--- what position in the industry does it plan to hold in the future? 6 2.4 SWOT analysis 7 3Option 7 3.1 option one 7 3.2Option two: Samsung Experience Stores 7 4 Recommended Strategies 8 4.1 Recommended Strategy 8 4.2Recommendations 9 4.2.1External consistency 9 4.2.2Internal consistency 9 4.2.3Feasibility 9 4.2.4Sustainable competitive advantage creation 10 5 Implementation plan 10 5.1Shared value 11 5.2Strategy 11 5.3Structure 11 5.4Systems 12 5.5Skills & staff: 12 6Leadership 12 Reference 14
Appendices
Samsung SWOT analysis 16

Executive summary
The reasonable business strategy plays a critical and significant role in marketing environment. It is the mechanism that satisfies the requirements, needs,…...

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