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Evaluating the efficiency of marketing management of Samsung

Academic subject: International Business Word count: 1515

Today, Samsung has become one of the leading brands in TV sets and mobile phone all over the world. (Wreden 2004). However, twenty years ago, Samsung was a small company and it only occupied a small market share in Korea. The purpose of this essay is to analyze the efficiency of marketing in the Samsung. The meaning of efficiency in marketing management is that companies make right strategies to provide maximum revenue. This paper will use the method called “4P” to analyze the efficiency of marketing in Samsung Company. “4P” stands for Product, Price, Place and Promotion. Firstly, it introduced what they have done in products. Specific are high quality products and analyzing customers’ predilection and right life cycle make this company efficient., Secondly, they made corrects pricing decision which improve their distribution efficiently After that they selected some efficient distribution channels which help Samsung save more money than before. In the fourth part, they use efficiency promotion methods to publicize their goods. These four parts show that Samsung has done an efficient job in marketing. However, there are still some potential problems such as changing prices in short term and improving customer services. These problems have perhaps wasted the company’s money or brought unsatisfactory effect in Samsung.
Samsung has formulated three main plans to capture the market efficiently. First of all, Samsung manufactures high quality products. Quality is important but not the most significant. This company has spent lots of money on designing and market survey. It might be argued that it has spent too much money on those fields and as a consequence, it is not efficient. These activities

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