CHAPTER 1
Problem and its Setting

Introduction

Most women finding difficulties with their ordinary sanitary pads during menstrual period that’s why the researchers of this feasibility studies will give consumers the comfort they’ve been waiting for by combining the sanitary pads and negative ion. The researcher assure that the product will give the satisfaction from the money they spent by choosing the Negative-ion Infused Sanitary Pads. And even in the first try, users could really find ease because of positive effect in the body of the users. The negative-ion as it is said above has a mint-like feature that helps the women to feel more relaxed and very easy to move with confidence even if they have a period. The product will solve the growing concerns of the women finding difficulties and discomfort with their sanitary pads. The researchers believe that this product may not just solve the issues but also hit the market in a healthy way because of these unique features.

Statement of the Problem

This study is intended to evaluate the feasibility of manufacturing and selling negative ion- infused sanitary napkins. Specifically, it aims to evaluates and analyze the different areas of the product such as its marketing, technical, management, financial and socio economic aspects. Objectives of the Study

The objective of this project was to determine the feasibility of manufacturing sanitary pads that are infused with negative-ion. All required information to conduct the study was supplied by RLR-Gi Company. Specifically, this study aimed to: * determine the profile of the major players of the Sanitary Napkins since the competition in producing this product is so tight in the market. The researcher aimed the following areas such as the services, capacity of industry, key success factors and its market. * conduct a structural analysis on the Sanitary napkin industry considering the following aspects such as the barrier to entry, threats of substitute, bargaining power of supplier, bargaining power of customers and the competition in the industry. * formulate strategies for profitable sanitary pads with negative ion manufacturing in Santa Rosa City.

Review of Related Literature

According to the Femme International Organization, the sanitary pad is far and away the most widely used method of menstrual management. It is easy to use, easily accessible, and pretty straight forward. The pads they used today are made up of mostly synthetic, bleached material, but what were they like fifty years ago? And when were they invented?
Menstrual pads have been mentioned in history as early as the 10th century in ancient Greece, where a woman is said to have thrown one of her used menstrual rags at an admirer in an attempt to get rid of him. Mykel Kuwerberg, author of The Post World War 2, Dec. 1997
Before the disposable pad was invented, most women used rags, cotton, or sheep’s wool in their underwear to stem the flow of menstrual blood. Knitted pads, rabbit fur, and even grass were all used by women handle their period. Dr. Fiahara Ishmala, The Women of India, 1977
According to America for women today, the very first disposable pads were thought up by nurses, looking for new methods to stop excessive bleeding, particularly on the battlefield. The first pads were made from wood pulp bandages by nurses in France. It was very absorbent, and cheap enough to throw away afterwards. Commercial manufacturers borrowed this idea and the first disposable pads were available for purchase came as early as 1888 – called the Southball pad. In America, Johnson & Johnson developed their own version in 1896 called Lister’s Towel: Sanitary Towel’s for Ladies
.The problem was, women did not feel comfortable asking for this product, so in the early 1920s, the name was changed to Nupak, a name that did not describe the product. World health organization archive
Even though sanitary pads were available during this time, they were much too expensive for most women, and they continued using more traditional methods. When they could be afforded, women were allowed to place money in a box so that they would not have to speak to the clerk and take a box of Kotex pads from the counter them. It took several years for disposable menstrual pads to become commonplace. Dr. Ernest Laurence Constantino, author of The Rare Philippines Society, 2002
The earliest disposable pads were generally in the form of a cotton wool or similar fibrous rectangle covered with an absorbent liner. The liner ends were extended front and back so as to fit through loops in a special girdle or belt worn beneath undergarments. This design was notorious for slipping either forward or back of the intended position.
Later, an adhesive strip was placed on the bottom of the pad for attachment to the saddle of the panties, and this became a favored method with women. The belted sanitary napkin quickly disappeared during the early 1980s, thank goodness. Over the last twenty years, the sanitary pad industry has advanced by leaps and bounds. Gone are the days of bulky belts and diaper-like thickness. With the invention of more absorbent materials and better designs, pads are more comfortable and practical than ever. The invention of ‘wings’ keeps pads in place in the underwear, and the invention of ‘scented pads’ reduces odor.
Sanitary pads are the most widely used form of menstrual management, but they are still overpriced, particularly in developing countries.(Dr. John Seigman, Medical columnist, India Today)

Significance of the Study

This study may be beneficial for the following persons:
General Public Introduce to the public these type of innovated product.
Customer The establishment of the business provides additional option for the people who are in need of the products that will make them comfortable and more confident during their red days.
Businessmen This study may give them insights on establishing Sanitary Napkin Industry in Santa Rosa City as a good income-generating business. The results may also help them in considering Santa Rosa City as a business-friendly urban place where they could start their planned business.
Government This study may provide them awareness on the current performance of the Sanitary Napkin Industry that should be given more focus since the Philippines is a very decent and meticulous people that cares so much about their hygiene.It could also aid in formulation of laws regarding the industry.
Future Researchers This study may give them information and insight on the sanitary napkin industry and its feasibility within Santa Rosa City and neighboring areas. This may also enlighten them with new ideas concerning the industry that may help in boosting the country’s economy.

Research Methodology
The research methodology of this study concerns with the ways and means of approaches to be used to gather essential information related to the study. It includes research method, the respondents, locale of the study, research instrumentation, and data gathering procedure.
This study employed the descriptive research design. It involves the description, recording, analysis, and interpretation of the present nature, composition, or process of phenomena. It focuses on prevailing conditions or how a person, group, or thing behaves or functions in the present. It often involves some type of comparison or contrast.
It also used the exploratory method wherein it is concerned with the exploration of new ideas to be able to investigate and probe the feasibility of the study. It also helps the proponents to determine the best research design, data collection method and selection of subjects. It should draw definitive conclusions only with extreme caution. This is the most appropriate design to be used in this study because it determines the feasibility of putting up a sanitary napkin manufacturing in Santa Rosa City considering the organizational, technical and operational, marketing, financial, and socio-economic aspects. It also determined profile of the players in the industry.
Sources of Data

There are two sources of data used in this study as follows:

Primary Sources It refers to the information gathered directly from the respondents or which are based direct experiences. The proponents collected the data directly from the municipality of Santa Rosa. (CPD).

Secondary Sources
The secondary sources of data that the products used in this study came from the reading materials taken from the books, thesis, dissertation, internet, journal and other different resources that the proponents can use.

Statistical Treatment

In getting the sample size, the proponents used the Slovin’s formula in which n stands for the total respondents, N for the total households of the specified area, while e stands for the margin error. The proponents used 10% as the margin error. The data collected were tabulated and analyzed.
Percentage

The data gathered has been expressed in percentage. The formula used ways: p = n N x 100
Where
P – Percentage n - No. of respondents
N - No. of population
100 – constant

Formula for the sample size of population n= N(1+Ne2)
Where: n= Sample Size N= Total Number of Population e= Margin of error (10%)
= 42888________
1 + 42888 (.10)2
= 42888________ 1 + 42888 (.01)
= 42888________
1 + 428.88
= 99.767 or 100

Formula for Actual Demand AD= n ×q×w
Where:
AD= Actual Demand n= Potential Market q = average unit w = no. of weeks in a year
Formula of Potential Market Q= GMAR-CR
Where:
Q= Potential Market GMAR=Gross Market Acceptability Rate CR= Customer Rate Formula of Gross Market Acceptability Rate GMAR= xn Where: x= no. of respondents who are willing to buy the product n= Sample Size
Formula for Actual Supply Where: AS= Actual Supply q= Quantity Supply w= no. of weeks in a year
Formula for Projected Demand PD= AD × 110% Where: PD= Projected Demand AD= Actual Demand
Formula for Projected Supply PS= AS × 110% Where: PS= Projected Supply AS= Actual Supply
Formula for Market Share Market Share = GAP ×GMARProjected Demand Or Market Share =Projected DemandDemand in the Industry
Formula for Projected Sales Projected Sales= MS × PS × SP
Where:
MS = Market Share PS = Projected Supply SP = Selling Price

Sampling Technique
The researchers of the study used the random sampling techniques in obtaining sample from the target market to easily determine the residents who will serve as respondents of the study. The sampling technique used by the researchers is the random sampling technique among women. It is not enough for time, energy, money, access to ask everybody for the survey. That is why an appropriate sampling strategy is adopted by the researchers to obtain a representative, and statistically valid sample as a whole and to have equal chances to be picked as a sample. The sample size of the study is 100. These one hundred respondents which are women were distributed to different Barangays of City of Sta. Rosa, Laguna, namely Balibago, Tagapo, Dita and Pooc.

Table 1. Sample size of household population Barangay | Total Population | Total Population of Women | Percentage | Sample Size | Balibago | 13,575 | 8,765 | 20.40% | 17 | Tagapo | 24,058 | 13,025 | 30.36% | 30 | Dita | 20,857 | 9,225 | 21.51% | 26 | Pooc | 21,775 | 11,873 | 27.68% | 27 | Total | 80,265 | 42,888 | 100% | 100 |

Table 1 presents the household population of each barangay and their corresponding percentage and sample size based on the record at NSO of 2012. The researchers distribute survey questionnaire to each barangay and conduct some interview for reference. This sample size is the result of the surveys done by the researchers in different barangay.The researchers concentrated their surveys and interviews exclusively for women whose age ranging from 14 to mid 40’s.

Scope and Limitation

This study focused on the production and manufacturing of sanitary napkin with infused ions. The time frame of the project is 2015-2016. The feasibility project was conducted in the vicinity of Santa Rosa City specifically in Balibago, Tagapo, Dita and Pooc. It aims to obtain ideas and cues that will direct the proponents in entering the easily-accessible local market of the product. The study will also cover the proposed products marketing, technical, management and legal, financial and socio-economic aspect. The proponents have researched on marketing of the device and decided to place the business in the city of Santa Rosa due to the fact that most of the collected information favored the place. The proponents considered only women whose ages are fourteen (14) to forty-five (45) and assumed to be challenged by their menstrual period.

Definition of terms

Negative Ion an atom (or molecule) that has gained one or more extra negatively charged electrons. Negative ions are naturally generated by evaporating water. Sanitary Napkins a disposable absorbent pad of cellulose or similar filler in a gauze covering used to absorb the flow of uterus or vagina during menstruation. Menstruation a discharging of blood, secretions and tissue debris from uterus.

CHAPTER 2
MARKETING ASPECT

Introduction

Marketing management is concluded as one of the major components of business management considering customers as the focus of its activities. It is used to identify the customers, satisfy them, and keep them. Marketing evolved to meet the static in developing new products caused by mature markets and over capacities in the last few centuries. The adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of their customers. Achieving organizational goals depends on determining the needs and wants of target markets and gives them the desired satisfaction. In order to satisfy the organizational objectives, an organization should know their consumers and satisfy them more effectively than competitors.
Marketing is based on thinking about the business in terms of customer needs and their satisfaction. Marketing differs from selling because "Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariable does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs." In other words, marketing has less to do with getting customers to pay for your product as it does developing a demand for that product and fulfilling the customer's

Summary of Questionnaire

Table 2. Frequency and Percentage of Distribution According to
Respondents who find difficulties using their regular pads? Answer | Frequency | Percentage | Yes | 53 | 53.00 | No | 47 | 47.00 | Total | 100 | 100.00 |

Table 2 Shows that 53 percent of the surveyed area is experiencing difficulties using their regular absorbents that are usually used and widely available in the market.

Table 3. Frequency and Percentage of Distribution According to
The Kind of Sanitary Napkins they usually buy. Answer | Frequency | Percentage | With wings | 58 | 58.00 | Without wings | 20 | 20.00 | Panty Liner | 22 | 22.00 | Total | 100 | 100.00 |

Table 3. Indicates that most of the respondents use with wings with 78 percent. Since most of the sanitary products that have wing feature had been widely dominated the advertising, there’s no doubt that most women are patronizing this product rather than the other pads.

Table 4. Frequency and Percentage of Distribution According to the
Awareness of Sanitary Napkin Users in buying sanitary pads that contains some chemicals that can harm body

Answer | Frequency | Percentage | YES | 24 | 24.00 | NO | 76 | 76.00 | Total | 100 | 100.00 |

Table 4.reveals that 76% of the respondents are not aware of the chemicals that are used in producing commercial sanitary pads that they mostly used and patronized. Most of the respondents that also answer No are claiming that they are experiencing irritations and inconveniences using their usual sanitary pads. Most of the respondents that answer YES on the questionnaire are women that experience the inconveniences that brought by their regular sanitary pads. Most of them are also looking for alternative and experimenting what pads are suitable for their taste and convenience.

Table 5. Frequency and Percentage of Distribution According to factors that affect sanitary napkin users before buying the product Answer | Frequency | Percentage | Low Price / Commercialized | 60 | 60.00 | High Price &Quality | 30 | 30.00 | Local / Home-made | 10 | 10.00 | Total | 100 | 100.00 |

Table 5 Explains that 60% of the respondents usually consider the affordability of the product. Most of the respondents reasons out that it doesn’t matter if BRAND A had higher price value than BRAND B because they believed that all napkins have the same feature and uses. The 30% of respondents that choose the quality and durability of a product believes that it is more efficient to invest in a higher value product rather than a cheap and low price value product because high valued products assure that the materials used in creating the product are quality and top of the line. The last 10 percent of respondents are just willing to buy the product that are available in their local stores because they just want to support their proudly owned product and they believed that the quality of the product are well inspected because it is not produced by the use of machine.

Table 6. Frequency and Percentage of Distribution According to what variety of absorbent most women used during their periods

Answer | Frequency | Percentage | Pads | 78 | 78.00 | Tampons | 22 | 22.00 | Total | 100 | 100.00 |

Table 6 shows that most of the women or 78% of the respondents are using sanitary pads or napkins because some girls had periods with heavier bleeding, and others have lighter periods with less bleeding. Pads come in several different thicknesses and absorbencies for heavier or lighter menstrual periods or for day or nighttime use. That way, women who have a lighter flow don't need to feel like they're wearing a pad that's bigger than they need — and girls with a heavy flow don't need to worry that they'll leak through their pads while the tampons that got only 22% of the survey looks not familiar and unwelcomed for most women because some tampons have applicators, which are plastic or cardboard tubes that help put the tampon in place that makes this absorbent more difficult to used.

Table 7. Frequency and Percentage of Distribution According to Respondent who are looking for additional feature to their product

Answer | Frequency | Percentage | YES | 92 | 92.00 | NO | 8 | 8.00 | Total | 100 | 100.00 |

Table 7 indicates that most of sanitary napkin users (92%) are seeking for more additional features in their regular absorbents. Most of the respondents that answer YES in this question had been interviewed by the researchers and they are thrilled to see additional features for their sanitary products.

Table 8. Frequency and Percentage of Distribution According to the respondents who are aware of the negative ion effects in the body Answer | Frequency | Percentage | Yes | 7 | 7.00 | No | 93 | 93.00 | Total | 100 | 100.00 |

Table 8 Shows that 82% of the respondents are not aware of the negative ion. Most of them never heard or read about his kind of technology. They not even know what benefits do negative ion technology had. It’s not new about the results of the survey since this technology was launch and tested for human use way back in 2012. Also, the respondents consider that the said technology in producing this kind of product are not available here in our country and never feature in any local news.

Table 9. Frequency and Percentage of Distribution According to the price range of how much a woman are willing to pay for their sanitary napkins Answer | Frequency | Percentage | 2.00 – 2.50 php / pc | 100 | 100.00 | 3.00 – 3.50 php / pc | 0 | - | Above 4 pesos / pc | 0 | - | Total | 100 | 100.00 |

Table 9 Indicates how the price of product affects the buying power of a consumer. It also proves that almost all of the respondents are not willing to pay 3.00 pesos per piece. One of the reason that the researchers found out that economic and commercialized sanitary napkins are ranging from 2.00 pesos to 3.50 pesos only. According to the respondents this is also the suggested retail price that the DTI (Department of Trade and Industry) are implementing.

Mission Statement
The main goal of the company is to amaze our customers by giving them the outmost degree of product finest and good quality products at reasonable price. In addition, the company is striving to provide superior products that: USERS recommend to family and friends, PHYSICIANS, prefer for their patients, PURCHASER select for their clients, EMPLOYEES are proud of, and INVESTORS are seeking for long term returns.

Vision Statement
The vision, quite simply, is to be the region’s premier sanitary napkins industry, offering top of the line materials, superior services to people everywhere through are product and continuous innovation with the balance of technology and nature. Being the premier sanitary napkin producers and manufacturers does not mean being the biggest but it does mean being the best in terms of consumer value, customer service, employee talent, and consistent and predictable growth.

Figure 1. Company Logo

An effective logo differentiates the business from the competition and creates a favorable first impression that is reinforces over time. It serves to identify your brand and establish it in the minds of consumers. The researchers decided to name the company as RR Green Innovation. It emphasizes the names of the researchers and the boldness of the company to their product that they try to enter in the market. The RR Green Innovation was taken from the name of the researchers namely Robie Czar Malapitan and Rendell BJ Espiritu. The researchers used the color Green and Blue to present the Green World and the coolness of the product. It also includes a tag line “Enter to the Green World” means enter the world of green power.

Figure 2. Product Logo

The left part includes a circle that symbolize as cycle of life and the letters of LICH that the researchers choose from the famous DOTA character that her power is to give refreshing and cold environment to her opponent.
The trademark of the product shall be LICH by RLR Green Innovations enterprises. The significance of this trademark is to distinguish LICH pads from sanitary products manufactured by other enterprise. This will also serve as an advertisement for quality, as a protection for both consumers and manufacturers to be used as a design to any promotional campaign to easily recognize by the consumers

Demand Analysis

As the population of a certain area increases, the demand for a product also increases. The increase in the population is critical in a business. It tells a business to increase its capacity. If the demand was not satisfied by the supply, there will be shortage which can be treated as an opportunity cost forgone by a business. But if the supply exceeds demand there will be a surplus which will make a business less profitable and may be subjected to greater storage cost. The feasibility of the product proposal seeks to have the women who are residing in Pooc, Dita, Tagapo and Balibago Santa Rosa City Laguna. The proponents inquired at the City of Santa Rosa and gathered the total number of population. The factors that can influence the demand are the price, availability and added features of a product.
Table 10. Demand for Woman Population

Barangay | Total Population of Women | Demand | | Balibago | 8,765 | 20.40% | | Tagapo | 13,025 | 30.36% | | Dita | 9,225 | 21.51% | | Pooc | 11,873 | 27.68% | | Total | 42,888 | 100% | |

(no explanation yet. To follow)

Table 11. Demand Analysis Household Population Place/Location | Potential Market | Weekly Demand | Monthly Demand | Yearly Demand | Santa Rosa | 18,789 | 2,252 | 9,008 | 432,384 | San Pedro | 17,144 | 1,956 | 7,824 | 375,552 | Binan | 19,351 | 3,129 | 12,516 | 600,768 | Total Actual Demand | | | | 1,408,704 |

Table 12.Projected Demand Year | Increase | Demand | 2016 | 10% | 1,549,574.4 | 2017 | 10% | 1,704,531.84 | 2018 | 10% | 1,874,985.024 | 2019 | 10% | 2,062,483.526 | 2020 | 10% | 2,268,731.879 |

Table 12.Shows the projected demand for the Lich Napkin from year 2016 – 2020 with an increase with a 10% rate per year.
Supply
It is the quality of a commonly that is in the market and available for purchase or available at a particular price.
Table 13.Actual Supply Competitors | ActualSupply PerDay | ActualSupply PerMonth | ActualSupply PerYear | Modess | 1,963 | 50,790 | 609,480 | Whisper | 2,136 | 64,080 | 768,960 | Total Actual Supply | | | 1,378,440 |

Table 13.Shows the actual supply of the competitors in the market per day based on the Puregold marketing department.

Table 14.Projected Supply Year | Increase | Supply | 2016 | 3% | 1,419,793 | 2017 | 3% | 1,462,387 | 2018 | 3% | 1,506,259 | 2019 | 3% | 1,551,447 | 2020 | 3% | 1,597,990 |

Table 14.shows the projected supply for the Lich Napkin from 2015-2019 with increase with a 3% rate per year
Table 15.Demand and Supply Gap Year | Demand | Supply | Demand GAP | 2016 | 1,450,965 | 1,419,793 | 31,172 | 2017 | 1,494,494 | 1,462,387 | 32,107 | 2018 | 1,539,329 | 1,506,259 | 33,070 | 2019 | 1,585,509 | 1,551,447 | 34,062 | 2020 | 1,633,074 | 1,597,990 | 35,084 |

Table 15 shows the projected demand and supply of napkin for the next five together with the computed unsatisfied demand gap. This unsatisfied demand gap is the portion of the demand that is not catered with that of the particular product.
Computation of Market Share
Projected Demand 2016 1,450,965
Projected Supply 2016 1,419,793
GAP 31,172
Average GMAR 89% 27,743
27,743/1,450,965 2%

Table 16.Market Share in Percent and in Per Pack Year | DemandGAP | MarketShare | MarketShare perPack | 2014 | 31,172 | 2% | 623 | 2015 | 32,107 | 2% | 642 | 2016 | 33,070 | 2% | 661 | 2017 | 34,062 | 2% | 681 | 2018 | 35,084 | 2% | 702 |

Table 16 shows the computation of the share in terms of per pack. This will be used in determining the gross sales per year.
Table 17.Share of Each Piece per Pack Piece Per Pack | Product Share | 8 | 52% | 16 | 32% | 24 | 16% | Total | 100% |

Table 17 exhibits the share of each gram per pack. It means that 52% of firm’s market share is willing to buy for 8pcs, 32% for 16pcs and 16% for 32pcs.
Table 18.Share of Piece PerPack Year | MarketShare PerPack | 8pcs/Pack | 12pcs/Pack | 24pcs/Pack | 2016 | 623 | 324 | 199 | 100 | 2017 | 642 | 334 | 205 | 103 | 2018 | 661 | 344 | 212 | 106 | 2019 | 681 | 354 | 218 | 109 | 2020 | 702 | 365 | 225 | 112 |

Table 18.exhibits the share per pack of each grams.

Table 19.Projected Sales for 8pcs Year | ProductShares inUnits | SellingPrice | GrossSales | 2016 | 324 | 16 | 7,944.48 | 2017 | 334 | 26 | 8,857.68 | 2018 | 344 | 28 | 9831.52 | 2019 | 354 | 30 | 10,811.16 | 2020 | 365 | 32 | 11,869.80 |

Table 19 exhibits the projected Sales to 8pcs.

Table 20.Projected Sales for 12pcs Year | ProductShares inUnits | SellingPrice | GrossSales | 2016 | 199 | 48 | 9,615.68 | 2017 | 205 | 52 | 10,725.6 | 2018 | 212 | 56 | 11,939.84 | 2019 | 218 | 60 | 13,149.76 | 2020 | 225 | 64 | 14,472.00 |

Table 20 exhibits the projected Sales to 12 pcs.

Table 21.Projected Sales for 24 pcs Year | ProductShares inUnits | SellingPrice | GrossSales | 2014 | 100 | 96 | 9,616.00 | 2015 | 103 | 104 | 10,728.48 | 2016 | 106 | 112 | 11,888.96 | 2017 | 109 | 118 | 12,879.44 | 2018 | 112 | 124 | 13,905.92 |

Table 21.(NO EXPLANATION YET)

Competitive Advantage

Aside of being economical, there is a lot of health benefits that you can get from this product, this will be the only napkin in the market which has negative ion capabilities. The embedded negative ion strip can increase energy, enhance immunity, regulate, lessen heavy periods, balance hormones, mood and kill bacteria causing odor. It also has 8 layers in order to prevent any leakage during heavy menstrual period.

Product Features: -It helps maintain clean and comfortable late
- It helps reduce irritation and remove odor
- It helps accelerate oxygen circulation between the private part
- It helps release negative ions up to 6100/cm3
- It can absorb and hold liquid up to 120-150 ml
- It is 240mm in length with wings

Marketing Strategies

Marketing strategies is the detailed planning involving marketing research, and then developing a marketing mix to delight customers. Every organization needs to have clear marketing objectives and failure of the business. It is method of focusing organizations energies and resources or a course of action which can lead to increase sales and dominance of a target market.
RLR Green Innovations will be considering as one of the sanitary aid producers in the City of Sta. Rosa, Laguna. Convincing and attractive marketing strategies will be used to capture the attention of potential customers in giving sanitary products. In launching it, the researchers will take into account the four tactical marketing tools – product, price, place and promotion.
Target Market

The main target markets of Sanitary napkin Manufacturing are those women from General Santos and other cities who would like to experience a unique kind of absorbents that are more effective and convenient during their periods. The market of the proposed venture can be extended to the people of Santa Rosa City who would prefer to buy and avail the products comprising of inhabitants of Santa Rosa City who belong to the class A, B and C. According to the Philippine income classification for provinces, cities and municipalities, Santa Rosa City is a 1st class highly urbanized city. The urbanization status of Santa Rosa is classified as partly urban (Philippine Islands 2012).
Economic class A refers to those people who are considered upper-class earners in the society. They earn above Php150,000 a year. Class B are those people who belong to the middle class that are able to live a satisfactory life. They earn over Php100, 000 but not over Php150, 000 in a year. Economic class C refers to those people who have less purchasing power compared to the other two classes. These people earn over Php50, 000 but not over Php100, 000. These economic classes include businessmen, executives, professionals, blue-collar workers and other employees. The total population of people who belongs to the age of legal majority is 303,994 based on the year 2012 which includes the classes A, B and C. Since Santa Rosa is a city, women are widely dominated the community who has an income and has a capability to buy and consume the one of a kind sanitary napkins that is infused with negative ions.

Market Share

The share in the marketplace is estimated to 10% of the total market. This 10% will be from the consumers who are still patronizing products as the native product of our country. In the current generation, many leading brands of sanitary napkins exist which provide entertainment as well as the fresh music and latest celebrities that this generation loves which made their share almost a half of the total market share. These establishments are the ones whose influence in the industry is materially incomparable. It means that the control over the target market is coming from a fairly plenty completion. Although this fact exists, there are still advantages that the proposed business differs from the other competitors.

Figure 3. Market Share

Sari-sari Store, Supermarkets

LICH Pads

Final Consumer

Public Market

Figure 4. Distribution Channel

The product shall be distributed to sari-sari stores, supermarket, public markets and direct selling.

4 P’s of Marketing Mix: Product Life Cycle
About 95 percent of all newly introduced products fail each year, according to a March 2010 article by Forbes.com. And even the few that succeed have certain life spans called product life cycles. There are four phases to each product's life cycle, not including the innovation and development stage. Companies use various marketing strategies in each stage to prolong the life cycles of their products. Most strategies are implemented to counter key moves and strategies of competitive companies. * Introduction Phase
The introduction phase is when the public first sees or hears about a product. The product appears in stores for the first time, and people start seeing print and television ads. During this phase, a company may choose one of two pricing strategies. They may set prices high to recoup initial expenses that went into producing the product. * Growth Phase
The growth phase is when sales and profits for the new product start rising. A company will usually keep product prices about the same during the growth stage to maximize earnings. Product quality is also maintained. However, a company will usually expand its product distribution during the growth stage.

* Maturity Stage
Success inevitably leads to increased competition. Other companies eventually will start introducing similar products, especially if the initial product is highly successful. Consequently, the demand for the product and its competitors will peak at some point. Sales growth will start to decline. Some companies may lower prices to capture additional market share or new customers. At this point, a company may need to develop new product features or services to differentiate its products from the competitors. * Decline Stage
Demand for the product will eventually wane as newer technologies are introduced. Hence, companies can maintain the product, sell it at heavily reduced prices or discontinue the product. A company that maintains the product may continue increasing sales by finding new uses for the product. Promotion
Promotion is the communication link between sellers and buyers for the purpose of influencing, informing or persuading a potential buyer’s purchasing decision. In order to have more customers, RR Green Innovation will distribute flyers, put posters and tarpaulin to different areas that can be seen by many people and will conduct free samples and direct selling on public markets and supermarkets. They will also promote their product online. They will make a page about their products and its benefits on social networking sites and will inform the persons that will be able to browse it.
Pricing Strategy
Adopting a better pricing strategy is a key option to stay viable. It is a learning curve when studying the needs and behaviors of customers and clients.
Cost-based pricing will be adopted where the cost data will be used in determining the selling price. Specially, the full cost pricing will be used in order to cover up the operating expenses. Under the full cost pricing method, selling price is computed by adding the total production and operating cost to a mark-up based on such total cost.

Table 22.Pricing as per Product Life Cycle Product lifeCycle | PricingTechnique | Description | Introductory Stage | Market Penetration | The price of the product is calculated depending on the price of the competitors. | Growth Stage | Cost plus Pricing | When the product is already know in the market and have established it’s name, the price will now depend in the cost incurred in manufacturing the product. | Maturity Stage | Bonus Packed Pricing | For every 2boxespurchased a week, there is free 1 pack of sanitary pads. | Declining Stage | Value Packed Pricing | The price depends on the value of the product |

Table 22. Shows how the marketers will price the product

Packaging Packaging refers to the process of design, evaluation and production of packages. A good packaging is important in maintaining the quality of the products. The primary packaging of the product is a plastic that seals the product of the product for preservation and the secondary packaging is disposable box that has a design of the company logo and its brand name.
Products must be packaged well to increase shelf life. It can be used to encourage potential buyers to purchases sanitary napkin. It improved tamper resistance to deter tampering and also can have tamper evident features to help indicate tampering.
It was written, electronic, or graphic communications on the packaging or on a separate but associated label.

Market Segmentation

A market is comprised of buyers who have different needs, wants and different factors. Market Segmentation is a method that allows a business to target its product better at the right customers. This recognizes the particular needs and wants of a customer group and intern, uses this information in providing products and services which satisfies the needs of the customer. Market segmentation divides a large homogenous market into smaller identifiable segments with similar needs, wants or demands characteristics. This is to construct a marketing mix that conforms to the customer’s expectation from the target segment.
In this study, the researchers segmented the target market using two methods, Demographic and Geographic Segmentation. Demographic segmentation is performed thru the consideration of the Demographic factors such as age, gender and social class. On the other hand, Geographic segmentation happens whereby to intend audients of the products/service is sub divided according to geographic units such as nations, states, countries, cities or neighbourhoods. These two segmentations where used by the researchers for the reason that the intended business is for all women that experiencing though period and difficulties can enjoy our products that are located at Sta. Rosa, Laguna.

Market and Product Positioning

The official name of the business will be RLR Green Innovations, and it will also position itself as a highly provider of sanitary pads and napkins that are safe and durable to use.
RLR Green Innovations will be found out in F.Reyes Street, Old Market site, Barangay Balibago, Sta. Rosa City, Laguna whereby as a centre of commercial, transport terminals and populated schools. In this location, it will be easily accessible to the students, employees and consumer.

Industry Analysis

The following analyses are based on the performance of Small Scale Sanitary Napkin industry players in the Philippines. Potential entrants will face the following barriers in entering the sanitary napkin industry. A huge amount of capital is required in putting up sanitary napkin manufacturing company to commence its operations. The capital should be sufficient on acquiring the equipment’s involved. The existence of the present industry players and their success is a threat to the new entrants. Due to their trusted services and product offered and their popularity among customers, new comers would find it difficult to penetrate and outwit competition in the market. Government can play a major direct role by affecting entry barriers through controls like quality standard. The government can also have direct control as to licensing requirements, proper waste disposal, location site and many others. All business entities in the industry, which includes the producers of substitute products and services, are competing. The more attractive the price and performance alternative offered by substitutes, the firmer the industry lid is. In this type of industry, the threat of substitution is relatively high because of other alternative sanitary pads available in almost all retail stores. Substitute products include products that came from China and leading sanitary pad industry such as Kotex. They became the substitute because of their being popular and trusted in the market. These products come in different sizes and varieties, and prices are either cheaper or at par with the average price of sanitary pads. The customers are willing to substitute especially if the price of the substitute falls. Bargaining power is the ability to influence the setting of prices. The bargaining power of the seller is low according to the respondents. More or less, they could not demand for prices since there a lot of existing seller in this industry of sanitary napkins, so the customer has the power to choose where he/she wants and could easily find another choice that would match his/her standards. In most cases, the entity takes the prices charged by their rivals in the industry as given and ignores the impact of its own prices on the prices of other firms. The bargaining power of the customer is high according to our respondent, because of many bar industry existing today. With this, the customer can exert influence over an industry in certain circumstances. The substitute can be easily found by the customer in whom they are very sensitive to prices. The customers base their choice on the type of service that’s why entities are adjusting on the demand of their customers. A Sanitary napkin industry falls into the category of monopolistic competition. Napkin industry competes in terms of pricing, promotion, labeling and numerous numbers of services offered with a competitive edge in pricing strategy and quality service. The competitors in the industry tries to capture bigger market share through differentiation, lowering of prices due to the price sensitivity of the consumers and providing satisfaction to the needs of their buyer.

CHAPTER 3
Technical Aspect

Introduction

One of the important factors to consider the business operation is the technical aspect. This study presents the data and information pertinent to the valuation of the technical feasibility of the proposed project. This chapter is primary concern about the technical requirements of the business. It covers the production process, plant layout, plant location, facilities, equipments, supplies, production schedule, raw materials as well as the waste disposal and other technical factors that should be taken to consideration on the business. The study will show to maximize profit at minimum costs and aims to render effective and efficient utilization of resources and customer service or quality product.

Description of Product Sanitary pads are one of the basic necessities of a woman mostly when having her monthly period. Sanitary pads are gauze like pads that is design to absorb the discharge blood from the uterus. Lich Sanitary Pads are sanitary pads contains negative ion that is responsible in giving user a comfort during her monthly periods. This negative-ion infused sanitary pads also has unique special features that other sanitary pads in the market don’t have. It not just absorbs the discharge blood but also leave a cooling effect that cleanses the uterus.
LICH Pads sanitary napkins are super absorbent while being soft, thin and breathable. The embedded negative ion strip can increase energy, enhance immunity, regulate and lessen heavy periods, balance hormones and mood, kill bacteria causing odor and more! This amazing pad is also biodegradable and offers an amazing health conscious business opportunity.
LICH Pads wants you to learn to love your period, really! To remember that it is a blessing and not a curse. It allows us the miracle of bearing children and is something that connects us uniquely as women! Be proud to be a woman! Do something good for yourself and chose a sanitary napkin that will not be harmful to your body.

ADVANTAGES OF THE PRODUCT
Comfort & Confidence
LICH PAD sanitary napkins feel so comfortable you’ll forget you’re wearing one. The surface is soft and thin with the outer layer allowing air in while also locking fluid in. The amazing absorbing ability will help keep you feeling confident, fresh and clean. With at least twice the absorbing ability as your current sanitary napkin you will never experience leaks again.

Anion (Negative Ion) Strip
LICH PAD sanitary napkins contain an negative ion strip inside the napkin. When the napkin is used, this anion strip emits a very high number of beneficial negative ions in a totally natural manner. Anions in the air are like vitamins in food – they greatly benefit your health. Bacteria cannot survive in an environment with an abundance of negative ions.

Food Grade Packaging LICH PAD sanitary napkins are packaged in their own resealable food-grade, hygienic aluminum foil and each pad in a fully sealed wrapping inside. Unlike our traditional pads, being completely sealed keeps your sanitary napkin safe from mildew, fungus and bacteria from storing under your bathroom sink, in your purse, etc. No recycled, chemical treated materials are used in Anion sanitary napkins so there are no toxins present to be absorbed by your body.

Production Process

This pertains to the manner of taking the product. The objective of the study in the production process is to create a process, select a process of existing one, so that the process ultimately created, selected or modified the quality products at the lowest possible cost. In deciding in the production process, the researchers consider the manner in which it shall acquire the technology of process, therefore, facilitating the latter.

Mixing of all the Ingredients
(10 Minutes)

Place the mixed ingredients in the Defibering Machine to clean the Ingredients
(2 Minutes)

Place the DeFibered Cloth in the Ionizing Machine
(2 Minutes)

Place the Ionized pad in the Core Forming Machine to mold the sanitary pads (2-3 Minutes)

Packing
3-5 Minutes

Inspect using U/V light machine
2-3 Minutes

Preparation
(5-10 Minutes)

Figure 5. Process in Manufacturing Negative-ion Sanitary Napkins

Est. Time: (25-30 Minutes per 180 - 200 pieces of napkins)

Figure 4 shows the production process in making the LICH Sanitary Pad
Table 23.Raw Materials Inventory Per production of Lich Sanitary Pads Raw Materials | Unit | Value (Php) | Polymer | 200 kg | 1,022 | Non-Woven fabric | 250 kg | 3,100 | Breathable Film | 1 Box / 20 rims | 1,050 | Release Paper | 1 box / 20 rims | 1,020 | Soft Cotton | 100 meter / roll | 1,880 | Bamboo anion chip | 1 box / 10,000 pcs | 3,300 | Package Cover | 2 Bags / 10,000 pcs | 2,200 | TOTAL | | 13,672 |

Table 23. Shows the unit and quantity of the raw materials used in making a Lich sanitary pads. Most of the raw materials are imported and delivered everyday in the factory.

Table 24. Machineries Details | Units | Value (Php) | Defibering Machine | 1 | 35,000 | Core forming Machine | 1 | 33,800 | Napkin Finishing Machine | 1 | 23,450 | Ionizer Machine | 1 | 22,800 | TOTAL | | 115,050 |

Table 24 shows the Machineries used in making the LICH Sanitary pad. The table also presents the quality of the tools with its corresponding unit cost. Based on the computation, the machines amounted to P115,050.00.

Table 25.Measurement of Ingredients Per production of Lich Sanitary Pads: Day Raw Materials | Unit | Value (Pesos) | Polymer | 24.75 kg | 126.47 | Non-Woven fabric | 30.75 kg | 381.3 | Breathable Film | 3 Rims | 157.5 | Release Paper | 2 Rims | 102 | Soft Cotton | 15 meters | 282 | Bamboo anion chip | 1,200 pcs | 396 | Package Cover | 1,200 pcs | 264 | Total | | 1,709.27 |

Table 25.Shows the measurement and value in producing a Lich sanitary day pads per day.
Table 26.Measurement of Ingredients Per production of Lich Sanitary Pads: Night Raw Materials | Unit | Value (Pesos) | Polymer | 8.25 kg | 42.15 | Non-Woven fabric | 10.25 kg | 279 | Breathable Film | 2 Rims | 105 | Release Paper | 1 Rim | 51 | Soft Cotton | 10 meters | 188 | Bamboo anion chip | 400 pcs | 132 | Package Cover | 400 pcs | 88 | Total | | 885.15 |

Table 26.Shows the measurement and valuein producing a Lich sanitary night pads per day.
Table 27. Tools Tools | Quantity | Unit Cost | Total Cost | Preparation Table | 2.00 | 1,500.00 | 3,000.00 | Sewing Machine | 2.00 | 4,000.00 | 8,000.00 | Weighing Scale | 2.00 | 1,200.00 | 2,400.00 | Ionizer Checker | 2.00 | 10,000.00 | 20,000.00 | Total | | | 33,400.00 |

Table 27 shows the tools the firm requires to have in its production process. The table also presents the tools needed and its cost 33,400.00

Table 28. Furniture and Fixture Items | Quantity | Unit Cost | Total Cost | Table | 2.00 | 3,500.00 | 7,000.00 | Chair | 4.00 | 800.00 | 3,200.00 | Cabinet | 2.00 | 4,000.00 | 8,000.00 | Tray Cabinet | 1.00 | 3,000.00 | 3,000.00 | CCTV Cameras | 4.00 | 1,000.00 | 4,000.00 | Total | | | 25,200.00 |

Table 28 shows the furniture and fixtures needed to be acquired for office use and the total costs for these amounted to P 25,200.00.

Table 29. Production Equipment Equipment | Quantity | Unit Cost | Total Cost | Exhaust fan | 2.00 | 880.00 | 1,760.00 | Air Conditioner | 1.00 | 21,000.00 | 21,000.00 | Electric Fans | 2.00 | 900.00 | 1,800.00 | Blower | 1.00 | 1,500.00 | 1,500.00 | Speakers with Mic | 1.00 | 3,000.00 | 3,000.00 | Packing Machine | 1.00 | 5,500.00 | 5,500.00 | Total | | | 34,560.00 |

Table 29 shows the products needed in the production. It is presented with their corresponding quantity and unit cost. It shows that the total cost for production equipment is amounted to P 34,560.00.

Table 30 Production Supplies Supplies | Quantity | Unit Cost | Total Cost | Gloves | 10.00 | 25.00 | 250.00 | Trash Bags | 250.00 | 5.00 | 1,250.00 | Aprons | 10.00 | 30.00 | 300.00 | Hairnets | 10.00 | 30.00 | 300.00 | Cartons: Size Tiny | 1,500.00 pieces | 5.00 | 7,500.00 | Total | | | 9,600.00 |

Table 30 shows the supplies needed in production. Based on the quantity and unit cost of the supplies, the total cost amounted to P 9,600.00

Table 31. Office Equipment Items | Quantity | Unit Cost | Total Cost | Calculator | 2.00 | 180.00 | 360.00 | Laptop | 1.00 | 16,000.00 | 16,000.00 | Printer | 1.00 | 4,000.00 | 4,000.00 | Movable Chair | 3.00 | 1,500.00 | 4,500.00 | Sofa Bed | 2.00 | 3,000.00 | 6,000.00 | Table | 2.00 | 3,000.00 | 6,000.00 | Filing Cabinet | 1.00 | 7,000.00 | 7,000.00 | Total | | | 43,860.00 |

Table 31.shows the office equipment needed in the office and it costs
P 43,860.00.

Table 32. Office Supplies Items | Quantity | Unit of Measurement | Unit Cost | Total Cost | Calculator | 2.00 | | 180.00 | 360.00 | Bond paper | 5.00 | Ream | 120.00 | 600.00 | Ball pen | 5.00 | Pieces | 10.00 | 50.00 | Stamp Mark | 1.00 | Pieces | 120.00 | 120.00 | Log Book | 10.00 | Pieces | 120.00 | 1,200.00 | Stapler Pins | 2.00 | Box | 25.00 | 50.00 | Stapler | 2.00 | Pieces | 45.00 | 90.00 | Folder | 50.00 | Pieces | 8.00 | 400.00 | Paperclips | 1.00 | Box | 20.00 | 40.00 | Sales Invoice | 10.00 | Pieces | 40.00 | 400.00 | Delivery Receipts | 10.00 | Pieces | 45.00 | 450.00 | Printer Ink | 3 | Bottle | 200.00 | 600.00 | Official Receipts | 10.00 | Pieces | 45.00 | 450.00 | Scissors | 3.00 | | 250.00 | 750.00 | Tape Dispenser | 3.00 | | 200.00 | 600.00 | Total | | | | 6,160.00 |

Table 32.shows the supplies needed in office. Based on the quantity and unit cost, the total cost amounted to P 6,160.00.

Utilities The utilities of the company will be the electricity, water, telecommunication, and rent expenses. The use of the electricity and other expenses will only be the production of the product and not for personal use.

Table 33. Utilities Expense Expenses | Monthly | Electricity & Water | 12,000.00 | Communication | 2,700.00 | Gasoline | 2,500.00 | Total | 13,800.00 |

Table 33shows the utilities and expense of the company that amounted P 206,400 per annum.

Table 34.Rent Expense | Monthly | Machine Maintenance | 1,500.00 | Rent Expense | 5,500.00 | Transport Truck | 12,000.00 | Total | 19,000.00 |

Table 34.shows the rent expense that will cover the companies production that amounted P 228,000.00 per annum.

Direct Labor Requirements

The manufacturing of Sanitary Pad requires eight (5) numbers of employees including the owners that serve as managers and supervisor to operate the business. There are three stages in the producing the product. Production area requires two (2) workers. Packaging needs one (1) worker, one (1) maintenance, and for the Quality assurance one (1) worker is needed.
Production Schedule The production employees are required to work for 48 hours a week from Monday to Saturday. Every Sundays of the week will be their off duty.

Number of days in a year 365 days
Number of Working days a week 6 days
Number of Working days a month 26 days Less: 14 Legal holidays 14 days
Less: Rest day 52 days Total working days 299 days

The number of working days will be six (6) days in a week. The number of working hours will be nine (9) hours In a day inclusive of one hour lunch break and 15 minutes break in the afternoon.

Table 35.Wages and Salaries per day Position | Rate / day | Rate / Week (6 days) | Machine Operator 1 | 315 pesos / day | 1,890 pesos | Machine Operator 2 | 315 pesos / day | 1,890 pesos | Packaging Operator | 315 pesos / day | 1,890 pesos | Maintenance | 315 pesos / day | 1,890 pesos | Quality Assurance Inspector | 315 pesos/ day | 1,890 pesos | Total | 1,575 pesos / day | 9,450 pesos |

Table 36.Additional Incentives and Bonuses Incentive and Bonuses | Additional Salaries Value | 13th Month Pay | 8,190 pesos / employee | 15,001 and above Units Sold per week Bonus | 500 pesos / employee | 50,000 units Sold per Month Bonus | 2,000 pesos / empolyee | Additional Overtime Rate | 45 pesos / hour / employee |

Production Capacity The researcher project that in the first quarter of operations the employee may be producing under capacity. However, the proponents believe that the employees will increase its learning curve and be able to optimize on the next quarter. Therefore, the proponents assume that the production will have a projected capacity of 1600 pieces a day. It may decrease or increase depending on the learning curve and development of employees expertise.

Chapter 4
Management Aspect

Business Ownership

Ownership means the legal title to a thing or control over the thing owned the right possession and disposal. In business enterprise, ownership means title to and possession of the assets of the enterprise, the power to determine the policies of the operation, and the right to receive and dispose the proceeds. In partnership form of organization, partners merely outline the activities and they can start the operations, so it is easy to form as the single proprietorship, there are more persons to conduct the business and to handle its problems. However, disagreement between partners sometimes leads to delay and difficulties, which could endanger the enterprise. In addition, death, insanity, and insolvency of a partner automatically dissolve the partnership.

For the proposed business, a partnership form of is more suitable considering the size of the business and the capitalization required to operate. The partnership will be composed of five partners who will contribute equal amount of capital. If the need arises to change the form of ownership into a corporation, such may be adopted to suit the needs of the business.

RLR-Gi company is owned by the University of Perpetual Help System students named Robie Czar C. Malapitan and Rendell Bj S. Espiritu that in which partners pool money, skills, and other resources, and share profit and loss in accordance with the terms of partnership agreement, a partnership is assumed to exit where the participants in an enterprise agree to share the associated risks and reward proportionately. Complimentary skills and additional contracts of each pattern can lead to the achievement of greater financial results together than would be possible apart. Mutual support and support are needed for the business to survive.

Figure 6. Organizational Chart

Articles of Co-Partnership
Of
RLR-Gi Enterprises

KNOWN ALL MEN BY THESE PRESENTS:
That, we the undersigned, all of legal age and residents of the Republic of the Philippines have agreed to amend a general partnership under the terms and conditions herein after set forth and subject to the provisions of existing laws of the Republic of the Philippines.

AND WE HEREBYCERTIFY:

Article I

That the name of partnership is

RLR-Gi

Article II
That the principal office of the Partnership shall be located
F.Reyes Street, Barangay Balibago, Santa Rosa City, Laguna
Article III
Thatthenames,citizenshipandresidenceofthepartnersofthe said partnership are asfollows.

Name Citizenship Residence Robie Czar C. Malapitan Filipino 1230 Barangay Pooc, Sta. Rosa, Laguna

Rendell Bj S. Espiritu Filipino 1222 Barangay Pooc, Sta. Rosa, Laguna

Article IV
Thatthetermforwhichsaidpartnershipistoexistis 18yearsfromtheoriginalrecordingofthesaidpartnershipbytheSecuritiesand ExchangeCommission.

Article V
Thatthepurposesforwhichsaidpartnershipisformedareas follows:

Article VI
That the capital of this partnership shall be One Million, OneHundred Thousand Pesos, Philippine Currency contributed in cash by the partners as follows: Name Amount Contributed
Robie Czar C. Malapitan 550,000 pesos
Rendell Bj S. Espiritu 550,000 pesos
TOTAL 1,100,000 pesos
That no transfer which will reduce the ownership of Filipino citizens to less than then required percentage of capital shall be recorded in the proper books of the partnership;
Article VII
That the profits and losses shall be divided pro-rata among the partners;

Article VIII That the firm shall be under the management of as Robie Czar C. Malapitan as General Manager and as such he/she shall have charge of the management of the affairs of thepartnership.
Article XI
That the partners undertake to change the name of the partnership immediately upon receipt of notice or directive from the Securities and Exchange Commission that another partnership, corporation or person has acquired a prior right to the use of that name or that the name has been declared misleading, deceptive, confusingly similar to a registered name, or contrary to public morals, good customs or public policy.

IN WITNESS WHEREOF, we have here unto set our hands this 22nd day ofJuly 2015 at Santa Rosa City, Laguna,Philippines.
Singed in the presenceof:

______________________ ________________________ MALAPITAN, ROBIE CZAR C. ESPIRITU, RENDELL BJ S.

NOTARY PUBLIC:

Organizational Policies, Code of Conduct and Sanctions The Organization and its employees must, at all times, comply with all applicable laws and regulations. The Organization will not condone the activities of employees who achieve results through violation of the law or unethical business dealings. This includes any payments for illegal acts, indirect contributions, rebates, and bribery. The Organization does not permit any activity that fails to stand the closest possible public scrutiny.

All business conduct should be well above the minimum standards required by law. Accordingly, employees must ensure that their actions cannot be interpreted as being, in any way, in contravention of the laws and regulations governing the Organization’s operations. Employees uncertain about the application or interpretation of any legal requirements should refer the matter to their supervisor, who, if necessary, should seek appropriate legal advice. * General Employee Conduct
The Organization expects its employees to conduct themselves in a businesslike manner. Drinking, gambling, fighting, swearing, and similar unprofessional activities are strictly prohibited while on the job. Employees must not engage in sexual harassment, or conduct themselves in a way that could be construed as such, for example, by using inappropriate language, keeping or posting inappropriate materials in their work area, or accessing inappropriate materials on their computer. * Conflicts of Interest
The Organization expects that employees will perform their duties conscientiously, honestly, and in accordance with the best interests of the Organization. Employees must not use their positions or the knowledge gained as a result of their positions for private or personal advantage. Regardless of the circumstances, if employees sense that a course of action they have pursued, or are presently pursuing, or are contemplating pursuing may involve them in a conflict of interest with their employer, they should immediately communicate all the facts to their managers. * Outside Activities, Employment, and Directorships All employees share a serious responsibility for the Organization’s good public relations, especially at the community level. Their readiness to help with religious, charitable, educational, and civic activities brings credit to the Organization and is encouraged. Employees must, however, avoid acquiring any business interest or participating in any other activity outside the Organization.

* Relationships With Clients and Suppliers Employees should avoid investing in or acquiring a financial interest for their own accounts in any business organization that has a contractual relationship with the Organization, or that provides goods or services, or both, to the Organization if such investment or interest could influence or create the impression of influencing their decisions in the performance of their duties on behalf of the Organization * Gifts, Entertainment, and Favors
Employees must not accept entertainment, gifts, or personal favors that could, in any way, influence, or appear to influence, business decisions in favor of any person or organization with whom or with which the Organization has, or is likely to have, business dealings. Similarly, employees must not accept any other preferential treatment under these circumstances because their positions with the Organization might be inclined to, or be perceived to, place them under obligation to return the preferential treatment.

* Kickbacks and Secret Commissions

Regarding the Organization’s business activities, employees may not receive payment or compensation of any kind, except as authorized under the Organization’s business and payroll policies. In particular, the Organization strictly prohibits the acceptance of kickbacks and secret commissions from suppliers or others. Any breach of this rule will result in immediate termination and prosecution to the fullest extent of the law.

* Organization Funds and Other Assets
Employees who have access to Organization funds in any form must follow the prescribed procedures for recording, handling, and protecting money as detailed in the Organization’s policies and procedures or other explanatory materials, or both. The Organization imposes strict standards to prevent fraud and dishonesty. If employees become aware of any evidence of fraud and dishonesty, they should immediately advise their supervisor or seek appropriate legal guidance so that the Organization can promptly investigate further. When an employee’s position requires spending organization funds or incurring any reimbursable personal expenses, that individual must use good judgment on the Organization’s behalf to ensure that good value is received for every expenditure. Organization funds and all other assets of the Organization are purposed for the Organization only and not for personal benefit. This includes the personal use of organizational assets, such as computers. * Organization Records and Communications
Accurate and reliable records of many kinds are necessary to meet the Organization’s legal and financial obligations and to manage the affairs of the Organization. The Organization’s books and records must reflect in an accurate and timely manner all business transactions. The employees responsible for accounting and recordkeeping must fully disclose and record all assets, liabilities, or both, and must exercise diligence in enforcing these requirements. Employees must not make or engage in any false record or communication of any kind, whether internal or external, including but not limited to: 1. false expense, attendance, production, financial, or similar reports and statements 2. False advertising, deceptive marketing practices or other misleading representation. * Dealing With Outside People and Organizations Employees must take care to separate their personal roles from their Organization positions when communicating on matters not involving Organization business. Employees must not use organization identification, stationery, supplies, and equipment for personal or political matters.

When communicating publicly on matters that involve Organization business, employees must not presume to speak for the Organization on any topic, unless they are certain that the views they express are those of the Organization, and it is the Organization’s desire that such views be publicly disseminated.

When dealing with anyone outside the Organization, including public officials, employees must take care not to compromise the integrity or damage the reputation of either the Organization, or any outside individual, business, or government body. * Prompt Communications

In all matters relevant to customers, suppliers, government authorities, the public and others in the Organization, all employees must make every effort to achieve complete, accurate, and timely communications - responding promptly and courteously to all proper requests for information and to all complaints.

* Privacy and Confidentiality

When handling financial and personal information about customers or others with whom the Organization has dealings, observe the following principles:

• collect, use, and retain only the personal information necessary for the Organization’s business. Whenever possible, obtain any relevant information directly from the person concerned. Use only reputable and reliable sources to supplement this information.

• retain information only for as long as necessary or as required by law. Protect the physical security of this information.

• limit internal access to personal information to those with a legitimate business reason for seeking that information. Use only personal information for the purposes for which it was originally obtained. Obtain the consent of the person concerned before externally disclosing any personal information, unless legal process or contractual obligation provides otherwise.

Job Description

* General Manager.
The general manager is the head and heart of the company. He is the one who is responsible for major decision concerning business. He is also responsible for planning the goals and objectives of the business for directing and controlling the production process. * Production / Operation Manager
He is the one responsible for all the primary production or operation of the business. He also supervises all factors of production such as the workers operation and related agenda. * Marketing Manager / Sales Representatives
She/he is the one responsible for promoting the product through advertising and formulates marketing strategies in expanding the sales and cut the cost of production. * Production Operators
It is the hand and feet of the company. He / She are responsible in creating the product that the company will sold. * Inspectors
Their duty is to assure that all products are ready to be used and no defects before entering to the packaging area. They are the one who inspect the quality and durability of the finished product
Jobs are subject to change for personal growth, organizational development and/or evolution of new technologies. A flexible job description encourages employees to grow within their position and contribute over time to your overall business. That’s why job descriptions are an essential part of hiring and managing your employees. These written summaries ensure the applicants and employees understand their roles and what they need to do to be held accountable.

The job description will helped the RLR-Gi Company achieved the following criteria in attracting the right job candidates, describe the major areas of an employee’s job or position, serve as a major basis for outlining performance expectations, job training, job evaluation and career advancement, and provide a reference point for compensation decisions and unfair hiring practices
This will also sustained good relationship, freedom and open source of communication with the top management and avoid conflicts in the future.

Legal Requirements
The following are the basic and additional requirements for business registering as: 1) Partnership with the Securities and Exchange Commission (SEC) Philippines. a. Name Verification Slip; b. Articles of Partnership; and c. Joint affidavit of two partners undertaking to change partnership name, provided in its Articles of
Partnership or as amended thereafter, immediately upon receipt of notice or directive from the Securities and Exchange Commission that another corporation, partnership, or person has acquired a prior right to the use of that name or that name has been declared misleading, deceptive, confusingly, similar to a registered name, or contrary to public morals, good customs, or public policy (not required if Articles of Partnership has provision on this commitment). 2) Registration of the business name with the Department of Trade and Industry 3) Local Business Permit including Barangay clearance, Mayor’s permit and permit to operate 4) Health and Sanitary permit that are issued by the City Environmental Resource Office (CENRO) 5) Fire Inspection Permit issued by Bureau of Fire Protection

Pre-Operating Activities | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | Preparation of Business Plan | | | | | | | | | | | | | | | | Procurement of Business Licenses, Permits, Certification and other legalization | | | | | | | | | | | | | | | | General Checking of the Machine | | | | | | | | | | | | | | | | Renovation of the Working/Processing Area | | | | | | | | | | | | | | | | Purchase of Supplies and Equipment | | | | | | | | | | | | | | | | Hiring of Force Labor | | | | | | | | | | | | | | | | Advertisements | | | | | | | | | | | | | | | |

Figure 6. The company’s Gantt Chart

CHAPTER 5
FINANCIAL ASPEC

Chapter 6

SOCIO-ECONOMIC ASPECT

Introduction

Meeting a growing demand for women’s personal hygiene, RR-Gi has made good progress in meeting its objective of providing a solution for personal hygiene to women in poor households across the country through the LICH sanitary pads. It provides income generating opportunities for ultra poor women, addresses the issue of low-cost, hygienically manufactured products, and provides a distribution network for sales to materialize. The main customers of LICH Sanitary Pads are adolescent girls and women belonging to lower and lower-mmiddle socio-economic classes in rural Laguna area.

Community – Company Partnership RR-Gi initiated this social enterprise in response to the reproductive health needs of rural women. RR-Gi’s health workers and health volunteers working in the rural communities across Luzon discovered that from a certain age, school dropout and absence rates of school-going age girls sharply increased. This could be largely attributed to the unavailability of sanitary products, often preventing girls from leaving their homes and actively participating In school and outdoor activities during their mensturation. Similarly, women participating in agricultural activities and other outdoor work often had no other option but to stay at home during their menstrual period due to unavailability of sanitary products. Moreover, even if these were available, the socio-economic situation of girls and women prevented them from purchasing such products; they would rather spend any extra money on food instead of purchasing such luxury goods. As a result, the introduction and provision of the affordable, hygienic and bio-degradable ‘LICH Sanitary Pads’ was a welcome initiative.

Moreover, the health workers and health volunteers working at City health office also recognized the great necessity for an assortment of medical kits which would facilitate safe births. They were similarly affordable, hygienic and bio-degradable.

Evolution of an enterprise The production of the sanitary napkins was achieved by employing female members from RR-Gi targeting the ultra poor (TUP) programme, providing them with fair-wage employment in the manufacturing of sanitary products. Initially manufacturing started in one production house with 3 women from the TUP programme in Southville 4, a remote area in Santa Rosa and a relocation site for squatters in Manila and Greater Luzon area. These products were not directly retailed to the target group, but rather were provided by the health workers and health volunteers, selling them for a small profit during their visits to households. Each health worker/volunteer is assigned 100 households in the villages that they serve. In order to distribute these sanitary products to a larger population across the country, production was increased and the enterprise was created in 2016.
Quality products at affordable prices

In order to ensure quality control, the production and expiry dates are always included on the packets. A packet of LICH Sanitary Napkins commercially retailed both in the rural and urban market since 2015, costs only PHP 2.00 for Day pads and 2.50 for Night pads. The cost of these products is kept low by using carefully selected raw materials.

Livelihood opportunities for disadvantage women in rural communities

Currently, 5 women are working in production area located in barangay Pooc, City of Santa Rosa, Laguna and 50 local distributors that sells discounted products for retail purposes. Although still somewhat little-known in the urban market, the LICH Sanitary Pads have been widely popular in the rural areas, and have also been commercially retailed in many hard-to-reach barangays, city, town and nearby provinces.