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Sap Oppertunities

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Opportunities for SAP –Prepared by Magdelene Marshall 208045546
1. Cloud Computing -SAP has shown its innovation through the use of new technologies especially through the introduction of their Cloud based applications which focus on real time which has created a competitive advantage over their competitors.
2. Target small to medium sized businesses- Have the ability to attract the market of the small to medium sized companies, although many perceived them to be a ‘’lumbering giant specialising in complex and expensive software for big business, but playing technological catch up” Weber, 2011 Through continuous efforts through their cloud solutions such as their Business One and Business by Design they have the chance to change this perception and attract a profitable market.
3. Mobile Technologies-Identified that one of the drivers changing the technology of business is the powerful mobile devices so they saw an opportunity to grow and purchased Sybase Worldwide.
4. Mature partner base-Through the purchasing of Sybase Worldwide they have managed to gain market share ,as Sybase was one of the world’s leading mobile solution company’s and the world’s second largest database vendor in the world after Oracle Solutions which is one of SAP’s biggest competitors .
5. Innovation-SAP’s saw a better way to keep clients happy which is good for the company’s sustainability with the rate of which they introduced new products into the market .With the reduction of the time period in their innovation cycle from 18 months reduced to 6 months . Weber, 2011
6. Stakeholders and Shareholders-They saw the opportunity to better the view point of the stakeholders and shareholders by the appointment of two new non German co-chief executives who have the outlook of a “fresh start”, “refocusing the business” and “exciting the customers and staff again”. Weber, 2011
7. Becoming

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