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The Philippine Tourism Industry: Adjustments and Upgrading

Series 2008-08

Oscar Lagman

The DLSU-AKI Working Paper Series represents research in progress. This paper is preliminary, unreviewed and subject to further revisions and final editing. The views and opinions in this paper are of the author(s) and do not represent the position or opinions of DLSU-AKI or its Members, nor the official position of any staff members. Limited copies of this paper can be requested from DLSU-Angelo King Institute, Room LS223, De La Salle University, 2401 Taft Avenue, 1004 Manila, Philippines. Please request papers by number and title. Tel. No: (632) 524-5333; (632) 524-5369; Fax No: (632) 524-5347.

DLSU-AKI Working Paper Series 2008-08

Table of Contents
Abstract Introduction Philippine Tourism Attractions Deterrents to the Growth of Tourism Isolation of Major Destinations Boracay Palawan Camiguin Bohol The DOT’s ational Tourism Strategy Development of Cluster Destinations Packaged Tours The Department of Tourism Marketing Effort Public-Private Sector Partnership in Tourism Development The PCCI BIZTOURS 5 Marketing the Ilocandia Region Conclusion - A Bright Outlook 3 4 6 7 9 9 9 10 10 12 14 17 20 21 22 23 25

RP-US FTA: Philippine Tourism Industry

2

May 2008

DLSU-AKI Working Paper Series 2008-08

Abstract
Tourism plays an important role in the socio-economic development of a country. This paper examined the Philippine’s tourism attractions, particularly major destinations like Boracay, Palawan, Camiguin, and Bohol. It also discussed deterrents to the growth of tourism in the country. It explored the Department of Tourism’s tourism strategy, looked into the public and private sector partnership in tourism development and proposed possible alternatives for improved tourism in the Philippines. Finally, it concluded that the aggressive effort of the...

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