...For the exclusive use of X. Guo, 2016. 9-801-447 REV: JUNE 13, 2002 GUHAN SUBRAMANIAN Frasier (A) Just one day into his new job at the National Broadcasting Company (NBC), and Mark Graboff had a problem. Graboff was leading the team that was responsible for renegotiating the rights to Frasier, a popular television show that would play a critical role in NBC’s fall 2001 programming lineup. While Paramount, the owner of the show, seemed to be demanding $8 million per episode in the press, NBC had calculated that it would have to pay under $5 million in order to make a profit on the show. Multiplying by 24 episodes per season, and multiplying again by the three-year term that Paramount was insisting on, the gap seemed insurmountable. Making matters worse, the most likely other bidder for the show was the Columbia Broadcasting th System (CBS), a rival network to NBC and Graboff’s former employer. “On November 13 [2000], my last day at CBS, I was putting the finishing touches on CBS’s contract extension to Everybody Loves Raymond,” recalled Graboff. “And I was thinking, ‘Thank goodness this deal is almost done.’ The next day I began at NBC, and I was faced with an equally arduous negotiation.” Graboff watched the sun set over the Los Angeles skyline as he began familiarizing himself with the background documents on the negotiation. Industry Background Behind the glitz and the glamour, the stars and the scandals, Hollywood is, at its core, a business. Studios...
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...HBS Case Study- “Frasier” Tamika Hernandez Khadijah Holley Course Number: 0204 – 689-102 Negotiation for the Business Professional The Art of Persuasion & Negotiations November 18, 2014 Professor: Neil Halloran Frasier Case Study 1) Who are the parties to the “Frasier” negotiation, and what are their interests? How can the various parties influence the negotiation process and its outcome? The parties involved in the Frasier negotiations are; Paramount Television Group, National Broadcasting Company (NBC), and the actor Kelsey Grammer (Owner) . Marc Graboff (ExecutiveVice President) led the NBC negotiation team which included Scott Sassa (President of NBC West Coast) and Jeff Zucker (President of NBC entertainment). Kerry McCluggage (Paramount’s Chairman) led the negotiation team for Paramount and was sometimes joined by Gary Hart, president of Paramount. 2) What are NBC’s BATNAs? What are Paramount’s BATNAs? Of these BATNAs, which is the best option for each entity? NBC had two BATNA’s: keep Frasier regardless of the increased cost (take a financial hit) in hopes to keep it as a “tent pole” to draw in its viewers to the new shows line-ups after Frasier, or buy a comparable comedy show from another network (such as Dharma and Greg) that will bring in the same audience group 18 to 49. The only downfall was that could cause a bidding war that could increase programming expenses. Paramount’s BATNA’s were to either sell the sitcom to CBS (sister...
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...Standard Bank’s Inclusive Banking Model – An Overview Prepared by Pierre Coetzer and Nicolas Pascarel, Reciprocity A B4D Pathfinder Case Study September 2012 Table of Contents 1. 2. 3. 4. 5. 6. Executive Summary ....................................................................................................................... 3 The Changing Face of South Africa’s Retail Banking Landscape ................................................... 5 Standard Bank’s Inclusive Banking Strategy: Combining The Power Of Technology With Informal Economic Networks ...................................................................................................................... 9 Implementing the Model ............................................................................................................ 14 Value Proposition, Impact & Future Prospects of Standard Bank’s Inclusive Banking Strategy 20 Conclusion ................................................................................................................................... 25 ANNEX I: .............................................................................................................................................. 26 ANNEX II: ............................................................................................................................................. 28 2 1. Executive Summary The private sector with its skills, knowledge, experience and resources, can play a key role in accelerating...
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...Writing assignment 3 Name __________________________________ ID_________________ Lecture Section ___________ Lab Section ____________ Our next writing goal is to consider some of the important aspects of scientific writing. Writing in the sciences is quite different from writing in other subject areas, just as writing in college is different from writing in high school. While much of what you are taught in composition and writing courses will always be important, such as using proper grammar and spelling, writing clearly, presenting ideas in a logical sequence, and constructing paragraphs that are focused, the writing styles that might work well in your other classes will unfortunately work against you in your science courses and in any scientific profession. Consider the following introductory paragraphs, written for a nutrition class (the title and author’s name have been changed: 1) Should students eat breakfast? by Richard Lee You may wonder if all meals are created equal. I used to too. A lot of people, especially young people, go through the day without having breakfast. Many people believe that it is not necessary, or they say that they don’t have time for that, and begin their day with no meal. I now believe that everyone should eat breakfast before going to their activities. The purpose of this paper is to show the importance of breakfast, especially for students. One reason for eating breakfast is because you need food for...
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...CORPORATE SOCIAL INVESTMENT BUSINESS CONGRESS 2008 Presented by THE HELPING HAND NETWORK CSI Business Congress 2008 Page 1 THE CALL TO DIALOGUE – SOCIAL REFORMATION CONGRESS REPORT & SUPPLEMENT CONGRESS DATE: 1516 JULY 2008 CONGRESS VENUE: SIBAYA CASINO, 1 SIBAYA DRIVE, UMHLANGA, KWAZULU NATAL OVERALL FEEDBACK “For the first time CSI will tread where no man has trod before, and pave the way to the social reformation of South Africa.” The congress has become a reality and manifested a resounding success as we received excellent feedback from delegates who attended this event. The demand of our country has definitely changed from conferencing and workshops to active dialogues and practical outputs. This was accurately displayed when the panel discussions and dialogues superseded the conventional manner of conferencing. There was a remarkable shift from proclamation to accurate application. The CSI Congress has provided a moral order and accurately confronted specifics that will result in the eradication of systems in which the exploitation of resources leads to the poverty of the country. The CSI Congress primarily identified both the theoretical and practical strengths and weaknesses of alternative approaches to measuring freedom, and clarified on which techniques are most suited for building sustainable systems towards excellence and to chart concrete directions for future research that will add value to SA`s sustainable corporate social development. This...
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