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Satellite Radio

In: Business and Management

Submitted By RJStubblefield
Words 1704
Pages 7
Satellite Radio
Rhonda Stubblefield
June 23, 2012
Alain de la Brousse

What have 22.3 million subscribers learned about satellite radio that the rest of us listening to traditional radio still haven’t yet figured out? The amazing advantages that are now giving satellite radio stations the power to change how America listens to music, sports, news, and comedy. In 2001 Fortune magazine named satellite radio as their product of the year. The magazine’s rationale for its selection stated: “of all the new technologies of 2001, XM Satellite Radio is way, way, way above the rest. It’s the first major advance in radio since FM emerged in the 1960’s, and the best thing to happen to mobile music since the dashboard CD player.”
In addition, Lee Abrams, XM’s chief programmer, noted that the company hoped to have the same creative results as the FM revolution of the late ‘60’s and 70’s had. FM brought major changes to the radio scene. It delivered superior sound and had fewer commercials which pulled a large audience from AM radio. Abrams has argued that FM has now “sprouted a potbelly, gone gray at the temples, and become the stodgy establishment – complacent and vulnerable to a hard charging rival such as XM”. “Right now, we live in a very vanilla age, radio-wise,” noted Abrams. “Except for talk radio, its stay in the middle, don’t upset anybody, and play the big hits everybody’s comfortable with. We’re 180 degrees from that. We want to challenge people”.
As a result of this, Satellite Radio has vastly changed the way America listens to everyday broadcasting. Five satellites circle the earth in a stationary orbit twenty four hours a day, seven days per week, offering subscribers over 100 different channels to choose from (Cole, 2005). It is amazing that a station can broadcast its signal from more than 22,000 miles away and be received with…...

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