Free Essay

Saudi Arabia Foreign Policy

In: Social Issues

Submitted By Gachiri
Words 1474
Pages 6
Analyzing the foreign policy of Saudi Arabia, this paper aims to show the ways in which Saudi foreign policy is unique and then go on to highlight the fact that Saudi policy is characterized by moderation and centrism. Its stance on issues pertaining to security and international relations will be demonstrated to be unique for a Middle Eastern state due a number of inter-linked issues; Saudi Arabia's geographical location as the ‘Heart of Islam', its significant oil reserves, and geo-political security issues. Having highlighted the special conditions in which Saudi foreign policy operates, it will then be argued that Saudi policy is dominated by themes of peaceful diplomacy and centrism, meaning that the Saudi approach to international affairs and security is one of pragmatic real politk rather than the more ideological approach adopted by other states in the region. In making such an argument, we will examine Saudi policy in relation to a number of key issues: the Israel-Palestine conflict and Iranian nuclear disarmament.

Saudi Arabia holds a unique position in the Middle East. It is the ‘Heart of Islam' as it is home of to two of the holiest places is Islam, Mecca and Medina. Its oil reserves mean that it is the World's leading exporter of petrol. Furthermore, in the tinderbox-like atmosphere of the Middle East, the Kingdom of Saudi Arabia plays a crucial role of peace-maker in the region and is the closet Middle Eastern ally of the United States. The Saudis have significant influences in numerous spheres of influence which means that there are often competing, even conflicting, forces that have a vested interested in the direction of Saud foreign policy. The first of these spheres, or ‘circles' can be termed the ‘Gulf Circle' consisting of the Arab Gulf states in the immediate vicinity of Saudi Arabia. The Cooperation Council for the Arab States of the Gulf seeks to harmonize policy n a supra-national level, especially in regards to issues of security and defence. The Arab Circle consists of states that share the common interest of Arab solidarity. Saudi foreign policy with respect to the Arab Circle has focused on solving disputes and reconciling differences between Arab nations. The third sphere of influence can be termed the Islamic Circle, the foreign policy aim of which is to promote Muslim solidarity and unity. Finally, Saudi Arabia can also be considered a key player on the international arena. Its preeminence amongst the Arab, Gulf and Islamic nations means that it is a leader in the region. This significance is even greater when the Saudi's key role as the number one exporter of oil is factored in. The White House is closer to the House of Saud than most other regimes in the Middle East and so as such the Saudis are a key ally in a region which, for religious, cultural and historical reasons, is greatly hostile to America. It is an ironic dichotomy that, on the one hand Saudi Arabia can be considered as being the de facto home of Islam, whilst on the other it is also a key ally of the United States. Saudi Arabia is also an important ally on the United Kingdom, not only in terms of diplomacy and oil, but also with regards to trade and commerce.

By examining Saudi foreign policy in relation to various key issues it becomes apparent that a number of conclusions can be drawn, namely, that Saudi foreign policy is characterized by pragmatism and moderation. Saudi Arabia sees its role as that of a peace-maker in the region. This is clearly reflected in its position over the Israel-Palestine issue. Unlike many of its Arab neighbours, Saudi Arabia has no territorial dispute with Israel and so is more predisposed to mediating between the two sides. It was the Saudis who were the instigators of the Arab League initiative, which states that peace with Israel is a "strategic choice" that can be achieved (Black, I., 2008a). The Saudi foreign minister, Saud al-Faisal has stated that "the security of Israel can best be served by the establishment of a viable Palestinian state living side-by-side with Israel, which would make the Palestinian state a responsible and accountable member of the world community" (Black, I., 2008a). As recently as 2007 the Saudis hosted a summit for Arab nations which devised a peace plan that was backed by twenty-two Arab countries. It included the historic offer of diplomatic recognition of Israel as part of the establishment of a Palestinian state within the 1967 boundaries (Black, I., 2008b). Saudi Arabia supports the two-state solution and has made diplomatic efforts to assist in the peace process. Compare this with the position of its fellow Gulf and Islamic Circle member Iran, which displays a vehemently hostile, even aggressive, stance towards the state of Israel. Mahmoud Ahmadinejad has even described Israel as a "disgraceful blot" that should be "wiped off the face of the earth" and “anybody who recognises Israel will burn in the fire of the Islamic nation's fury, [while] any [Islamic leader] who recognises the Zionist regime means he is acknowledging the surrender and defeat of the Islamic world." (MacAskill, E. & McGreal, C., 2005). In another example of the Saudis as peace broker and mediator in the region, it was the Saudis who mediated between the Palestinian Authority and Hamas when relations broke down. King Abdullah invited between Ismail Haniyeh, the prime minister and leader of the Islamist movement Hamas, and Mahmoud Abbas, the Palestinian president to the holy city of Mecca in order to encourage them to form a national unity government and put an end to the divisions which he branded "a shameful stain on the history of the honorable national Palestinian struggle to end occupation" (Black, I., 2007).

Just as the Saudi position over the Israel-Palestine issue can be argued to be centrist and pragmatic, the same can be said of its stance vis-à-vis the matter of Iranian nuclear disarmament. Although many of Iran's neighbours in the Gulf are apprehensive over Iran's nuclear capabilities, fearing that they would be caught in the crossfire in the event of a missile war between Ira ad Israel, Saudi Arabia has adopted a more conciliatory tone, seeking to engage with Iran over the matter rather than issue bellicose statements and adopting a more hardline approach (Black, I., 2008c). Rather than isolate Ahmadinejad, King Abdullah publicly invited him to the pilgrimage to Mecca (Black, I., 2008c). Saudi Foreign Minister Prince Saud al-Faisal has attempted to mediate between the Iranians and the Americans in order to bring an end to the dispute. (Beeston, R. 2007). A further example of the desire of Saudi foreign policy to act as a conciliatory force is evident in the agreement brokered by Saudi Arabia between Sudan and Chad on the issue of Darfur (The Royal Embassy of Saudi Arabia, 2007). The respective Presidents of Chad and Sudan were personally invited to talks in Saudi Arabia by King Abdullah in order to attempt to stabilize the Darfur region of Sudan and prevent the violence from escalating (The Royal Embassy of Saudi Arabia, 2007).

To conclude, Saudi Arabia's importance as the ‘Heart of Islam', its oil wealth and its strategic geo-political significance lends its foreign policy a unique perspective. By analyzing the Saudi position on two key foreign policy and security issues - namely, the Israel-Palestine situation, and the matter of Iranian nuclear disarmament - we have shown that Saudi foreign policy is moderate and centrist. Saudi Arabia chooses pragmatism over ideology and seeks to mediate between antagonistic parties within its spheres of influence.


Bashir A. & Wright, S. (1992) ‘Saudi Arabia: Foreign Policy After the Gulf War' Middle East Policy, 1

Beeston, R. (2006) ‘Saudis warn Iran that its nuclear plan risks disaster' The Times January 16, 2006

Beeston. R.(2007) ‘Saudi offers deal to end Iran nuclear stand-off' The Times November 01 2007

Black, I. (2007) ‘Saudis put their status on the line in bid to end Palestinian crisis' The Guardian February 7 2007

Black, I. (2008a) ‘Realism from Riyadh' The Guardian May 10 2008

Black, I. (2008b) ‘A long way from Riyadh to Rafah' The Guardian March 27 2007

Black, I. (2008c) ‘Arabs fear fallout of nuclear conflict' The Guardian July 10 2008

Cordesman, A.H.. & Obaid N. (2005) National Security in Saudi Arabia: Threats, Responses, and Challenges, Praeger Security International

MacAskill, E. & McGreal, C. (2005) ‘Israel should be wiped off map, says Iran's president' The Guardian, October 27 2005

Seznec, J-F. (2005) ‘Business as Usual: The Saudi-US Relationship' Harvard International Review 26

The Royal Embassy of Saudi Arabia (2007) ‘Saudi Arabia Brokers Agreement Between Sudan and Chad on Darfur' [internet]

Read more:

Similar Documents

Free Essay

Migration, Immigration and Their Effects on Religion, Women, and Minorities in Saudi Arabia

...Migration, Immigration and Their Effects on Religion, Women, and Minorities in Saudi Arabia Written By: Bill Cook HUMN305-Q3FF Professor: Barry Adams An Overview of Migration / Immigration in Saudi Arabia 1970’s - Today Although foreign workers have been a presence in the Saudi labor force since the beginnings of the oil boom in the 1930’s, large inflows of migrant workers began to flow into Saudi Arabia in the late 1970’s during the “oil crunch”. Saudi development of its infrastructure demanded both skilled and unskilled labor. Employers, finding it difficult to meet the labor demands with the local populace began to bring in workers from Southern Asia. “Migration of Asian workers was especially encouraged as it was thought that, compared to Arab foreign workers, they would be less likely to settle, less likely to organize, and hence more easy to control.” (Pakkiasamy, Divya; Migration Policy Institute, 2004) Saudi Arabia has nearly seven million migrant workers helping to build and maintain it’s infrastructure. Involuntary Servitude of Foreign Workers The treatment of migrant workers is widely overlooked by the international community. According to reports from many workers inside Saudi companies, foreign employees are “overworked, dehumanized and denied many basic rights” (Mekay, 2007) Many migrant workers enter Saudi Arabia on a service visa sponsored by a Saudi-based company or individual. These work visa’s are being held over the heads of the migrant...

Words: 1290 - Pages: 6

Premium Essay

Saudi Arabia Paper by Mansor Turbo

...Saudi arabia is the largest Arab state in Western Asia by land area, constituting the bulk of the Arabian Peninsula, and the second-largest in the Arab world (after Algeria). It is bordered by Jordan and Iraq on the north and northeast, Kuwait, Qatar, Bahrain and the United Arab Emirates on the east, Oman on the southeast, and Yemen on the south. The Kingdom of Saudi Arabia was founded by Abdul-Aziz bin Saud (known for most of his career as Ibn Saud) in 1932, although the conquests which eventually led to the creation of the Kingdom began in 1902 when he captured Riyadh, the ancestral home of his family, the House of Saud, referred to in Arabic as Al Saud. The Saudi Arabian government, which has been an absolute monarchy since its inception, refers to its system of government as Islamic. The kingdom is sometimes called "The Land of the Two Holy Mosques" in reference to Al-Masjid al-Haram (in Mecca), and Al-Masjid al-Nabawi (in Medina), the two holiest places in Islam. Saudi Arabia has the world's second largest oil reserves which are concentrated largely in the Eastern Province and oil accounts for more than 95% of exports and 70% of government revenue. This facilitates the creation of a welfare state although the share of the non-oil economy is growing recently. It has also the world's sixth largest natural gas reserves. The new kingdom was one of the poorest countries in the world, reliant on limited agriculture and pilgrimage revenues.However, in 1938 vast reserves of......

Words: 1370 - Pages: 6

Premium Essay

Saudi and Us

...What Underlies U.S.-Saudi Relations? America's Kingdom: Mythmaking on the Saudi Oil Frontier. By Robert Vitalis. Stanford: Stanford University Press, 2006. 353 pp. $29.95. Thicker than Oil: America's Uneasy Partnership with Saudi Arabia. By Rachel Bronson. New York: Oxford University Press, 2006. 353 pp. $28. National Security in Saudi Arabia: Threats, Responses, and Challenges. By Anthony H. Cordesman and Nawaf Obaid. Westport: Praeger Security International, 2005. 428 pp. $54.95. State of War: The Secret History of the CIA and the Bush Administration. By James Risen. New York. Simon & Schuster, 2006. 256 pp. $26. The Looming Tower: Al-Qaeda and the Road to 9/11. By Lawrence Wright. New York: Knopf, 2006. 470 pp. $27.95 Oil is interwoven into the modern history of the Middle East. University of Pennsylvania political scientist Robert Vitalis tackles the early history of Aramco in Saudi Arabia prior to that kingdom's 1980 nationalization of the industry in America's Kingdom: Mythmaking on the Saudi Oil Frontier. Vitalis's research demonstrates that while a security-for-oil understanding forms the basis of the U.S.-Saudi relationship, the origins of the bilateral relationship were private financial interests. He approaches his study with an academic's love for archives and declassified documents. He does not whitewash Saudi history with the happy, pre-9-11 narrative so popular among Saudi scholars. Instead, he talks about the racism that pervaded Aramco......

Words: 1450 - Pages: 6

Premium Essay

Summary Report

...Summary Report Executive Summary After analyzing PEST analysis of Indonesia and Saudi Arabia, I came to know it has some advantage and disadvantage in term of legal policy, economic factor, social, geographic and technological factor. Although GDP growth rate, labor force, and lending interest rate are more in Indonesia, they have unstable central government, huge population, high inflation, persistent corruption and natural disaster. Indonesia’s investment climate ranks poorly in international comparisons. The World Bank’s Doing Business 2007 report ranks Indonesia 135th out of 175 economies on ease of doing business. Macroeconomic instability is still viewed as the biggest obstacle, followed by poor transportation service and corruption in electricity such as stealing. Other major obstacles include labor skills, tax administration, cost of financing, and labor regulation which raise the cost and uncertainty of doing business. In Indonesia FDI is restricted in most of the sectors and the business environment is not good,so I recommend do not invest in Indonesia and Saudi Arabia has the strongest political, economic, legal systems providing the best opportunity and potential for overseas expansion. Friendly government business regulations and vast petroleum reserves might be indicative of low political and financial risk for foreign direct investment and therefore a strong candidate for overseas growth. The year over year increase in GDP might also indicate that the......

Words: 1112 - Pages: 5

Free Essay

Blood and Oil: the Dangers and Consequences of America’s Growing Petroleum Dependency

...evolution of U.S. oil policy and weighing its consequences for the future can we acquire the knowledge to do what it takes to sever the links between blood and oil. It is to that end that I have written this book.” I. The Dependency Dilemma: Imported Oil and National Security * Our existing policies seem to rest on the delusion that an uninterrupted supply of abundant and cheap energy will be ours forever, despite all the evidence stating otherwise * There are four key trends that will dominate the future of American energy behavior: * An increasing need for imported oil * A shift towards unstable and unfriendly suppliers in dangerous parts of the world * A greater risk of anti-American violence * Rising competition for a diminishing supply pool * “Without a decisive change in policy the U.S. will sink deeper and deeper into its dependence on foreign oil, with all the costs—including those measured in human blood” II. Lethal Embrace: The American Alliance with Saudi Arabia * The Roosevelt administration was concerned about the security implication of declining U.S. oil reserves; this prompted them to believe that the nation should conserve its domestic reserves and use more oil from foreign sources * Government officials decided to pursue a “more aggressive foreign oil policy aimed at assuring access to petroleum overseas” * The U.S. formed an alliance with Saudi Arabia as a means......

Words: 553 - Pages: 3

Premium Essay

Diversification of Income Resource in Saudi

...Diversification of Income Resource in Saudi Arabia as Result Decrease Oil Price Names Institutional Affiliation Abstract The main objective of this paper is to study the idea of diversification of the income resource of Saudi Arabia due to the effects of the instability in the oil market. Saudi Arabia as a country has developed due to its oil source which makes it the kingpin in the world oil market. Approximately 85% of the country revenue is earned from the oil economic sector. This is a sign of over reliance on the oil market making the country economy vulnerable because of changes of oil prices. The instability of the oil prices in the global market has signaled the need for economic diversification to build a stable economy (Shoult, 2006). This paper discusses the possible ideas which can be used to up bring diversified economy which does not depend on a single or few sectors of income generation. Introduction Saudi Arabia is a country that is located in the western part of Asia. It is the world largest producer and exporter of petroleum products. The economy of Saudi Arabia has in the past been pivoted on the oil as source of revenue due to the fact that the strength of the economy, foreign investor’s ideas and development of the infrastructures were all dependent on the oil. Fluctuations in the oil prices and demand in the world market has greatly affected the economy of Saudi Arabia and well as a source of livelihood to the majority of the citizens. The......

Words: 1429 - Pages: 6

Premium Essay

Economic Development of South Arabia

...Economic development of south arabia Name: Institution: Economic development of south Arabia South Arabia is one of the developing nation,it largely depends on petroleum income for its budget revenues.It is one of the largest oil producing countries in the world and petroleum income accounts for more than 50% of its budget revenues and 90% of earning from export. since the discovery of oil in 1930s the economy of south arabia has grown tremendously to a high level(Oxford,2012).Its economy has since shifted from subsistence farming to the service and oil industries. South arabia economy is ready for economic take off,with huge investment by government on infrastructure and other social amenities, high and stable income from oil and increase export of non-hydrocarbon (IMF,2012).The economist have projected this years economic growth to be 7% citing reasons such as increase oil revenues and massive government investment(Oxford,2012).In the recent past the government has rolled out plans of investing back Increased revenues from oil export into economy by announcing new development programmes like housing units,infrastructure and other economic stimuli programmes. South Arabias increase in economic growth is also being contributed to by government plans to diversify the economy, the government has invested heavily in industrial and agricultural sector, while also encouraging both local and foreign investors to invest in the economy(Worldbank,2012). The......

Words: 745 - Pages: 3

Premium Essay

Kassatly Chtaura

...Kassatly Chtaura ABSTRACT In April 2013, Kassatly Chtaura, a family-owned company of both alcoholic and non-alcoholic beverages headquartered in Chtaura, Lebanon, faces a dilemma. It is doing well with regard to sales and market share and has succeeded in building a solid income. Meanwhile, the prior year’s numbers show dim growth performance, and the family is unsatisfied about sales of its syrups, juices, ready-to-drink beverages and wines have reached a plateau. Should the firm extend its supply network or manufacture a new factory and move some operations to Angola or Saudi Arabia? They are in distant locations with distinct cultures, although these are assuring markets. Or should it stay put and expand its operations by introducing a brand new product, beer? Adding to Saudi Arabia successful portfolio realize a household vision, and will complement its business strengths in Lebanon, especially when reinforced by its highly successful advertising campaigns. Given the uncertain political situation in Lebanon, is it time to spend money on international marketplaces? Select the best option to internationalize Kassatly Chtaura Kassatly Chtaura is a company that has grown in Lebanon in recent years and has been increasing its market power, given the different beverages they have in the country. In turn, overseas marketing has meant a key engine for the company founded by Akram Kassatly and succeeded by his son Nayef Kassatly. Since 1974 they have been concerned about the......

Words: 1638 - Pages: 7

Premium Essay

Saudi Arabia

...religious beliefs, traditions, work ethic ( culture) The full name of Saudi Arabia is the Kingdom of Saudi Arabia. Arabic is the official language. In the 7th century, the successor of the Mohammed who was the founder of Islam established Arab empire. The 8th century is a heyday for Saudi Arabia, and its territory crosses Europe, Asia and Africa. However, in the 16th century, Arab empire was ruled by the Ottoman Empire. In the 19th century, The Great Britain invaded into Arab, it was divided into two parts, Hejaz and Nejd. In 1924, the chief of Hejaz in Saudi Arabia merged Nejd and then gradually unified the Arabian Peninsula. Finally, in September 1932, he declared the establishment of Saudi Arabia kingdom. Saudi Arabia is the birthplace of Islam. Islam has become the world’s second large religion. The founder Muhammad established Islam approximately A.D 600 in Mecca; the sacred city of Islam is located in Saudi Arabia. Islam prospers in northwestern Africa, the Middle East, Central Asia, Pakistan, and some Southeast cities. Religion strongly affects consumption behavior of Arabian. For example, Muslim consumers are not allowed to consume alcohol and pork, besides that, the nation is governed under the Law of Islamic. Muslim pray five times a day, the local people usually go to the mosque to do religious service. Women must wear black robes in that day. Some of the traditions and customs in Saudi Arabia are similar to the other countries, but some of them are......

Words: 2053 - Pages: 9

Premium Essay

American Policies Towards the Middle East

...The Pros and the Cons of Middle East Policies Name of Student Institution. The Pros and the Cons of Middle East Policies Background The international politics and relations are currently being dominated by the issue of the Middle East and the US relationship. It is, therefore, important to look at the factors that have resulted in a fragile relationship between the world superpower and the Middle East. For decades, the Middle East has been dealing with power struggles, Israeli-Palestinian border conflict, and the Arab-Israeli war. Some states in the region are pushing for constitutional monarchies or liberal democracies. My essay will examine the underlying animosity between these nations. It will also look at the pros and con of the American policies towards the Middle East and the ways it has succeeded. Hypothesis The USA is doing enough in its dealings with the Middle East. Analysis There has been an ongoing debate regarding the question of what the US’s foreign policies are towards the Middle East. Two main defense strategy objectives were resulting from the Pentagon’s Defense Planning Guidance between the year 1994 and 1999 (Reveron et al., 2014). This period was prior to President Bush Jr. Administration and has since then become more relevant. The primary objective was to deter another world war or an extreme enmity like the one portrayed between the former Soviet Union towards America. A new region strategy has therefore been put in place to prevent a hostile power......

Words: 1520 - Pages: 7

Free Essay

Saudi Arabia

...Saudi Arabia is a kingdom that located in the Middle East region. It is the leader country in OPIC and that show’s how large is the Saudi’s economic power. The average of the Saudis are educated. From the beginning history of this kingdom, the government showed the importance of education for both men and women. Decades ago, the Saudi government started a project to give scholarships to the students who wants to complete their education abroad. The Saudi culture is very sensitive issue. Most of the Saudis are conservatives. A lot of changes happened in the Saudi’s economy, education, and cultures after five years of king Abdullah being in charge. The Saudi’s economy had major changes in the last five years. Before, the Saudi’s economy was relying on the oil business. Today, the Saudi economic policy has been changed a lot. King Abdullah established one of the four economic cities. The economic cities are a government development plan for the future. The goal of this plan is to diversify their economy away from oil, by generating foreign interest and bringing big corporations to these economic cities. The Saudi education has been changed to the better during the last decades and it at its best these days. King Abdullah is very interested in the education field. He established international universities for men and women. These universities afford full scholarships to Saudis and international students. Good example of these universities is King Abdullah of Science and......

Words: 597 - Pages: 3

Premium Essay

The Importance Of Teaching English

...Since many years Saudi students and people in general started to have an Interest in learning languages especially English.The reason for this is due Saudi government noteworthy interest in teaching foreign languages. 40 years ago Saudi Introduced teaching English to the curriculum because of the importance of learning languages in the development of the country and spreading Islam,as result of this interest in teaching English,Applied linguistic (AL)was one of the majors Saudi students began to learn later on. There were Various reasons behind Saudis studying AL, to my knowledge,one is the purpose for teaching in higher education.In the present time Saudis studying AL or English related majors in local universities and international universities...

Words: 932 - Pages: 4

Premium Essay

The World's Oil

...Mike Williams The Petroleum Industry and World’s Oil Suppliers [Draft] February 21, 2014 History of Petroleum The world petroleum means literally rock oil. It was thought to be a completely different oil than that which comes from vegetable sources such as the olive, but modern research has traced its origin to the lipids (oil) of planktonic (free floating) plants and animals which live in brackish water such as blue-green algaes and foraminifera. The brackishness is essential because aerobic bacteria does not live in brackish water. Aerobic bacteria would decompose all of the organic matter. In brackish water the organic matter of the planktonic plants and animals sinks to the bottom and is incorporated in clay sediments which ultimately become sedimentary rocks. This is the origin of the oil shales ( Today, petroleum or crude oil, is the most traded commodity in the world. It is the most important commodity because of its common use in everyday life. The cars we drive today heavily depend on crude oil refined products such as gasoline and motor oil. The plastic products we use daily are created using by-products of crude oil. Crude oil is essential to our daily life, therefore making it a very highly demanded commodity. Unfortunately, because of the world’s dependency on oil, an increase in oil prices has huge effects on everything. Food prices dramatically increase when there is a shift in oil prices. Transportation costs for transporting food......

Words: 1600 - Pages: 7

Premium Essay

International Trade

...Saudi Arabia has maintained a trade surplus since 1967 (when its trade statistics were first compiled in their current form). As the kingdom generates a majority of its revenue from petroleum exports, this surplus tends to rise and fall with the price and production of oil. After the oil embargo of 1973, when oil prices were high, the king-dom's trade surplus rose, increasing steadily until 1978. This trend continued after the Iranian revolution of 1979 when oil prices rose to new levels. Between 1978 and 1981 Saudi Arabia's trade surplus doubled, reaching a peak of US$82.5 billion. Trade (expressed in billions of US$): Saudi Arabia Exports Imports 1975 29.682 4.213 1980 109.083 30.166 1985 27.481 23.622 1990 44.417 24.069 1995 50.040 28.091 1998 N/A N/A SOURCE: International Monetary Fund. International Financial Statistics Yearbook 1999. The surplus declined steadily throughout the 1980s as export volume diminished and oil prices fell. By 1985, the balance of trade had fallen to just US$7 billion. In 1990, Iraq invaded Kuwait, prompting the United Nations to place an embargo on Iraqi oil. The cut in supply sent prices back up, and as Saudi Arabia heightened production to meet world demand (from 5.1 million b/d in 1989 to 8.2 million b/d in 1991), export revenues increased and the trade surplus rose once again. In 1996, export revenues exceeded import expenditures by US$35.3 billion. In 1998, the world economy slowed. At the...

Words: 1812 - Pages: 8

Premium Essay


...advertisements accordingly. This can pose a real challenge, even for large multinationals, as we will see throughout the remainder of the report. Additionally, regulations found in one Islamic nation can vary greatly in comparison to the advertising styles in another. Each country is different and although many nations are Muslim-majority, such as Saudi Arabia, Iran, and Indonesia, they all have varying practices and rules and cannot be treated as one in regards to advertising. A firm must tailor their marketing style to each individual nation while respecting and acknowledging their religious practices. As far as recommendations for marketers, they will need to be tailored to each country individually, but in general it is important to embrace the Islamic religion and integrate the brand into Muslims’ everyday life while taking care to respect their beliefs and practices. Islamic nations are said to be “the next frontier” of advertising, so it is essential that large firms and their agencies take note of these norms and regulations and use research and knowledge to their advantage when marketing to Muslim-majority nations. Introduction As a foreign brand, advertising in Islamic nations has been a constant struggle. No brand or company, regardless of size or popularity is immune to potential pitfalls of advertising in a culture vastly different than your home market. For example, in 1996 Nike released a pair of shoes with a logo on the sole that...

Words: 1842 - Pages: 8