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Scaling Techniques and Its Importance

In: Other Topics

Submitted By ototo
Words 1262
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Scaling describes the procedures of assigning numbers of various degrees of option, attitude and other concepts. This can be done in two ways viz, (i) making a judgment about some characteristic of an individual and then placing him directly on a scale that has been defined in terms of that characteristic and (ii) constructing questionnaires in such a way that the score of individual’s responses assigns him a place on a scale. It may be stated here that a scale is a continuum, consisting of the highest point (in terms of some characteristic e.g. preference, favourableness, etc) and the lowest point along with several intermediate points between these two extreme points. These scale point positions are so related to each other that when the first point happens to be the highest point, the second point indicates a higher degree in terms of a given characteristic as compared to the third point and the third point indicates a higher degree as compared to the forth and so on

Scale classification base
Scaling procedures may be broadly classified on one or more of the followings:-
(1) Subject orientation
(2) Response form
(3) Degree of subjectivity
(4) Scale properties
(5) Number of dimension
(6) Scale construction techniques

Importance of scaling techniques
We now take up some of the important scaling techniques often used in the context of research specially in context of social or business research.

i. Rating scales: The rating scale involves qualitative description of a limited number of aspects of a thing or of traits of a person .when we use rating scale (or categorical scales), we judge an object in absolute terms against some specified criteria i.e; we judge properties of objects without reference to other similar objects. These ratings may be in such form as “like –dislike” “above average,...

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