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Scanning the Environment

In: Business and Management

Submitted By lomaxmll
Words 1426
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Abstract
Apple is a successful company that is one of the industry leaders in communication and entertainment technology. Despite their success, evaluation and planning must be done to maintain their status. SWOT analysis is the method that is used in this paper to determine the current status of the company and future modifications that can be made to ensure its continued success.

Scanning the Environment

Introduction
We live in a technologically advanced society. Today, we buy a computer and tomorrow it is out of date. Apple is a manufacturing company that creates innovative consumer electronics and software products. Apple has developed a name brand in phones, MP3 players, tablets and computers that is highly reputable globally. The late Steve Jobs was the founder of this company that he developed in 1976. In this paper I will do an extensive SWOT Analysis to determine the state of the company and what improvements or changes can be made.
Introduction of a SWOT Analysis
SWOT stands for strengths, weaknesses, opportunities and threats. This analysis is used to assist an organization in identifying internal and external issues that have positive and negative effects on the operation and overall success of the business. Managers that strategically plan the direction of their companies use analysis such as SWOT to make decisions. In order for this method to be successful, the analysis must be descriptive, not just a list of variables.

Strengths
1. Product Quality – “Apple never cared about anything other than increasing product quality and decreasing production cost,” said Li Mingqi, a previous manager of Apple (Duhigg & Barboza, 2012).
2. Leading Brand – Brand image has helped Apple rise to be one of the most valuable companies in the world (Beaulie, Joseph. 2011). Apple has established its brand as one of

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