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Scenario Two

In: Business and Management

Submitted By ncbailey2323
Words 845
Pages 4
Scenario #1:

You are a manager of a company that has recently purchased a smaller company. The purchased company has an existing product, which will now be part of your product offering. The product is a weight-loss supplement called Weight Loss Optimizer. The product has been very successful for the previous owner, but the company had limited ability to adjust its manufacturing system to accommodate growth, as well as a limited potential sales audience. Your role is to oversee and coordinate all aspects of launching the product from the newly acquired company. You have a far greater manufacturing capacity and more potential customers readily available because you already sell several weight-loss related products to a large base of customers.

Weight Loss Optimizer has been proven successful by a research study. The study consisted of 100 participants, 90% of whom lost at least 15 pounds over a reasonable time period. To date, the study participants have successfully maintained their weight loss by continuing to use the product. Of the users, 80% were able to maintain their weight loss with continued use of Weight Loss Optimizer. The 10% of study participants who were not successful may have been unsuccessful because they did not follow the program’s protocol as set forth. An inherent risk in a weight loss product is the inability to determine if the product has failed to produce results or if the user has not followed directions. Dissatisfied customers present a challenge as a result.

Your success relies upon your external business partner, Pills Inc., who manufactures the pill casing for the Weight Loss Optimizer. You will need to work closely with this partner to ensure your manufacturing operation is able to increase as needed in a just-in-time environment to meet sales demands. Your contact’s name at Pills Inc. is Susan Jones.

You have received a customer complaint via the company’s social media page. The customer’s complaint is as follows: “Weight Loss Optimizer does not work! I’ve been using this for a week, and I haven’t lost anything! No one should buy this product!” Requirements:A. Choose one scenario from the introduction to complete the communications for parts B–H. Note: Students are strongly encouraged to use the same scenario that was used in task 1. B. Develop an e-mail to motivate and encourage the staff within your company from your chosen scenario. 1. Discuss two advantages of the newly acquired product.2. Predict two disadvantages that may appear.a. Explain how to mitigate these disadvantages, should they occur. C. Develop an e-mail to motivate and encourage external stakeholders of your company in your chosen scenario. 1. Discuss two advantages of the newly acquired product.2. Predict two disadvantages that may appear.a. Explain how to mitigate these disadvantages, should they occur. D. Develop a company blog entry in support of the new product from your chosen scenario. 1. Discuss three of the product’s benefits for users. E. Develop a persuasive letter to the business partner in your chosen scenario in which your goal is to overcome your business partner’s objections to a shorter manufacturing lead time. Note: Manufacturing lead time refers to the total time required from the time of ordering to fulfillment (i.e. shipment/delivery). F. Develop a response to the customer from your chosen scenario who posted a complaint about the product to the company’s social media page. Note: There is a specific complaint within each scenario. The customer is extremely dissatisfied with the product from your chosen scenario. 1. Discuss the necessary steps to resolve the conflict. 2. Discuss your resolution offer to the customer. G. Evaluate the effectiveness of the positive and negative communication strategies used throughout your communication portfolio for both internal and external stakeholders. H. Evaluate the effectiveness of the different communication modalities (e.g., e-mail, blogs, social media, formal letters) used throughout your communication portfolio for both internal and external stakeholders. I. When you use sources, include all in-text citations and references in APA format. Note: For definitions of terms commonly used in the rubric, see the Rubric Terms web link included in the Evaluation Procedures section.

Note: When using sources to support ideas and elements in an assessment, the submission MUST include APA formatted in-text citations with a corresponding reference list for any direct quotes or paraphrasing. It is not necessary to list sources that were consulted if they have not been quoted or paraphrased in the text of the assessment.

Note: No more than a combined total of 30% of a submission can be directly quoted or closely paraphrased from outside sources, even if cited correctly. For tips on using APA style, please refer to the APA Handout web link included in the APA Guidelines section.

Reference List: Brewster, A. M., Hortobagyi, G. N., Broglio, K. R., Kau, S., Santa-Maria, C. A., Arun, B., …Esteva, F. J. (2008). Study Quantifies Risk of Breast Cancer Recurrence. Retrieved from http://www.cancer.org/cancer/news/news/study-quantifies-risk-of-breast-cancer-recurrence Evaluation Method | | |

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