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Scenarios

In: Business and Management

Submitted By nikkibee
Words 307
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Scenario 1
The VP of Operations has assigned me and my team to come up with a strategy of initiating this new beverage into the global marketplace and provide feedback of our strategic marketing plan back to him; resulting in downward communication commonly used within many corporations amongst upper and middle managers but “the best communicators explain the reasons behind their downward communications but also solicit communication from the employees they supervise.” (Robbins & Judge, 2011, p. 345) The communication channel I will use is texting due to the fact we need to come up with a strategy and implement it within a week; I would need to get everyone together ASAP; I think of texting as emailing but on a fly and when I’m in a hurry. To the conference room we go. While we are meeting I will be using the lateral form of oral communication because we are peers in the same group; yes I may be the leader; but my contributions are no more or less than anyone on this team.
This presentation will be a part of the upward communication channel once we (the group) have successfully decided on how to implement this strategic marketing plan. In order to effectively engage the Vice President of Operations; we must have our boss’ undivided attention, explain what we believe would work the best and make sure that our agenda utilizes the boss’ attention quite well. The lateral communication channel is the best choice in this situation because our boss will have the feedback that he initially wanted.

References
Robbins, S.P., & Judge, T.A. (2011). Organizational Behavior (14th ed.). Retrieved from The University of Phoenix eBook Collection database on December 18, 2011.
Schuler, R.S. (1979). Organizational Behavior and Human Performance. Retrieved from The University of Phoenix eBook Collection database on December 18,

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