Premium Essay

Schindler India

In: Business and Management

Submitted By Paula2
Words 335
Pages 2
hochschule hof
University of Applied Sciences
Univ ersityof Applied Sciences

Source: wallpapers.pixxp.com

Case Study Silvio Napoli at Schindler India

Was Silvio the right choice?

hochschule hof
University of Applied Sciences
Univ ersityof Applied Sciences

PROS:  He developed the business plan  Int. Experience

CONS:  Age and family situation  Personality and cultural background

(France & USA)
 Experience with Swatch Project

 Lack of adaptation to foreign cultures  No similar post before

 Well educated

 No sales and technical experience in the elevator business
2

Was Silvio the right choice?

hochschule hof
University of Applied Sciences
Univ ersityof Applied Sciences

 Blindly sticking to his business plan  Lack of soft skills  Failed to convince the

team of his plan
 Harsh leadership style not suitable in India Probably not the right person for this particular position as general manager

3

How to evaluate the Silvio`s first seven moths as general manager?

hochschule hof
University of Applied Sciences
Univ ersityof Applied Sciences

“The first step is always the hardest!”
 Teething problems in establishing the business
 Still in the “learning process”  Too ambitious plans  Having build a reasonable management team  Sold the first elevators (although customized)

 Having failed to meet the demand of the Indian market

4

How to advice Silvio?

hochschule hof
University of Applied Sciences
Univ ersityof Applied Sciences

Do you still want to work for Schindler in India?  Better adapting to Indian values in terms of leadership style, time conception and ambitious goals

 Diversifying product lien to better suit Indian market`s demands  Strengthen Silvio and shore up support for his tough

mission
 Encourage the whole team to continue and setting the direction for future success
5

How to deal with rising transfer prices and...

Similar Documents

Free Essay

Silvio Napoli at Schindler India

...SILVIO NAPOLI AT SCHINDLER INDIA (A) Schindler was established in 1874 in Switzerland by Robert Schindler. In 1889, the elevators has been started to manufacture by company. Then, Alfred N. Schindler, fourth generation the family, transformed the firm from manufacturing Company to customer-oriented service company. Schindler is the leader in supplying escalators and second largest Swiss based company which supplies elevator. CEO, Alfred Schindler decided to enter the India market since it is a growing market. Therefore, Silvio Napoli, who is a graduate of Harvard MBA and head of the corporate planning of the company, charged for developing a strategic plan in India. Since 1996, Schindler has not direct operations in India except distribution agreement with ECE. After terminating it, they had a technical collaboration with Bharat Bijlee LTD. (BBL).Then, the negotiations between BBL and Schindler resulted badly and that agreement was terminated as well. Afterwards, in order to understand the India market, they agreed with Boston Consulting Group. They narrowed 34 potential partners to 8 and it was understood that the candidates were not appropriate for the partnership. Thus, decisions changed to start a wholly owned company in India. Silvio Napoli was a young man with a family. These properties made Alfred Schindler’s mind to choose Napoli as a GM for Indian company. He thought that only a young person can adapt himself to a different culture and he relies on him for making......

Words: 1033 - Pages: 5

Free Essay

Schindler India

...Schindler India case The ascend of Silvio Napoli up the corporate ladder of Schindler was swift enough to give him greater responsibilities than most managers possess at the age of 33. The business plan to enter the Indian market was a strategic one – one which meant greater presence of Schindler in the market elevating its market share and revenues. There were several challenges though, in the process that presented themselves like two-edged swords to Napoli and company. Napoli was in-charge of the project and had to be accountable for the happenings in India to Alfred Schindler and the VRA. Amongst the various personal and business issues, the key issue that was of the highest concern for Napoli while setting up the plan in India was the fact that the project had over-run its development time and had not yet registered its first sales in spite of the business plan conjuring sales of 50 elevators in the first year. The cost of importing the raw materials and the plant to set up the manufacturing facilities was of an even greater concern for Napoli. Already lagging behind in the costs and the time targets, Napoli had to conjure up things so that within the next 4 months he would be in a position to begin selling in the Indian market. It is true that he had a team of exceptional managers under him, however, this did not help him fight the uncertainties laden with the project – standardization was one standard that was not consistent for the company. There were more......

Words: 687 - Pages: 3

Premium Essay

Silvio Napoli at Schindler India

...Silvio Napoli at Schindler India WHAT IS A KEY ISSUE IN THIS CASE? Silvio Napoli, a Harvard MBA graduate was hired by Schindler Elevator Company where he introduced a business plan that supports the company's goal to grow its international market share by acquiring a fully owned subsidiary in India. The primary goals were to achieve 50 orders in the first year, then break even after 4 years of operations. It was also planned that 20 percent off the market share will be gained one the inside of 5 years. Because Napoli had constructed the plan, and he has had success in the past with his award winning Swatch strategy in a rising market that had growth prospects. It was the mindset among his bosses that he would be the best candidate for the job. The two key elements of his business plan strategy are as follows: 1.) The introduction of a line of standardized and non-customizable S001 & S00 3 elevators. 2.) The local supply of materials and companies. It had been 8 months since Napoli took up office and there hasn't been a single sale. Things had gone wrong. The strategic implementation of the business plan was not as easy as anticipated and the lack of infrastructure and support from the European plants is causing the implementation the much harder. HOW SHOULD HE DEAL WITH THE CHALLENGES HE IS FACING OVER TRANSFER PRICES AND LIMITED TECHNICAL COOPERATION FROM THE EUROPEAN PLANTS? The transfer pricing and the lack of technical cooperation from the......

Words: 354 - Pages: 2

Premium Essay

Silvio Napoli at Schindler India Analysis

...Silvio Napoli at Schindler India Analysis Name University Course Introduction When a company embarks on an international endeavor they are faced with many obstacles and adversities. The corporation’s keys elements are challenged, management tested, strategies examined, and decisions questioned. The purpose of this paper is to analyze the Silvio Napoli at Schindler India case study. This analysis will address Silvio Napoli’s actions while establishing an Schindler subsidiary in India. It will discuss the strategy, organizational structure, staffing, and Silvio’s progress. Also, this analysis will examine Schindler VRA’s decision of Mr. Napoli as General Manager and provide future recommendations for Schindler. Lastly, the paper will discuss lessons that may be applied to BG Group’s international endeavors. Analysis Schindler’s Indian Strategy Alfred Schindler, Schindler’s Chairman, recognized the huge market potential in India and decided to embark on establishing an Schindler subsidiary. The VRA appointed Silvio Napoli as General Manager to lead this endeavor. Silvio desired to differentiate Schindler from its competitors. Silvio developed a strategy of a narrow product line to serve low and mid to high markets, S001 and S300P respectively. Also, to gain a price advantage, Mr. Napoli planned to outsource the logistics and manufacturing sectors, with the exception of the safety-related components. This strategic plan had many shortcomings. Schindler was the......

Words: 1622 - Pages: 7

Premium Essay

Silvio Napoli at Schindler India Case

...1. Was Silvio the right choice for general manager of Schindler's India operations? Silvio Napoli is the right candidate for the job of general manager of Schindler’s India operations. Mr. Napoli is a bright MBA scholar of Harvard University Graduate School of Business Administration. He also earned a degree in Material Science Engineering, from the Federal Institute of Technology (EPFL), in which he ranked top 20% of his class. Not only does he have several degrees, but also a lot of experience behind him. Since 1989 until now, Mr. Napoli had many job positions that have qualified him to become the General Manager of Schindler in the South Asia operations. Plus who could be a better candidate for that position then Mr. Silvio Napoli; that the person who designed the business plan and knows how to put into action. Mr. Alfred N. Schindler was looking for a candidate that has more strengths than weakness’s. He was looking to fill that position of general manager for the South Asia region with a dynamic individual. Plus he needed someone in whom he can trust and could get the job accomplished. Mr. Schindler was searching for someone that was young, energetic and flexible and will be willing to move to India. He was also seeking for a person that was enthusiastic, aggressive, and courageous and knew about the elevator business. Those characteristics that Mr. Alfred N. Schindler was looking for Mr. Silvio Napoli has. He was 33 years old and full of energy, aggressive, risk......

Words: 1345 - Pages: 6

Free Essay

Schindlers List

...survivor. Published in the year 1982, the book is a remarkable piece of literature that has won many awards including the Booker Prize in 1982. Keneally began his writing career as a writer who wrote ordinary books until he met Poldek Pfefferberg, the man who encouraged him to write Schindler’s List. Pfefferberg met Keneally in one of his stores and requested him to write the book, to raise awareness relating to the Holocaust system and the misery of thousands of Jews under the Nazis. At the same time, Keneally wanted the world to know about the good deeds of one man over evil. It was later made into a film in 1992, which won many academy awards as well. Schindler’s List tells the tale of a remarkable German businessman, Oskar Schindler, who with his wealth and manipulating abilities helps save the lives of thousands of Jews from being terminated by the Nazis. Keneally takes us back to 1939 when Germany invaded Poland and occupied its territory. Their extreme hatred towards the Jews forms one of the themes of this book. The Nazi soldiers were ordered to round up the Jewish families, separate the men and the women and move them to concentration camps. Set in Krakow, Poland, the book describes the conditions of the Polish Jews in these camps and their silent despair. Keneally describes Oskar’s childhood in his hometown Czechoslovakia. He describes his struggle to start a new life after moving to Poland. In search for a profitable business, Oskar......

Words: 2024 - Pages: 9

Free Essay

Comparing the Movie to the Man, "Shindlers List"

...The germans occupation of Poland was an ideal situation for a man like Oskar Schindler, a businessman and opportunist. Krakow was made seat of government for Nazi-occupied Poland. As more Officers and SS troop entered the city, new ways to profit from the conflict arose. One of the first scenes in the movie shows Schindler for the opportunist he was. He is shown drinking, laughing with and befriending high ranking Nazi Officers. The Nazis brought new opportunities for profit and Schindler makes sure to cultivate the right contacts to assure that he will secure his share. In 1939 Hitler invaded Poland. In real life, within a week of the invasion, Schindler moved to Krakow to find a way to benefit from the Nazis occupation. During this time he met Itzhak Stern. With money he borrowed from aquaintences of Stern’s, Schindler purchased a kitchenware factory and opened it in 1940 He hired Stern as his accountant and used Jews from Kracow ghetto as his work force. During this time Shindler had cultivated friendships with Officers in both the German Army and the SS. Through these friendships and with a few bribes, Schindler was able to secure numerous army contracts for pots and pans manufactured in his newly opened kitchenware factory. The persecution of Jews began immediately after the German Occupation. The Germans took over Jewish properties and seized companies, houses and valuables. The Jewish living quarter, know as the Krakow Ghetto was created on March......

Words: 598 - Pages: 3

Free Essay

Briefing of Schindler

...Beginning with a character named Oskar Schindler who was a Nazi businessman interested in becoming a war profiteer. Schindler capitalizes on the changing economic times and war with a goal of economic gain. He begins this scheme by befriending the Nazi SS officers and later to befriend a well known successful Jewish accountant, Itzhak Stern. Schindler’s goal is to take over a confiscated pots and pans company and turn it into a manufacturing company to provide cookware kits for the troops. Manpower for such a plant is more profitable with Jewish employees that get paid less than the Polish. The Jewish employee’s compensation is being paid back in products that can be traded on the black market as well as safe keeping from becoming shipped off to concentration camps. As time goes on and the Nazi’s force the Jews into small walled-in areas referred to as ghettos. The only was to leave the ghetto was to have worker paperwork. Without your paperwork you were subject to consequences to include execution. With Schindler’s factory becoming known as a safe place, more people wanted to work for him in any capacity. With the influence of Stern and the increasing gravity of the situation in Krakow, Schindler seemed to become more protective over the Jewish especially his employees. A keen example of this is when Stern was placed on a cattle car to possibly go to a concentration camp because he forgot his work papers and Schindler was adamant in finding and saving......

Words: 631 - Pages: 3

Free Essay

Schindler's List Essay

...Schindler’s List Essay Oskar Schindler would never have been anyone’s ideal savior, especially for the Jewish community. He was an open member of the Nazi party, a womanizer, a gambler, an alcoholic, and an extremely money hungry man, but insight of all of this he was successfully able to rescue over twelve hundred Jewish men and women from death. Schindler was a very tall and handsome man. Needless to say, he was adored by all the young women he met eyes with. However, Schindler fell for a beautiful young girl named Emily. After only six weeks of courtship, they were married. Sadly, after only a few months of marriage, Schindler began to heavily abuse alcohol. He also had several affairs resulting in two children out of wedlock. In 1929, during the Great Depression, the Schindler family business went bankrupt. At this time, Schindler’s father left his mother, and she died soon after. Finding himself jobless, Schindler sought work in nearby Poland as a machinery salesman. The saving of the first Schindler Jews began in 1939, when he came to Krakow in the wake of the German invasion. In Krakow, he took over two previously Jewish owned companies that dealt with the manufacture and sales of kitchenware products. In one of the businesses, however, Schindler was merely a trustee. Looking more for his own power, he opened up a small enamel shop right outside of Krakow near the Jewish ghetto. Here, he employed mostly Jewish workers. This in turn saved them from......

Words: 1926 - Pages: 8

Premium Essay

Schindler's List

...What is the theme of the movie? It is a 1993 American drama film about Oskar Schindler, a German businessman who saved the lives of more than a thousand (1100) Polish Jewish refugees during the Holocaust of World War II by employing these people in his factories. Oskar is just like most men. He has a love for good wine, beautiful women, and pursues happiness through the success of his business. But on his journey to a successful business, millions of Jews (6 millions) were being killed during a time which most label as one of the darkest periods of human history. What does “Schindler’s List” stand for? It stands for the Jewish workers that Schindler bought from the German officer, Goeth, to work in his factory, the 1100 Jewish people that he saved eventually. Who were the best performing characters of the movie? Liam Neeson does well (as Oskar Schindler), but in particular I liked Ben Kingsley (as Istak Stern, Schindler's accountant) and Ralph Fiennes (as Amon Goeth, the camp commandant). All of the performances were very convincing and reflect the good casting. What was the color of the movie? The color of the movie was mostly in black and whit. Black and white give a historical connotation to the movie which in my opinion made it very distinctive. There were a very few colorized scenes though (the Jews praying at the beginning/ the Jews putting small rocks on Schindler’s grave) Why do we still make movies about world war II? The story of the Holocaust......

Words: 923 - Pages: 4

Premium Essay

Orthodox Judaism Schindler List Review

...List shed light on people like Oscar Schindler helped Jews escape the Nazi genocide regardless of the risk to themselves and their families. The movie focused on one of the most darkest and horrific period in history. Millions of Jews were killed because of their ethnicity and religious beliefs. Schindler’s list enables people to understand the plight of the Jewish people in spite of all the atrocities committed against them. The movie revolves around a man called Oscar Schindler, whose main goal is to make money from the Jews relocation by attaining his own factory. He eventually procures a factory making army mess kits for the German military. Itzhak Stern a Jewish council member convinces several Jewish businessmen to lean Schindler the money to open the factory in exchange for small profits. Once Schindler has the funding to open the business, he hired workers from the Krakow ghetto, falsified documents to the government stating that the workers were needed for the war effort, so that these workers wouldn’t be sent to concentration camps or killed. As Schindler gained more wealth and power he had more experiences which tested his every moral fiber of his being and affected the decisions he made. After the Nazi completed a new concentration camp in Plaszow, they received orders to exterminate all the Jews in the Krakow ghetto in which Schindler witnessed the slaughter. After witnessing various executions of innocent Jews, Schindler wrestled with his conscious......

Words: 345 - Pages: 2

Free Essay

Schindlers List

...Character types in Schindlers list: Oskar Schindler: Oskar Schindler, war profiteer, womanizer, and Nazi Party member, becomes the unlikely hero and savior of about 1,100 Polish Jews during the Holocaust. He is essentially a con artist and moderately successful businessman who recognizes the potential for profit in wartime. He buys a formerly Jewish-owned enamelware factory and uses bribery and ingratiation to procure military contracts to make war supplies. At the beginning of his quest to become rich, he is indifferent to the Jewish situation, which he sees as merely an unfortunate result of war. A playboy with a large ego, Schindler routinely cheats on his wife and joins the Nazi Party not for ideological reasons but because it will help him make more money. Although he purchases the factory after it has been confiscated from Jewish owners and is given an apartment appropriated from wealthy Jews, Schindler feels no remorse and does not consider the origins of his good fortune. Schindler, initially concerned only with himself and the success of his moneymaking scheme, undergoes a change that prompts him to spend his fortune to save the lives of those he once exploited. His motive is never completely clear—and indeed, the real Schindler never revealed his motivations. However, the film does suggest that at least one of his incentives was obvious: Schindler simply could not sit by and watch people he knew be sent to death. His metamorphosis from a man of indifference to......

Words: 958 - Pages: 4

Premium Essay

Schindlers List - Historic Analysis

...movie follows Oskar Schindler, a Nazi made famous by saving 1.100 Jews from Auschwitz IIBirkenau. In 1939, the Nazis relocated the Polish Jews to the Krakow Ghetto, divided into two sections: A (Jews able to work) and B (Elderly and the infirm) as World War II began. Oskar Schindler comes to town in hopes that he can make money on the war, and he starts out by making many important Nazis his friends. Schindler starts up an Enamelware fabric, using Jews instead of Poles, because they are cheaper. He hires Izthak Stern, a Jewish accountant, to basically run his business, and as Stern hired the Jews, he made sure they were made Essential Workers, meaning they would be spared from concentration camps and/or death. Amon Goeth arrives in Krakow, where he will be overseeing Plazów concentration camp, a camp for the Jews of the Krakow Ghetto. Goeth orders the Krakow Ghetto section B to be exterminated and sends the section A Jews to Plazów. Schindler watches as the Nazis kills and terrorizes the Jewish Ghetto and obviously gains sympathy. Schindler befriends Goeth and talks/bribes him into letting some of the Jews work in his factory/sub-camp, this allows Schindler to both have his business run smoothly (by the help of Stern, who also helps Schindler bribe SS officials) and protect the Jews. While staying in Plazów Goeth picks out a Jewish girl to be his housekeeper, Helen Hirsch, and even though he does consider Jews to be rats, he falls in love with her. Schindler tries to save as......

Words: 1415 - Pages: 6

Premium Essay

Schindler's List

...Schindler’s list            The movie began in 1939, and Schindler was very into alcohol, womanizing, and making money. He bought a Jewish factory in Krakow called Deutsche Email Fabrik. In order get the resources necessary; he talked to his key contact throughout the entire movie, a Jewish accountant by the name of Itzhak Stern. Stern informed him that Jewish labor was cheaper than Polish Labor. Schindler, of course being interested in having a higher profit, went and hired the Jews, thus beginning his relationship with them. The produced pots, pans, basins, and other items as such, and then later on, munitions. At certain points in the movie, it was hard to tell that he was changing. At certain moments, it seemed like he was, but then the next second, he would turn around and act the same as he always did. Such as when Stern brought in the one-armed Jew to thank him for giving him a job, and while he was there, he seemed happy to be able to be helping this man, but as soon as the man left, he turned around to Stern and said, “Don’t ever do that to me again. That man has one arm, he is of no use.”  There were many other moments in the movie though when you could tell that he was changing, such as when he was convincing that Nazi soldier friend of his’ slave/mistress that he actually does care about her and then kisses her on the forehead and tells her that everything will be okay. He eventually then buys her from him to save her. Another scene was the girl in the red......

Words: 442 - Pages: 2

Free Essay

Diabetes Diet

...Entry 2: “Only the dead see the end of war…” (Reflection/RR) • Journal Entry #3: “How does being a solider change a man (or woman)? Are people changed for better or worse or both? What is the effect on the person, and what is the effect on the nation?” (Reflection/RR) • Journal Entry #4: “Reflect on the duality of words. How do words hold infinite power in their ability to simultaneously create and destroy? How do words affect conflict? How do they affect people?” (Reflection/RR) • Journal Entry #5: “Who or what determines our respective identities? Who or what makes you who you are? Why? How? Is it fair? Do we have control over who we are? Who we are perceived to be?” (Reflection/RR) • Journal Entry #6: “What does Oscar Schindler prove about people amid war and destruction? What characters have we encountered thus far in the semester who could also fit into this category? Why is it so important we remember them and tell their stories?” (Reflection/RR) • Journal Entry #7: “What does it mean to have courage? Is it truly more honorable to die than to live? Is this always the case? If not, reflect on the ambiguity of such a statement.” (Reflection/RR) • Journal Entry #8: “What tangibles and intangibles do you carry with you every day? Why are they important to you?” (Reflection/RR) • Journal Entry #9: “In your opinion, can there ever be a true account of war? Why or why not?” (Reflection/RR) • Journal Entry #10: “After all is said and done, what have......

Words: 336 - Pages: 2