Sharae Blesi
American Intercontinental University
Strategic Marketing Plan:
Pregnancy Coat Extender
MKT640 – A Managerial Approach to Marketing
24 February 2013

Abstract
In the content of this assignment a variety of different uses are being developed to get a new product out into the market. What are discussed of the new product are the mission statement, objectives, customer targets, competitor targets, features, and core strategy. Also that are mentioned are the basis of the marketing mix in communication and promotions, price strategy, channels of distribution, and the customer relationship management (CRM). All positions are the basis and the marketing help needed to get a new product developed and sent out into the public for use.

Strategic Marketing Plan:
Pregnancy Coat Extender
Introduction
Marketing a new product can be difficult and stressful all at once, but with the right strategies and positions of the new product all can be put together and be easily put onto the market. Here are the product of the pregnancy coat extender being put into the market using these different strategies and positions.
Mission Statement The mission of this product is taking the understanding of how women feel with wearing their regular size coats through the pregnancy months. This standardizes a method to help mothers-to-be with extending their coats to be a better fit when the baby grows bigger in the belly.
Objectives
The objectives of use will hope to have a great deal of buyers in the first year and with sales growing a little higher each year. The “pregnancy extender for coats” is the one of a kind that come in different colors and styles to fit the basic coats today during those winter months.
Customer Targets Finding the right statistics of usage for the pregnancy coat extender took a lot of research, but looking at the National