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Scientic Literature Review

In: Science

Submitted By needthisbad
Words 291
Pages 2
1. CITATION
Jeong, S.-H., & Hwang, Y., (2012). Does multitasking increase or decrease persuasion? Effects of multitasking on comprehension and counterarguing. Journal of Communication, 62, 571-587.
2. FROM THE INTRO/LIT REVIEW SECTION
In this particular study, researchers sought to further our understanding of the effects of multitasking on persuasion, including comprehension and counterarguing. Their research methods go a step further than previous multitasking research by suggesting that different types of multitasking may play an important role in the persuasiveness of a message.
3. FROM THE METHODS SECTIONS
The researchers chose to use a three-group experimental design, which enabled them to test the extent of the persuasiveness of a message within three randomly chosen groups of subjects. This allowed the researchers to then create controlled environments where each group’s attention and focus could be subject to allow for three separately defined multitasking levels to better understand the impact of the activity on the message.
4. FROM THE RESULTS SECTIONS:

Their findings suggest their original predictions, that multitasking reduced the actual and perceived levels of comprehension, were correct. Therefore in line with their second hypothesis, multi-tasking also will suppress counterarguing. Which according to their definition, if combined with the reduction of comprehension, should decrease the persuasiveness of a message.

5. FROM THE DISCUSSION SECTIONL

The researchers argue that their study examined not only whether multitasking can result in reduction in information processing but also that that different types of multitasking can change the impact of media on its audience. I would have increased the amount of subjects so that my findings would be more accurate and a better representation of the population and also I would have changed

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