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Scotia Airways

In: Business and Management

Submitted By AuntieL
Words 2672
Pages 11
Managing People & Organisations

Unit 1 Learning Outcome 1

Scotia Airways

QUESTION 1
With reference to the case study, summarise the relationship between goals, objective and policy and advise the management of Scotia Airways of the contribution each will make to effective managerial performance.
Summary
Thousands of people travel by air each year from Scotland to Europe and the Far East. Scotia Airways a small private airline based next to Glasgow International Airport, already provide flights to UK and European destinations. Scotia have a goal to provide a business class service using custom built wide body jets at economy prices to customers travelling to Europe and the Far East when licensing is relaxed by European and UK governments.
Introduction
In 1996 a group of independent business investors launched Scotia Airways, their aim, was to provide scheduled flights, mainly targeted to business and leisure travellers, that gave exceptional value for money coupled with, unparalleled comfort and convenience to its passengers.
Scotia Airways initially established themselves in the UK Domestic Market covering flights to Manchester, Birmingham, Bristol and four of London's Airports, but quickly expanded their services to include eight major European City destinations, Paris, Brussels, Madrid, Rome , Lisbon, Copenhagen and Amsterdam. They are now a leading presence in Scotland's main airports with a fleet of five aircraft and a staff of 80 across all departments which enables them to be responsive to the demands and challenges of the market.
The mission of Scotia Airways is to provide a high quality customer service delivered with a sense of warmth, friendliness and company spirit. They take pride in their ability to work successfully within the regulatory frameworks of the aviation industry and have developed a reputation for strict...

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