Premium Essay

Scotia Airways

In: Business and Management

Submitted By AuntieL
Words 2672
Pages 11
Managing People & Organisations

Unit 1 Learning Outcome 1

Scotia Airways

QUESTION 1
With reference to the case study, summarise the relationship between goals, objective and policy and advise the management of Scotia Airways of the contribution each will make to effective managerial performance.
Summary
Thousands of people travel by air each year from Scotland to Europe and the Far East. Scotia Airways a small private airline based next to Glasgow International Airport, already provide flights to UK and European destinations. Scotia have a goal to provide a business class service using custom built wide body jets at economy prices to customers travelling to Europe and the Far East when licensing is relaxed by European and UK governments.
Introduction
In 1996 a group of independent business investors launched Scotia Airways, their aim, was to provide scheduled flights, mainly targeted to business and leisure travellers, that gave exceptional value for money coupled with, unparalleled comfort and convenience to its passengers.
Scotia Airways initially established themselves in the UK Domestic Market covering flights to Manchester, Birmingham, Bristol and four of London's Airports, but quickly expanded their services to include eight major European City destinations, Paris, Brussels, Madrid, Rome , Lisbon, Copenhagen and Amsterdam. They are now a leading presence in Scotland's main airports with a fleet of five aircraft and a staff of 80 across all departments which enables them to be responsive to the demands and challenges of the market.
The mission of Scotia Airways is to provide a high quality customer service delivered with a sense of warmth, friendliness and company spirit. They take pride in their ability to work successfully within the regulatory frameworks of the aviation industry and have developed a reputation for strict…...

Similar Documents

Premium Essay

Scotia Airways

...the management of Scotia Airways of the contribution each will make to effective managerial performance. An objective is a target that a business sets itself. Effective Business objectives can be defined as an acronym SMART. S- Specific objective should state exactly what is to be achieved by the organisation e.g. increased profits. Specific objectives for Scotia Airways are profit maximisation, growth and expand to major European tourist destinations and major business centres in Eastern Europe, the Middle and Far East. M-Measurable objective should be capable of measurement – so that it is possible to determine whether (or how far) it has been achieved. A- Agreed all staff are involved in discussing and agreeing an aim. This company strategy says that they want to work successfully within the regulatory frameworks of the aircraft industry. Senior Management consulted output target with middle and junior managers and staff. R-Realistic the objective should be achieved by the resources available. Scotia Airways has a fleet of five aircraft and management team has opinion that business is enables to be responsive to the demands and challenges of the market. I advise before Scotia Airways setting over five years deadline for the objectives it should have reviewed its resources, employees, competitors and current market to ensure programme for expansion for this time is realistic. T- Time specific the target will be met within a given period of time; Scotia Airways plans to......

Words: 2187 - Pages: 9

Premium Essay

Scotia Airways Case Study

...Assessment Task: Case Study Scotia Airways is a small private airline based in Glasgow, Scotland. The airline was launched in May 1996 by a group of independent business investors. The headquarters of Scotia Airways is located next to Glasgow International Airport. The airline operates scheduled flights, mainly targeting business and leisure travellers and aims to provide exceptional value for money, unparalleled comfort and convenience to its passengers, every time they are on board. Scotia Airways initially established itself in the UK domestic market but now flies directly to some of the well-known commercial hubs of Europe, thereby connecting them to the main cities of Scotland. The airline has an increasing presence at Scotland’s main airports in Glasgow, Edinburgh and Aberdeen. It offers several value added services, such as, valets to assist the passengers in boarding the plane, gourmet meals and a range of in-flight services and entertainment. Scotia Airways is the first airline to offer full business class services, but at prices that are equivalent to the economy class of its competitors. The airline currently covers eight destinations across Europe, including Brussels, Paris, Frankfurt, Madrid, Rome, Lisbon, Amsterdam and Copenhagen as well as domestic flights to Manchester, Birmingham, Bristol and four London airports. The airline has a fleet of five aircraft which the management team feels enables the business to be responsive to the demands and......

Words: 1143 - Pages: 5

Premium Essay

Scotia Airways Case Study Outcome-1

...(1) Scotia Airways is an airline which takes care about the air line’s customer care and service. The air line always wants to provide exceptional value for money and wants to comfort to their customers. Their staffs are also responsibility and interest in their jobs. So, this air line became success in the short time. As the business is successful, the employers want to expand their major business. They use their management style as an extended family type but the face their staffs are concern about their extension business plan. The staffs worry about their job opportunities, changing of management style and about their abilities for the near future. So, they become unhappy in their responses because of their stresses and threats. In that case, the Scotia Airways could easily apply their problem with Herzberg’s two-factor theory. In this theory, Herzberg suggested that satisfaction and dissatisfaction of people are not opposites but two different ideas. If the employers fill their staffs’ dissatisfaction and worries into satisfaction factors, the stuffs’ will work more hardly and effectively for their jobs. By this way, the management team of the Scotia Airways can apply their staffs’ needs and wants into satisfaction factors. The employers can also apply their job with Adams’ equity theory of managing people. He pointed out the employees’ needs and wants by comparing their facilities or salaries with other employees from the same company or competitors’. So, in this......

Words: 867 - Pages: 4

Premium Essay

Scotia Airways

... HR Management: Introduction Assessment-2 Our company name is escape to the wild, a clothing company, opened for over 15 years. Four years ago we opened first retail outlets since then it has expanded the number of outlets to 10.After that, we set up a website for online delivering and ordering so we got a rapid growth of export sales and retail sales. However, we have some weaknesses on managing employees and job. So we have to add the section of human resource management for the company and HRM activities necessary to run a successful business. Motivating Employees through Job Design Motivate employee by providing job satisfaction, commitment to an organization, absenteeism and turnover The more productive, satisfied has received attention from manager and researcher. Job specification includes job rotation, enlargement and enrichment. Job Rotation Acquire new skills, increase overall skill level of their employees- different tasks at different organization Job Enlargement Expand tasks to be autonomy Employee view themselves as being capable of performing a broader set of tasks. Job Enrichment Allows employees to take more responsibility and capability. The below list describe the characteristics of core job. Core Job Psychological States Outcomes -Skill variety -Meaningfulness ...

Words: 1171 - Pages: 5

Premium Essay

Mpo Scotia Airways Ass 1 Online

...A, 3advantages for neil setting up a limited company are 1. Full separate legal personality-owns its assets and liable for debts 2. Perpetual succession so un affected by death/ resignation/change of members/directors 3. Unlimited members so can raise as much capital as requied B Differences between plc company and a private limited company Private can be limted by shares limited by guarantee and unlimited, public can only be limited by shares The company name private must have ltd and public must have plc Private companys only need 1 director public must have at least 2 Public can offer shares to public private cant C Promoters of company have to Lodge with Registrar of Companies a) Memorandum of Association b) Articles of Association (or do they?) The company’s internal rule book (Do not have to lodge if company accepts “Table A” articles are to apply) What is name of Regulations which contain the “Table A” articles c) Form IN01 Form IN01 consists of Application for Registration –details of registered office and how members liability is limited Capital statement – number and type of shares Details of proposed officers – director(s)/company secretary - with their consent to acting Statement of compliance – complied with relevant statutory provisions Upon receipt Registrar issues Certificate of Incorporation Private company can now commence trading E. the concept of corporate veil and how it protects the......

Words: 307 - Pages: 2

Premium Essay

Mpo Outcome 1

... sCOTIA AIRWAYS | Managing People and Organisations | Outcome 1 HNC Business (Day Release) | | Kevin McCartan | Wednesday 23rd October 2013 | | Contents 1. Terms of reference 2 2. Procedures 2 2.1 Class Handouts 2 2.2 Internet Research 2 3. Findings 2 3.1 Background of Scotia Airways 2 3.2 Relationship between Organisational goals, Objectives and Policy 3 3.2.1 Policy 3 3.2.2 Goals 3 3.3 Open Systems 4 3.4 Formal and Informal organisation within Scotia Airways 4 3.4.1 Formal Organisation 4 3.4.2 Formal organisation within Scotia Airways 4 3.4.3 Informal Organisations 4 3.4.4 Informal Organisations within Scotia Airways 5 3.5 Primary Stakeholders and their Influence on Scotia Airways 5 3.5.1 Different primary stakeholders 5 3.5.2 Stakeholders influence on Scotia Airways 5 3.6 Control Strategies 6 3.6.1 Personal Centralised Control 6 3.6.2 Bureaucratic Control 6 3.6.3 Cultural Control 6 3.7 Control strategies relating to Scotia Airways 7 4. Conclusion 7 5. Recommendations 7 1. Terms of reference This report was requested by Jack Hides, MPO Lecturer and Margaret Scotland, Communications Lecturer to identify the relationship between goals, objectives and policy within Scotia Airways. The purpose of the report is for assessment MPO Outcome 1 for HNC Business. The report will identify the main principles of Open Systems Theory, the main differences between the formal and informal organisation within Scotia Airways,......

Words: 2318 - Pages: 10

Premium Essay

Open Model Stystem Theory

... objective and Policy and advise the management of Scotia Airways of the contribution each will make to effective managerial performance. There are various types of goals in case study. The main goals is expanding their airways to major business centers in Eastern Europe and the middle and east .To achieve the goals, the specific objectives are to provide exceptional value for money ,unparalleled comfort and convenience to its passengers, every time they are on board. The airline has an increasing presence at Scotland’s main airports in Glasgow, Edinburgh and Aberdeen. Scotia Airways is the first airline to offer full business class service, but at prices that are equivalent to the economy class of its competitors. Their target customer is full business class. They increasing their staff levels an increase in budgets and an increase in capital investment. Policy clarifies the roles and responsibilities of managers and other members of staff and provides guidelines for managerial behavior. A key driver of the success of Scotia Airways is the management focus upon the level and quality of service output. Senior Management agrees output target with middle and junior mangers and staff and allows the operational planning to be determined by those managers and employees. The targets for scale of provision, passenger volume and market share are determined by senior managers that record detail in plan. Investors in Scotia Airway have planned that over the next 5 year they will......

Words: 1288 - Pages: 6

Premium Essay

Managing People and Organization

...With reference to the case study, summarize the relationship between goals, objectives and policy and advise the management of Scotia Airways of the contribution each will make to effective managerial performance. Clear goals and objectives are required by every organization accomplish or achieve their expectations or targets as there is a strong relationship between the goals and objectives which will guide a company to a right direction. Generally, goals can be defined as something that one's efforts or actions are intended to achieve or accomplish. The definition of a company's goal can be to survive, to move forward and to gain or profit either from development or wealth. Goals also determine the inputs' nature, (which include employees, management and efforts) as well as nature of outputs (which can be defined as quality of service). Goals are set for long-term and are future expectations for an achievement or accomplishment. For an organization to be able to realize their objectives setting goals are the essential tasks. There are four types of organizational goals; a) Consumer b) Product c) Operational d) Secondary Confusion in understanding of relationship and difference between goals and objectives are common. Objectives are specific sets of goals or targets within the general goals. Moreover, objectives are time-related which means that there are time limitations to achieve or obtain certain tasks. In other words, goals are the......

Words: 979 - Pages: 4

Premium Essay

Managing People & Organisation

...Case Study Material Scotia Airways is a small private airline based in Glasgow, Scotland. The airline was launched in May 1996 by a group of independent business investors. The headquarters of Scotia Airways is located next to Glasgow International Airport. The airline operates scheduled flights, mainly targeting business and leisure travellers and aims to provide exceptional value for money, unparalleled comfort and convenience to its passengers, every time they are on board. Scotia Airways initially established itself in the UK domestic market but now flies directly to some of the well known commercial hubs of Europe, thereby connecting them to the main cities of Scotland. The airline has an increasing presence at Scotland’s main airports in Glasgow, Edinburgh and Aberdeen. It offers several value added services, such as, valets to assist the passengers in boarding the plane, gourmet meals and a range of in-flight services and entertainment. Scotia Airways is the first airline to offer full business class services, but at prices that are equivalent to the economy class of its competitors. The airline currently covers eight destinations across Europe, including Brussels, Paris, Frankfurt, Madrid, Rome, Lisbon, Amsterdam and Copenhagen as well as domestic flights to Manchester, Birmingham, Bristol and four London airports. The airline has a fleet of five aircraft which the management team feel enables the business to be responsive to the demands and challenges of the......

Words: 1213 - Pages: 5

Premium Essay

Want to Know

...objectives and policy and advise the management of Scotia Airways of the contribution each will make to effective managerial performance. The main goal of the Scotia Airway is to expand its business as international airline. So, it sets some objectives to support this goal. The first objective is that the international flights of the Scotia Airway to use only custom built wide bodied aircraft and would not offer the economy class travel. The second objective of the Scotia Airways has been able to retain the same management teams which were brought to the business in 1996. The third objective is the ambitious programme for expansion over the next 5 years to include long haul destinations. All of these objectives are complied with SMART criteria. SMART means that S – Specific, M- measurable, A – attainable, R – relevant and T- time bound. Scotia Airways retains the same management team form 1996 so that to be retain the working relationships between staff and management team. To retain the management team and to retain the working relationship are relevant to each other. For third objective, it express year particularly, it is measurable because it has term expression. It can be attainable to fly for the long destination. As depicted over, it will probably be international airline. Along these lines, to fly the whole deal destination is significant and to accomplish this target they set 5 years. Thus, it has time bounded. Scotia Airway provides clear and effective policies to......

Words: 1216 - Pages: 5

Premium Essay

Dadasd

...organization operational goals are indispensable. Scotia Airways not only establish the airline in major European tourist destinations but also develop the flights to major business centers in Eastern Europe and the Middle and Far East. This is a large goal which confirmed development direction of Scotia Airways over the next few years. And it will help Scotia Airways to save more time and effort. It also could constantly increase economic benefits and better expand international impact of Scotia Airways.Different from operational goals consumer goals are in relation to the consumer.Generally speaking consumer goals include prices quality service availability or product. These goals could help the organizations to offer products or services which are customers’ needs and wants. Scotia Airways sets its consumer goals in upscale market. In order to satisfy the customs demands the airline will provide the relative luxury of targeting business which is all-time great comfort and convenience.Unlike consumer goals product goals relate to such things as the range of products and services on offer. These goals impact the products that we produce or sell including quality of product technology staff skills etc. Scotia Airways offers valets to assist the passengers and gourmet meal for clients in boarding the plane. These excellent quality services which are value added services could help the airline to attract more customers to consume in Scotia Airways.Compared with operational......

Words: 1797 - Pages: 8

Premium Essay

Managing People & Organisation

...Managing People and Organisations 1. With references to the case study, summarise the relationship between goals, objectives and policy and advice the management of Scotia Airways of the contribution each will make to effective managerial performance. Goals determine the nature of inputs (the employees, management efforts) and outputs (quality of service). Goals also determine the interaction it has with its external environment. It is a future expectation. Goals are generically for an achievement or accomplishment for which certain efforts are put. Objectives are specific targets within the general goal, are time-related to achieve a certain task. The words Goal and Objective are often confused with each other. They both describe things that a person may want to achieve or attain but in relative terms may mean different things. Both are desired outcomes of work done by a person but what sets them apart is the time frame, attributes they are set for and the effect they inflict. Comparison chart | Goal | Objective | Meaning: | The purpose toward which an endeavour is directed. | Something that one's efforts or actions are intended to attain or accomplish; purpose; target. | Action: | Generic action, or better still, an outcome toward which we strive. | Specific action - the objective supports attainment of the associated goal. | Measure: | Goals may not be strictly measurable or tangible. | Must be measurable and tangible. | Time frame: |......

Words: 2414 - Pages: 10

Premium Essay

Scotia

...anti-pollution targets upon Scotia Airways, it would impact upon the specific inputs and subsequent processes and outputs. Question 3 Each organisation has a formal and informal aspect of organisation. The formal organisation provides the classification and division of the organisation. It clearly defines the line, staff and functional relationships that exist within the organisation and is communicated through the mission statement and goals, objectives and policies. The informal organisation provides the basis for communication flow throughout the organisation. Informal: communication, social networks Formal: structure, goals, objectives and policies, mission statement 4. The four primary stakeholders of Scotia Airways are: All stakeholders will have in interest in the organisation and an influence on the organisation. Examples of interest in could include: Owner/Shareholders — profitability of the organisation, strategic and tactical direction of the organisation, market share of the organisation, dividends they receive. Creditors: Bank of Scotland–ability of the organisation to pay back a loan, the liquidity of the organisation. Employees the extent of job security the awarding of salaries and remuneration terms working conditions availability of promotion opportunities. Local Community pollution levels, availability of jobs, involvement in local decision making. 5. In my opinion the most effective strategy for the Scotia Airways that could successfully......

Words: 596 - Pages: 3

Free Essay

Glossary of Customs

...origin information. Also called | | | |Accounting Document or Entry. | |BN |Business Number |All businesses importing goods into Canada are required to have a business number.| | | |Also referred to as SBRN. | |BOL |Bill Of Lading |A document that establishes contract between a shipper and a specific carrier for | | | |the delivery of goods. Variations include OBL (Ocean Bill of Lading) and AWB | | | |(Airway Bill). | |Bonded Warehouse | |Licensed warehouse facility where imported goods and exportable goods can be | | | |stored (up to 4 years) with deferral of duties. Duties are payable only on the | | | |portion of goods that enter into the Canadian economy. | |CBSA |Canada Border Services |Canadian Federal agency that manages the access of people and goods to and from | | |Agency |Canada. Also referred to as Canada Customs. | |CADEX......

Words: 1278 - Pages: 6

Free Essay

Canadian Companies

...publishers * McDonald's Canada * MDS Inc. * Microcell Telecommunications (Owner of Fido digital wireless services) * Mitel * Mobilicity * Molson * Moosehead * Motor Coach Industries (Manufacturing) * Mozilla Messaging * Mr. Sub N * National Bank of Canada * Nature's Path (organic food) * NCIX (computer hardware) * Nexen (oil/gas) * Nelvana (entertainment) * New Flyer Industries (Bus manufacture) * New York Fries (fast food) * Nexient (corporate training) * Nintendo of Canada * Nortel Networks (telecommunications) * North West Company (retail) * NorandaFalconbridge (mining) * NORPAC Controls (industrial automation products) * NOVA Chemicals * Nova Scotia Power * Novacam Technologies (OCT/profilometry) * Novosbed (E-commerce) * Nuu-chah-nulth Economic Development Corporation (development) O * Ossian Studios (video game developer) * Oland Brewery * Omineca Cablevision * Onex Corporation * Ontario Lottery and Gaming Corporation * Open Text Corporation (software) * Orca Bay Sports and Entertainment * Osisko Mining (gold) P * Pacific & Western Bank of Canada * Pacific Coastal Airlines (airline) * Packers Plus Energy Services (oil and gas) * Palliser Furniture Ltd. (Manufacturing) * Pan American Silver Corporation * Paterson GlobalFoods Inc. (Agri-business) * Paramount Resources * Para-Ordnance *......

Words: 1925 - Pages: 8