Pestle

Political Operations in 3 countries-One non-EU Open economies Pro-Business

Economic Unemployment Rate 5% (2008) / 10% (2015) Youth Unemployment Rate 10% (2008) / 22% (2015) Average household net-adjusted disposable income per capita=23,721 USD per annum, less than the OECD average=23,938 USD p/a. http://www.oecdbetterlifeindex.org/countries/ireland/ Emigration Population Demographics

Socio-Cultural Global music piracy lost revenue estimated at $5.333 billion (http://www.ipi.org/ipi_issues/detail/the-true-cost-of-sound-recording-piracy-to-the-us-economy) Music sales in the U.S. have dropped 53 percent, from $14.6 billion to $7.0 billion in 2013. (http://www.riaa.com/physicalpiracy.php?content_selector=piracy-online-scope-of-the-problem) Tribal Case Report Generation Y cynicism and segmentation. Rock and a hard place case report Target market want a B&M store?

Technological Mobile Technology Streaming sites Increasing broadband speeds
Eircom to launch new 'pure' broadband with speeds of up to 1,000Mbs - http://www.independent.ie/business/technology/eircom-

Legal Sean Sherlock signs copyright amendment law http://www.rte.ie/news/2012/0229/314091-copyright/ High Court orders six Irish internet providers to block The Pirate Bay http://www.thejournal.ie/high-court-order-block-pirate-bay-948503-Jun2013/ Sony sues UPC over music piracy move http://www.independent.ie/business/irish/sony-sues-upc-over-music-piracy-move-30013004.html Record giants sue Irish Govt over music piracy
http://www.siliconrepublic.com/comms/item/25316-record-giants-sue-irish-gov