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Search Engine Marketer

In: Business and Management

Submitted By ellencici
Words 332
Pages 2
SEARCH ENGINE MARKETING MANAGER (CONTRACTOR)
This role is responsible for supporting the growth of traffic and conversions tied to categories of business on bio-rad.com in addition to providing execution of search campaigns designed to support internal groups' initiatives.

The primary function of this role is to analyze search partner driven traffic and conversion data to derive conclusions and actionable insights.

This position will report directly to the Global Search Marketing Manager, within Bio-Rad’s Life Science Group.

Key Accountabilities:
• Assist in building search engine marketing campaigns.
• Present recommendations and key findings based on thorough data analysis and historical trends.
• Provide analysis and report ad copy, landing pages, and network tests.
• Forecast traffic and sales results based on keywords and associated budgets.
• Assist in the planning and management of paid search budget for global product divisions.
• Work with 3rd party SEM agency to successfully update and optimize campaigns.
• Provide weekly and monthly analysis of paid search term performance based on traffic, conversion, and sales.
• Stay on the cutting edge of industry best practices, trends and new technologies with regards to SEM, SEO, mobile & social.
• Perform other duties as assigned.
Education & Experience:
• BA/BS Degree in business or marketing-related major preferred or equivalent work experience.
• A minimum of 2-3 years of search engine marketing experience.
• Hands-on experience using a third-party search bidding tool (Kenshoo preferred).
• Google AdWords Certification a plus.
• SEO and Social Media Marketing knowledge and experience a plus.
• Strong quantitative and qualitative analysis skills.
• Proven ability to work with cross-functional teams.
• Strong attention to detail along with solid verbal and written

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