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Search Engine Optimization

In: Business and Management

Submitted By pettar2015
Words 1209
Pages 5
Search engine optimization, also known as SEO, is about making one’s business instantly viewable when searched online in an engine such as Google. The more that a website is shopped on or clicked on by consumers, the higher up it is in the search results. This can also be based on relevance, of course, so using keywords and phrases is important for site owners when first establishing their website. SEO is basically a way of providing organic results in search engines like Google, Yahoo, and Bing, to allow consumers to the seemingly best result (“What is SEO/Search Engine Optimization?”). Social media has become a huge part of society in recent years, even though one of the first social media sites was created in 1997, called Six Degrees (“The History of Social Media”). Since then, it has evolved, but it still remains as a way for users to share, view, and connect via online. Top social media sites at the moment include Facebook, Twitter, Instagram, and YouTube. All are similar platforms, allowing users to create content, whether that be a picture, video, their thoughts or opinions, or simply a response to someone else’s content. Facebook is status (post about thoughts), picture, and message based, Twitter is status based with a lot of sharing of ideas, Instagram is photo based, and YouTube is video based (“The History of Social Media). Today, the presence on social media and the SEO reflects on a business in a huge way. Social media users can and do post their opinions and responses to various businesses they frequent, products they have used, and even products or businesses they have not been pleased with. Additionally, social media presence greatly affects a business because people who can’t find a business Facebook page, which often include addresses and hours of operation, might not choose to visit the business. The more involvement businesses have on…...

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