9 Step On-Page Search Engine Optimization (SEO) Guide
This 9 Step On-Page Search Engine Optimization Guide will help you optimize your website pages, so they will have the best chance to get found by your target market. The Guide outlines the most important factors to consider when optimizing each page on your site. These steps are listed based on importance, so don’t skip a step. Also, remember that creating new optimized content on a weekly basis is critical to achieving long-term success with SEO.

Step 1: Choose Keywords
Read the page’s content and identify two (2) keywords that are most relevant to the overall page content.
Choose one (1) primary keyword relevant to the page’s content and one variation of that keyword (e.g. plural variation or two closely related keywords) per page. If you can’t identify one primary keyword for a page, you’ll need to create new website pages to separate the different content. If it’s not clear to you what page is about, then your visitors and the search engines won’t be able to understand the page either.

Step 2: Page Title
The page title appears as the blue, bolded, underlined text on a Google search results page, and also on the top left the browser bar. The page title should follow these guidelines:
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Be under 70 characters with no more than two long-tail keywords per page title
The primary keyword should appear first
Each keyword phrase should be separated by pipes (|)
Each page title on your website should be unique
Except for your homepage and contact us page, each page title should NOT include your business name Step 3: Meta Description
The meta description appears on a Google search results page under the Page Title. The meta description helps people decide whether to click on your result, or a result above or below you. Think of it as a call to action. The meta description