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Sears

In: Business and Management

Submitted By merybethp
Words 11357
Pages 46
Merybeth Quiros Module Lecturer:

Peter Bell

International Business Planning & Marketing MNM41

A Business Strategy Review and a Marketing Review of Sears

1st submission

Date Due in: April 19, 2012 Number of pages: 23 Word count :3,281

Table of Contents sEARS bUSINESS STRATEGY REVIEW i Executive Summary 2-3 introduction brief history and background of sears 4 mission & obJECTIVES II evaluation of sears existing mission and objectives 5-6 External analysis IIi Competitors 7 PEST 8-9 Five forces Analysis 10-11 Opportunities & Threats 11 InternaL aNALYSIS iV Strenghts & Weaknesses 12 Financial ratios analysis 13-14 Past and current strategies 15 Sears current strategic position v Sears current strategy Balance Scorecard 16-17 Porter’s Generic strategies 17 rEcommendations vi Objectives and strategic actions 19-21 Evaluation 22- 23 Conclusion 24-26 Bibliography

Executive Summary

Sears, once the leader of the retail industry, is now facing financial troubles and is relegated to the 10th position in the market (Store org, 2011). Even after the merger with K-Mart, the retail conditions have not seemed to improved, but in fact, Sears Holding’s financial reports continued to reflect loss.

Investor confidence in Sears Holding and its SBUs has been consistently declining over the past few years, due to Sears’ poor performance. Consequently the company has been looking for ways to improve their performance through expansion into financial services and specialty stores. The outcome of these ventures has been unsuccessful, especially in the sales of soft...

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