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Second Life

In: Business and Management

Submitted By razababar111
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CASE ANALYSIS UNILEVER IN BRAZIL Q: 1 what is the problem of the case? The problem is launching a new product according low income consumers in NE Brazil. Unilever Didn’t knew the low income consumers segment well or had firsthand experience of the kind of Marketing strategy that would work for this segment. Q: 2 what is the SWOT analysis of case? STRENGHTS 1. 170million consumers. 2. High market share. 3. Power of unillever brand in NE. WEAKNESS 1. Price of products very high which are not approach of Ne consumers. 2. Promtion problems. OPPORTUNITY 1. Good market structure. 2. Expected high growth in soap product.

THREATS 1. High using soap in NE market. 2. Economic situation. Q: 3 what are marketing strategies for this case? Firstly, include betterment in product PRODUCT 1. Product with an attractive design. 2. Make the product between OMO and CAMPERIO. PRICE 1. Change the price of OMO. 2. Reduce the cost of other products for introduce a new one. 3. Set normal price not too low it will increase competition. PLACE 1. Easy availability of product. 2. Effeciency in distribution. PROMTION 1. Not focused on TV commercial because in the NE most people didn’t have the TV. 2. Direct marketing will be beneficial.

Q; 4 what would you do and why if you are in position of Robert and Laercio? I want introduce the new product for the low income consumers. Because no other way to Grow. Introduce OMO, MINERVA and CAMPERIO products very successfully. Now the time, is introducing a new product which are high quality but affordable and accessible for low income consumers. Introducing a new product the way for betterment of Unilever. With the right strategy, low income consumers will be ready to pay for our new brand. Introducing a new product like as soap which included all the

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