Premium Essay

Segementation

In: Business and Management

Submitted By arindamsaha
Words 5468
Pages 22
Contents
1.INTRODUCTION............................................................................................................................1
1.1. ABOUT APPLE – iOS ................................................................................................................... 1
1.2. VISION AND MISSION STATEMENT .......................................................................................
1.3. MOTIVATION BEHIND SELECTING THE PRODUCT AND THE BRAND .............................
2. OBJECTIVES ....................................................................................................................................
2.1. CORPORATE OBJECTIVES ........................................................................................................
2.2. DIVISIONAL OBJECTIVES .........................................................................................................
2.3. MARKETING OBJECTIVES ........................................................................................................
2.3.1. CUSTOMER RETENTION ....................................................................................................
2.3.2. INTERMEDIARY RETENTION ............................................................................................
3. SITUATION ANALYSIS .....................................................................................................................
3.1. MARKET FACTORS ....................................................................................................................
3.1.1 Market Size and Growth.........................................................................................................
3.2. ENVIRONMENTAL FACTORS .................................................................................................
3.2.1. MICRO-ENVIRONMENT...

Similar Documents

Free Essay

Duncan Industries Segmentation

...Duncan Industries Limited Duncans Industries Limited tea gardens encompass over 7500 hectares of land spread over the Dooars, Terai and Darjeeling regions of North Bengal. The average garden yields are almost 50% more than the All India average. This high achievement level has been made possible by the Division consistently improving the productivity of land, manpower and equipment in an integrated manner.  The high yields obtained by the Group in its tea estates have been possible through careful husbandry of its tea areas. The Company’s own in-house research and development has helped achieve optimal use of nutrients and fertilizers. Uprooting/replanting and rejuvenation of tea areas are carried out regularly, and planting is done with high yielding clones which have been propagated in the Company’s own nurseries. The Company is proud of its Quality Systems, which ensures production of superior quality teas, which are delivered to the consumer. The two prestigious gardens in Darjeeling, Marybong, and Runglee Rungliot , have very successfully implemented Quality Systems in line with ISO 9002 standards. They have been awarded the ISO 9002 Certification from Det Norske Veritas(DNV). On environmental conservation, The Group gardens plant over 2,00,000 trees every year to help improve the micro climate of the area. Tea Brands: Duncan Tea Ltd. has various brands mainly under 2 categories: 1] Darjeeling Tea - Runglee Rungliot 2] CTC Tea - Shakti - Double Diamond ...

Words: 779 - Pages: 4

Premium Essay

Essay On Empiricism In Modern Society

...theoretical fecundity. The only way to resolve the implacable oppositionality between theory and lived experience, Guru argues, is by the rearticulation of a Hegelian dialectics of unrepresentable representability, which awaits the reddeming touch of an untouchable dalit for its organic synthesis. The polemics that Guru activates here is redolent of the perfunctory representation of Jews under the Nazi regime by Heideegger who had no lived experience of the Jewish suffering as against the immediately gripping one by Levinas who had direct knowledge and experience of Jewish oppression. But Sunder Sarukkai deflates the exigency of Guru’s argument with the contestation that there is a certain ubiquity to human experience, regardless of segementations into geographical terrains existing vis-à-vis a particular racial or casteist ideology. Sarrukai refutes Guru’s argument that the dalit experience can’t be subsumed under the rubric of the collective transgression of human rights in general. Sarrukai’s argument can be read as a plea for the revivification of a Marxist ideological formulation comprehensive enough to slot into its prefigurations of class, proletariat, master, etc. the dichotomy between the theoretically well-endowed TTB and the empirically-confined dalit. DISCUSSION In his essay ‘Commitment to Theory’, Bhabha asks: “Is the language of theory merely another power ploy to the culturally privileged Western elite to produce a discourse of the other that reinforces its......

Words: 1140 - Pages: 5

Premium Essay

Crm Implementation

...PROPOSAL FOR CRM IMPLEMENTATION AT WeCare HOSPITAL Contents Introduction 3 What is CRM? 3 Bibliography 4 Abstract Customer Relationship Management (CRM) systems helps businesses to manage customer interactions more effectively and efficiently. CRM enables businesses to understand their customer’s needs and formulate the businesses strategies with careful analysis. This paper outlines a proposal for the management in implementing a successful CRM model in WeCare Hospital, firstly giving an insight in to why businesses needs to move from business centric to customer centric way of doing business and secondly, identifying the importance to shift from the traditional CRM systems to the technologically driven CRM system. Section I- Introduction Customer Relationship Management is a system for managing a company’s interactions with the current and future customers. It involves using technology to organize, automate and synchronize sales, marketing, customer service and technical support. It can also be considered as a strategic process merging businesses strategy and system to integrate information from different functional areas of the company (sales, marketing, finance, accounting, logistic etc.) to offer a comprehensive understanding of the customer and develop stronger relationships with them through out the customer life cycle. According to (Lin & Yen, 2001: Ngai 2005), Swift (2001, p.12) CRM is an “enterprise approach to understanding and......

Words: 1403 - Pages: 6

Premium Essay

Sustainability Mangement

...| Sustainability management | | | | | * Executive Summary Sustainability is a key concern for the business now-a-days. Firms are now triggering resources and practices towards the sustainable growth of the business. Shell Group, a leading firm in energy industry, is trying to turn their resources for being sustainable in their business practices. For being so, they can follow two approaches such as Carroll’s four part model of CSR and stakeholder analysis. It has become a vital concern for the firms like shell to conduct CSR activities as they have to operate in an environment where they have to be economically viable as well as conforming to the legal laws, rights and obligations of the society. Not only the corporate social responsibility but also the stakeholder’s satisfaction can influence a great deal in the firm’s success. So, the stakeholder’s theory means a lot to the firms. Stakeholders can be internal as well as external. For applying those approaches, shell has to consider several analysis like cost benefit, life cycle analysis, environmental impact analysis, stakeholder matrix , segmentation analysis and so on. Finally, the company will get findings of taking one approaches as per the analysis to implement for being sustainable. * Contents Executive Summary 1 1 Introduction 3 2 For effective management of sustainability, these two approaches can be considered by the Shell Group as prescribed. The approaches are 4 2.1 Carroll’s...

Words: 4511 - Pages: 19

Premium Essay

Marketing Plan for Fast-Track

... Rashmi Khatri (PGP/15/042) Shivangi Priya (PGP/15/052) Paresh Patil (PGP/15/032) Vikas Rai Arora (PGP/15/062 TABLE OF CONTENT 1. EXECUTIVE SUMMARY ……………………………………………………………4 2. BRAND DESCRIPTION …………………………………………...............................5 3. SITUATION ANALYSIS ….…...................................................................................5 A. COMPANY.….…………………………………………………………………7 B. COMPETITOR…….……………………………………………………………8 C. CONSUMER……………………………………………………………………9 D. COLLABORATOR…………………………………………………………….9 E. CONTEXT………………………………………………………………………. 4. MARKETING OBJECTIVES 5. MARKETING STRATEGIES A. SEGEMENTATION PRFOILE….…………………………………………….7 B. TARGET SEGMENT………….……………………………………………….8 C. POSITIONING………………………………………………………………...8 6. MARKETING MIX OF FASTRACK A. PRODUCT….………………………………………………………………....7 B. PRICE………….………………………………………………………………8 C. PLACE…………………………………………………………………………8 D. PROMOTION …………………………………………………………………9 7. IMPLEMENTATION ………………………………………………………………...10 8. FINANCIAL PROJECTIONS ………………………………………………………..11 7. REFERENCES & INFORMATION SOURCES……………………………………. 41 8. ANNEXURES………………………………………………………………………...42 EXECUTIVE SUMMARY Sir Dorabji Tata once recalled how the chief commissioner for the Indian Railways, Sir Frederick Upcott,......

Words: 6683 - Pages: 27

Free Essay

Philippine Youth Purchasing Habits

...ADVOCACY ADVERTISING I. EXECUTIVE SUMMARY 4 II. SITUATION ANALYSIS 4 A. Industry Study: 4 1. Composition/Size/Market Segments 4 Small and Medium Scale Enterprises 4 Microenterprises 5 2. Current Situation 6 a) Microenterprises 7 b) Small Scale Businesses 7 c) Medium-Sized Businesses 7 3. Similar Campaigns 8 a) “Made In” vs. “Product Of” vs. “Owned by” (Australia & South Africa) 8 b) Buy Philippine Made Movement, Inc. 9 c) Seal of Excellence 9 d) Action Plan 10 4. Market Study 10 a) Colonial Mentality 10 b) Products Consumed 11 B. Definition of Issues 13 1. Philippine Made 13 2. Patronization of Philippine Made Products 15 3. Perceptions on Campaigns for Philippine Made 16 C. Position of Advocate 18 1. Mission and Vision: 18 2. Resources: 18 3. Competition: 19 4. SWOT Matrix: 19 5. TOWS 20 III. DEFINITION 22 A. Identification of Target Market 22 1. Primary: Youth 22 2. Secondary: Yuppie 24 B. Target Publics 24 C. Recipients 24 D. Product 25 IV. GOALS AND OBJECTIVES 25 A. Short term 25 B. Medium term 25 C. Long term 25 V. MARKETING MIX 25 A. Market Targeting 25 1. Size of the New Market 25 2. Demographic Characteristics 26 3. Psychographic Characteristics 26 4. Behavioral Characteristics 27 Primary Research Data 28 B. Product 30 C. Sales and Distribution Program......

Words: 12045 - Pages: 49

Premium Essay

Black Sheep

...UNIT – I SIGNIFICANCE OF SERVICES MARKETING Proper marketing of services contributes substantially to the process of development. If innovative marketing principles are followed in services marketing, the socio-economic transformation will take place at a much faster rate. In future, the service sector would operate in a conducive environment offering great potential. If the opportunities are properly utilised by the service sector, it will lead to an all round development of the economy. The significance of the service economy may be discussed under the following headings: 1. Generation of employment opportunities 2. Optimum utilisation of resources 3. Capital formation 4. Increased standard of living 5. Use of environment-friendly technology. 1. Generation of employment Opportunities The components of the service sector are wide and varied. For example, the service sector includes personal care services, education services, medicare services, communication services, tourism services, hospitality services, banking services, insurance services, transportation services, consultancy services, etc The organised and systematic development of the service sector would create enormous employment opportunities. Application of marketing principles in the I service sector is instrumental to the development of the economy. However, it is appropriate to mention that India has not been successful in utilising the potential of the service sector. As seen in Table 1.1, in USA about 80 per......

Words: 15518 - Pages: 63