...Company Background This report is a comprehensive marketing plan for Burlington Sporting Goods, located in Alamance County, NC. Burlington Sporting Goods (BSG) is Alamance County’s oldest sporting goods store. Since the store opened in October 1947, BSG has offered a wide variety of sport related products and services to the people of Burlington and Graham. Along with retail sporting goods and apparel, BSG offers corporate screen-printing for team uniforms, a basketball facility and an indoor batting facility. The batting facility features a completely enclosed 70' x 70' batting cage with nine token operated pitching machines. Additionally, BSG offers Nike SPARQ training and hosts birthday parties and summer camps for basketball, cheerleading and baseball. Mission Burlington Sporting Goods strives to foster mutually beneficial ties in Alamance County. Since we opened our doors in October 1947, Burlington Sporting Goods has provided the towns of Graham and Burlington with a wealth of services for all their athletic and sport needs. We're the oldest sporting goods store in Alamance County, and we take pride in providing Alamance County with our team-oriented and friendly staff (BSG, 2013). The following plan is designed to boost the financial success and brand equity of Burlington Sporting Goods in order to help the organization achieve and maintain its stated mission. It features an analysis of BSG’s current position within its market, an analysis of the organization’s target...
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...until the 1990’s, life was not diverting due to the Residential School systems. Canada has been struggling to gain the forgiveness of the Residential School attendants and gladly, they had finally accepted our apologies, but will they ever forgive themselves for not being one of us? During the twentieth century, Residential Schools became widespread in all Canadian provinces and territories except Prince Edward Island, New Brunswick, and Newfoundland. Aboriginal children had been seized from their homes and had been placed into these ‘boarding schools’. They had to do labour work, live with complete strangers, and also study the Canadian culture just to kill the Indian in the Child. The young children had to do all of this for the government while being abused. Sexually, physically and mentally. About one hundred and fifty thousand children were placed into this horrid living and only eighty thousand made it out alive as in two thousand and eight. In order for us to be forgiven, we did two acts that will never make up for what our country had done to them. We wrote a state of apology that was read in front of a crowd of survivors. We had also given each of them a generous amount of money as a materialistic apology. But how did the aboriginal community act upon the materialistic goods and apology? Has Canada as a whole done enough to heal the wounds of aboriginal students that had attended the Residential schools? Firstly, Canada had a requirement to make an apology to...
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...Reconciliation Payments for All Indian Residential School Survivors CANADIAN BAR ASSOCIATION February 2005 PREFACE The Canadian Bar Association is a national association representing 38,000 jurists, including lawyers, notaries, law teachers and students across Canada. The Association’s primary objectives include improvement in the law and in the administration of justice. This submission was prepared by the National Aboriginal Law and the National Alternative Dispute Resolution Sections of the Canadian Bar Association, with assistance from the Legislation and Law Reform Directorate at the National Office. The submission has been reviewed by the Legislation and Law Reform Committee and approved as a public statement of the Canadian Bar Association. The Logical Next Step: Reconciliation Payments for All Indian Residential School Survivors Executive Summary At its Annual Meeting in August 2004, the Canadian Bar Association adopted a resolution1 calling for the government to go beyond the existing Indian Residential Schools Dispute Resolution process to provide a base payment to all survivors of Indian Residential Schools. The CBA recognizes the tragic legacy of Indian Residential Schools and the failure of the current options of either litigatio n or the dispute resolution process to resolve the situation. The harms caused by Indian Residential Schools are still profoundly felt by the individual students who attended the schools, as well as their families, communities and...
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...Indian School Days Book Review Justin Delorme Introduction The book, “Indian School Days” is an autobiography of the author Basil Johnston, an Ojibwe native from Wasauksing First Nation, in Ontario. This piece by Author, “Basil Johnston”, gives the reader more and more evidence of the structural lifestyle of the Spanish Indian residential school. From the very beginning his writing style links the reader to never put down the book, it is full of action and true events that took place during his lifetime. The book starts off with Mr. Johnston as a young child of ten years, skipping school with another student, an act that they didn’t think would get them both shipped off to a residential school. But as fortunes and his unfortunate luck would have it, the feared Indian agent showed up to Basils door and took himself, along with his 4 year old sister to St. Peter Clavers School, a boarding school run by Jesuit priests at Spanish, which was close to Sudbury, Ontario. With the fear of police and punishment his mother and grandmother got both children ready and there was nothing nobody could say or do to change the mind of the Indian agent. In the pages that were to follow, Basil creates many portraits of the young Indian boys who struggle to adapt to the harsh and inhumane environment of this institution. By looking at some key examples from the book that Basil Johnston wrote, it will show the reader why this would be a good book to read as his writing style is from his own...
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...The Residential school system in Canada was a system devoted to providing a disciplined based ideal that promoted the rejection of the aboriginal culture in favor of the then dominant white European population. The teaching strategies that were encouraged ranged from pulling children as young as six away from their parents to mental, physical and sexual abuse. The Residential schools were run by a variety of participating church organizations, which received funding from the Canadian government. The funding was based on a per aboriginal basis therefore it was in the best interests of the churches to enroll as many aboriginal students as possible. The schools were run in almost every province in Canada from 1860-1884 and claimed to be promoting religious and cultural assimilation. However, the cruelty that was experienced by many young aboriginals in the residential schools emphasizes the differences between the aboriginal societies and the European dominant society making complete assimilation impossible. The imposition of residential schools on First Nations children has led to significant loss of indigenous languages, and this language loss has led to further cultural losses for traditional First Nations cultures in Canada. The earliest known date opening of a Residential school was in 1840, located in Manitowaning, Ontario. The school was the Wikemikong Indian Residential School, it closed in 1879. The last Residential school to close was La Tuque Indian...
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...The residential schools of Canada can be dated back to the 1870s. Before 1996, when the last of 170 schools were closed, an estimated 150,000 indigenous youth were forced to attend. In an attempt to blend indigenous youth into Canadian society, both the Canadian government and Christian churches believed educating and converting the youth would achieve their goal of integrating them into Canadian society (Miller, 2014). The infliction of economic self sufficiency and religious conversion caused the loss of languages which further resulted in the loss of culture among traditional indigenous peoples. The death of a language is more complex than simply a loss of communication, it is a loss of knowledge. "The wisdom of humanity is summarized in...
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...would end public school segregation. Over fifty years later, studies have shown segregation has increased in the public school system. Currently, public schools have seen an escalation in segregation according to a report released by Richard Rothstein of the nonprofit Economic Policy Institute (Strauss, 2013). Three additional reports related to public school segregation have also been released. This increase in segregation could have detrimental effects on the U.S. multiracial society’s success (Strauss, 2013). The study conducted by Richard Rothstein was conducted in 2012 and has now received both international and national media attention. Segregation is defined as “separation of racial or ethnic groups in order for the dominate group to maintain social distance” (Henslin, 2011). In this case the dominant group is white students. A dominate group is defined as “a group with power regardless of the numbers associated with the group” (Henslin, 2011). Segregation has been growing based on both race and poverty. “Fifteen percent of black students and fourteen percent of Latino students attend “apartheid schools” across the nation in which whites make up zero to one percent of the enrollment” (Strauss, 2013). Previous studies conducted in the 1970s have shown four out of five students in the U.S. were white. Now in particular areas (South and West) students of color are the predominate race (Strauss, 2013). Social stratification is defined as “a system in which groups...
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...space, but most importantly overcoming segregation in the United States education system. First and...
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...this short essay we will review the content of the book, “Death at an Early Age” by Jonathan Kozol, as it relates to alternative viewpoints in education. We will include my personal perspective as a comparison to the authors perspectives, as well as how content relates to current educational trends, theory, and educational issues. The book “Death at an Early Age” authored by Jonathan Kozol is a first person testimonial to the tragic educational system nightmare experienced by Kozol in the Boston Public School system circa 1964. The book relates Kozol’s exposure to rampant racism, child abuse, and a failed educational system as a first year 4th grade teacher at an inner city grade school in Boston’s Roxbury neighborhood. Kozol’s unmitigated descriptions of the events that he witnessed as well as his reiterations of the entrenched school policies, curriculum inadequacies, and resistance to desegregation from teachers, administrators, and politicians is a testimonial to a failed system that perpetuated bigotry, and hate to minority...
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...racism as: "the belief that human races have distinctive characteristics which determine their respective cultures, usually involving the idea that one's own race is superior and has the right to rule or dominate others." The common thread between all of these definitions seem to be the idea of superiority versus inferiority when comparing whites and blacks, in particular. Because of this notion of whites feeling superior and blacks feeling inferior, segregation still seems to exist, especially in high schools and on college campuses. Racial segregation in public schools was the norm across America in the early 1950’s. Although all the schools were supposed to be equal, most black schools were far inferior to the white ones. Linda Brown, a black third-grader in Topeka, Kansas, had to walk one mile through a railroad yard to get to her black elementary school, even though a white elementary school was only a few blocks away. Her father, Oliver Brown, tried to enroll her in the white elementary school, but the principal of the school refused. So, then Mr. Brown went to McKinley Burnett, the head of the National Association for...
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...property, without due process of law; nor deny to any person within its jurisdiction the equal protection of the laws. In the early 1950's, racial segregation in public schools was normal all across America. Although all the schools were supposed to be equal, most black schools were far inferior in comparison to the all white schools. There was a black third grade girl named Linda Brown from Topeka, Kansas. She had to walk one mile through a railroad switchyard just to get to her school all black school. Yet, there was an all white elementary school only seven blocks away from her home. When her father, Oliver Brown, attempted to enroll Linda in the white elementary school, the principal would not allow it. Frustrated, Mr. Brown then went to the National Association for the Advancement of Colored People or the “NAACP. The NAACP was eager to assist the Browns, as it had long wanted to challenge segregation in public schools. Other parents joined the Browns in their complaint and 12 other parents followed suit. In 1951, the NAACP requested an injunction that would now forbid the segregation of Topeka’s public schools. The case was heard from in two days, June 25-36, 1951, by the U.S. District Court for the District of Kansas. At the trial, Thurgood Marshall, one of the lead attorneys in the case, argued that segregated schools sent the message to black children...
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...exceptionally clear through the means of segregation. In the late 19th and early 20th centuries, segregation was legal in the United States and was heavily followed in the South. Blacks and whites were separated by facilities such as public bathrooms, transportation, and drinking fountains. With the Supreme Court’s decision in the...
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...In 1951, a class action suit was filed against the Board of Education of the City of Topeka, Kansas in the U.S. District Court for the District of Kansas. The plaintiffs were thirteen Topeka parents on behalf of their twenty children. The suit called for the school district to reverse its policy of racial segregation. Separate elementary schools were operated by the Topeka Board of Education under 1879 Kansas law which permitted (but did not require) districts to maintain separate elementary school facilities for black and white students in twelve communities with populations over 15,000. The Board of Education of Topeka began to end segregation in the Topeka elementary schools in August of 1953, integrating two attendance districts. All the Topeka elementary schools were changed to neighborhood attendance centers in January of 1956, although existing students were allowed to continue attending their prior assigned schools at their option. Then on May 17, 1954 the Warren Court handed down a 9-0 decision which stated, in no uncertain terms that "separate facilities are inherently unequal". Brown did not, however, result in the immediate desegregation of America's public schools, nor did it mandate desegregation of public accommodations, such as restaurants or bathrooms, that were owned by private parties, which would not be accomplished until the passage of the Civil Rights Act of 1964. However, it was a giant step forwards for the civil rights movement. Many articles have been...
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.... Savage Inequalities: Children in America’s Schools Part one “Savage Inequalities: children in America’s Schools” was written by Jonathan Kozol in the year 1991. Jonathan was born in the year 1936 in the United States of America and he is a renowned educator, activist and a writer. During his teaching career, he was able to study the lives of students, parents and teachers. He has written many books, including “Rachael and her child: homeless families in America,” “Shame of the nation” and many more. His books mainly focused on the social life experienced in schools. In the book “Savage inequality”, the writer argues that segregation is the main challenge facing American schools today. He believes students are facing segregation more than it was in the year 1954. The issues that Kozol discussed are from interviews and observation with students, parents and teachers during his teaching career. These observations showed how the urban schools were different from the private schools in terms of resources and methods of teaching (Kozol, 196). In the books, he tells his story as a teacher. He explains all the school he taught and the challenges he observed. In the year 1964 he began his teaching career in segregated public institution in Boston. The institution faced some challenges; the school lacked enough classrooms, and teachers were not permanent and would leave any time of the year. Students had never experienced a chance to be taught...
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... This case dealt with racial segregation in a public school which was the norm across America in the early 1950’s. All schools in a given district were in fact supposed to be equal, however, most black schools were far inferior to white schools. This case was based on a black third grader by the name of Linda Brown in Topeka, Kansas, having to walk a mile through a railroad switchyard to get to her black elementary school even though a white elementary school was only seven blocks away from her home. Oliver Brown, Linda’s father, tried to enroll her in the white elementary school that was one seven blocks away but the principal of the school refused. Oliver Brown then commenced to McKinley Burnett which was the head of Topeka’s branch of the National Association for the Advancement of Colored People (NAACP) and asked for their help with this matter. The NAACP in fact helped Mr. Brown due to it’s long desire to challenge segregation in public schools. Other black parents joined Brown in the complaint and in 1951; the NAACP requested an injunction that would forbid the segregation of Topeka’s public schools. The U.S. District Court for the District of Kansas heard Brown’s case. At the trial, the NAACP argued that segregated schools sent the message to black children that they were inferior to whites and therefore the schools were inherently unequal along with the curriculum and that any school curriculum cannot be equal under segregation. The Board of Education’s defense...
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