...Ans1: Table using own results: Four measures of error Preferred hand Algebric/ constant error CE 1.63 NonPreferred hand 3.25 (Mean) Variable errorVE (SD) 2.49 3.52 Total VariabilityE 2.98 4.79 Absolute ErrorAE 0.16 0.33 Ans2: CE is the mean of the scores including positives and negatives. The positive value is obtained when the Curling ball goes over the target and a negative score is the distance before reaching the target. The total positive or negative value will tell you if in overall you overshot Curling ball or under shot. In my case CE value of 1.63 means that average distance of scores from the target was 1.63 cms before reaching the target point when curling. Likewise 3.25 for the nonpreferred hand would mean 3.25 cms distance on average the scores would be before reaching the target, and therefore under shot. VE is the standard deviation of the scores. This will tell us the variability of scores in relation to the mean. If I had a lower VE score it would mean that I did not deviate much from my mean, which shows a consistency like always throwing the curling ball to around the same spot. In my case VE score of 2.49 means that 68% of the scores fall within +/ 2.49 cms for the preferred hand and +/ 3.52 of the nonpreferred hand of the mean or CE of 1.63 or 3...
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...Young Consumers in the New Marketing Ecosystem: An Analysis of Their Usage of Interactive Technologies Strayer University Marketing Research December 4, 2011 Abstract Over the last decade, the way we communicate with each other and the way we behave as consumers has changed drastically. With an entire generation growing up with iPads, iPods, smart phones, Internet and Facebook, marketers are facing the reality that traditional methods of reaching these consumers won’t be as effective as it was in the past. The new challenge of marketers is to attempt to understand how these consumers interact with the technology they were undoubtedly “born to use”. Young Consumers in the New Marketing Ecosystem: An Analysis of Their Usage of Interactive Technologies The interactive technology habits of young people have changed dramatically over the past decade, thus, making it more difficult to market to this segment in the traditional way. The following study attempts to shed light on the behaviors and attitudes of young consumers, and how they interact in the digital world. The report discussing young consumers, ages 14 to 28 years old, presented a descriptive study based on the hypotheses that there is no difference between high school aged students and college aged student in their use of interactive technology. The main objective of the study is to help marketers understand how these young consumers interact with these technologies in an effort to strengthen their marketing...
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...Danny Whitford Francis Bacon, an English scientific philosopher of the late 16th and early 17th centuries, is best known for his advocacy of the scientific method during the scientific revolution. Also known as the Baconian Method, his scientific method revolves around inductive reasoning through which a series of conclusions can be made. He is known as the “Father of the Scientific Method” and the “Father of Experimental Science”. One of Bacon's most famous works is his History of Life and Death, in which he explains his observations and experimental conclusions about the prolongation of life by use of natural medicines and practices. His experimental approach to science with the use of inductive reasoning and trust of his senses was very influential in the Enlightenment during the 18th century. Bacon's scientific method formed the basis for modern science, and nearly all major scientific conclusions today rely on the inductive reasoning through observations of the senses that Bacon advocated. Nicolas Malebranche (Mal-brahnch), a French rationalist philosopher of the 17th and early 18th centuries, focused on rationalizing God's existence by means of the natural world rather than purely on faith and spirituality. His works, comparable to those of St. Augustine and René Descartes (Day-cart), attempt to show the active role of God in all aspects of the world and of human nature itself. Malebranche (Mal-brahnch) asserted that all human reasoning, thought, and cognitive...
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...Chapter 2 Consumer Behaviour 2.1 Introduction “The consumer, so it is said, is the king… each is a voter who uses his money as votes to get the things done that he wants done” [Samuelson in Oxford Dictionary of 20th Century Quotations, 2000:274]. There is no question about it – consumers are paramount to the economy. All marketing decisions are based on assumptions about consumer behaviour [Hawkins et al., 2001:8, Mulkern, 2001:126; and Labbe, 2000:38]. In order to create value for consumers and profits for organisations, marketers need to understand why consumers behave in certain ways to a variety of product and services offered. In order to determine the factors that influence the preferences of the Millennial Generation, an understanding of how consumers generally think and behave in buying situations is vital. This chapter starts off with a model of consumer behaviour, which will serve as the foundation of this chapter’s structure. The first part of the model takes an in-depth look at internal, external and other influences that are relevant for the purpose of this study, whilst the second part examines the consumer decision-making process in detail. 2.2 Model of consumer behaviour Understanding consumer behaviour and “knowing customers,” have and never will be simple. Consumers may say one thing but do another. They may not be in touch with their deeper motivations. They may respond to influences that change their mind at the last minute....
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...especially the study of the origins, organization, institutions, and development of human society.” (American Heritage® Dictionary of the English Language, 2011). The seven perspectives of sociology are functionalism, Marxism, feminism, interactionism, postmodernism, new right and collectivism. Definitions “Functionalism interprets each part of society in terms of how it contributes to the stability of the whole society. Society is more than the sum of its parts; rather, each part of society is functional for the stability of the whole society” (Crossman, 2015). “Marxism is a political, social, and economic philosophy derived from the work of the 19th-century historians Karl Marx and Friedrich Engels. It views human history as a struggle between social classes and asserts that capitalism is inherently exploitative.” (Chegg.com, 2015) “Feminism is a complex set of political ideologies used by the women’s movement to advance the cause of women’s equality and to end the sexist theory and practice of social oppression. (Crossman, 2015) “The interactionist perspective is one of the major theoretical perspectives within sociology. It focuses on the concrete details of what goes on among individuals in everyday life. Interactionists study how we use and interpret symbols not only to communicate with each other, but also to create and maintain impressions of ourselves, to create a sense of self, and to create and sustain what we experience as the reality of a particular social...
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...maintain our bodies, and are making no effort to gain or lose weight. With that said our body tries to find a balance in regards to our food intake. Despite the amount of calories that an obese person has taken in one day, they may still feel hungry because their settling point might be too low and the reason for that is individuals train their bodies to eat a certain amount of food which than sets their “set point”. Those individuals that suffer from eating disorders such as anorexia or bulimia are typically unhappy with bodies, have low self-esteem and have such a distorted view of them. Eating disorders are caused by a combination of factors, and they are illnesses. Many individuals believe that anorexia and bulimia are character flaws or choices that people make; however, eating disorders can be genetic, biochemical, psychological, cultural and environmental (The Jed Foundation 2016). Physical beauty if far more pressured in Western society than in third world countries. Women living in...
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...The British social class system simply relates to, as in a class society, a set of concepts based and centred on models of social stratification. This, in which, people are grouped into separate sets of hierarchal social categories – these being known as the lower class, working class, middle class and upper class. The lower class is typified by poverty, homelessness, and unemployment. The working class are those minimally educated people who engage in “manual labour” with little or no prestige. The middle class are the “sandwich” class. These white collar workers have more money than those below them on the “social ladder,” but less than those above them. The upper class have much money, which leaves them with much leisure time for cultivating a variety of interests. A number of sociologists have attempted to define social class. It is not an easy concept to describe. Marx and Engels (1848) defined social class as being divided into 'The Bourgeoisie' who owned the land and factories. They exploited the lower working masses that were termed, 'The Proletariat'. Marx's (1848) view was that social class was linked to the conflict between the two classes. Marx and Engels (1848) defined social class in relation to the ownership of means of production Weber (1946), on the other hand, divided social class into power, wealth and prestige. Social class was based on social order. Power was distributed according to a set of formal rules. Weber (1946) stated that 'class' was based on individuals'...
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... |Sessions |: |33 | |Course Code |: |SL MM 602 | | | | Objective To understand the various factors influencing behavior of consumers – as individuals and as members of a group/society, and also the impact of consumerism in the contemporary environment. To understand the behavior of consumers – decision making, post-purchase behavior, behavior in a shopping environment, etc. To understand the behavior of organizations as consumers. |REFERENCE BOOKS |AUTHOR / PUBLICATION | |Consumer Behavior |ICMR | |Consumer Behavior, 5e |Leon G Schiffman and Leslie Lazar Kanuk, Prentice-Hall, India | |Consumer Behavior |Hawkins, Best & Coney, McGraw Hill | |Consumer Behavior |Blackwell, Miniard & Engel, Thomson | |Consumer Behavior |Solomon, Prentice Hall | |Consumer Behavior: Concepts & Applications |David Loudon, Albert Della Bitta, Tata...
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...KARL MARX AND THE CONCEPTS OF SOCIETY AND SOCIAL STRUCTURE BEING AN ASSIGNMENT SUBMITTED BY EKOTT, IMOH BERNARD 1.0 INTRODUCTION The philosopher, social scientist, historian and revolutionary, Karl Heinrich Marx, is without a doubt the most influential socialist thinker to emerge in the 19th century. Although he was largely ignored by scholars in his own lifetime, his social, economic and political ideas gained rapid acceptance in the socialist movement after his death in 1883. Until quite recently almost half the population of the world lived under regimes that claim to be Marxist. This very success, however, has meant that the original ideas of Marx have often been modified and his meanings adapted to a great variety of political circumstances. In addition, the fact that Marx delayed publication of many of his writings meant that is been only recently that scholars had the opportunity to appreciate Marx's intellectual stature. Karl Heinrich Marx was born into a comfortable middle-class home in Trier on the river Moselle in Germany on May 5, 1818. He came from a long line of rabbis on both sides of his family and his father, a man who knew Voltaire and Lessing by heart, had agreed to baptism as a Protestant so that he would not lose his job as one of the most respected lawyers in Trier. At the age of seventeen, Marx enrolled in the Faculty of Law at the University of Bonn. At Bonn he became engaged to Jenny von Westphalen, the daughter of Baron von Westphalen , a prominent...
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...the various fields of consumer science in recent years. Consumer Decision Making pertains to making decisions regarding product and service offerings. There are different consumer decision making models such as Bettman's Information Processing Model of Consumer Choice, the Howard-Sheth model of buying behavior, Kotler model and the Nicosia model. The Engel, Kollat & Blackwell (later Miniard) consumer decision making model will be looked at for the purpose of this research. Engel, Kollat & Blackwell (later Miniard) consumer decision making model According to (Sahney, 2005), the Engel, Kollat and Blackwell Model, also referred to as the EKB model was proposed to organize and describe the growing body of knowledge/research concerning consumer behavior. A comprehensive model, it shows the various components of consumer decision making and the relationships/ interactions among them. The model went through many revisions and modifications, with attempts to elaborate upon the interrelationship between the various components and sub-components; and, finally another model was proposed in the 1990s which came to be known as the Engel, Blackwell and Miniard Model (EBM). The model consists of five...
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...immense changes in society during the 19th century. As Karl Marx focused on the consequences of the Industrialization and the living conditions for the working class, Emile Durkheim was more focused on the dissolving ties between humans in society. Despite their different perspectives, these early thinkers had a common fundamental concern about the future, in means of the changes and the subsequent consequences for the individuals and society. These classics generated the basis for the typical sociological type of thinking; seeing the connections between major changes in society and the individual acts and living conditions. In short term - sociology is both the study of individuals and the society as a whole. As a newcomer to the special field of sociology, I find the term of sociological imagination as the most applicable and understandable term to understand the complex and broad field of sociology. Thereby i state my thesis: Is social imagination the best and simplest way to understand the field of sociology? Sociological imagination was coined by C. Wright Mills (1959) as the process of linking individual biographies to the larger social contexts. By this perspective one can say that the sociological imagination can help explain humans and society by seeing "the human in society and the society within humans". According to Peter Berger this connection can be portrayed by thinking that: "Every individual biography is an episode within the history of society" (Berger 1967;...
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...Introduction This essay intends to explicitly compare Karl Marx and Emile David Durkheim ideas on religion from a sociological and functionalist perspective. Functionalists’ belief that religion is beneficial for both the community and its members e.g. it unifies the society which in turn gives each individual member a source of support when they need it. It will begin with their brief historical backgrounds, definition of religion as well as their similarities and differences in studying it. Karl Marx Marx was born in Prussia on May 5, 1818. He began exploring sociopolitical theories at university among the Young Hegelians. He became a journalist, and his socialist writings would get him expelled from Germany and France. In 1848, he published The Communist Manifesto with Friedrich Engels and was exiled to London, where he wrote the first volume of Das Kapital and lived the remainder of his life (Engels, 1869). Marx is considered as one of the founders of economic history and sociology. Emile Durkheim According to Jones (1986) “David Emile Durkheim was born in France, on April 15, 1857 and raised in a Jewish family with his father as a rabbi. Emile was, thus destined for the rabbinate, and a part of his early education was spent in a rabbinical school” (p.12). Durkheim is considered the father of modern sociology and well known for his work on Division of Labour in 1912. Definition of Religion Both Marx and Durkheim have rather contrasting definitions of what religion...
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...of it is constantly being evaporated and drawn up, to return as rain. From year to year these changes may be scarcely perceptible. But one day, when the banks are thoroughly weakened and the rains long and heavy, the river floods, bursts its banks, and may take a new course. This represents the dialectical part of Marx’s famous theory of dialectical (or historical) materialism." Historical materialism is a methodological approach to the study of society, economics, and history first articulated by Karl Marx (1818–1883) as the materialist conception of history. It is a theory of socioeconomic development according to which changes in material conditions (technology and productive capacity) are the primary influence on how society and the economy are organised. Historical materialism looks for the causes of developments and changes in human society in the means by which humans collectively produce the necessities of life. Social classes and the relationship between them, plus the political structures and ways of thinking in society, are founded on and reflect contemporary economic activity. Since Marx's time, the theory has been modified and expanded by thousands of Marxist thinkers. It now has many Marxist and non-Marxist variants. Objectives of Study: • To define Historical Materialism. • To discuss about the basic philosophy behind the concept of historical Materialism by Karl Marx. • To study about the Recent Versions of Historical Materialism. • To findout...
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...and compare his ideas with any other theorist who expressed his/her views on religion. Names: Oabona Moses Sello ID #: 201204434 Due date: April 15 2014 Introduction This essay intends to explicitly compare Karl Marx and Emile David Durkheim ideas on religion from a sociological and functionalist perspective. Functionalists’ belief that religion is beneficial for both the community and its members e.g. it unifies the society which in turn gives each individual member a source of support when they need it. It will begin with their brief historical backgrounds, definition of religion as well as their similarities and differences in studying it. Karl Marx Marx was born in Prussia on May 5, 1818. He began exploring sociopolitical theories at university among the Young Hegelians. He became a journalist, and his socialist writings would get him expelled from Germany and France. In 1848, he published The Communist Manifesto with Friedrich Engels and was exiled to London, where he wrote the first volume of Das Kapital and lived the remainder of his life (Engels, 1869). Marx is considered as one of the founders of economic history and sociology. Emile Durkheim According to Jones (1986) “David Emile Durkheim was born in France, on April 15, 1857 and raised in a Jewish family with his father as a rabbi. Emile was, thus destined for the rabbinate, and a part of his early education was spent in a rabbinical school” (p.12). Durkheim is considered the father of modern sociology and...
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...UNIT 3 TRENDS IN FEMINISM Structure 3.1 Introduction 3.2 Objectives 3.3 Liberal Feminism 3.3.1 Liberal Thought 3.3.2 Classical Liberal Feminism 3.3.3 Second Wave Liberal Feminism 3.3.4 Weakness/Limitations of the Liberal Feminism 3.3.5 Contribution to the Women’s Movement 3.4 Marxist Feminism 3.4.1 Foundations of Marxist Feminism 3.4.2 Other Key Elements in Marxist Feminism 3.4.3 Limitations of Marxist Feminism 3.4.4 Contribution to the Women’s Movement 3.5 Psychoanalytic Feminism 3.5.1 The Beginnings of Psychoanalytic Feminism – Countering Freudian Theories 3.5.2 Explanation by other Theorists 3.5.3 Limitations of Psychoanalytic Feminism 3.5.4 Contribution to the Women’s Movement 3.6 Radical feminism 3.6.1 Definition 3.6.2 The influences that shaped Radical Feminism 3.6.3 What are the variations of Radical Feminism? 3.6.3.1 Radical- Libertarian Feminism 3.6.3.2 Radical-Cultural Feminism 3.6.4 Radical Feminism – Its Structure 3.6.5 The Outcomes of the Movement 3.6.6 Critiques of Radical Feminism 3.6.7 Contribution to the Women’s Movement 3.7 Postmodern Feminism 3.7.1 Postmodern Thought 3.7.2 Postmodern rethinking of psychological explanation of gender 3.7.3 Postmodern Feminist 3.7.4 Limitations of Postmodern feminism 3.7.5 Contribution to the women’s Movement 3.8 Black Feminism and Womanism 3.8.1 The Beginnings of Black Feminism 3.9 Cyber Feminism 3.9.1 Origin of Cyber Feminism 3.9.2 Definition of the 100 Anti Thesis 3.9.3 Cyber art and its relation to Cyber feminism 3.9.4...
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