...Google Self-Driving Car Pranaw Kumar 500639475 MB8103 Submitted to Dr. Dale Carl 2nd October 2014 Ryerson University Toronto, Ontario, 2014 Table of Contents Executive Summary 3 Introduction 4 Macro Environmental Analysis 5 PESTEL 5 Political 5 Economic 5 Social 5 Technological 6 Environmental 6 Legal 6 Summary 7 Micro Environmental Analysis 7 Porter’s Five Forces 7 Bargaining Power of supplier 7 Threat of substitutes 8 Bargaining power of customers 8 Threat of New entrants 8 Competitive rivalry 8 Summary 9 Conclusion 10 References 11 Executive Summary With continuous change in technology there is always continuous advancement in life style, and Google Self-drive car is going to be one of the biggest changes among them. This type of autonomous system always leaves long and prominent impact on the society and the environment. The whole world is moving towards more and more robotic systems where people just provide voice command or just a program and robotic system does the task automatically. This car can be a stepping stone towards such autonomous enhancement. There are many big players in auto industry who are trying to come into this futuristic field like BMW, Mercedes, Audi and many more, however Google’s self drive car stands apart in terms of completely autonomous car ‘no human interference’. This actually has some implication where human psychology interferes. Human by nature tries to keep control in their...
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...Cars have been around since the 1890’s, a hundred and twenty seven years ago, but since then we have come a long way. We’ve went from the original ford car to cars with four wheel drive to self driving cars. Cars have changed tremendously since the first car and there only changing more. All of us have heard of or seen the alleged self driving cars on tv or the news and most of us are intrigued and wonder what they have to bring. Most of us tend to skip the risk that come with the computer driven cars, the possibility of flaw can go right over our heads when we are sucked into this new fancy never before seen technology. Not to say there is not upsides that these cars have to offer as well. The cars we have come to know now a days have always been made by the car companies we have all come to know and love like ford, dodge, chevy, and nissan. It is not often we hear of another company making cars but that's no longer the case. With the technology being put in to...
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...Self-driving Cars Do you think driver less cars need to be sold on the market? Are driver less cars safe? No because if changes in laws the car does not know and could crash. I don't like driver less because something could happen to the parts and then the car would be working wrong. I will prove that we don't need driver less cars. My first reason is the cars might not know all the things about driving. If something on the road changes, the cars are lost. For example they wouldn't obey a new stop sign. If there was construction they would go the wrong speed limit. That is why driver less cars are not safe. Additionally cars wouldn't recognize things like a paper ball. They have problems figuring out what objects are like paper...
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...Self Driving Cars Here is something we should talk about:What self driving cars have different in it then regular cars?Self driving cars have a red button that you can press if you feel unsafe but regular cars doesn’t have it.So say if the self driving car messes up or is doing something weird then you can press the red button.Or just say if you just want to drive by yourself and you don’t want the car to drive for you that’s another reason why you can press the red button in the car.1.5 million drivers worldwide people are driving these cars in a different state/country. In 2017 the emergency of driverless cars and trucks has been tested on roads because they wanted to see how it works and too see if it is safe.If people don’t know what they are doing and crash the car on purpose Unions are explaining what self driving do and all that stuff.So this is how self driving cars work:So you take a regular car and you process it to drive by itself.I heard that it takes a long time to work and test it out.You have to have a lot of tools to have it process and like if u mess up u have to like get so other stuff to do again.So now they are testing autonomous tempe vehicles everywhere like when I mean everywhere I mean it....
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...Could you imagine your car dropping you off at your destination and then parking itself? If not, you should because that is where technology is heading. It is predicted that by the year 2020 transportation as we know it will be flipped upside down by self-driving cars. There are several large companies working on this technology right now, such as Google. However, the question if we should trust this new technology is still up for debate. Even though it is a foreign idea, self-driving cars should replace human drivers because of the lack of human error, the convenience, and the increase of your spare time. Most car accidents are caused by a mistake from the person operating the vehicle. In his article "How Google's Self-Driving Car Will Change Everything," Dallegro quotes Professor Robert W. Peterson saying, "Over 90% of accidents today are caused by driver error." If all drivers were replaced with autonomous vehicles then accidents would happen very little, if any at all. In her article "Along for the Ride", Kristen Weir says, "In 2012, 33,561 people were killed in car crashes in the Unites States and an estimated 2.36 million were injured." Without driver error as a factor, using a car as your form of transportation is a lot safer....
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...The Safety of a Self-driving Car With the rise of technology dedicated to self-driving cars, people are asking the question "how safe are driverless cars compare to a traditional car?" First of all, to drive a self-driving car functioning by a computer or robot, the driver has to learn to control the functions. In 2011, a Google self-driving car was involved in an accident, and Google stated to the press that the driver was responsible for the driving. However, many critics became to question whether the technology behind the self-driving car are responsible for the accident. In the recent years, self-driving cars are tested on the road in several different states, and for the last years or so, Google had tested more than “700,000 miles” of accident-free driving from a driverless car. With self-driving cars, what are the obligations the operator have to make? If companies like Google, were to sell hundreds of thousands of these cars on the road, are they able to keep up the safety standard in a large number? The technology will also force regulators to rethink the car and driver relationship, and possibly place more emphasis on the regulation both the car and the driver. For instance, instead of certifying that a driver can pass a road test, the state might certify that a car can pass a test, upending the traditional drivers’ licensing system. In addition, the state of mind when you are for example, drunk, are you allow to operate a self-driving car? Due to the promising...
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...Ana Gordina Application Paper - BUAD 307 April 20, 2015 Self-Driving Taxis (Uber): Secondary Market Research Proposal Description: Self-driving taxis will be provided by Uber and would create an additional type of transportation offered to consumers. These taxis will not require a human driver to be present at the wheel. The car will include the latest technology, including GPS systems and smart traffic control, which will get the customer from point A to point B upon request and with minimal delays. The concept of self-driving cars has become very popular in the recent years. About 10 years ago, people were suspect about the safety and overall feasibility of the self-driving machines, let alone self-driving taxis. Today, as more tech companies, like Google, are coming up with these cars and testing their performance, people become more willing to give up their seat at the wheel (Emarketer). Whenever new technology comes out in the market, marketers manipulate on how a specific customer segment will react to the product. Take for example, personal computers or internet and how nobody could have predicted that these products would become a commodity. Yet, today, people can’t picture living without them. Knowing what are the benefits and costs of the product make it easier to create a marketing plan for the product. Thus, this report will cover the following subtopics: 1. Benefits and costs of self-driving taxis 2. Potential pricing strategies and costs to the...
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...Self-driving cars are on of today's biggest controversies. In the article,”Is the idea of driverless cars gaining popularity?” both sides of the argument are presented, however the con argument is stronger. Both sides of the article have different purposes. In addition, the pro’s author, Justin Haskins, has fishy credentials, while Whitt Flora’s are solid. Furthermore, Justin has one okay point supported by studies, but Whitt has many, very logical, science proved and good points. While Justin Haskins has a good argument, Whitt Flora’s is stronger in the article. Both sides of the controversy in this article have different purposes. Haskins’ purpose of the article is to open people up to the idea of self-driving cars. One way his writing shows this is by using an often complained about problem and it’s solution to write his side of the controversy. This would open people up to self-driving cars because it sheds light in a gray area for most people, who would take the fix if it's an easy one. On the contrary, Whitt’s purpose is to make sure people understand all parts of self-driving cars. One sentence that shows this is, “A nationwide network of million of self-driving cars whisking suburban...
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...removing the human element in regards to driving and delegating more of those duties to the computer. Some manufacturers have made it easier to park or stay in the correct lane while some manufacturers are looking into a complete autonomous vehicle (AV). These are completely self-driving cars which the computer system controls every aspect of the drive. AVs have the potential to alter the landscape of driving like it has never been altered before. They have the potential to reduce the number of deadly crashes, provide transportation to elderly and disabled people and provide more capacity on the road. This paper will address the overall safety benefit of these vehicles. The first section will provide details into the technology behind the AV. This technology is the main component of the AV and will provide the safety factors in the system. The technology is currently in some cars and will advance to cover more systems as the AV becomes more accepted. The second section will cover the safety of the vehicle. It will delve into the number of accidents currently happening with human drivers to the tests of AVs. It will also bring up different factors which cause human accidents which are not present in a computer. Finally the third section will cover the health benefits of AVs. Stress is a major cause of most medical conditions. Driving in some instances cause major stress. So if a computer is driving the car then that should lessen the overall stress...
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...Introduction: Self-driving cars are the new invention that involves technology and are the project in which the concentration is to provide the safest cars for the future. 1925 Around the year of the 20th century, a strong decision was made to develop of driverless car that would operate by itself. This work started to take place after the decision was made to take the beginning shape on how the project would start to take place with Houina Radio Control Company’s first public demonstration. The driverless car demonstration of the driverless car took place in the year 1925. This vehicle started with the control of a radio in 1926, and it was guided through the traffic for a test. This was being guided by the instruction from another car from a short distance. This was also showcased and car controlled as “phantom Auto.”(, Nguyen. 2016, para. 2,). 1930 In the year 1930, a challenge was presented to the community in 1960, and by 2000, the dream of creating an autonomous vehicle. A few years later, this dream came true by creating the idea of the car that would drive by itself. The picture was taken into consideration for complex in automation and pedestrians, heavy traffic, and other unexpected, and the experience that can happen outside while the car is in circulation. In eight years, in 2004 to 2012, things started to happen rapidly and...
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...CARS THAT DRIVE THEMSELVES, STUDY PROGRESS, SAFETY, AND SOCIAL ISSUES RELATED TO AN AUTOMATED SYSTEM SUCH AS AUTOMATED HIGHWAYS AND SELF DRIVING VEHICLES INTRDUCTION: How much is it going to change the world when computers and software get marriage and software is driving cars? That is scary to many people, but it is going to be incredible revolution. For the past hundred years, innovation within the automotive sector has brought major technological advances, leading to safer, cleaner, and more affordable vehicles. But for the most part, since Henry Ford introduced the moving assembly line, the changes have been incremental, evolutionary. Now, in the early decades of the 21st century, the industry appears to be on the cusp of revolutionary change—with potential to dramatically reshape not just the competitive landscape but also the way we interact with vehicles and, indeed, the future design of our roads and cities. The revolution, when it comes, will be engendered by the advent of autonomous or “self-driving” vehicles. And the timing may be sooner than anyone thinks. Even now that military drones have become a familiar topic, the idea of self-driving cars sounds pretty farfetched. But is it still just science fiction? Something that gets batted around in robotics labs and think tanks? Or are self-driving vehicles on the verge of becoming a viable form of personal mobility? Will the market accept them, want them, and pay for them? The answer is a resounding yes: The...
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...California, a Prius—one of the cars in Google’s fleet of autonomous vehicles—caused a fender-bender. The accident happened, naturally, because there was a human behind the wheel. That's according to a new report by Google about its self-driving car project, a document that tallies every accident since it began testing its 32 vehicles on the roads in 2009. That sounds like it could be a massive dataset, considering the tens of thousands of accidents that happen on American roadways each year. It actually isn’t: “In the six years of our project, we’ve been involved in 12 minor accidents during more than 1.8 million miles of autonomous and manual driving combined,” Google wrote. “Not once was the self-driving car the cause of the accident.” Not once! In the case of the fender bender four summers ago, a Google employee—yes, a human—was to blame. He had borrowed the car to run a quick errand and ended up rear-ending another car. (“He was not using the vehicle to test our autonomous technology,” Google wrote, and the car ended up sustaining “some damage.”) So what ended up being probably a pretty bad day for that Google employee—imagine telling your boss you crashed the driverless car—turns out to be a tidy example of the key difference between human drivers and algorithmic ones. Namely: Robots are much, much better drivers than humans. Google’s descriptions of the other accidents involving its self-driving cars reiterates that point. Its cars were rear-ended eight times,...
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...Autonomous vehicles, also known as self-driving vehicle, driver-less vehicle, etc. in addition, these vehicles are capable of sensing the environment and navigating without human input. For me, I would continue with “sacrifice one, save many” self driving logic because its large numbers compared to one, however some may say it will be a different case if I was the “one”, I would still choose sacrifice one, but before I do that there are some rules to be implemented like all self-driving cars should follow that sacrifice one rule and before a person buys an autonomous vehicle, he should agree the terms of the rule and know that the driver is at a greater risk. That way there will be less conflict or fight in case an accident happens. I would...
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...Self-driving car Cons: By:Amelia Hello have you heard of Self-driving cars. Well you don’t want to get one because they is a lot problems with them. Do you want a car with a computer and put in the coldest place ever and see what happens no I do not.Do you really want this car that you don’t know what can happen on a highway or just any road. One example is on a highway you would be more likely to get in a car crash because of computer glitches. You are going to be with a computer os they is going to be many problems because you are going to be in a lot of weather conditions like blizzards and very hot weather. Another example is that kids might be able to drive own since it is a self-driving...
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...The topic I was thinking about doing is how self-driving cars are a good thing. I am going to be on the pro side. My first point is that there is nearly no error. My second point is that it eases congestion. My next point would be that the car eases parking. Another point would be potential for more powerful vehicles. My argument for the first point would be, these super accurate readings have virtually eliminated driving errors for test cars on the road, as the only accidents so far are while human drivers have been in control. The argument for my next point would be, because self-driving cars can communicate with each other, they would eliminate the need for traffic signals. For my third point is would be, because self-driving cars don’t require a driver, they could alleviate parking concerns in highly populated areas. Finally for my last point my argument would be, because self-driving cars don’t require a driver, technicians could potentially rearrange where on the car the various mechanical parts are stored. Of course I’m going to expand on each point, but those would be my topic sentences. Some rebuttals would be how expensive they are. Most companies have not released a price for their driverless cars. Another rebuttal would be the potential for technology to go wrong. Even if a self-driving car performs flawlessly at first, it is possible for the programming that runs the cars to be updated by the car company with a fault string of code. Those would...
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