...MKTG304 Marketing Project Session 2, 2014 Reflective Journal Outline Department of Marketing and Management MACQUARIE UNIVERSITY FACULTY OF BUSINESS AND ECONOMICS REFLECTIVE JOURNAL OUTLINE Overview As part of evaluating the participative process, an individual reflective journal is required to be maintained throughout the course, due for submission after the group presentation and final group report has been submitted. There are two parts to this assignment. The first Part A consists of a pre-activity self-rating of graduate capabilities. The ratings are intended to be your perception of your own capabilities. This perception should draw on your prior experiences, including your university or other studies, paid employment or volunteer work, and from sport, hobbies and other interests. The self-assessment will not be graded, nor will it be shared with others in your class. Part A serves the purpose of allowing the student to focus on graduate capabilities and reflective points to be considered while collecting material and writing up the final reflective journal. Part A is due in your tutorial class in Week 4, Thursday 28th August. Part B, consists of the self assessment post activity audit of graduate capabilities and a 2,000 word reflective journal report. The self assessment post activity audit will not be marked, but will act as support for your findings in the final report. The final report provides your analysis and reflections about the process of...
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...MKTG304 Marketing Project Session 2, 2014 Reflective Journal Outline Department of Marketing and Management MACQUARIE UNIVERSITY FACULTY OF BUSINESS AND ECONOMICS REFLECTIVE JOURNAL OUTLINE Overview As part of evaluating the participative process, an individual reflective journal is required to be maintained throughout the course, due for submission after the group presentation and final group report has been submitted. There are two parts to this assignment. The first Part A consists of a pre-activity self-rating of graduate capabilities. The ratings are intended to be your perception of your own capabilities. This perception should draw on your prior experiences, including your university or other studies, paid employment or volunteer work, and from sport, hobbies and other interests. The self-assessment will not be graded, nor will it be shared with others in your class. Part A serves the purpose of allowing the student to focus on graduate capabilities and reflective points to be considered while collecting material and writing up the final reflective journal. Part A is due in your tutorial class in Week 4, Thursday 28th August. Part B, consists of the self assessment post activity audit of graduate capabilities and a 2,000 word reflective journal report. The self assessment post activity audit will not be marked, but will act as support for your findings in the final report. The final report provides your analysis and reflections about the process of...
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...Planning Reflection. Total Weighting: Total: 15% Values Audit; Capability Audit; Graduate Elevator Pitch (upload to VUColl) Due Date: Week 9 Word Limit: 1000 words (Upload to VUColl ) _________________________________________________________________________________ Context You have spent a lot of time and money in completing a degree which will assist you in finding employment or moving to further study. Your undergraduate course has facilitated the development of hard (eg preparing financial reports) and soft (eg problem solving) skills. Completing a challenge project in a multi-disciplinary team may be evidence that you can execute those skills. You may also be involved in paid employment &/voluntary work. In IBC2/PD2 you prepared an ePortfolio, CV and worked on a career plan. It is time to update this to reflect your personal and academic development during the last 12 months. The following 3 tasks will give you an opportunity to STOP and once again reflect on the values, skills and knowledge that you can promote when you apply for employment or post graduate study. Purpose of assessment: To demonstrate the student’s ability to use self-reflection to articulate the values, skills and knowledge that they have developed throughout their undergraduate degree. The student will submit a 1000 word ‘Career Planning Report’ that includes a Values Audit (100 words); Capability Audit (650 words); Graduate Pitch (250 words). This is an INDIVIDUAL assessment piece. Task...
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...Applied Business Challenge BPD3100 Year:2015 Semester/ Dates: 1 2015 Location: Melbourne, Sunway KL&JB-CUFE-VU Sydney-Liaoning, Vietnam Prepared by: Andrew Stein / Maria De Sensi Welcome Welcome to this unit of study. This Unit Guide provides important information and should be kept as a reference to assist with your studies. This Guide includes information about your reading and resources, independent learning, class activities and assessment tasks. It is recommended that you read this Guide carefully: you will be expected to manage your learning as you work towards successful study. Detailed in formation and learning resources for this unit have also been provided on the Unit website on VU Collaborate which can be reached via the Student Portal at vu.edu.au/student-tools/myvu-student-por tal. It is important that you access your Unit website regularly. Acknowledgement of Country We respectfully acknowledge and recognise the traditional owners, their Elders past and present, their descendants and kin as the custodians of this land. Introduction to the unit Unit Title: Applied Business Challenge Unit Code: BPD3100 Other details: Key staff Unit co-ordinator Name: Andrew Stein Location: CF1024 Contact number: 061-99194332 Contact email: Andrew.stein@vu.edu.au Name: Maria De Sensi Location: G425 Contact number: 061-99195484 Contact email: Maria.De Sensi@vu.edu.au Teaching team Campus: Days and times: Year: 2015 Semester/Dates: 1 Credit Points: 12 alagarania@sunway...
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...Reilly Course Co-ordinators MSc Finance and Business Management – Piotr Konwicki (Pathway Leader: Sanawar Choudhury) MSc International Business and Management – Simon Reilly and Brinder Saigal MSc Marketing and Business Management – Carmine de Vita MSc Business and Management – Rosemary Burnley MSc Information Systems & Business Management – Markus Haag Contents 1. Introduction 2 2. How the AMP works 2 3. AMP tutorial support 4 4. Handing in the AMP interim, main and reflective reports 5 5. Main Report structure 6 6. Reflective Report format 7 7. Academic offences 8 8. Referencing 10 9. Assessment marking 10 10. Assessment criteria 11 Appendix 1 - Submitting your Work through BREO 17 Appendix 2 - Guide to Referencing 18 Appendix 3 - Unit Information Form 22 Appendix 4 - AMP Session Timetable 30 Appendix 5 - AMP Suggested Time Line 31 1. Introduction This unit is completed at the end of the taught part of your programme. You have successfully completed the first two semesters of study and therefore should have a thorough grasp of the taught elements of the programme. You will be expected to draw on the learning that you have achieved during the taught units. The Applied Management Project (AMP) is the final assessed piece of work of the Masters Programme. It is designed to simulate a real management situation, giving you the opportunity to demonstrate your ability to use the knowledge and skills acquired through the taught...
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...surrounded by media and marketing images for consumers. Camera images also function as decoration, provide spiritual enrichment, and give us insight into the past and present. In the years following the discovery of photography, however, this medium was criticized and critiqued while trying to be recognized as a form of artistic expression in a period dominated by painting. Similar to painters, photographers can approach their photographs in a variety of ways, transforming them from mere “careless snapshots” into beautiful, original pieces of work. The Seven Last Words, by F. Holland day is considered one of the most important images in the history of photography. This piece contains iconic religious and spiritual importance which influenced subsequent artists significantly. The monumental self-portrait depicts Day as Christ in a series of seven platinum prints set in a frame designed by the artist. In order to prepare for his self-portraits Day starved himself, grew out his beard, and imported cloth and a cross from Syria. It is without question that Day’s depiction of Christ is unsettling and full of emotion as he portrays Jesus speaking out his last words. His images are soft and painterly-like, blurring the visible line between painting and photography. Many individuals may have difficulty distinguishing the two. His dramatic use of lighting can also be compared to many Impressionist paintings and enhance the emotional and spirituality of the piece. In addition, Day created...
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...(BSS000-6) Induction Week 17th- 21st September 2012 Submission Date: Monday 10th December 2012 MSc Finance & Business Management MSc International Business & Management MSc Marketing & Business Management Contents 1.Background to the unit 2 2.How the AMP works 2 3.AMP induction timetable 4 4.AMP tutorial support 4 5.Handing in the AMP report and reflective report 5 6.Main report format 6 7.Reflective report format 7 8.Academic offences 8 9.Referencing 10 10.Assessment marking 10 11.Assessment criteria 11 Appendix 1 - Applied Management Project Marking Scheme 13 Appendix 2 - Submitting your Work Through BREO 18 Appendix 3 - Guide to Referencing 19 Appendix 4 - Unit Information Form 23 Appendix 5 - AMP Session Timetable......................................................................29 1. Background to the unit This unit is completed at the end of the taught part of your programme. You have successfully completed the first two semesters of study and therefore should have a thorough grasp of the taught elements of the programme. You will be expected to draw on the learning that you have achieved during the taught units. The Applied Management Project (AMP) is the final assessed piece of work of the Masters Programme. It is designed to simulate a real management situation, giving you the opportunity to demonstrate your ability to use the knowledge and skills acquired through the...
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...modernity (Brown 1993). The consumer of the modern society is distinguished by being self-reflexive and rational while the characteristics of the irrational postmodern consumer are hyperreality, fragmentation, reversals of production and consumption, decentring of the subject, paradoxical juxtapositions, and loss of commitment (Firat et al, 1995). The ability and willingness to represent different self-images in fragmented moments liberates the consumer from conformity to a single image, to seeking continuity and consistency among roles played throughout life. This self-referential identity of the postmodern consumer, and the general hostility towards generalization together with the rejection of the idea that human social experience has fundamental “real” bases are possibly the main defining differences between modernism and postmodernism (Firat et al, 1995). Despite the seemingly transformation in consumer behaviour modern marketing theory (e.g. Kotler, Porter, Ansoff etc.) of costumer segmentation and categorizing customers is still widely accepted and used by companies in the western society. In the following I will through an analysis of the phenomena, tattoos, try to identify some of the characteristics of the postmodern consumer in order to establish an underlying basis of whether the change in consumer behaviour should be considered important to a change or re-writing of modern marketing theory. Tattoos in contemporary society One of the most drastic and highly debated...
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...trends towards increasing the entrepreneur base and competing with the present companies in other states. Its product is of not only standard but high quality to ensure the consumer satisfaction, supported by the impeccable services they offer to the customers. As the company expands, the communities around will benefit from both the value created by Westfield sugar and its role as a corporate citizen. There are ongoing plans to produce three lines of soft drinks primary based on fruit flavors. These products are meant for distribution to the local market and later to over-sea markets. As an active sales and marketing staff, we as a team have understood the need to be responsive and flexible to the dynamics of the market, to delight in our customers’ loyalty by providing them with what they want, when they want and right before our esteemed competitors set foot in. Our marketing strategy is mainly based on ensuring the customer understands what kind of needs the products are able...
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...textbook. Draw each of the models from the book including the fourth model that the textbook authors added. Under each model, define and evaluate your understanding of the communication channels and processes at work with each model in three to five sentences. Describe how each model builds on the previous model with at least one sentence. Write down and evaluate the definition of communication provided from the textbook authors with three or more sentences. Required Resources Human Communication in Society, Chapter 1, pp. 11-18 Submission Requirements This assignment is a graded, in-class assignment. You have 60 minutes to complete the assignment. At the end of the 60 minutes, turn in your assignment to your instructor for grading. Self-Assessment Checklist * Do you have your name at the top of the assignment? * Did you draw the four models of communication? * Did you provide all the requested information? * Did you proofread your report, looking for capitalization, punctuation, and word usage errors? * Is your writing legible? Unit 1 Assignment...
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...Introduction Nowadays, branding is a critical part of business of any kind. It is important not only to companies, but also to consumers. For companies, with successful branding strategies, they can enjoy financial returns and competitive advantage. For consumers, a brand is a promise and a sign of quality. Hence, many companies spend a lot of effort and resources to establish their brands, and also to strive for a long-term success. The purpose of this assignment is to analyze the brand development decisions, Marketing Mix and interpret the brand performance of UNIQLO, the No. 1 apparel retailer in Japan. About UNIQLO UNIQLO is a casual clothing brand which owned by Fast Retailing Co. Ltd and the first UNIQLO store was opened in Hiroshima, Japan in 1984. Differ from other apparel companies, UNIQLO redefined clothing with an unwavering focus on quality and textiles rather than only pursued the fashion trend. The company makes clothes those fit different age, gender, occupation and other way that define people. UNIQLO also believes clothes not only “Made for All”, but also enhance people’s everyday comfort! Based on UNIQLO’s belief, the brand has developed from a chain of roadside stores to an international apparel retailer with style and quality. And now, UNIQLO is a global brand with over 1000 stores around the world. Vision http://uniqlo.archive.tha.jp/us/company/index.html The Vision of UNIQLO is to provide fashionable, high quality, basic casual wear at the...
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...The . The world of the manager is complicated and confusing. Making sense of it requires not a knack for simplification but the ability to synthesize insights from different mind-sets into a comprehensible whole. Five Minds of a byjonathan Gosling and onathan Gosling and Henry Mintzberg Manage ^ ^ -^ T HE CHIEF EXECUTIVE of a major Canadian com- pany complained recently that he can't get his engineers to think like managers. It's a common complaint, but behind it lies an uncommonly important question: What does it mean to think like a manager? Sadly, little attention has been paid to that question in recent years. Most of us have become so enamored of "leadership" that "management" has been pushed into the background. Nobody aspires to being a good manager anymore; everybody wants to be a great leader. But the separation of management from leadership is dangerous. Just as management without leadership encourages an uninspired style, which deadens activities, leadership without management encourages a disconnected style, which promotes hubris. And we all know the destructive HARVARD BUSINESS REVIEW 54 power of hubris in organizations. So let's get back to plain old management. The problem, of course, is that plain old management is complicated and confusing. Be global, managers are told, and be local. Collaborate, and compete. Change, perpetually, and maintain order. Make the numbers while nurturing your people. How is anyone supposed to reconcile all...
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...BREAKFAST ROMANTIC RETREAT Savannah’s Historic Bed and Breakfast Romantic Retreat Tinika M. Dowdell Dr. Benjamin C. Bao, Ph.D. Marketing Management-MKT 500 May 5, 2011 Executive Summary When starting a Bed & Breakfast business the key is to turn your property or future property into a place where guests can come, relax & feel at home. The location does not matter where you decide to set up your business. The business can be in a rural town. It can be in the middle of the countryside, or in a suburb or in the middle of a metropolis location. However, be aware that there are “several tax write offs in place for Bed and Breakfast Owners, more than any other physical business, store, or restaurant” (Barbara Notarius & Gail S. Brewer, 2001). The reasoning for this is because “the government realizes that owners depend on every dollar he or she may receive from guests to maintain their home operation and may not always have guests or money earned” (Barbara Notarius & Gail S. Brewer, 2001). In addition, there are programs that exist which sponsors “Government or State owned seized or repossessed property for free as long as the business owner can turn the property into long term money making lodging operation” (Why B&B, 2011), whether it is a Bed and Breakfast, guest farmhouse, hotel, inn, or lodge. Table of Contents Introduction of marketing segment…………………………………………………………4 Target market………………………………………………………………………. 4 Romantic suites……………………………………………………………………..5 Private...
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...WHAT’S IN A NAME - HOW A NAME AFFECTS THE CONSUMER BUYING BEHAVIOUR Priyanka Kumari Ma in Fashion Marketing Priyankamgt768@gmail.com Pearl Academy, Naraina, New Delhi, India Abstract “A product is something that is made in a factory; a brand is something that is bought by a customer. A product can be copied by a competitor, a brand is unique. A product can be quickly out-dated, a successful brand is timeless” (Quiston, 2004, p 345). Many brands today mean little to consumers, who have become accustomed to buying on price alone. But a new tool can help companies separate themselves from the crowd. (David Aaker).Branding has emerged as a top management priority in the last decade due to the growing realization that brands are one of the most valuable intangible assets that firms have. Driven in part by this intense industry interest, academic researchers have explored a number of different brand-related topics in recent years, generating scores of papers, articles, research reports, and books. This paper identifies some of the influential work in the branding area, highlighting what has been learned from an academic perspective on important topics such as brand positioning, brand integration, brand-equity measurement, brand growth, and brand management. The paper also outlines some gaps that exist in the research of branding and brand equity and formulates a series of related research questions. Choice modelling implications of the branding concept and the challenges of...
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...Project: An Integrated Marketing Communications (IMC) Campaign Plan The Course Comprises 4 Deliverables: Week 1: Topic Proposal Form Week 4: Course Project Outline Week 7: Final Report Week 8: PowerPoint Presentation The 4 Key Objectives of this Project: 1. Demonstrate a good understanding of a typical marketing problem, through a clear identification of the problem and careful analysis 2. Application of marketing concepts associated with the marketing mix, branding and communications 3. Provision of implementation steps that are sufficiently clear and detailed for effective execution (- would your plan work?) 4. Presentation of your work in clear, compelling and relevant documents The Course Project The course project will involve you in developing an integrated marketing communications (IMC) plan for a brand of your choice. Integrating marketing communications entails identifying a brand message and then conveying that brand message through a series of touch points that are relevant to the target customer. The figure presented in the Week 1 lecture captures the steps involved in developing an IMC plan—the brand is the central concern around which the IMC plan is developed. Early in the process, we establish who the customer is, what the customer wants, where the customer is, and then we think about how we will reach the customer in the space they are in, with what message, and which media. PLEASE NOTE THIS IS NOT A MARKETING PLAN OR A BUSINESS PLAN...
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