...eBay® Options One of the largest players in online shopping is eBay® and they have 200 million shoppers to prove it (www.ebay.com). What started out as an online garage-sale-style auction, has evolved into a global force in the retail industry. With its various formats for selling items and options for small and large businesses, as well as individuals, eBay® is “the place” to go when looking for every day discount items or unique collectables. Like any form of business, there are benefits and draw backs to this colossal online system, regardless of the business size. For the individual, the enormous popularity of eBay® has all but eliminated any ability to make a profit, unless the item is unique or a collectable. Small business owners have difficulty making a reasonable profit on eBay® because with so many people selling the same items, the prices are too cutthroat to profit. Likewise, the fees that eBay® charges for use of the web site make a deep cut into small business profits. However, the marketing angle is invaluable to small businesses. A small business can reach customers on a global scale for just the monthly eBay® fee, and then use that access to convert shoppers to their own websites. Once the buyer is on their own website, eBay® is out of the picture, along with the cutthroat competition and the eBay® fees. Anything a customer purchases directly from the small business web site has a better profit margin and aids in creating a direct customer base...
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...201001793H This is the story of eBay eBay, founded by a French computer programmer, Pierre Omidyar, was the first company to incorporate the auction process online. When eBay first started out, it was known as AuctionWeb, back in 1995. The first item sold on eBay was a broken laser pointer, which sold for an amount of $14.83. Puzzled, Pierre contacted the buy to ask him if he knew that the laser pointer was broken. The buyer replied, “I am a collector of broken laser pointers!” From then on Pierre concluded that there will always be a market for a product; the only challenge was reaching it! Auction web, was then, the legal property of Echo Bay Technology Group. Pierre had tried to purchase the domain name of ‘EchoBay.com’ only to realize later that it was already taken. So instead, Pierre then proceeded to purchase the name ‘eBay.com’ instead, and from then on, the company is what we see now known as eBay. Fun Facts about eBay! 1. eBay used to be known as AuctionWeb between 1995 to 1997 2. The first item to be listed and sold on eBay was a BROKEN laser pointer! 3. The “buy out now” option gets more sales than the “bidding” option 4. A 2007 Lamborghini Gallardo Spyder was sold on eBay mobile for $139,000 5. A Gulfstream II Jet sold for $4.9 million as the most expensive item on eBay 6. eBay was the first company to use Twitter to promote its earnings-call Part A Promotional mix of eBay for its...
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...Most people say the only way to make money from eBay is to sell on eBay. They are almost right. They are actually tons of other methods to profit using eBay, and selling is only one of it. As oppose to selling, buying can be your first step to profit from eBay. And, it can be your starting point to have a successful online or offline business, provided proper selection and long-term strategies are applied. I am a person who doesn’t like to waste time, and I don't like to make mistakes. So, when it comes to eBay, I wanted to know exactly what to buy in the first place? Buying the wrong items/services/products/businesses can be the starting point of losing money, not making money. Let me share one of my experiences, I was looking to buy a portable DVD player sometimes ago. I got to know that there is a new design, a slot-in type, which retail stores are selling around $ 400 per pcs. That was too high and I know I can get it at a better price, and I started to look around at eBay for it. I found the same product, which are selling at eBay around $300-350 and this product is getting some good amount of bids. After that, I did some research using some other methods, and it tells me that it sells. Now, I know that this product is worth buying, and I started buying it. I ended up selling it at $ 300-350 per pcs, and my cost is $200 per piece. And when more people start selling and profits dropped, I stopped with this product. Now that you agree that knowing what to buy is...
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...Report on ‘eBay Inc.’ Name: Mohammad Russel SID: 1351826/1_IM Faculty: Lord Ashcroft International Business School Module Code: MOD003058 Module Title: Marketing Consultancy Date: 14/11/2013 Academic Year: 2013/14 Semester: 01 London School Of Marketing Marketing Consultancy Report On ‘eBay Inc.’ Reported By: Mohammad Russel Report Date: 14/11/2013 Content Introduction 1. A brief history of eBay Inc. …………………………………… 03 2. Market position of eBay Inc. …………………………………… 03 3. Client Issues …………………………………… 05 4. Implications, if client problem is not treated …………………………………… 06 Situation Analysis of Market Market situation comparison .……………………………….….. 06 Situation Analysis Models ……………...……………………. 07 Internal Analysis: SWOT Analysis …..……………………………...... 07 External Analysis: PEST Analysis ........................................................ 08 Porters Five Force Analysis ........................................................ 08 Recommendations .….………………………………. 08 Appendix …………………………………… 09 References …………………………………… 12 Introduction A brief history of eBay Inc. eBay Inc....
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...Guide Roadmap to Success July 2013 Action plan Ready: Start your engine q Register as a business on eBay and get access to exclusive services Go: Accelerate your sales q Experiment with a variety of formats q Write great titles with relevant keywords and describe items completely (including flaws) multiple angles on a neutral background Winner’s circle: Earn eBay Top Rated status and rewards q Complete 100 transactions with $1,000 in sales from US buyers least 98% q Create a seller account and verify your business information subscription level for PayPal q Include up to 12 clear, well-lit photos from q Optimize your listings for mobile devices q Price items competitively and offer free shipping or combined shipping discounts q Calculate the lowest fees and choose the right q Select your payment methods and sign up See page 4 q Maintain a positive feedback rating of at q Maintain 0.5% or fewer transactions with low detailed seller ratings (DSRs) and 0.3% or fewer eBay and PayPal Buyer Protection closed cases without seller resolution tracking by end of next business day, and offer minimum14-day returns with money-back option a personal touch See page 13 Set: Get your bearings q Get tips and best practices in the Seller Information Center Size up the competition in search results, completed listings, and Marketplace Research selling price q Sell internationally with ease q Use item specifics and product details to create complete listings ...
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...Strategic Management: ‘Making eBay Work’ Case Study Abstract The following report will analyse the methods and strategies eBay have used in order to gain competitive advantage over its rivals to become the largest auction site in operation. Introduction eBay is a worldwide e-commerce business that has well and truly reaped the rewards of the internet revolution. The company operates on a global level, boasting several acquisitions of competitors to boost its market share, housing underneath the umbrella that is eBay are numerous divisions’ specialised products and services such as motor vehicles. (eBay, 2006) The following report will use two analysis tools, a SWOT analysis and Porter’s Five Forces analysis (1979) to study eBay which will be located in Appendix 1, specifically the analysis of eBay’s internal capabilities and external environment surrounding the e-commerce organisation. The report will use these analysis tools to assess the strategies implemented by eBay to remain both sustainable and profitable in the e-commerce industry, the main strategy to be discussed in depth is the eBay and its use of horizontal integration. The report will discuss this under the following headings: * External Analysis of eBay * Internal Analysis of eBay * Strategies Implemented * Analysis of Implemented Strategies External Analysis of eBay The external analysis will look study the pressures outside of the company that cause eBay to react in a positive or...
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...appreciate time and this is done basically on the information provided. Business Intelligence systems are used to enrich the timeliness of information necessary for the company, to allow access to all the information wherever it is stored and offer the information in business terminologies. It reduces the distribution costs spent on the information as well as the handling time, helping planning and forecasting. Understanding of its important role, eBay – the largest and most popular marketplace on Internet has applied and used IS in their business and become very successful company. Launched in 1995, eBay started as a place to trade collectables and hard-to-find items, after just few years eBay become more and more popular, known as a global marketplace where business and individuals can buy and sell practically anything. eBay is a highly visible company that has been immensely successful in their implementation of a business strategy that incorporates their information strategy. By remaining flexible and adaptable, the ever-changing eBay has developed a technology platform that differentiates them from their...
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...1. Ebay Strategy Analysis Strengths | Weaknesses | Global Leadership for Online AuctionsBusiness ModelCustomer Relations ManagementPaypal | Need to Overcome Fraudulent TransactionsVulnerable to system breakdownsLack of New Ideas | Opportunities | Threats | New and Emerging MarketsMarket Penetration | CompetitionConsumer ConfidenceUncontrollable Cost | Strengths Global Leadership for Online Auctions Ebay is a giant marketplace used globally to buy and sell things of wide variety around the world. This is the top of the mind way of selling or buying things in the internet. No other companies can even come second to Ebay when it comes to providing a place where sellers and buyers meet. Business Model The company has essentially zero cost. They do not have warehouses to store goods, nor do they have employees to pay to maintain a store. The business model is simple and effective. People can sign up and just start buying or selling in an auction type setting. Unlike the other auction sites where people feel that they are not getting ripped of their money, the auction in ebay is transparent. You don’t pay for a price over your valuation of the item. Customer Relations Management Ebay can costlessly collect data from buyers and sellers because they have to sign up for an account before they can make transactions. This data is a valuable asset towards understanding people’s attitudes in buying or selling. Buyers and sellers can leave feedback to one another (C2C)...
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...EBay is one of the largest E-tailers on the internet. I am personally an EBay addict, not going to lie. EBay works like this, First you set up an account with them for the most part EBay Sellers want you to use PayPal as a secure form of payment. So you need to set up that account as well, when you have your accounts set up you is ready to buy and sell. When selling, EBay takes a percentage of the money made and takes that as a charge for you selling your things. When buying, you just purchase with your PayPal. Once payment is received by the seller the product is shipped. The disadvantages to using EBay are the security of it; you sell to the highest bidder and try to get the lowest price when shopping. If someone were to hack the mainframe Server tons of people would have loss of money, identity, and product. Advantages would be the fact that EBay is a great way to shop and sell. The fact that the payment is separated from the actual EBay site itself is good; it serves as better security to protect buyers and sellers. One other disadvantage to EBay is the program itself to selling items. The site is very non-user friendly, meaning, it is very hard to use. It could use some improvements in this area, to simplify the site and the selling products site. I do have an etail business, I do not have eBay because I believe it is more for Electronics and Cars, I sell crafts. I use a site designed around homemade arts called, Etsy. It is a lot cheaper as well as user...
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...Introduction eBay is world’s online marketplace for buying and selling the product and services. It allows online trading or auction almost anything from anywhere on the globe. It is e-commerce organization that provides consumer to consumer (C2C) and business to consumer (B2C) sales services by using internet facility. eBay was founded by Pierre Omidyar in 1995 in San Jose, California. It is operating in more than thirty countries. By 2013, eBay’s total revenue reached $16.05 billion with total 33,500 workforces across the globe. Problems To run the business investment is required. In the case of eBay business model, they do not possess the items that imply it does not have to build and maintain the warehouse. Second it does not directly involve in logistic that save the company extra money. So the question is what is investment scope in eBay? Right, maintaining the eBay site to trade the items and customer support is the ultimate fields of investment. Currently, eBay is facing the technical issue of outage, signing problems, incorrect alert notification and data breaches. These are forcing company and their associated buyer and seller to lose money on down the line. Questions 1. Describe how E-bay works? eBay is an online auction site. There are three entities involved in eBay business model. A. Sellers - A seller lists an item (permissible) on eBay site with their description and price. Item lists include the needles to cars, from hardware to software, sports...
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...eBay vs. Craigslist When I need to buy or sell an item on the internet and get the best good price I probably look at either eBay or Craigslist. EBay is one of the largest online auction sites, while Craigslist is a leader when it comes to online ad posting. Both sites offer a wide range of services and items that consumer need. In order to evaluate these sites, I look at the user-friendliness, cost, selling items, and user’s safety. The first thing that I noticed when using eBay and Craigslist is that they are really user friendly. One of the features that both eBay and Craigslist have is how easy it is to setup an account. It took just minutes to set up both my accounts, but some of the other features are different. Craigslist is used more for searching in a specific region for products and services. For example, when I search for an item in Craigslist I have two choices, I can search for it in the search bar or by the region that I live in. In contrast it is easier to locate an item in eBay by that item’s name rather than a specific location. One difference between eBay and Craigslist is their cost of an ad. When I sell an item on eBay I have to place an ad. Users can have as many ads as they want, but where eBay gets them is with the pictures. Pictures are essential to sell a product for top dollar. EBay gives users five photos for a set price, but they have the option to buy more room for pictures. ...
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...2011 EBay is an online internet site that allows people from all over the world to bid on a variety of products new and used that are located all over the world. EBay offers you a way to place your items up for sale and turn a profit through an auction type setting but, it is all done entirely online. Depending on the product you are selling and the amount you set your reserve at you will be charged a fee for placing your product online. If the product does not sell or the person who purchases does not pay then you will be able to relist the product for no charge. The advantage to selling online is that you are able to sell to people all over the world in all types of settings. Just because you no longer need something it does not mean that there is not someone out there who needs the product you are looking to get rid of. This environment allows you to still do your regular day to day tasks as well as sell goods through the auction so you will not be losing out on income from anywhere else. The disadvantages are that you may get ripped off by people who use credit cards or pay pal accounts that no longer work. In this instance you will have to report a grievance to eBay so that you are able to get your money back and that person will be penalized for their actions. Another disadvantage would be that you keep placing items up there and not selling them which would result in a loss of money for you if you pay to place items on eBay that never sell. I feel as if eBay is a...
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...the time. When the eBay had taken off, Pierre realized eBay became very time consuming task. Pierre then came up with the idea to charge a fee of twenty-five cents to slow the use of the website. Pierre’s idea was unsuccessful; Pierre then hired someone to open all of the envelopes that were coming in. Pierre then quit his job and began his new venture. Pierre soon realized he could not expand the company alone. Chris Agarpao was hired as eBay's first employee and Jeffrey Skoll was hired as the first president of the company in early 1996. In November 1996, eBay entered into its first third-party licensing deal, with a company called Electronic Travel Auction to use SmartMarket Technology to sell plane tickets and other travel products. Growth was phenomenal; in January 1997 the site hosted 2,000,000 auctions, compared with 250,000 during the whole of 1996. The company officially changed the name of its service from AuctionWeb to eBay in September 1997. Originally, the site belonged to Echo Bay Technology Group, Omidyar's consulting firm. Omidyar had tried to register the domain name echobay.com, but found it already taken by the Echo Bay Mines, a gold mining company, so he shortened it to his second choice, eBay.com. As the amount of auctions grew dramatically within a year, eBay was left with the decision how to bring the company to its next phase. In 1997, the company received $6.7 million in funding from the venture capital firm Benchmark Capital. eBay was still missing...
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...with other eBay users for help and advice Exploring eBay’s own workshops and tutorials Learning about eBay’s partnership and affiliate programs I A widely circulated story that is still believed by many eBay users says that the auction site that eventually became eBay was conceived initially as a result of a conversation between Omidyar and his wife, Pam. She commented to Pierre how great it would be if she were able to collect Pez dispensers and interact with other collectors over the Internet. CO eBay is the creation not of a corporate conglomerate, but of one computer programmer who was looking for a way to make it big on the Internet. Pierre Omidyar started eBay in his San Jose, California, living room in September 1995. PY Pierre’s Vision RI GH It’s amazing to think that my nine-year-old daughter will grow up thinking that eBay always existed when in fact eBay is relatively new. In the beginning, when it wasn’t regulated, eBay evolved in a haphazard, personal fashion. If you are wondering where all the regulations and rules came from, you only have to look at how things worked before the site was popular and before it became a highly organized business operation. TE D MA f you want to become an eBay power user, you need to get all the background information you can before you start buying and selling. After all, for both new and experienced users, eBay functions much like a business partner. You pay fees for selling items on eBay. All of...
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...Andy Robeson Strengths: Market Leadership- eBay operates the leading online auction community on the Internet. Market leadership will benefit eBay in a number of ways. Firstly it will enable eBay to maintain a high level of brand awareness for the company and its offerings. Market leadership will also enable eBay to exert a greater influence on the marketplace. For example, the company would be in a better position to combat any new entrants into the market. Intellectual Property- eBay’a intellectual property such as its trademarks, copyrights, patents and domain names will help to give the company a competitive advantage over its rivals in the market place. This in turn will help eBay to generate increased sales, profits and market share. Brand- The strength of the eBay brand name is increasing. The brand is now becoming more mainstream, as it benefits from an increase in both brand awareness and brand recognition. The eBay brand name is also becoming better known internationally as the company expands its international presence to cover more markets. The increased equity of the eBay brand name will help the company to generate increased sales and profits. Double-Digit Growth- A double-digit growth in sales has been seen in a number of the company’s eight core product categories. In the past year, eBay Motors saw its revenues increase by 88% year-on year, while eBay Media and eBay Collectibles posted a 52% and a 23% yearon- year increase in revenues respectively...
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