Premium Essay

Seo Optimization

In: Business and Management

Submitted By steveestefanos
Words 422
Pages 2
What is Search Engine Optimization (SEO)?
Search engine optimization (SEO) is the process and actions taken to improve the visibility of a website or a web page in a search engine's. these processes to optimize the visibility of your website are unpaid results—and referred to as "natural," "organic," or "earned" results. Overall, the higher your website appears on the results page, the more visitors it will receive from the search engine's users. SEO target different kinds of search, for example image search, local search, and video search.

Why do website need SEO? * SEO Brings Your Business Traffic * SEO Provides Your Business Credibility * SEO Have the Best ROI’s for marketing your business
The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo! By optimizing your websites keywords it will result with your website becoming higher up on the organic result page, which in turn creates more visits to your site and potentially create more business.
Searchers subconsciously rank your business with the terms they enter in search engines and your organic placement on the results page, they may not realize it, but they do. In the minds of consumers, your placement on the result place gives the business credibility.
SEO is a better form of advertising than other advertising tools because allows you to market to people when they are looking for the products and services your business provides and for the most part its free.
How to implement SEO?
Keyword Research * Make a list of keywords and phrases. * Choose keywords and phrases that have high search volume with low competition to get easily ranked.

Content Optimization * Optimize the URL by using the keyword. * Optimize Meta title tag with the target keyword and company name. * Write a Meta description. * Write a clear header…...

Similar Documents

Premium Essay

Search Engine Optimization

...Management & E­Business  Search engine optimization        4/21/2012    Apr.21   SEO    Search engine optimization (SEO)  Search engine optimization (SEO) is the process of improving the visibility of a website or a web  page in search engines' "natural," or un‐paid ("organic" or "algorithmic"), search results. In general, the  earlier (or higher ranked on the search results page), and more frequently a site appears in the search  results list, the more visitors it will receive from the search engine's users. SEO may target different  kinds of search, including image search, local search, video search, academic search, news search and  industry‐specific vertical search engines.  As an Internet marketing strategy, SEO considers how search engines work, what people search for, the  actual search terms or keywords typed into search engines and which search engines are preferred by  their targeted audience. Optimizing a website may involve editing its content and HTML and associated  coding to both increase its relevance to specific keywords and to remove barriers to the indexing  activities of search engines. Promoting a site to increase the number of back links, or inbound links, is  another SEO tactic.  The acronym "SEOs" can refer to "search engine optimizers," a term adopted by an industry  of consultants who carry out optimization projects on behalf of clients, and by employees who perform ......

Words: 849 - Pages: 4

Premium Essay

Linear Optimization

...DECISION MODELING DECISION WITH WITH MICROSOFT EXCEL MICROSOFT Linear Optimization Linear Optimization A constrained optimization model takes the form of a constrained performance measure to be optimized over a range of feasible values of the decision variables. The feasible values of the decision variables are determined by a set of inequality constraints. constraints Values of the decision variables must be chosen such that the inequality constraints are all satisfied while either maximizing or minimizing the desired performance variable. These models can contain tens, hundreds, or thousands of decision variables and constraints. Linear Optimization Very efficient search techniques exist to optimize constrained linear models. constrained These models are historically called linear programs linear (LP). In this chapter we will: 1. Develop techniques for formulating LP models 2. Give some recommended rules for expressing LP models in a spreadsheet that facilitates application of Excel’s Solver 3. Use Solver to optimize spreadsheet LP models Formulating LP Models Every linear programming model has two important features: Objective Function Constraints A single performance measure to be maximized or minimized (e.g., maximize profit, minimize cost) Constraints are limitations or requirements on the set of allowable decisions. Constraints may be further classified into physical, economic, or policy limitations......

Words: 4037 - Pages: 17

Premium Essay

Kuddler Fine Food Seo

...Recommendations for Search Engine Optimization (SEO) This section will discuss recommendations for Kudler Fine Foods SEO. We will first give a description of what SEO is and how it could help Kudler Fine Foods increase their business. Search Engine Optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural,” or up-paid search results. In general, the earlier and more frequently the site appears in the search list, the more visitors it will receive from the search engine’s users. Deciding to hire an SEO it is a big decision that can potentially improve Kudler Fine Foods site and save them time, but at the same time it could also damage the site and reputation. When choosing these sites we will make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to the site. After doing some research we have come up with three different companies that we think would provide Kudler with the best service, and that are also tailored to small businesses. Our first recommendation would be We selected them because not only are they labeled as the #1 Search Engine Optimization company on the market, they also provide a list of services and one that could possibly take Kudler Fine Foods to new heights with international and mobile services. Our second choice is HigherVisibility. This company made the cut considering that they are #2 on the list of top SEO companies, and......

Words: 540 - Pages: 3

Premium Essay

Seo, What, How, and Why

...Search Engine Optimization (SEO) What?, How?, Why? In order to attempt to answer these questions, we have to answer "What is the Internet?" The Internet, World Wide Web, or just simply the Web or the Net is a network of mainframe computers with massive data storage capacity. Each website (uniquely addressable entity) contains a collection of screens (pages) that consists of one (1) to literally thousands (1,000's) of pages of information. A page is a presentation of information that does not require the viewer to navigate from the page they are viewing to another page; although, scrolling on the page may be required. How many pages are there on the Web? measures the size of the web base upon search results from standard queries using Google and Bing. "The Indexed Web contains at least 4.17 billion pages (Sunday, 21 July, 2013)." The qualifier 'at least' is due to the fact that their calculations deliberately underestimate the total number due to the number of pages that fluctuate (are added and deleted) daily (De Kunder). So how do you find what you are looking for in 4,170,000,000 pages? That is what a search engine does. There are over 200 search engines available and they are grouped by the following types: All Purpose Accounting Bit Torrent Blog Books Business Email Enterprise Forum Games Human Search International Job Legal Maps Medical MetaSearch MultiMedia News Open Source People Questions & Answer Real......

Words: 805 - Pages: 4

Premium Essay

Right Seo - a Right Step

... Right SEO - A Right Decision In this era of technology, companies reach out customers through internet. It is also the most effective and efficient way to get the potential customers in a market full of competition. Therefore, websites have become an important tool in marketing the strategies and products among the customers. Almost all the companies have realized it and they have started promoting business through their websites. Thats why there are multitudes of web pages on world wide web. To generate good profits it is necessary to catch the eyes of the customers. For this not just a good designed website is required, but the website should be optimized with relevant links and keywords so that the web page appears on top in search engines and the user also get what is required. Here comes the role of a search engine optimization service company. Search Engine Optimization makes your website easy for both users and search engine robots to understand. Search Engine Optimization has become an essential part of the market strategies for better visibility in the search engines. Thus, there are many SEO service companies available at your single click. Choosing the right seo company therefore turns into a tough and risky task. As SEO can multiply your impact, can maintain regular traffics on your website and can get you increased profits, seo service company should be chosen wisely. While chosing a good SEO company London, its experience in the relative......

Words: 519 - Pages: 3

Premium Essay

Seo Techniques

...Selecting a keyword for optimization over search engine is a difficult task Everyone wants to be number one in google, but only a few of them know how to get you there.This SEO video either make you laugh or get you thinking how a SEO technique worksBusiness need to understand SEO is slow and ongoing process it takes at least 6-8 months to get someone on the top of search engine and need to maintain that. For generic keywords it’s even more time period and dedication | Generic keywords take more time to get a company on top pages of googleLong tail keywords generate more traffic SEO is time consuming and continuous process, but generate genuine traffic if done in proper way. | This video might help my client to set right expectation before starting SEO campaign and shall help him to understand the importance of keyword selection. | Video 2- #1 SEO Tutorials for Beginners | What is SEO? Summary | key learning | value for my client | SEO is the activity of optimizing Web pages or whole sites in order to make them more search engine friendly, thus getting higher positions in search results.I think this video has been prepared for the beginners to help them understand simple but effective SEO characteristics. After watching this video you will find yourself at a moderate level of expertise in using simple but effective SEO techniques from where you can take yourself to next levels. It also helps to understand | - What is search engine optimization? - Take SEO......

Words: 962 - Pages: 4

Premium Essay

Search Engine Optimization

... Search Engine Optimization Name Institution Affiliation Course Tutor Date Search Engine Optimization The World Wide Web has in the modern world become so vital in the sharing and connection of files and documents on the internet (Johnson, 2014). Because of the millions of files and documents available on the World Wide Web, programs have been developed to help users in their search for documents on the internet (Rohan, 2014). A program that locates and identifies documents on the World Wide Web that match keywords specified by the user is called a search engine. Popular examples of search engines include Google, Yahoo!, and MSN Search. After conducting a search, the engine displays websites that contain documents marching the keywords typed by the user with the most relevant at the top. The websites that appear at the top do so because of a technique known as search engine optimization (SEO). This technique assists search engines to identify and rank higher particular websites than numerous others in response to a search query. SEO involves writing pages that use keywords that are in regular use by people in searches (Rohan, 2014). Website owners use SEO in order to acquire quality results within search engines that are frequented by users, and this is in a bid to increase traffic to their websites. Designing and optimizing a site in a manner that it attains the highest search rankings is what SEO entails. The use of SEO is the cheapest as......

Words: 451 - Pages: 2

Premium Essay

Seo Optimization Is a Thought Process!

...SEO Optimization is a Thought Process! Of course, SEO optimization is a thought process which uses certain search marketing rules and tolls in order to create a mind blowing and progressing business online. There are surely various online marketing methods available but SEO or you can say Search engine optimization method sis the most suitable and most successful method to opt for. At present the world of search engine marketing has been making a determining debate on the topic – “criticality of the on going process of SEO”. The search engine rank will only improve when you will be having a good and comprehensive technique and plan of SEO optimization. Experts say that SEO technique is the actual and most essential element for promoting the web sites. SEO Optimization- Exact Meaning! SEO Optimization is the art as well as science of picking the presence of your web site in order to increment the Search Engine Rankings so that more and more traffic can be driven towards your site. The content which is written with the help of SEO services makes your content completely dense with keywords so that it can fetch more customers towards it. SEO world have stated that keywords which are working today may not work tomorrow. These are simple techniques which require your common sense. You must be well aware of the method on how to work off page ad on page with the help of SEO optimization methods so that you can have a good beginning. Just go through case studies related to SEO......

Words: 524 - Pages: 3

Premium Essay

Search Engine Optimization বইটি সম্পূর্ণ টবনামূল্঱ে ডাউনল্঱াড ও বন্ধুল্ের সাল্ে ল্লয়ার করা যাল্ব এটি a4 সাইজ এর,চাইল্঱ সহল্জই টিন্ি করল্ে পারল্বন । েল্ব অবশ্যই বইল্য়র সম্পূনণ অংল করল্ে হল্ব। উৎসর্ণ “পৃটেবীর সব মা-বাবা ল্ক ,যারা আমাল্ের মে সন্তানল্ের জন্য আমরন কষ্ট কল্র যান “ “ , , Paid SEO ( ) ,SEO , SEO Starter Guide > ) ”--পােণ সারটে কর ( - টক ? টকভাল্ব করল্বন ? সার্চ ইঞ্জিন অ঩ঞ্জিভাইজেশন ঞ্জি ? (SEO) , Organic Natural (Keyword) “Play Online Game” . , : HTML title title , “description” meta , On Page Optimization : PageRank , PR – : (BackLink) , ,  : ,  : Signature  :  :  : (SEO) “ (On-page SEO) ” ) “title” HTML , HTML “description” HTML , title description description description ) URL , description URL URL ID URL URL breadcrumb , - Home > Products > Books , HMLT XML “ ” 404 404 “404 File Not Found” ) ...

Words: 462 - Pages: 2

Premium Essay

Seo Current

...Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. The plural of the abbreviation SEO can also refer to "search engine optimizers," those who provide SEO services. Contents [hide] 1 History 2 Relationship with search engines 3 Methods 3.1 Getting indexed 3.2 Preventing crawling 3.3 Increasing prominence 4 White hat versus black hat techniques 5 As a marketing strategy 6 International markets 7 Legal precedents 8 See also 9...

Words: 819 - Pages: 4

Premium Essay

Seo Proposal Sagment as per your request. Our service is a long-term solution to get your site rank high through organic search results as opposed to pay per click advertising. We are sending you the overall information of how we will be able to provide you with pro-active SEO maintenance, advice and regular SEO campaign reports. Here, we will discuss the existing search engine compatibility issues of any kind of website in great detail. We have a team of highly innovative professionals providing you with get instant results to rise in the highly competitive market within your niche. We will help you to increase your visibility in all the major search engines by improving keyword rankings and boosting your real time website traffic with lots of back links which are always done through White Hat techniques. Our pre-designed SEO packages give you an idea of the action plan suitable for your business. We will customize our services according to your SEO requirements. Our project analyzing team will first examine your website and your competition’s market rankings. We, along with our clients, discuss and outline goals from time-to-time in order to stay on track. Our comprehensive SEO strategies comprise of On-Page and Off-Page optimization. We also give importance to any suggestions regarding the content, layout formatting, navigation requirements and overall structuring of the website given by the client. [COMPANY.Company] has satisfied various clients across the globe and we have been......

Words: 1237 - Pages: 5

Free Essay

Seo (Search Engine Optimization) [Spanish]

...viable. Pero tener una página web no es suficiente, si nadie puede encontrarla. Por ello, debemos competir para aparecer en los primeros resultados de búsqueda. Esto lo logramos gracias a las técnicas de Search Engine Optimization (SEO) que nos permiten optimizar nuestro sitio para un mejor posicionamiento web en buscadores. En este trabajo se estudian los conceptos y técnicas básicas que nos permitirán entender el funcionamiento de los buscadores y a sacar mayor rendimiento de ellos. La razón porque SEO es tan importante es para la simplificación de la búsqueda de información. Gracias a SEO, la búsqueda se simplifica a: Escribir, buscar y encontrar casi en los primero resultados. 2 Objetivos General  Entender el concepto de SEO, para que sirve, sus objetivos y fundamentos. Especifico  Aprender la importancia de los motores de búsqueda y cómo han evolucionado.  Conocer cómo estudiar al usuario y comprender la página de resultados.  Entender la importancia del contenido original y el uso de etiquetas.  Conocer las técnicas para optimizar una página web, la importancia que asigna el buscador que ayudan a un buen posicionamiento.  Conocer la evolución del SEO y los buscadores.  Conocer algunas herramientas que nos ayudaran a aplicar el SEO a un sitio web de una manera más fácil y rápida. 3 Índice Contenido ¿Qué es S.EO.?......

Words: 7626 - Pages: 31

Premium Essay

Search Engine Optimization

...Search engine optimization, also known as SEO, is about making one’s business instantly viewable when searched online in an engine such as Google. The more that a website is shopped on or clicked on by consumers, the higher up it is in the search results. This can also be based on relevance, of course, so using keywords and phrases is important for site owners when first establishing their website. SEO is basically a way of providing organic results in search engines like Google, Yahoo, and Bing, to allow consumers to the seemingly best result (“What is SEO/Search Engine Optimization?”). Social media has become a huge part of society in recent years, even though one of the first social media sites was created in 1997, called Six Degrees (“The History of Social Media”). Since then, it has evolved, but it still remains as a way for users to share, view, and connect via online. Top social media sites at the moment include Facebook, Twitter, Instagram, and YouTube. All are similar platforms, allowing users to create content, whether that be a picture, video, their thoughts or opinions, or simply a response to someone else’s content. Facebook is status (post about thoughts), picture, and message based, Twitter is status based with a lot of sharing of ideas, Instagram is photo based, and YouTube is video based (“The History of Social Media). Today, the presence on social media and the SEO reflects on a business in a huge way. Social media users can and do post their opinions......

Words: 1209 - Pages: 5

Premium Essay

Sub Optimization

...Sub Optimization Definition: “The result of different departments each attempting to reach a solution that is optimum for that department” (Stevenson, 2015). Unfortunately, the sub-optimization process does not always adhere to the principle “the whole is more important than the sum of its parts”. Sub optimization occurs when different departments each attempt to reach a solution that is optimal for that department, but that may not be optimum for the organization as a whole. This type of policy can actually do more harm than good. When one department is delivering faster than another department can handle this could cause what is known as a “bottleneck” in the process, which may result in lost profits and customers. “This is a typical effect of sub-optimization. If you only optimize one step in your value creation process it can deliver things faster than the rest of the organization can deal with. Either that part runs dry on input or the output of that part floods subsequent process steps. Make sure that no one department produces more than the department with the least capacity (the bottleneck) can handle” (Marschall, 2011). In the management book “The Goal, Eliyahu Goldratt gives the example of a decision to make machining centers in a factory more efficient by increasing the amount of metal taken off with each pass of the cutting tool. However, Increasing the amount of metal taken off on each pass made the parts brittle, which necessitated heat-treating. The...

Words: 400 - Pages: 2

Premium Essay

Seo Services

...SEO services Search engine optimization includes internet quality and affective work to forward. SEO is actually a process, through its use a website or web page can be visible at the top or at the upper level. As the more people visit it in search engine in variant kind of ways. Search can be of many types, it may be like image search, video search, meant that any sort of search it may absorb. Seo services provide methods after different type of test matches. It ma rank an site at the top as it will work seriously by maximize tested methods. Submitting a website on Google does not require any kind of money. But it costs you as when you are designing a website, seo can be hired at the time that will be the suitable time for hiring the seo. Not just that , in fact expect that all it can also become a cause in making any existing site good or improved & enhanced. Webmasters took a start to such services in 1990s, as after they made 1st search engine. And the seo word comes into use in 1997. In earlier times it was a bit difficult for researchers to find or gather information from different sites. And it was a long, time taking process to surf on search engines. On search engines every existing site is having the same value of being chosen by anyone who surfs on it. It is al due to SEO services helps to that a site ranked by the number of its searchers and visitors. That is meant such site is having information and valuable stuff in it. Sit owners start to acknowledge......

Words: 464 - Pages: 2