Premium Essay

Seo Optimization

In: Business and Management

Submitted By steveestefanos
Words 422
Pages 2
What is Search Engine Optimization (SEO)?
Search engine optimization (SEO) is the process and actions taken to improve the visibility of a website or a web page in a search engine's. these processes to optimize the visibility of your website are unpaid results—and referred to as "natural," "organic," or "earned" results. Overall, the higher your website appears on the results page, the more visitors it will receive from the search engine's users. SEO target different kinds of search, for example image search, local search, and video search.

Why do website need SEO? * SEO Brings Your Business Traffic * SEO Provides Your Business Credibility * SEO Have the Best ROI’s for marketing your business
The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo! By optimizing your websites keywords it will result with your website becoming higher up on the organic result page, which in turn creates more visits to your site and potentially create more business.
Searchers subconsciously rank your business with the terms they enter in search engines and your organic placement on the results page, they may not realize it, but they do. In the minds of consumers, your placement on the result place gives the business credibility.
SEO is a better form of advertising than other advertising tools because allows you to market to people when they are looking for the products and services your business provides and for the most part its free.
How to implement SEO?
Keyword Research * Make a list of keywords and phrases. * Choose keywords and phrases that have high search volume with low competition to get easily ranked.

Content Optimization * Optimize the URL by using the keyword. * Optimize Meta title tag with the target keyword and company name. * Write a Meta description. * Write a clear header...

Similar Documents

Premium Essay

Seo Optimization Is a Thought Process!

...SEO Optimization is a Thought Process! Of course, SEO optimization is a thought process which uses certain search marketing rules and tolls in order to create a mind blowing and progressing business online. There are surely various online marketing methods available but SEO or you can say Search engine optimization method sis the most suitable and most successful method to opt for. At present the world of search engine marketing has been making a determining debate on the topic – “criticality of the on going process of SEO”. The search engine rank will only improve when you will be having a good and comprehensive technique and plan of SEO optimization. Experts say that SEO technique is the actual and most essential element for promoting the web sites. SEO Optimization- Exact Meaning! SEO Optimization is the art as well as science of picking the presence of your web site in order to increment the Search Engine Rankings so that more and more traffic can be driven towards your site. The content which is written with the help of SEO services makes your content completely dense with keywords so that it can fetch more customers towards it. SEO world have stated that keywords which are working today may not work tomorrow. These are simple techniques which require your common sense. You must be well aware of the method on how to work off page ad on page with the help of SEO optimization methods so that you can have a good beginning....

Words: 524 - Pages: 3

Free Essay

Seo (Search Engine Optimization) [Spanish]

...Esto lo logramos gracias a las técnicas de Search Engine Optimization (SEO) que nos permiten optimizar nuestro sitio para un mejor posicionamiento web en buscadores. En este trabajo se estudian los conceptos y técnicas básicas que nos permitirán entender el funcionamiento de los buscadores y a sacar mayor rendimiento de ellos. La razón porque SEO es tan importante es para la simplificación de la búsqueda de información. Gracias a SEO, la búsqueda se simplifica a: Escribir, buscar y encontrar casi en los primero resultados. 2 Objetivos General  Entender el concepto de SEO, para que sirve, sus objetivos y fundamentos. Especifico  Aprender la importancia de los motores de búsqueda y cómo han evolucionado.  Conocer cómo estudiar al usuario y comprender la página de resultados.  Entender la importancia del contenido original y el uso de etiquetas.  Conocer las técnicas para optimizar una página web, la importancia que asigna el buscador que ayudan a un buen posicionamiento.  Conocer la evolución del SEO y los buscadores.  Conocer algunas herramientas que nos ayudaran a aplicar el SEO a un sitio web de una manera más...

Words: 7626 - Pages: 31

Premium Essay

Case Study: Search Engine Optimization (SEO)

...1.1.1 Search Engine Optimization (SEO) SEO is a subset of SEM. SEO indeed helps our website rank well in organic search engine results. I have learned that in order to rank high for SEO, we need to create and publish excellent content. However, I realized there was an increasing trend for both Goggle and Facebook to value more visual content than written content. I have also learnt to use keywords and keyword planer to analyse the competitiveness of a term/word in Goggle. It helped me to understand what terms/phrases consumers usually search when they want to buy insurance. Most importantly, negative keywords help us to reduce our SEO cost by preventing repetitive advertisements being shown up to the same audience. This is because Google...

Words: 935 - Pages: 4

Premium Essay

Search Engine Optimization

...Search Engine Optimization Name Institution Affiliation Course Tutor Date Search Engine Optimization The World Wide Web has in the modern world become so vital in the sharing and connection of files and documents on the internet (Johnson, 2014). Because of the millions of files and documents available on the World Wide Web, programs have been developed to help users in their search for documents on the internet (Rohan, 2014). A program that locates and identifies documents on the World Wide Web that match keywords specified by the user is called a search engine. Popular examples of search engines include Google, Yahoo!, and MSN Search. After conducting a search, the engine displays websites that contain documents marching the keywords typed by the user with the most relevant at the top. The websites that appear at the top do so because of a technique known as search engine optimization (SEO). This technique assists search engines to identify and rank higher particular websites than numerous others in response to a search query. SEO involves writing pages that use keywords that are in regular use by people in searches (Rohan, 2014). Website owners use SEO in order to acquire quality results within search engines that are frequented by users, and this is in a bid to increase traffic to their websites. Designing and optimizing a site in a manner that it attains the highest search rankings is what SEO entails....

Words: 451 - Pages: 2

Premium Essay

Search Engine Optimization

...Management & E­Business  Search engine optimization        4/21/2012    Apr.21   SEO    Search engine optimization (SEO)  Search engine optimization (SEO) is the process of improving the visibility of a website or a web  page in search engines' "natural," or un‐paid ("organic" or "algorithmic"), search results. In general, the  earlier (or higher ranked on the search results page), and more frequently a site appears in the search  results list, the more visitors it will receive from the search engine's users. SEO may target different  kinds of search, including image search, local search, video search, academic search, news search and  industry‐specific vertical search engines.  As an Internet marketing strategy, SEO considers how search engines work, what people search for, the  actual search terms or keywords typed into search engines and which search engines are preferred by  their targeted audience. Optimizing a website may involve editing its content and HTML and associated  coding to both increase its relevance to specific keywords and to remove barriers to the indexing  activities of search engines. Promoting a site to increase the number of back links, or inbound links, is  another SEO tactic.  The acronym "SEOs" can refer to "search engine optimizers," a term adopted by an industry  of consultants who carry out optimization projects on behalf of clients, and by employees who perform  SEO services in‐house. ...

Words: 849 - Pages: 4

Premium Essay

Seo Proposal Sagment

...We are sending you the overall information of how we will be able to provide you with pro-active SEO maintenance, advice and regular SEO campaign reports. Here, we will discuss the existing search engine compatibility issues of any kind of website in great detail. We have a team of highly innovative professionals providing you with get instant results to rise in the highly competitive market within your niche. We will help you to increase your visibility in all the major search engines by improving keyword rankings and boosting your real time website traffic with lots of back links which are always done through White Hat techniques. Our pre-designed SEO packages give you an idea of the action plan suitable for your business. We will customize our services according to your SEO requirements. Our project analyzing team will first examine your website and your competition’s market rankings. We, along with our clients, discuss and outline goals from time-to-time in order to stay on track. Our comprehensive SEO strategies comprise of On-Page and Off-Page optimization. We also give importance to any suggestions regarding the content, layout formatting, navigation requirements and overall structuring of the website given by the client. [COMPANY.Company] has satisfied various clients across the globe and we have been appreciated by utilizing our prompt website ranking strategies,...

Words: 1237 - Pages: 5

Premium Essay

Seo Techniques

...It also helps to understand | - What is search engine optimization? - Take SEO seriously, don't dabble - Anyone can do SEO! - SEO and ROI (return on investment) - What is possible, and what is not possible with SEO - Onsite and offsite SEO - Different search engines - How search engines work - Robots, spiders and crawlers - Organic vs. Paid search results - Many YouTube videos about...

Words: 962 - Pages: 4

Premium Essay

Search Engine Optimization

...Search engine optimization, also known as SEO, is about making one’s business instantly viewable when searched online in an engine such as Google. The more that a website is shopped on or clicked on by consumers, the higher up it is in the search results. This can also be based on relevance, of course, so using keywords and phrases is important for site owners when first establishing their website. SEO is basically a way of providing organic results in search engines like Google, Yahoo, and Bing, to allow consumers to the seemingly best result (“What is SEO/Search Engine Optimization?”). Social media has become a huge part of society in recent years, even though one of the first social media sites was created in 1997, called Six Degrees (“The History of Social Media”). Since then, it has evolved, but it still remains as a way for users to share, view, and connect via online. Top social media sites at the moment include Facebook, Twitter, Instagram, and YouTube. All are similar platforms, allowing users to create content, whether that be a picture, video, their thoughts or opinions, or simply a response to someone else’s content. Facebook is status (post about thoughts), picture, and message based, Twitter is status based with a lot of sharing of ideas, Instagram is photo based, and YouTube is video based (“The History of Social Media). Today, the presence on social media and the SEO reflects on a business in a huge way....

Words: 1209 - Pages: 5

Premium Essay

Right Seo - a Right Step

...Right SEO - A Right Decision In this era of technology, companies reach out customers through internet. It is also the most effective and efficient way to get the potential customers in a market full of competition. Therefore, websites have become an important tool in marketing the strategies and products among the customers. Almost all the companies have realized it and they have started promoting business through their websites. Thats why there are multitudes of web pages on world wide web. To generate good profits it is necessary to catch the eyes of the customers. For this not just a good designed website is required, but the website should be optimized with relevant links and keywords so that the web page appears on top in search engines and the user also get what is required. Here comes the role of a search engine optimization service company. Search Engine Optimization makes your website easy for both users and search engine robots to understand. Search Engine Optimization has become an essential part of the market strategies for better visibility in the search engines. Thus, there are many SEO service companies available at your single click. Choosing the right seo company therefore turns into a tough and risky task. As SEO can multiply your impact, can maintain regular traffics on your website and can get you increased profits, seo service company should be chosen wisely. While chosing a good SEO company London, its experience in the relative field counts the most....

Words: 519 - Pages: 3

Premium Essay

Ranking of Google

...Rather, it involves online marketing, specifically Search Engine Optimization (SEO).  Regardless of the many specialties and sub-specialties involved that you can read about throughout the Optimum7 website, the fact is that you must get there to be found by precisely those that are seeking your products and services. All searchers use keywords to find what they are seeking.  Google ranks every web page based on relevance for any particular keyword / phrase which is searched.  SEO is the set...

Words: 607 - Pages: 3

Premium Essay

Culture

...SEO is the need of the hour for your website because search engines are the real sales and marketing agents for your websites. SEO companies are the catalyst to beef up your ratings on search engines. Cheap SEO Company does this challenging task in very cheap price for you. This little cost can bring you heavy profits. Our SEO experts guarantee you to a successful path. Cheap SEO Company will produce the required statistics for your website. When people are able to see you then you will be able to show them your real picture. When a user hits your business center only then he can see your products and understand their worth. Cheap SEO Company provides the services around the globe. We provide quality services in low cost. So if you are waiting for search engine optimization and success in disguise, Cheap SEO Company is the hallmark of this field. Our SEO experts are impatiently looking forward to fly your portals high in world of search engines. Cheap SEO Company is abreast with latest developments in search engine optimizations and keeps on updating its strategy accordingly. Cheap SEO Company will make you the torch bearer of your field as we will change the natural course of the search engines. Cheap SEO Company will improve the visibility of your website beyond the...

Words: 304 - Pages: 2

Premium Essay

Kuddler Fine Food Seo

...Recommendations for Search Engine Optimization (SEO) This section will discuss recommendations for Kudler Fine Foods SEO. We will first give a description of what SEO is and how it could help Kudler Fine Foods increase their business. Search Engine Optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural,” or up-paid search results. In general, the earlier and more frequently the site appears in the search list, the more visitors it will receive from the search engine’s users. Deciding to hire an SEO it is a big decision that can potentially improve Kudler Fine Foods site and save them time, but at the same time it could also damage the site and reputation. When choosing these sites we will make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to the site. After doing some research we have come up with three different companies that we think would provide Kudler with the best service, and that are also tailored to small businesses. Our first recommendation would be Netmark.com. We selected them because not only are they labeled as the #1 Search Engine Optimization company on the market, they also provide a list of services and one that could possibly take Kudler Fine Foods to new heights with international and mobile services. Our second choice is HigherVisibility....

Words: 540 - Pages: 3

Premium Essay

Free Sites

...Almost all of my projects I get access to only OFF site SEO or ON site SEO or SEM but here I can implement all the skills and strategy I get all this 6 years. I have a comprehensive understanding of all contemporary SEO tactics and strategies. I focus on relevant backlinking, social media marketing, and niche keyword Meta tag optimization for SEO. I am skilled and experienced in all major Google Updates like very recent google Penguin updates. You posted the Job for 2 hours and no one selected for interview. So I find myself in safe zone to apply in this job which is very suitable for me. I worked for Fahrenheitmarketing LLC, Austin TX as a Full time SEO worker. You can contact the CEO of that company MR. Ricardo Casas for my recommendation. I have attached my recent works and also prove of work in Fahrenheit Marketing in the below attachment section. I always provide reports at the end of week. If you want I can share a report also with you. I am very glad see your job interview. I have more than 4 years of experience in SEO and SMM field. I am well aware of all Google Filter and their algorithm to increase SERP. Anyone can do linking now a days but one can put the link in exact position who knows how the Google algorithm works. Now a days it is very important to get a proper White hat SEO, you cannot take chances with your website with black or grey hat SEO. I am experienced in pure White hat SEO and know very well what is going on in google algorithm....

Words: 1446 - Pages: 6

Premium Essay

What Is Digital Pr?

...The most effective and basic Digital PR tools are the following: Search Engine Optimization: Keyword optimized news content is a key device for digital PR. Press releases, media coverage and digital assets such as images or video can be optimized using keywords so as to improve search visibility. This helps in marketing, online reputation and can attract analysts, bloggers and journalists. Some tips for improving SEO activity include creating a keyword glossary and training writers on basic SEO copywriting and linking; including web pages, releases, images, video, PDFs, MS Word Docs on the online forum; identifying a destination page as a topic target & building content,...

Words: 703 - Pages: 3

Free Essay

Optimization in Production Operations

...Optimization in Production Operations Optimal “Lean Operations” in Manufacturing By Carlos W. Moreno © 2005-06 Ultramax Corporation Oct. 5, 2006 Introduction This essay deals with production / manufacturing operations: with their economic impact (or other metrics) while making product with the existing process, usually driven to satisfy: • market demand (delivered: volume, quality) • • economics (incurred: cost savings, resource utilization); and safety (safeguarding equipment, personnel and environment) These drivers represent the main impact of production on company profits, with short-term and long-term effects on the P&L Statement. The bottom line is that most production processes are underutilized; and the use of mature, accessible mathematical technology unlocks that latent capacity, which is of significant value. The best possible performance is “Optimal Operations.” In the process industry it is called “Process Optimization.” In manufacturing it is the extreme of Lean Operations, one of the components of “Lean Manufacturing” success. Other components that qualify for “lean” in the sense of avoiding waste (non-value-added), and not missing opportunities for improvements are: “Lean Design” (the most common emphasis today), “Lean Logistics – and Supply Chain,” “Lean Maintenance,” “Lean Scheduling,” “Lean Safety,” and “Lean Scheduling.” Some share interests with Six Sigma as well (quality and costs)....

Words: 3433 - Pages: 14