Premium Essay

Seo Success

In: Business and Management

Submitted By geoffc11
Words 621
Pages 3
Title- How is Your Marketing Strategy Going in 2015
Now that we are deep into 2015, what money has been made with your marketing strategy. Let’s face it. Every business needs to have some type of strategy to grow business if you want continued growth. Most strategies are budget based. Whether it be $500 or $50,000 a month, everyone has a figure in place.
So, what money has been made so far. Did you hire an SEO company that created a successful marketing plan for you? Success is something that should be measurable. The best measurement is always new paying customers. If my budget was $500 per month and my business received $7,500 of business from this investment with $4000 of profit, that is a good campaign. It is good enough to where I would have doubled or tripled that investment to see if more business can be had.
What about the business that spent $2,500 per month and received no new customers. What actions did your company take to improve your strategy. Most businesses switch marketing companies too quickly. I understand this if that company is not aggressively making adjustments to your campaign to create success. If they are, and seem honest and credible, give them 3-6 months to make an impact on your business growth and increased revenue.
The initial SEO strategy, for example, may have produced 1st page rankings on Google and Yahoo but no immediate conversions. Don’t throw away those rankings. An SEO adjustment may be to maintain rankings on existing keywords and add a few other keyword phrases that get decent traffic. Give them a little time to convert. When you view your traffic statistics, if they are steady, review the call to action on the website. It may be the issue. Try a few different strategies and see if they create some conversions.
My whole point in this message is to give your marketing campaign the right amount of time. This note is based...

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