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Service Marketing Encounter

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Abstracts: Tourism Development Journal, Vol. 8. Issue 1, September 2010

Status of MICE Venues and Services in National Capital Region – A Study of Service Providers Opinion
Manjual Chaudhary and Surjeet Kumar Abstract Meeting, Incentive, Conference, Exhibitions (MICE) is a niche business for the specialized clientele and services it offers. Globally it is growing at fast rate and India too is following at 15% to 20 % annual growth. Promotion of a destination; a city, hotel or resort as a MICE venue requires infrastructural facilities backed by support services. Infrastructural facilities involve connectivity, water supply, power, telecommunications etc. at macro level and at micro level facilities such as technical services, display, manpower, computer & audiovisual etc . The facilities at the macro level are provided by the government, when it identifies a city as MICE destination. Government of India (2007) plans to develop golden triangle cities of Delhi, Agra & Jaipur as MICE destinations. Further micro level facilities are created by hotels, travel agents, airlines, event management companies, convention centres, transport companies etc. This paper attempts to assess MICE venues and services of NCR region through a survey of hotels, travel agents, event management companies, conference venues and airlines as these are the prime players in the organization of MICE events. Key Words: Business Tourism, MICE, Event Management. ----------------------------------

Congress Tourism in North Cyprus: Analyzing Current Situation and Planning for the Future
Kashif Hussain, Erdogan H. EKIZ Neethiahnathan Ari Ragavan and Evren ERK Abstract Congress tourism is a rapidly growing sector in the world tourism industry and produces large revenues. Given that it helps to utilize destination and establishment resources even in low

seasons with high spending participants, there is...

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