Service Marketing

In: Business and Management

Submitted By david7418
Words 1634
Pages 7
Services marketing

Service-Based-Business Marketing Plan
Frito-Lay is the undisputed chip champ of North America. The company makes some of the best-known and top-selling savory snacks around, including Cheetos, Doritos, Lay's, Ruffles, and Tostitos. On the sweet side, Frito-Lay also makes Grandma's cookies, Fun Yuns onion-flavored rings, Cracker Jack candy-coated popcorn, and Smart food popcorn. It also offers Fun Yuns onion-flavored rings, Smart food popcorn, and a line of chips made with the fat substitute, Olestra under the Light brand name. Owned by PepsiCo, Frito-Lay North America (i.e., the US and Canada) accounts for about one-third of the soda maker's sales. Frito-Lay's Mexican sales are reported within Pepsi's Latin America Foods segment ("Frito-Lay north America,” 2011). Frito Lay has been in business for more than 75 years delivering a product that sets the standard in the convenient food industry. Frito Lay is a company that is a division of PepsiCo, which also consists of other companies such as Pepsi-Cola, Quaker foods, Gatorade, and Tropicana. Frito is just a branch on the tree of PepsiCo this helps the company have lots of buying power, and make it more attractive to investors.
The customers who purchase items are anyone from small children to the most elderly people in the world. It is hard to go anywhere and not find a place that does not sell Frito Lay products either in the stores themselves or vending machines or restaurants. Frito lay is a direct store delivery business that delivers items such as potato chips, cookies, and crackers. It is classified in the salty snack food category. However the industry is facing a society that is ever conscience of the effect of Trans fat, and extra calories can do to a person’s body. Frito has had to innovate ways to make snacks healthier which include completely removing trans-fat from the…...