...Company Analysis: A&W Canada Company Background History A&W is a fast food restaurant that is world famous not only for its food product, but mainly for its original beverage; the A&W root beer. In 1919, a man by the name of Roy Allen decided to set up a drink stand at a parade, which was honoring World War I veterans returning home to Lodi, California. He offered a new product called root beer. The creamy beverage was a great success; so much that he took on a business partner by the name of Frank Wright. In 1922 Allen and Wright with initials combined, created a brand for the beverage calling it the A&W Root Beer. ("History of A&W Root Beer," 2014 Paragraph 2). The first permanent root beer stand was located in Lodi, California and a second location in Sacramento. A&W was the first fast food company to introduce the “drive-in’ and in 1924 Allen decided to peruse franchising. This made A&W the first franchised restaurant in America and by 1933 there were over 170 franchised A&W stands. ("History of A&W Root Beer," 2014 Paragraph 3). Throughout the years the ownership was changed but the company was still a success so much that the consumers wanted to be able to enjoy the product at home too and in 1971 A&W cans and bottles were introduced for sale. ("History of A&W Root Beer," 2014 Paragraph 5, 6). In 1956, the first A&W drive-in restaurant in Canada opened in Winnipeg. The restaurant provided burgers, fries, onion rings...
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... | EXECUTIVES SUMMARY CONTENTS Market Definition Report definition This report of Caroline Real Bread Company examines the market for bread. This report will cover Caroline’s product portfolio and other leading brands such as Hovis and Warbutons. This report is concerned with retail sales to consumers; catering sales and the like are not analysed in this report. Market Trends Recession Beneficial for sales of bread The recession has caused the spending habits for the majority of families to change. At the start of the year 2010 the sales of bread in general was at its peak; however, throughout the year of 2010 the sales of bread remained unstable. Although bread is a staple good in many homes across the UK, the recession could have caused many families to reduce their...
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...makes it possible for Amazon to reduce the price of products Differentiation Technologies such 1-click, Recommendations, Wish list differentiates amazon from rest of the competitors, these features make it easy for the customers to use and buy from the Amazon Amazon Logistics Amazon, being Ecommerce Company, perceives logistics as very crucial part of its business. Currently Amazon is not involved in any of the logistics activities as most of the activities are outsourced to freight forwarders like UPS, FedEx. But there are speculations that Amazon.com Inc. is going to launch a global shipping and logistics operation. This will be its move to counter alibaba.com’s global competition Both companies are vying for dominance of the rapidly growing cross-border e-commerce market, which by 2020 is expected to swell into a $1 trillion industry serving 900 million shoppers, according to a June report from Accenture and AliResearch, Alibaba’s research arm. The documents leaked by Bloomberg shows that the Amazon is working on secret project called Project Dragonboat. This document explains that amazon china has registered as NVOCC in US which will allow it to provide ocean freight. Amazon will book space on cargo and use it for shipping product over globe. The new business will locate Amazon at the center of a logistics industry that involves not just shippers like FedEx and UPS but also legions of middlemen who handle cargo and paperwork associated with transnational trade. Amazon wants...
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...Contents Executive Summary 2 A-1 Trading Company 3 Global production of beans that our company export 4 Importing Countries 5 Exporting Countries 6 Production of Myanmar 6 Export of Myanmar 7 Vision of the A-1 Trading Company 7 Mission of the A-1 Trading Company 7 Cross-cultural business between Myanmar and India 8 Information about India 9 Absolute advantage of the company 10 Addressing international trade to expand our company 11 Attracting FDI to fund and expand our company 12 Taking advantage on International Opportunities 13 Benefits to consumers 13 Strategies 14 Corporate Strategy 14 Business Strategy 14 Distribution Channel 15 Markets and Segments 16 Customer Segmentation 17 Customer Value Proposition 17 Conclusion 19 Executive Summary The purpose of this assignment is to develop a business strategy for our company, A1 Company Limited. Our company export beans and pulses to India and planning to attract FDI on strategic assets of company to produce value added products made of bean. In this report includes business relationship between Myanmar and India, the advantages we currently have and opportunities for entering other international markets. Also, our marketing plan of targeting customer segments, our company value to customers and our plans to help our suppliers with sophisticated technologies which will be a great help in improving the quality of our products. Finally, our future plan for producing value added products...
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...Social Marketing Campaigns and Children’s Media Use Social Marketing Campaigns and Children’s Media Use W. Douglas Evans Summary Media-related commercial marketing aimed at promoting the purchase of products and services by children, and by adults for children, is ubiquitous and has been associated with negative health consequences such as poor nutrition and physical inactivity. But, as Douglas Evans points out, not all marketing in the electronic media is confined to the sale of products. Increasingly savvy social marketers have begun to make extensive use of the same techniques and strategies used by commercial marketers to promote healthful behaviors and to counter some of the negative effects of conventional media marketing to children and adolescents. Evans points out that social marketing campaigns have been effective in helping to prevent and control tobacco use, increase physical activity, improve nutrition, and promote condom use, as well as other positive health behaviors. He reviews the evidence from a number of major recent campaigns and programming in the United States and overseas and describes the evaluation and research methods used to determine their effectiveness. He begins his review of the field of social marketing by describing how it uses many of the strategies practiced so successfully in commercial marketing. He notes the recent development of public health brands and the use of branding as a health promotion strategy. He then goes on ...
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...Empirical Investigation in India) K.T. Geetha1 & V.Malarvizhi2 Professor and Assistant Professor, Department of Economics, Avinashilingam Institute for home Science and Higher Education for Women Coimbatore -641043, TamilNadu, India 1 2 Abstract Financial liberalization and technology revolution have allowed the developments of new and more efficient delivery and processing channels as well as more innovative products and services in banking industry. Banking institutions are facing competition not only from each other but also from non-bank financial intermediaries as well as from alternative sources of financing. Another strategic challenge facing banking institutions today is the growing and changing needs and expectations of consumers in tandem with increased education levels and growing wealth. Consumers are becoming increasingly discerning and have become more involved in their financial decisions. This paper investigates the factors which are affecting the acceptance of ebanking services among the customers and also indicates level of concern regarding security and privacy issues in Indian context. Primary data was collected from 200 respondents through a structured questionnaire. Descriptive statistics was used to explain demographic profile of respondents and Factor and Regression analyses were used to know the factors affecting e-banking services among customer in India. The finding depicts many factors like security and privacy and awareness level increased the acceptance...
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...MDG in Pakistan and how it affects the economy According to the introduction to Global Politics by Steven L. Lamy the adoption of the Millennium Developmental Goals framework has also helped country field staff achieve a more coherent approach to development. In my paper I am going to talk about the MDG’S in Pakistan and how the country is affected politically, economically and other ways as well. Pakistan not only represents freedom and independence but also is known to be the land of the pure. The region has landscapes that vary from plains, and deserts, to forests, and hills. Pakistan is divided into three major geographic areas: the northern highlands, the Indus River, and the sistan basin. “In the northern highlands, the second highest peak in the world is found here 8,611 meters.”(1) Cultivation is scarce in the northern mountains, but much of Pakistan's land area has the potential for intensive agricultural. In the Indus plain, the name Indus Means Ocean, the Indus, one of the immense rivers of the world, rises in Tibet. The Indus River basin is a large, productive plain formed by silt. Agricultural civilizations had been around this area for at least 5,000 years. (5) Pakistan is able to feed its population under usual climatic conditions, in the Indus river area due to fertile soil. (6) Pakistan has two major river dams: the Tarbela Dam on the Indus, and the Mangla Dam on the Jhelum. (7) These dams are important to the national economy and helped calm...
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...PROJECT REPORT On “ANALYSIS OF VARIOUS BRANDS OF SOYABEAN REFINED OIL IN THE MARKET” SUBMITTED TO CHITKARA BUSINESS SCHOOL, IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTERS IN BUSINESS ADMINISTRATION IN MARKETING (2006-2008) Submitted by: Ashwani Pahuja MBA - 4th Sem. Roll No. E066009 CERTIFICATE This is to certify that research project titled “Analysis of various brands of soybeans refined oil in the market” carried out by Mr. ASHWANI PAHUJA under my guidance and supervision is an original research work. It is based upon both the primary data as well as secondary data and references are from published sources hence it proves authenticity of the research project. This research work is original and is an unpublished report. HARPAL SAINI ...
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...International Research Journal of Business and Management – IRJBM ISSN 2322-083X Indian Technology and Globalization: A New Wrapper on Old Context Soma Bandyopadhyay Department of Computer Science and Engineering MCKV Institute of Engineering Howrah, India Basab Bandyopadhyay Department of Civil Engineering Professional Engineering Services Pvt. Ltd. Kolkata, India Abstract The objective of this paper is to explain the meaning of Globalization and to explore the impact of globalization in Indian context. Our study has two major goals: To analyse the globalization process before and after independence and to describe the main features of the Indian software industry, especially its competence and weakness. The study also reveals the trade and investment policies of the Government of India and its effects on Foreign Direct Investment. We have also done comparative study between Indian and Chinese economy, their strength and challenges. Keywords—Globalization; FDI; India; IT; China; Economic Policy; Industry; Technology. Introduction Globalization is a natural phenomenon of today’s world economies. However in the Indian perspective the globalization of its economy in general and science and technology in particular has taken varied course on its way to modern times. The key feature of this paper is to trace its path through the different periods, with special emphasis on the evolution of science and technology during this course. Different government policies adopted...
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...Sector Coverage A pril 15, 2008 Indian Processed Food Industry Opportunities Galore Industry Overview Global Processed Food Industry Indian Processed Food Industry Processed Food Industry - A Sunrise sector Where the opportunity lies- areas for investment Industry Analysis Driving Forces Major Challenges Indian Food Processing Industry by sectors Diary Fruits and Vegetable Grains Meat and Poultry Fish Packaged/Convenience Food Aerated Soft Drinks, Packaged drinking water Exports FDI in Food Processing Government Regulation and support Regulatory framework Outlook Initiating Coverage Lakshmi Energy & Foods Ruchi Soya Analyst - Nisha Harchekar nishaharchekar@way2wealth.com Sectors - FMCG, Pharma, Entertainment WAY2WEALTH Securities Pvt. Ltd., 15/A Chander Mukhi, Nariman Point, Mumbai - 400 021. Tel: +91 22 4019 2900 email: research@way2wealth.com website: www.way2wealth.com Indian Processed Food Industry Sector Coverage Opportunities Galore Executive Summary The size of global processed food industry is estimated to be valued around US $3.6 trillion and accounts for three-fourth of the global food sales. Despite its large size, only 6% of processed foods are traded across borders compared to 16% of major bulk agricultural commodities. Indian food-processing industry is miniscule in comparison and is estimated to be US $40 billion and is likely to grow at over 10%, on the basis of an expected GDP growth rate of...
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...Neuron Perspective Children, Wired: For Better and for Worse Daphne Bavelier,1,* C. Shawn Green,2 and Matthew W.G. Dye3 of Brain and Cognitive Sciences, University of Rochester, Rochester, NY 14627, USA of Psychology, Center for Cognitive Sciences, University of Minnesota, Minneapolis, MN 55455, USA 3Beckman Institute for Advanced Science and Technology, University of Illinois at Urbana-Champaign, Urbana, IL 61801, USA *Correspondence: daphne@bcs.rochester.edu DOI 10.1016/j.neuron.2010.08.035 2Department 1Department Children encounter technology constantly at home and in school. Television, DVDs, video games, the Internet, and smart phones all play a formative role in children’s development. The term ‘‘technology’’ subsumes a large variety of somewhat independent items, and it is no surprise that current research indicates causes for both optimism and concern depending upon the content of the technology, the context in which the technology immerses the user, and the user’s developmental stage. Furthermore, because the field is still in its infancy, results can be surprising: video games designed to be reasonably mindless result in widespread enhancements of various abilities, acting, we will argue, as exemplary learning tools. Counterintuitive outcomes like these, besides being practically relevant, challenge and eventually lead to refinement of theories concerning fundamental principles of brain plasticity and learning. Introduction It is Monday morning at 7:58 a.m....
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...Wilmar International Ltd PREPARED BY: Lai Wai Kit (U064737W) Lee Kelvin (U064755N) Nattaya Kris Suebjaklap (U064241H) Li Zhuowei (U064260M) Disclaimer Valuation reports will not be censored and will be catalogued for reference in its original submitted form. All research reports, appendices and/or presentation slides are produced strictly for academic purposes. Any such document is not to be construed as an offer or a solicitation of an offer to buy or sell any securities nor is it mean to provide investment advice. The NUS, the NUS Business School, the participating students, faculty members, and staff accept no liability whatsoever for any direct or consequential loss arising from any use of this document or any communication given in relation to this document. W September 30, 2009 Wilmar International Ltd Initial Coverage: We Invest, You Harvest HOLD Equity | Singapore | Plantations Research Analysts: Lai Wai Kit Lee Kelvin Nattaya Kris Suebjaklap Li Zhuowei +65 6321 1234 financialanalysts@kcubez.com and new markets and strong financial position. Key Opportunities – Looking Forward S$6.65 Current Price S$6.32 Target Horizon 12 months STI Index 2,672.57 STOCK INFORMATION Bloomberg Code WIL SP HISTORICAL CHART Reuters Code WLMIF.PK Market Cap(m) 40357.51 52-week High S$6.99 52-week Low S$1.80 Listing Bourse SGX Mainboard Average Volume (‘000) 10683.9 Beta 0.875 • Improving global...
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...Standardized Recipes, Converting and Costing 10 Introduction; The importance of Standardized HACCP Recipes and Cost Cards 10 Standardized HACCP Recipes 11 Cost Cards 21 Comparison of MMP and Selling Price 26 SECTION III Equipment & Cooking Methods 28 Introduction; The importance of Selecting Equipment & Cooking Methods 28 Equipment Needed to Produce and Serve 28 Cooking Methods and Techniques Used 30 ?? Outlet: Do the Selected Cooking Methods and Techniques Work? 30 & Suggestions for Improvements based on Outlet and Target Guest SECTION IV Ingredient Category Research 32 Introduction: Definition and Description of the Ingredient 32 Trends Associated with the Ingredient 33 Impact of the Trend on the Hotel, Foodservice, or Outlet. 34 SECTION V Purchasing Specification 36 Introduction: Define and Describe Purchasing Specifications 36 Purchasing Specifications Example: (Meat, Poultry, Fish or Seafood) 36 Purchase Specification Rationale (Meat, Poultry, Fish or Seafood) 36 Purchasing Specifications Example: Produce (fresh) 36 Purchase Specification Rationale Produce: (fresh) 36 Purchasing Specifications Example: Dairy 36 Purchase Specification Rationale Dairy...
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...SUMMARY…………………………………………………………… ……..1 INTRODUCTION…………………………………………………………………………4 BACKGROUND ……………………………………………………………………4 METHODOLOGY ……….…………………………………………………………4 REPORT FORMAT …………………………………………………………………4 GENERAL MARKET ENVIRONMENT…………………………………………………… 5 MARKET FOR CONFECTIONERY IN THE MIDDLE EAST……………………………….7 CONSUMPTION TRENDS…………………………..………..……………………. .8 COMPETITION ..……………………………..…………………………...……………..13 MULTINATIONAL PRODUCERS…………………………………………………...14 LOCAL PRODUCERS……………………………………………………………...14 CONFECTIONERY IMPORTS….…………………………………………………...16 DISTRIBUTION……………………………………………………………………… …18 RETAIL……..……….......…………………………………………….……….…19 CONVENIENCE STORES …....……………………………………………. ……...22 HOTEL, RESTAURANT AND CAFETERIA …..……….……………………………23 COLD STORAGE….. ....…………………………………………………….. ……24 MARKET ACCESS ..………………………………………………………….…………..24 LABELING …..…………………………………………………………………..26 CONCLUSIONS……………………………..………………………….……………. ….27 APPENDICES RETAIL PRICES FOR LEADING CONFECTIONERY BRANDS U.S. AND COMPETITOR CONFECTIONERY EXPORTS TO THE MIDDLE EAST CONTACTS Middle East Confectionery Market:: Opportunities for U.S. Confectionery Exports January 30, 2009, Page 1 of 28 EXECUTIVE SUMMARY There is growing attention among global confectionery manufacturers on the Middle East market and for good reason. For a number of years, confectionery sales in the region have experienced double digit annual growth, increasing by nearly 15% annually between 2004 and 2007. There are a number of reasons for this...
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...REPORT FORMAT …………………………………………………………………4 GENERAL MARKET ENVIRONMENT…………………………………………………… 5 MARKET FOR CONFECTIONERY IN THE MIDDLE EAST……………………………….7 CONSUMPTION TRENDS…………………………..………..……………………. .8 COMPETITION ..……………………………..…………………………...……………..13 MULTINATIONAL PRODUCERS…………………………………………………...14 LOCAL PRODUCERS……………………………………………………………...14 CONFECTIONERY IMPORTS….…………………………………………………...16 DISTRIBUTION……………………………………………………………………… …18 RETAIL……..……….......…………………………………………….……….…19 CONVENIENCE STORES …....……………………………………………. ……...22 HOTEL, RESTAURANT AND CAFETERIA …..……….……………………………23 COLD STORAGE….. ....…………………………………………………….. ……24 MARKET ACCESS ..………………………………………………………….…………..24 LABELING …..…………………………………………………………………..26 CONCLUSIONS……………………………..………………………….……………. ….27 APPENDICES RETAIL PRICES FOR LEADING CONFECTIONERY BRANDS U.S. AND COMPETITOR CONFECTIONERY EXPORTS TO THE MIDDLE EAST CONTACTS Middle East Confectionery Market:: Opportunities for U.S. Confectionery Exports January 30, 2009, Page 1 of 28 EXECUTIVE SUMMARY There is growing attention among global confectionery manufacturers on the Middle East market and for good reason. For a number of years, confectionery sales in the region have experienced double digit annual growth, increasing by nearly 15% annually between 2004 and 2007. There are a number of reasons for this boom in sweets consumption....
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