...Business Plan 1-Up Pub 3614 Washtenaw Avenue Ann Arbor, MI 48104 Telephone: (724)555-1234 Fax: (724)555-5678 Presentation Date: December 15, 2014 Presented To: Frank Jefferies – Chief Loan Officer DFCU Financial 400 Town Center Drive Dearborn, MI 48126 Contents Executive Summary 3 Mission Statement 5 Company Description 5 Market Plan for 1-Up Pub 7 Products and Services 7 Market Analysis 7 The Competition 8 Target Market and Customer Profile 8 Pricing of Products and Services 9 Sales Promotions and Advertising 10 Selling Approach and Distribution Channels 10 Financial Plan 11 Operating Plan 12 Management Team 12 Organizational Chart 12 Facilities and Improvements 13 Employee Needs 14 Recruitment Strategy 15 Risk Management Plan 15 Appendix A - References 17 Appendix B – Opening Day Balance Sheet 18 Appendix C – First Year’s Expenses 20 Appendix D – Pricing 22 Executive Summary After a long, hard day at work most people have only what to relax and unwind. For some people this includes getting a drink, watch a sporting event on television, or perhaps play a game with friends. What if you could go to one place to do any of these things? Look no further than 1-Up Pub; a combination gaming center, pub, and coffee shop. Grab a drink, grab a game, and make some friends, or you can just relax and watch a local sporting event on one of our flat screen televisions. 1-Up Pub is a unique destination like none that have...
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...THE PLAYER Good game design is player-centric. That means that above all else, the player and her desires are truly considered. Rather than demanding that she do something via the rules, the gameplay itself should inherently motivate the player in the direction the designer wants her to go. Telling players they must travel around the board or advance to the next level is one thing. If they don’t have a reason and a desire to do it, then it becomes torture. In creating a game, designers take a step back and think from the player’s viewpoint: What’s this game about? How do I play? How do I win? Why do I want to play? What things do I need to do? MEANINGFUL DECISIONS Distilled down to its essence, game design is about creating opportunities for players to make meaningful decisions that affect the outcome of the game. Consider a game like a boxing match. So many decisions lead up to the ultimate victory. How long will I train? Will I block or will I swing? What is my opponent going to do? Where is his weakness? Jab left or right? Even those few, brief questions don’t come close to the myriad decisions a fighter must make as he progresses through a match. Games invite players into similar mental spaces. Games like Tetris and Chess keep our minds busy by forcing us to consider which one of several possible moves we want to take next. In taking these paths, we know that we may be prolonging or completely screwing up our entire game. The Sims games and those in...
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...EDITOR'S INTRODUCTION Two big events will frame the year ahead: America’s presidential election and the summer Olympic games in Beijing. The race for the White House will be a marathon, from the front-loaded primary season in January and February to the general election in November. The betting is that the winner will be a Democrat—with a strong chance that a Clinton will again be set to succeed a Bush as leader of the free world. China, meanwhile, will hope to use the Olympics to show the world what a splendid giant it has become. It will win the most gold medals, and bask in national pride and the global limelight. But it will also face awkward questions on its repressive politics. America and China will be prime players in the matters that will concentrate minds around the world in 2008. One of these is the world economy, which can no longer depend on America, with its housing and credit woes, to drive growth. America should—just—avoid recession, but it will be China (for the first time the biggest contributor to global growth) along with India and other emerging markets that will shine. Another focus of attention will be climate change. As China replaces America as the world’s biggest producer of greenhouse gases, serious efforts on global warming depend on the serious involvement of those two countries. If 2007 was the year when this rose to the top of the global agenda, in 2008 people will expect action. It is striking that green is a theme that links all the contributions...
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