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Seven Eleven Case Analysis

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Submitted By divya13
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What is the future outlook for Seven Eleven Stores in USA?
Seven-Eleven is part of an international chain of convenient stores. 7-Eleven, primarily operating as a franchise, is the world's largest operator, franchisor and licensor of convenience stores, with more than 46,000 outlets.
The Seven-Eleven business model consists of five key elements: * A differentiated merchandising strategy; * Utilization of 7-Eleven’s retail information system & Managed distribution; * Providing a convenient shopping environment; and * A unique franchise model.
Let us have a brief look over 7-Eleven stores in US and Japan:
Seven-Eleven Japan: * High density market presence with 50-60 stores supported by distribution centre. * Limited geographical presence * Emphasized regional merchandizing * Processed and fast foods contributed to most of its sales * Products like food and beverages, magazines and consumer items such as soaps and detergents * Services offered like payment of electricity bills, telephone, gas bills, meal delivery services, 7 dream e-commerce, electronic money offering and many * Advanced information technology helped store to analyse store data every day morning and helps in having valuable shelf life * Information system installed in every outlet and linked to HQ, Suppliers and 7-eleven distribution centres. Uses ISDN to collect, process and feedback POS data quickly * Delivery frequency is high * Steps involved in the supply chain:
Order->production by supplier-> distribution centre (combined delivery system ->logistics->delivery to retail store
Seven-Eleven Inc USA: * Direct store Delivery due to low density market presence * Fresh foods contributed to most of its sales * Combined distribution centres to deliver fresh foods once a day *...

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