Free Essay

Sexuality Research

In: Social Issues

Submitted By regmur1
Words 1636
Pages 7
Sexuality Research Paper

The question of sexuality is on that needs that needs thorough analysis in order to determine the implication brought about by the depiction of sex and sexuality through the use of print media. The depiction of human sexuality can be separated into two parts, male and female sexuality. These two forms vary according to the differences in the gender of the persons involved.
The main objective of this paper is to study, keenly, the research methods used in two literatures, and to provide an analysis of the literatures on sexual imagery. The two literatures were compiled by different people to show how various forms of male and female sexuality are constructed in different publications.
The two articles are similar because they both talk about the depiction of women in various forms of print advertisements especially in magazines. However, as Sexuality focuses mostly on the sexuality and people’s view of sex, as well as, their feelings and preferences in sex, The European Journal of Marketing, focuses mostly on the picture of women that is painted representing women as either sexual objects or feminine sexual goddesses. The European Journal of Marketing also focuses on the position of women and their sex roles in the community. In the article, the various sex roles that women play have been reviewed. It has also compared the power of women, in sex, over men, and that of men over women as well.
*Fravid and Braun (2006) what was the Benefits of this approach/ disadvantages of the content analysis they conducted in the Cosmo Magazine and link to sexuality?
In this analysis, Braun focussed mainly on two women magazines, which are popular for providing messages related to sex, gender and sexuality. To get a clear impression of the question in topic, six issues of two magazines, Cosmopolitan and Cleo were analyzed. These two were then reviewed in depth to get and understanding of human sexuality.
The key benefit of this approach was that it provided the identity of the two accounts for male and female sexuality. The first one is that men are posed as having stronger sex need, and for this reason, they get aroused easily and get satisfied easily too. Women on the other side are deemed as needing. The insinuation here is that they need to develop sex skills in order to satisfy their men.
It is also found that the determinant that accounts for performance pleasure and ego in the men is the concern they have about women. Men are sensitive and get disturbed about their sexual performance, if they think that they have certain inadequacies.
Women’s magazines are abundantly filled with advice that women can heed to in order to improve their sexual practice, as such, these magazines are often and popularly used to carry out analysis foe feminist takes about sex and sexuality (Fravid and Braun (2006)).
The disadvantages of the content analysis that was carried out is that it tended to lean more on the sexuality pleasures and preferences of different people and ignored a whole lot of other issues that affect the sexuality of different individuals.
Search strategy:
To get the required information, a search strategy was employed where items in the two magazines were studied to provide information regarding the sexuality of women. To make the study comprehensive, six issues of each magazine were used to acquire information (Fravid and Braun (2006)).
Criteria for selection:
The magazines that were used had also been studied for over three decades to ensure that, the desired sexuality issues are covered fully in the chosen magazines. The Cosmo magazines is described as being egalitarian and having emancipated sex, so that the female figures appearing in the magazine are not viewed as objects of sex. It has created a fun and fearless female picture that represents a desirable feminine sexuality.
Extraction of data:
The two magazines that were used are similar in terms of content and the scope they cover. They also target the same audience, which are young ladies. The content that is covered is deemed as being sexually liberating and covering topics that affect men as well. Cosmo and Cleo magazines were also picked because of their depiction of male sexuality which also affects, females to a large extent.
Is it a Quantitative/ Qualitative:
The kind of data covered in the magazines can be described as being qualitative, because it focuses on the intensity and value of sexuality, not the numbers of people opposed to or for the information. Sex is talked about as being either bad or good and not how much (Fravid and Braun (2006)).
What are the Limitations:
The limitation of the magazines in the research is that they only cover a small section of sexuality from all other magazines issues that talk about the same. They mostly dwell on how males and females prefer sex and what they like. Other factors affecting sexuality are not discussed in detail.
Cosmo and Cleo, as much as they do not cover all aspects of sexuality, cover to a large extent the main issues that affect the sexuality of both sexes. They are focussed on the deeper view of sex that people have, other than just viewing sex in a general manner.
Using literatures from Fravid and Braun (2006) and Plakoyiannaki and Zoto (2009) discuss in depth, compare and provide a critical analysis of the research methods used. The aim is use the literatures to link and appreciate and outline while critically analysing the literature on sexual imagery.
Also, address that Fravid and Braun states that sexual desires states with girls as young as 14 years old.
As much as the two magazines used by…are meant to target women above the age of 18, it was also realized that girls as young as 14 read these magazines. This insinuates that they too could be sexually active that’s why they also want to get information about sex.
*Plakoyiannaki and Zoto (2009) recognise reality in social understanding, but for whom?
The research carried out on this magazine focuses mainly on females. It is concerned with the appearance of females on sexual adverts, magazines and portraits. It has been taken by many that the use of female figures in many advertisements presents them as sexual objects (Plakoyiannaki and Zoto (2009)).
Also, provide fact and figures of STI and pregnancy rate emerging within the UK.
Advertising using human figures to exhibit certain characteristics like posture, expression and gestures, brings out questions in different people concerning the norms and beliefs of different communities. In some cases, they are taken as a rude gesture that is against some beliefs, while in other cases, they are seen as reshaping the people’s norms and beliefs to appreciate the good life that they have.
Background for the article
The magazine used in this research article, The European Journal of Marketing, bases some of its finding on the use of women’s bodies to advertise or express a view or a feeling. This is referred to as retro-sexism. Retro-sexism, has stirred different feelings in different people. Some take it to be a way of empowering women, while others view it as acting as a backlash against women (Plakoyiannaki and Zoto (2009)).
The objectives of this article were, firstly, to provide evidence on the frequency of female appearances in advertisements, concentrating on British women. The article was also meant to study the role of females in print advertisements in magazines in the UK. It also tries to compare the role females play in these advertisements, and the effective product classes that come out eventually.
Search strategies used in research
The main strategies that were applied in creating this article were the analysis of content in the journal to examine the role of women in advertisements. There is also the illustration of a research that was conducted in USA regarding advertising through magazines and the stereotyping of women in these magazines.
Extraction from data
The information used in the article was obtained from the journal focussing mainly on the depiction of women figures in the advertisements and the effect that these depictions had on the public and the women as well. The article was centred mostly on the area of female stereotypes in the UK, considering the frequency with which they played their roles in the advertisements. Information in the article was also extracted by reviewing the literature on the points that were covered by the journal, that is, the development of research prepositions on the development of prepositions for research (Plakoyiannaki and Zoto (2009)).
What type of research is it? Qualitative or quantitative
The research that was used in this article is quantitative because it has focussed on numbers. It does not just base its findings on the value of advertisements, but also the frequency of these advertisements.
Any limitations to the study
The main limitation in this article is that the stereotyping mode of representing women in the article could result in negative effects to the self-confidence of women, and cause them to undermine their view of the future aspirations they would wish to accomplish. These representations could also end up in negative presentation of the self image and esteem of females.
The article provides the results from various magazines concerning women in their decorative roles to support neo-sexism. It has also increased the bias towards the depiction of women sexually in print advertisements. The article has also shown that the depiction of women sexually, has been embraced by a number of magazines. However, there are still people who are sceptical about this depiction of women as it is interpreted differently by different people. The article also poses male-oriented magazines promoted women in their roles in the advertisements (Plakoyiannaki and Zoto (2009)).

Similar Documents

Premium Essay

Social Support

...regression analyses indicated that mortality was significantly reduced for individuals who reported providing instrumental support to friends, relatives, and neighbors, and individuals who reported providing emotional support to their spouse. Receiving support had no effect on mortality once giving support was taken into consideration. This pattern of findings was obtained after controlling for demographic, personality, health, mental health, and marital-relationship variables. These results have implications for understanding how social contact influences health and longevity A Scale for the Assessment of Attitudes and Knowledge Regarding Sexuality in the Aged This research article seizes to focus on the lack of instruments designed to access aspects of sexual knowledge and attitudes of sexual functioning in later life. Myths and taboos about sexuality in the aged strike a negative perception in society especially in old age institutions such as nursing home influencing attitudinal knowledge. It is important to focus on what perceptions older persons have surrounding the issue at hand. Aging and Risk: Physical and Sexual Abuse of Elders in Canada The purpose of this study was clearly stated which was to review the literature on physical and elder abuse. The method was concisely describes as it was within context of risk theory and feminist sociology. It also examines variables associated with the risk for physical or sexual abuse of...

Words: 318 - Pages: 2

Premium Essay

What Cause Students Stress

...moving on to higher levels of education. Peer Pressure Whether it's the temptation to do drugs, drink alcohol, go to parties or even cheat, students can sometimes feel bombarded with pressure from their peers to do things that are either harmful or distracting. Trying to please friends while fulfilling other obligations can contribute to the stress. Hard Decisions As students advance in high school and college, they are faced with some of the biggest decisions in their lives. Choosing a college and a major and deciding what to do after graduation can cause stress. Students may be fearful of making the wrong decision or dealing with outside influences, such as parents or friends who are trying to steer them in one direction or another. Sexuality High school and college are a time in a student's life when he usually becomes sexually active. This can create a whole new set of anxieties, as he begins to navigate serious and not-so-serious relationships. In addition, this is a time when students begin to reflect on exactly who they are. Part of this phase of a student's sexual...

Words: 373 - Pages: 2

Free Essay

Child Beauty Pageants Should Be Banned

...Child Beauty Pageants Should be Banned Parents are the first form of mentors that children have to guide them into adulthood. As those mentors it is the parents’ job to positively shape their child’s moral character, values and ethics, and their overall mental, physical and spiritual development. Child beauty pageants go against that parental code by teaching that self-worth is in appearance, creating negative behavioral and emotional issues, as well as, sexually exploiting children and therefore, should be banned. Self-worth To begin with, pageants teach that self-worth is in the physical appearance, instead of within. Self-worth is about the value you place on yourself through an internal connection. Beauty pageants take away from that in the essence that it puts a high value on beauty and perfection instead of character. Children are taught at a young age, that they are in competition with others and whoever is the most beautiful and have perfected talents, are winners and everyone else is losers. Along with that K. Meginnis-Payne & C. Travis (2001) , states “ In addition to promoting mixed messages about the role of beauty in women’s lives, beauty myths foster competition, divisiveness, and distrust among women. These myths undermine the collaborative, supportive relationships women create with one another. All beauty myths promote the idea that beauty is the most vital aspect of a women’s being.” Negative Behavioral and Emotional Issues Secondly, since a......

Words: 898 - Pages: 4

Premium Essay

Question of Sexuality

...The Question of Sexuality Shakespeare is known for being one of the greatest play writers of all time. Due to his clever use of language and rhyme, many people like to use his work when teaching literature or drama. He is also notorious for implying religious beliefs and suggesting themes that may not be well accepted during his time. One of these major themes in Twelfth Night happens to be the question of sexual identity throughout the play. From the beginning until the end of the play, Shakespeare shows how the idea of sexual identity can be questionable and how it affects the main characters throughout the play. As the play Twelfth Night begins, the reader gets a first glance at how Shakespeare suggests the idea of cross dressing through Viola, who poses as Cesario in order to work for Orsino. “For such disguise as haply shall become the form of my intent,” here Viola tells the Captain her plans and asks him to keep quiet. Wearing her brother’s clothing, she disguises herself to be a man because she fancied Orsino and to get closer to him. In this scene Shakespeare raises the question of Viola’s sexuality because of her cross dressing. Even though the idea of cross dressing seems to be over stepping social acceptance bounds, it is also ironic considering that theatre at the time always contained cross dressing if a play consisted of female parts. Viola’s relationship with Orsino progresses rapidly in a matter of a few days which helps to understand how......

Words: 1110 - Pages: 5

Premium Essay

Women in the Media

...daughters more than wouldn’t be so insecure. A. Real women do not wake up looking like supermodels. 1. Models used to weight 8% less than the average woman... but today they weight 23% then 2. Parents most supportiveness mostly wasn’t until college. B. the American dream is for your daughter to be a coach. 1. TV has turned to the stereotypes of the “bitch” the “slut.” 2. There is a connection with thin and sucsceful in movies. IV. We have the choice not to buy into an image designed t make us feel insecure A. When society accepts label, physical/ psychological abuse becomes normal 1. Were becoming self absorbed/ insecure and seeking approval. 2. Getting mixed signals about roles women play effects jobs and sexuality. B. Society makes people think it’s through sexual display that women get what they want and are successful. 1. Most hip hop vides display women’s body parts. 2. Young women are aspiring to be like this. Achieving this skinny look. V. Trafficking women is illegal, but...

Words: 390 - Pages: 2

Premium Essay

Dress Code

...that is collar length should be tied back. Tattoos must be covered and no face piercings. ANTI-HARASSMENT POLICY It is the Company’s policy not to tolerate harassment or discrimination of any kind on the basis of race, color, national origin, age, disability, gender, religion, veteran status, or any other category protected by law whether or not it rises to the level of illegal behavior. All such harassment, discrimination and other improper conduct are strictly prohibited whether it occurs in the workplace or at outside, work-sponsored activities. Examples of prohibited gender-related conduct include, but are not limited to: sexual flirtations, advances or propositions; derogatory, vulgar or graphic statements regarding a person’s sexuality, gender or sexual experience or any inappropriate use of vulgar, sexually explicit or sexually suggestive language; unnecessary touching, patting, pinching or attention to an individual’s body; staring or leering at a person in a way that reasonably could be considered sexual or threatening; sexual compliments, innuendoes, suggestions or jokes; or the display of sexually suggestive pictures, posters, cartoons, drawings or other objects. Examples of other forms of prohibited conduct include racial...

Words: 372 - Pages: 2

Free Essay


...Krypton Night Hotel Policy Alcohol Policy : Alcoholic beverage service is restricted to those 21 years or older with valid identification. Sexual Harassment : Sexual harassment can be defined as unwelcome sexual advances, requests for sexual favors, and other statements or actions of a sexual or gender-based nature when: • the harasser states or implies that giving in to or rejecting such conduct will affect an individual's employment; or • such conduct unreasonably interferes with an individual’s work performance or creates an intimidating, hostile or offensive working environment. It is not possible to identify all of the conduct that could be deemed as sexual harassment. However, some examples of conduct that might be sexual harassment are: • threatening to, or actually making, job decisions, such as discharge, demotion or reassignment, if sexual favors are not granted; • demanding sexual favors in exchange for favorable or preferential treatment • unwelcome physical contact; • leering; • unwelcome comments about appearance; • offensive, insulting, derogatory or degrading remarks; • sexual jokes or use of sexually explicit or offensive language, either in person, in writing or through e-mail; • the display in the workplace of sexually suggestive objects or pictures, including material from the Internet. OUR VALUES OF OUR EMPLOYEES Values form the foundation in our workplace. All values are condensed together to form our......

Words: 733 - Pages: 3

Free Essay


...minutes, and then they went their separate ways. Amber walked away from that scene, heart-pounding wondering if she would ever see him again because after all it was “love at first sight.” After a first meeting, one may passionately feel as if they fell in love because the attraction is instantaneous, some may describe it as “fireworks” or “electricity” when its simply just sexual attraction. Is this attraction love at first sight? Or is it just a biological and scientific occurrence? Focusing in on the sexual attraction we see that research shows many hormones are involved in this process. Lets start at the brain, “you have motions, you also produce dopamine, a ‘feel good’ neurotransmitter that is associated with passion and addiction, and oxytocin, a hormone related to bonding” (Pincott, 4). With all of these neurotransmitters processing in the brain, it is said that ones pupils may enlarge when focusing on an object of desire (Pincott, 8). Research also shows that a person responds with their entire body when they feel desire. When one is around an object of their desire, adrenaline is released. Adrenaline, also known as epinephrine, which is both a neurotransmitter and hormone, is released (Sherwood, 188). During this reaction, the person’s heart rate increases, the pupils also dilate, the sweat glands are stimulated, and the brain becomes increasingly more alert. Once again, it is easy to tell whether you find someone physically attractive. But ultimately we are...

Words: 426 - Pages: 2

Free Essay

High Tech and High Heels a mere coincidence to see women dress often in red. Starting with an overview with theories related to color psychology and male gaze, the earlier conducted experiments on the color red and women and a self- conducted survey will be analyzed to see if the elements of the theories are in fact evident in the color chosen by women. Colors which both support and go against the theories will be further analyzed before this dissertation lead to its final overall conclusion. LITERATURE REVIEW This literature review will critically examine the theories and the earlier studies that have already been conducted in this area and draw on any conclusion presented in the studies to back up the findings of this dissertation. Much of the research in this area has looked into studies where red is considered to increase the physical and sexual attractiveness of the women which results the men to view women as more...

Words: 722 - Pages: 3

Premium Essay

Gender Studies, Maasai Men and Masculinity

...has been affected by the way people dress in Nigeria, which there is also a strict policy on what women are allowed to wear. Young women’s fashion is seen as a provocation to male students and a distraction to male students. There has been sexual has been sexual harassment and violation and the only way to retain sexual harassment and violation is to impose very strict dress code among female students and women in the society. There has been a call to criminalize and ban women’s fashion, the banning and legalization received legislative support in January 2008 when chairperson Ufot Ekaette presented bill against public nudity which has not yet been passed to law (Nigeria 2007). Ufot Ekaette says that there is a relationship between sexuality and nudity, she also says that the way women dress has always been directed to men. And is an invitation to an erotic encounter with ramifications involved. She also says that women need to be disciplined on how to treat their bodies with respect and that the women need to be protected at all times ( Little 1973; Wilson 1985; Ivaska 2004). In the Public nudity bill Ufot Ekaette defined ‘indecent dressing’ as when women are dressed in a way which exposes their breasts, belly, waist and two inches below shoulders and downwards to the knee that is females and males above the age of 14 years, (Nigeria 2007;1). She also states that this exposure makes men in the society weak, even the disciplined clergymen who are seduced by women......

Words: 773 - Pages: 4

Premium Essay

Laaser 7 Desires nature and are as powerful and destructive as any other addiction. Dr. Laaser helps students understand how to overcome what fuels sexual sin so healthy choices can be made when meeting the needs of a person’s heart. Learning Objectives: By the end of this lesson, students: 1. Will be able to understand the seven basic desires of every human being. 2. Will be able to identify the false substitutes often misused to fulfill desires. 3. Will be able to recognize how to find fulfillment through a relationship with God, healthy relationships with other Christians, and a one-flesh relationship with a spouse. Introduction People are in a spiritual warfare in culture around sexuality. Satan has been attacking the church in the area of sexuality since its conception. This lesson will help students learn how to guard themselves against the devil’s attacks by learning how to fulfill their God-given desires through godly, healthy relationships. I. Biblical Men Vulnerable to the Attack of Sexual Warfare A. Samson: Tempted During Loneliness B. David: Tempted After Being Scorned by His Wife C. Solomon: Multiple Wives Enticed Him Away from God Men and women are most vulnerable to sexual sin when they are lonely. We need to understand the desires of our hearts in order to guard ourselves against sexual temptation and fulfill those desires in the ways God intended. II. The Seven Desires of Human Hearts A. The......

Words: 745 - Pages: 3

Premium Essay

Safe Schools Coalition Essay Pros And Cons

...of “the gay agenda”, sexuality recruitment and indoctrination about sexuality and gender. While social and psychological research wholeheartedly dismisses these claims, the voices that propagate them continue on without recognition of the broader aims and outcomes that the program legitimately addresses. The Safe Schools Coalition doesn’t only supports students who are diverse in gender identity or sexuality. It supports everyone within the school environment, including teachers, principals and straight/cisgender students. Specifically, the...

Words: 757 - Pages: 4

Premium Essay

Anthropological Bss Research --- Adoption of Modern Agriculture Technology Is a Socio-Political Choice a Qualitative Study on Agricultural Practices of a Farming Village in Northern Bangladesh

...ACKNOWLEDGEMENTS All praises due to Almighty Allah who enabled me to complete the research work. I am pleased to avail myself of the opportunity to express my deepest sense of respect, sincere appreciation and heartfelt gratefulness to my Anthropology department, to honorable supervisor & teachers who helped me for increasing anthropological insights by their guidance in planning and execution of present research work, suggestions, inspirations, affectionate feelings and constructive criticism through the work. I am very grateful for the support that our seminar librarian has shown by allowing me to take books in case of necessity and within short notice. The support will always be remembered. I am indebted to my parents and my friends for their immense mental support and courage to perceive through all sorts of difficulties until this research work was completed. I really feel proud of my honorable respondents who helped me to collect data in regard of my research title. Their helping mind really impressed me. So, I show my deepest sense of respect to them. My supervisor, I thank you for your guidance that brought me to the end of this work. Your politeness & cordial behavior added encouragement to my work. December, 2014 | Roll No:09203219Registration no: 3552Session: 2008-2009MSS, Department of Anthropology | ABSTRACT Being the main force conditioning human relationship, sex is essentially political. In any social context, the construction of...

Words: 29381 - Pages: 118

Premium Essay

Anthro of Sexuality

...ANTHROPOLOGY 327: The Anthropology of Gender Sexualities Human sexuality is a very complex topic with several distinct components, including desires, practices, beliefs and attitudes, and identity. Human sexuality is clearly a product of both genetic and environmental factors. Twin studies focusing on homosexuality suggest a 40-60% contribution from either set of factors (the results vary depending on the study). The actual mechanisms for determination, both environmental and genetic, remain unclear at present. Human sexuality is bewildering in its variety and elaboration. Desire and practice vary along multiple dimensions which interact in complex ways. In consequence, we cannot adequately describe the full range of human sexuality with a single simple term. Sources for Human Sexuality Sexuality is one of the most closely regulated activities in every human society. It is therefore difficult to ascertain what is “natural” (biological) and what is cultural (learned). Anthropology has historically shared the general Western reticence regarding sex and has seldom made sexuality a central topic of research. Margaret Mead and a few others did some research on the topic and it is sometimes included in general ethnographic studies. Proper scholarly study of human sexuality really begins with Alfred Kinsey and continues through Masters and Johnson and the Social Science Survey Project. While there has been a dramatic increase in research on the topic in the past 30 years, it is......

Words: 3267 - Pages: 14

Premium Essay

Human Sexuality and Disability

...Selam M. Beyene Human Sexuality and Disability A short research on personal and scientific reflections on being sexual while disabled. Works cited are helpful. Article Summary Chandler, B. J., Brown, S. (1998). Sex and relationship dysfunction in neurological disability. Journal of Neurology Neurosurgery and Psychiatry, 65, 877-880. doi: 10.1136/jnnp.6 5.6.877 Researchers Chandler and Brown (1988) conducted a study to see the relationship between neurologically disabled individuals and their experienced sexual relationship problems. Primarily focused on dyadic relationships, this research further sheds light on service providing for affected individuals. A 6 months continuous study was conducted on 70 individuals who were either married, cohabiting or living alone at Hunters Moor Regional Rehabilitation Centre located in Newcastle upon Tyne. Multiple standardized tests to assess cognitive, sexual and psychiatric functioning including, sexual functioning, disability level and current relationship were used. The results showed a wide variety of diagnosis amongst individuals tested. Additionally indicated slightly more than half (51%) had experienced change in sexual functioning and almost a third (27%) of those were highly concerned about this change. Gender was highly associated with concern about sexual functioning, as men were much more concerned. The correlation between sexual dysfunction and duration of illness strongly predicted relationship......

Words: 1053 - Pages: 5