Study Case 4 : SalesForces.com :

Question 1 :
A disruptive technology or disruptive innovation is an innovation that helps create a new market and value network, and eventually goes on to disrupt an existing market and value network (over a few years or decades), displacing an earlier technology there. The term is used in business and technology literature to describe innovations that improve a product or service in ways that the market does not expect, typically first by designing for a different set of consumers in the new market and later by lowering prices in the existing market.

Some Examples of Apple disruptive products: Iphone , Ipod , Ipad…..

Iphone is disruptive because , apple opened its platform to third-party developers and provide an Iphone Software Development Kit to developers free of charge . So the Iphone is the example of the benefical open development platform for the parental country .

Question 2 :

It uses the iphone capacity to be connected to internet to exchange inbformations and also used the touched screen to easily generate tasks.

Question 3 :

Some Companies having An open development platform : Android , linux , T-Mobile..

Question 4:

1.Sales automation systems create competitive advantage as the accurate sales forecasting feature enables evaluating competition trends followed by defining effective business strategies.

2.Helps the sales managers to monitor and control their sales team and track potential leads. The real time nature helps them to assess team/s and overall productivity.

3.The increase in productivity further creates a competitive advantage by reducing costs, increasing sales revenue and market share.

4.The entire sales team can benefit from this system both in office and in road. The field members can share sales data much more frequently with the management. This instant communication