...formulas for women. The fact that hair loss is a universal issue (men and women sufferers) makes it important we always take a look at the hair loss treatment products for men as well as for women. The manufacturer of Lipogaine for women claims that the products will offer unrivaled benefits as regards hair loss treatment and enhancement. Are there unique substances in this formula that makes it this effective? Or could it be amongst the conventional fake products marketed here and there? This review is designed to gather as much information as possible about the...
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...Johnson Babies Ayur (Herbal) P&G Dandruff L’Oreal total repair 5 Fiama di wills How different shampoos are different Shampoo The word shampoo s derived from Hindi word Champi which means head massage. Shampoo itself originated during Mughal Empire. Head & Shoulder (Anti Dandruff) According to a recent survey by a marketing research group TNS, in Asia, over 3 out of 5 people with dandruff (66%) believe dandruff negative impacts their confidence or self-esteem and over 58% people with dandruff feel the condition negatively impacts their career. Dandruff is the shedding of dead skin cells from the scalp. Some amount of flaking is normal but it becomes a problem after an extent. Almost half of the population at the post-pubertal age has this problem. Most cases of dandruff can be easily treated with specialized shampoos. When it comes to dandruff, there is one shampoo that instantly comes to our mind and that is Head & Shoulders. Now let’s talk about H&S and the Dandruff that it cures before going into the details Head & Shoulders is a brand of anti-dandruff shampoo produced by Procter & Gamble. Procter & Gamble researchers started making a new anti-dandruff shampoo in 1950. Nearly a decade of research went into making a new formula, which introduced Pyrithione zinc into the shampoo. It was first introduced to the U.S. market in November 1961 as a blue-green shampoo formula but now the color has been changed to white. How is H&S different? It is rich in Zinc Pyrithione...
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...Topic Effectiveness of Brassica oleracea (broccoli) in treating weak and damaged hair Background Study Many people, especially the women, depend on the shampoos and conditioners which they see as effective treatment for hair damage. According to a famous hair damage control shampoo brand, hair damage can be caused by the following: 1. Salon machineries and chemicals. Perms and relaxers can cause damaged hair and they can change the shape of the hair via the agents in them that first break the disulphide bonds in hair. The hair is then formed into its new shape and neutralized. This is the term given to the re-shaping of the chemical bonds in their new positions—the process that fixes the hair permanently into its new shape. Hair colour, which can also cause damaged hair, changes hair by penetrating the cuticle to enter the cortex, which damages the F-layer. 2. Sunlight. The ultraviolet light in direct sunlight affects the cuticle in a similar way to bleach, eventually breaking down the keratin protein in the hair. This can result in light streaks and dryness in damaged hair. 3. Over brushing/combing of hair. Hair is by nature fairly robust and can withstand a lot of styling abuse, but it can still be damaged by over-zealous brushing and combing, especially if it’s wet and/or tangled. Metal combs as well as backcombing can cause damage to hair as it tugs against the scales of the cuticle. Once hair has been backcombed the delicate scales of the cuticle are lifted, and the next...
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...* Making Your Own Organic Shampoo Once you have chosen your castile soap base, you can add your essential and/or fragrance oils to the mixture. Different oils will affect the hair in different ways depending on what you are looking for in a homemade shampoo. For instance if you are looking to control dandruff and to sooth an itchy scalp, then you would add Tea Tree oil and Chamomile to your shampoo base. If you wanted to add extra shine to your hair with a great scent, then you would add Lemongrass and Rosemary. Here are some oil and herb combinations that you can used based on creating a shampoo that begins with 4oz of castile soap for placement in an 8oz bottle. * Dandruff Control: 1/2oz Tea Tree oil and 2 1/2oz strained Chamomile Tea. * Extra Shine: 2 1/2 oz strained Lemongrass Tea and 1/2oz Rosemary oil. * Control Oily Hair: 1/2oz Lavender oil and 2 1/2oz strained Sage tea. * Thicken Hair: 1oz Rosemary oil and 1/2oz strained Nettles. Once you have created your at home organic shampoo, you'll want to store the bottle in a cool and dark area. Because you are creating something using natural and organic ingredients, the product must be used and cannot have an indefinite shelf life as the chemical additive shampoos that are on the market today. * Making Your Own Organic Conditioner To create your own organic conditioner at home there is no need to use a base of castile soap. Along with mixing different ingredients for your personal preferences...
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...innovation of firm’s products or services. Observational research Observational research helps marketers gain an in-depth understanding of the relationship between people and product by watching the consumer buying and using the products. By observing the customers, company can get information by identify consumer subconscious felling and underlying motivations. For example, Amway can assign some employees in the store to act as a customer and stand close with the customer to observe the customer’s facial expression and listen the conversation between the customers. Through the observation, Amway understand that the current customers prefer to have 3 in 1 shampoo rather than 2 in 1 shampoo which is only shampoo with conditioner. Thus, Amway can produce 3 in 1 shampoos which include shampoo, conditioner and treatment for customer. Focus group research A focus group is a group of people, normally 8 to 10 member, who are carefully selected based on a similar characteristics and brought together to discuss a same topic. For example, Amway can select a number of people which are currently using Amway to discuss the product and services. Amway can give some questions to the respondents and encourage the respondents to discuss based on customer opinions. Perhaps Amway want to know about the oral care products. Through the discussion, Amway may find out that some customers would like to look for toothpaste for sensitive teeth. This can be a...
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...* Wash your hair with only conditioner twice a week. This technique is called "co-washing." It will make your fro softer and more manageable. * When you're in the shower, wet your hair and load it with conditioner. Once your hair is saturated with it, use a WIDE tooth comb to detangle it. If your hair is long, start combing it down from the bottom and work your way up to the base of the scalp. Then rinse. * Then apply a cream/butter based product like Miss Jessie's Baby Buttercream to your wet hair to seal in moisture. For daily upkeep you can use a moisturizing spray like Soft Sheen-Carson's Sta Sof Fro. You can also use natural oils (coconut oil, olive oil, or grapeseed oil). * At night, braid your fro (or ask your mom/sister/girlfriend). This is a big part of keeping your afro neat. Pick it out in the morning. * You can find more tips in the Afro section of the Black Hair Media Forum: www.forum.blackhairmedia.com Good Luck :D ------------------------------------------------- THE ULTIMATE HAIR CARE TIPS FOR AFRICAN AFRO’S HOW TO WASH BLACK HAIR Looking for tips on how to wash black hair? There is a myth going around that black and African American women shouldn't wash their hair often because it will dry it out. This is absolutely not true. Don't be afraid to wash your hair. It won't fall out or break off. In fact your hair is screaming for moisture, and the more you give it the better it gets. Did you know that the only thing that can really moisturize your...
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...also add shine to the hair. Mostly used in India. Great for hair growth. It provides the nutrients necessary to repair damaged hair. Olive Oil**: The best use of olive oil on your hair is to create a conditioner. This oil helps to alleviate dryness and back shine and luster to hair. Most people add olive oil to their conditioners which result in more manageable hair. Jojoba Oil**: is most similar to human skin oil sebum. It can provide all day moisturation. It is very stable and does not lose its strength over time. It can be used separately or added to your favorite conditioner, shampoo and even leave-in conditioners. This oil is great in preventing dandruff caused by dry skin. Avocado Oil**: provides a number of benefits for all hair types. It contains many essential nutrients such as protein and Vitamins A, D & E. It is believed that it also protects hair from the sun’s UBV and UVA rays. Avocado oil can be directly massaged unto the scalp, especially for dry hair. It can also be combined with other oils such as almond and olive. Many people also add it to shampoos and conditioners. Grapeseed Oil**: stimulate hair growth by locking in moisture and protecting hair from heat up to 450 degrees Fahrenheit. It is great for hot hair treatments or added to conditioners. It can be used on dry, normal or oily hair. This oil is also great for curing and preventing dandruff. Caster Oil**: This oil is versatile, it can be used on the skin or in your hair. Use sparingly as this...
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...Introduction “Sunsilk” the name relates a hair care brand, primarily aimed at women, produced by the Unilever group.Sunsilk is Unilever’s leading hair care brand, and ranks as one of the Anglo-Dutch conglomerate’s “billion dollar brands". Sun silk shampoos, conditioners and other hair care products are sold in 69 countries worldwide.Sunsilk is sold under a variety of different names in markets around the world including Elidor, Seda and Sedal. The brand is strongest in Asia, Latin America and the Middle Eastand is the number one hair care brand in Brazil, Argentina, Bolivia, Sri Lanka and Thailand. Important factor • leading brand as a hair product. • Number 1 in Asia, Latin America and the Middle East • Sales of more than €1 billion a year. • Selling in 80 countries. • Also sold as Elidor, Hazeline, Seda and Sedal. • Recent Awards: Holds the Guinness World Record for the most heads of hair washed and styled in one day. Objective of the Study Neither our own nor our major competitors’ objectives are simple or obvious. There are many choices between short term and long-term profit, between growth and cash flow, between growth in assets and growth in earnings, between proportions of earnings paid to share holders as dividends or re invested. It is reasonable to assume that these different objectives of different competitors predetermine some of their strategies and tactical behavior. • Assess the concept of product acceptability, credibilityand perceived...
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...fight the European shampoo battle required considerable coordination between company headquarters and the subsidiaries Balancing the global strategy for Elséve with different market characteristics and particularities was going to be one of the most crucial issues for success. Competition had traditionally been based on price, which made margins relatively narrow. The result was a rather lucklustre market where brands were unable to differentiate themselves in the eyes of the consumer or position themselves to stand out from the rest. The global strategy had to be implemented in the different markets, bearing in mind that each of those markets had its own special characteristics and quirks. In L’Oréals case, the differences arose from the nature of hair itself –hair type, length, appearance and image, among other things- and from the way shampoos were used- washing frequency, amount used, use of one shampoo by one or more members of the same family, use of conditioners etc. The implementation of the global strategy could not overlook other aspects such as the presence of the Elséve brand and its competitive position in the different countries or the resource L’Oréal had in the different markets. France: In France the penetration rate of conditioners was the lowest in Europe. Greater demand was being generated for more sophisticated products with more technology because these kinds of products gave tangible cosmetic effect to hair and did not simply...
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... 12-arid-1471 Date 19-1-2014 | About Pantene: Pantene is owned by P & G. It is a brand of hair care. Firstly it was introduced in Europe in 1947 by Hoffman-LaRoche. The shampoo ingredients contain panthenol due which they branded it as Pantene. P & G purchased it in 1987. About samsol: It was founded in 1962 by a seasoned entrepreneur. They are offering hair care products. It is ISO certified company. They focus on improving the quality for the customer satisfaction. To their employees samsol provide safe and healthy place. Strict quality policy of samsol has contributed to the creation of well-organized image in the national market as reliable products. Q#1: Give 10 reasons why in your opinion Brand 1 has an effective Marketing Management Strategy and 10 reasons why in your opinion Brand 2 has an ineffective Marketing Management Strategy. Each reason should be based on a different marketing concept. (A) Pantene as a good brand. 1. Integrated marketing (4Ps) * Product. Features: Pantene has wide range of shampoos each...
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...Head & shoulder a brand owned by Proctor & Gamble was established in the 1950’s and has strived to create a formula for a shampoo that can get rid of dandruff (Headandshoulders 2011). Head & Shoulders differentiate from other brands because it does not only just help eliminate dandruff it also helps maintain the basic needs of people’s hair such as fighting of dryness, relieving of irritation, control of oil and maintenance of silky hair. Head & Shoulders has a range of products for all types of different treatment to suit the needs of consumers. (Marina Maher 2011) The success of Head & Shoulders and strategy Head & Shoulders is the no.1 selling anti-dandruff shampoo in the world. For women the brand was recognised as a ‘head-turning hair’ through Head & Shoulders marketing campaign. It positioned its main product ingredient ‘pyrithione zinc’ in the shampoo to be a beauty ingredient. For men Head & Shoulders positioned the product to give guys fuller and thicker hair free from dandruff (Marina Maher 2011). On mouthshut.com a rating for 4 years for Head & Shoulders was recommended by 82% of its members of the website after using it. Users found that the product was easy to use and the effects and fragrance of the shampoo was considerably good in general (MouthShut 2011). Head & Shoulders created a pop culture icon to build brand loyalty (Marina Maher 2011). These icons are known as Ambassadors for Head & Shoulders and are dedicated to using the products. These Ambassadors are...
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...Marketing Plan Outline: Gracy's Shampoo, Hair Conditioner & Body Wash All & One Introduction The following draft want to create at this project to scheme of work in which there can create this product so this note acceptance for consumers and at the same time affordable for their company to they have created this scheme. In which I will create a plan of marketing for their new product as it is GRACY'S SHAMPOO, HAIR CONDITIONER, BODY WASH ALL & ONE. A product that I developed, in the to include an explanation of the product, an study of the market including size, demographics, and competitors. Also there investigation of the strategies, including sales, circulation, promotion, and marketing sustain prices. Much of their efforts with the products of the company, price, promotional approach and methods of planning there deployment issues relating to the Centre of marketers I. Description of Gray's Shampoo, Hair Conditioner, Body Wash All & ONE The new product "GRACY'S SHAMPOO, HAIR CONDITIONER, BODY WASH ALL & ONE" is for men and women. The product is available in different sizes and bottles. Our shampoo has all the nutrients like protein, vitamins and other essential organic products to improve the quality of hair and at the same time give their skin smoothness, unique, and successful. Our product will improve hair brightness and a mild sensation in their skin and hair growth. Our product contains no hypoallergenic that will not produce effects...
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... | |1. |Garnier® Fructis Triple Nutrition Dryness Reversal Treatment |Hair Care |For nourishment, softening & smoothing | |2. |Garnier® Fructis Color Shield |Hair Care |For long-lasting vibrancy and extra softness | | |Instant Color Sealer | | | |3. |Garnier® Fructis Long & Strong Conditioner |Hair Care |To strengthen & protect longer hair | |4. |Garnier® Fructis Style Sleek & Shine Thermo-Sleek Non-Aerosol |Hair Care |To nourish and facilitate blow-dry | | |Spray | | | |5. |Garnier® Fructis Style |Hair Care |To create new volume without weighing down fine | | |Body Boost Mousse | |hair | |6. |Garnier® Fructis Curls & Shine |Hair Care |For controlled definition & soft, subtle | | |Curl...
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...Introduction of Dove Shampoo Dove shampoo is a very well known brand which works under Unilever’s head name. It began its working in 1957 by launching a personal cleansing bar. Later on they developed a new cleanser for burned or effected skins by using the old formula and it was the time during World War II, when such cases usually appeared. At that time it was a very innovative concept that a non-soap cleanser is available which allows users to get rid of skin dirt without using the soap again and again. In 1970 a dermatology study recognized the efforts of Dove shampoo in this regard and at that time they started gaining popularity among beauty brands. And nowadays it is being considered as the World’s top brand in cleansing products and a lot of research has been done on its product innovation and marketing strategies. BACKGROUND Unilever is an Anglo-Dutch company, with a history of colonial exploitation, on which it has gradually built its capital. Today it owns most of the world's consumer product brands in food, beverages, cleaning agents and personal care products. Unilever employs more than 247,000 people and had worldwide revenue of €48760 million in 2002. Unilever has two parent companies: Unilever NV in Rotterdam, Netherlands, and Unilever PLC in London, United Kingdom. This arrangement is similar to that of Reed Elsevier and that of Royal Dutch Shell prior to their unified structure. Both Unilever companies have the same directors and effectively operate...
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...question is “Select three different shampoo products. Discuss the market segmentation and targeting of these products with reference to the pricing, packaging, and advertised selling points and themes. Explain the positioning strategies of each product”, we become marketers of Rejoice’s company (P&G). As we know that our company is facing three problems – decreasing profit, many new competitors appear in the existing market, and losing our market shares. So, we need to plan the strategies again to solve these problems and create customers equity. According to the marketing process, understanding the marketplace (i.e. knowing the competitors’ status) and customers’ needs and wants is the first thing that we should do when start to plan the suitable strategies. Then, we can redo our market segmentation, targeting and positioning. In this research, we are going to analysis two main competitors for our products – Vidal Sassoon and Asience. Background information of Rejoice Rejoice is one of product in P&G which is a global brand. The major function of it is reducing the dandruff problem and gives out a natural product. Market segmentation of Rejoice Demographic segmentation In family size, we analyze this reference to packing, customers usually buy either small size prefer 400ml with$25.9 or premium size prefer 1000ml with $52 that is determined by the family size. In income aspect, the customers usually determine the brand of shampoo based on reasonable price like the...
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