Premium Essay

Shariah Complaint Data

In: Business and Management

Submitted By 25181
Words 4995
Pages 20
UNILEVER | DOVE SOAP |

Product: Dove Soap

Submitted By:Muhammad Shoaib 25021Bakhtawar Jabeen 20181Gufran Ahmed 24845Shabahat Naureen 24838Submitted to: Ms.Ayesha Aman |

Acknowledgement

-------------------------------------------------

Alhamdulillah, we are very grateful to the Almighty “ALLAH”, who have bestowed us the will to complete our assignment about “DOVE” which is connected to our scheme Principles of Marketing, Here, we would like to take this opportunity to express our highest gratitude and compliment to the people who are involved directly or indirectly in this report.

In this report we examine the importance of the marketing strategies for the Unilever firm like DOVE. We have analysis of how a product’s sales are driven by brand name, weighted for market leadership, stability and ability to cross national borders. Beside, the product’s prices usually reflect its proper value in the eyes of the consumer. It’s always not a good idea that the strategy of offering lower prices is to penetrate the advantaged economies.

Thank you to all people who are involved in making our report / assignment a successful one and may all your help and effort are blessed.

We give honor and privilege to our respected resource person who helped us in thinking in the right direction by giving us this challenging task.

JAZAKALLAH
-------------------------------------------------

LETTER OF TRANSMITTAL

23rd MAY-2012

SUBJECT: SUBMISSION OF MARKETING REPORT - DOVE

We feel immense pleasure in presenting to your good self, the marketing report as part of our course requirement. We found this report to be truly challenging in many aspects, indeed very interesting in relation to the various interpretational and engrossing exercises. Writing & designing this report itself was truly comprehensive learning experience. The report

Similar Documents

Premium Essay

Customer Satisfaction Level

... Organization profile Of Islami bank Bangladesh limited (IBBL) After reading this chapter reader will be able to know about; • Corporate profile of IBBL • Mission and Vision of IBBL • Objectives of IBBL • Features of IBBL • Functions of IBBL • Management structure of IBBL • Basic Facts • Major differences between Conventional Bank & IBBL Corporate profile of IBBL: Islami Bank Bangladesh Ltd. (IBBL) was incorporated on March 13, 1983 under the companies Act, 1913 as the first interest free Shariah based commercial bank in South East Asia. IBBL started functioning on March 30, 1983 and formally inaugurated on August 12, 1983. The bank was promoted by 23 local sponsors including the Government of Bangladesh and 4 local institutions and 13 foreign sponsors including Islamic Development Bank (IDB). The foreign investors hold 57.37% of total shares while the local investors hold the rest 42.63%. There is a Shariah council, which is entrusted with the responsibility for ensuring that the activities of the bank are being conducted on the precepts of Islam. IBBL is one of the leading first generation private sector banks in Bangladesh, which provides all kinds of commercial banking services to the customer. The bank went for IPO in November, 1985. The IBBL got enlisted with Dhaka Stock Exchange Ltd (DSE) in 1985 and Chittagong Stock Exchange Ltd. (CSE) in 1996. IBBL has been declared as one of the 20 blue chip companies by DSE and as one of the...

Words: 9320 - Pages: 38

Premium Essay

Ayah Pin's Sky Kingdom Case Study

...1.0 INTRODUCTION Malaysia is dominated by a moderate Muslim majority, and has a secular legal system. But one quirky, quasi-religious group based in the country’s Islamic heartland, led by a man who claims to be God, is testing the country’s religious freedoms. Terengganu state, set in the lush north of Malaysia, has long been part of the spiritual and religious heart of the country. But the Terengganu village of Kampung Batu 13, about 400 kilometers north of Malaysia’s capital, Kuala Lumpur, is slightly different. It contains a six-acre commune, dominated by a building about the size of a two-story house, shaped like a giant pink teapot. Next to it is an umbrella shaped building and an assortment of other objects, such as a fishing boat and an oversized vase containing “holy” water. This is the village of Ayah Pin, a 61 years old Malay man, who claims to be God. And, according to Ayah Pin, several thousand others in Malaysia and overseas, believe him. 1.1 BACKGROUND OF AYAH PIN AYAH PIN, THE GROUP LEADER Ariffin Muhammad or more fondly known as Ayah Pin has several meanings of names; “Arif” is referring to Supreme, Intelligent or Equality and “Ayah” gives meaning of The Father , The leader. Ayah Pin who is the self-styled spiritual leader known to thousands of followers in Malaysia and internationally, has received revelations when he was a little boy. Ayah Pin’s ideology has 80% contents on spiritual matter. At age of 7 and 10, the holy angel, Gabriel, had visited...

Words: 4599 - Pages: 19

Premium Essay

Term Paper of Operation Management

...AN OVERVIEW OF SOUTHEAST BANK Southeast Bank Limited, a second generation private Bank, emerged in 1995 amid liberalization of global economies. Currently, its Authorized Capital is Tk.10, 000.00 million and its capital and reserve reached 9,927.16 million as of December 31, 2009. Its vision is to stand out as a premier banking institution in Bangladesh and contribute significantly to the national economy. The Bank, in the meantime, successfully completed 15th year of banking operations, recording significant growth in all the performance indicators. In 2009, the Bank earned an after tax profit of Tk.1870.19 million. The deposit of the bank grew by 41 percent to Tk.96, 669.05 million and advance by 29 percent to Tk.77, 497.57 million compared to those of 2008. During the last five years (2005-2009), the Bank achieved an average annual growth of 28 percent in deposit, 29 percent in advances, 52 percent in export and 29 percent in import and 110 percent in remittance. During the last five years, the export volume increased by three times to Tk.46,724.47 million and foreign remittance increased by seven times to Tk.23,800.00 million. Operational excellence, coupled with qualitative improvements continued to be of paramount importance to the Bank. At present, the Bank has 56 branches, 10 SME Centers and 1 Off-Shore Banking unit across the country. Plans have been drawn to raise another 10 branches and at least 10 more SME Centers in 2010. Bank’s journey towards greater operational...

Words: 3722 - Pages: 15

Free Essay

Strategic Management Islamic

...Security of Operations 6 2.1.2 Privacy Policy 6 2.1.3 Reliable and Quality Services 7 2.1.4 Transparency of Products and Services 7 2.1.5 Immediate Response for Enquiries and Complaints 7 2.2 COMMITMENT TO THE EMPLOYEE 8 2.2.1 Training and development 8 2.2.2 Performance evaluation 10 2.2.3 Employee motivation 11 2.3 COMMITMENT OF EMPLOYEE TO BANK ISLAM 12 2.3.1 Know the organization’s goals. 13 2.3.2 Practicing Islamic Work Ethics towards organization. 13 2.3.3 Flexible Working Practices 13 2.3.4 Build employee-organizational relationship 14 2.3.5 Involve in decision making. 14 2.3.6 Seek growth and development. 14 2.3.7 Continuously support program organized by Bank Islam 15 2.3.8 Be professional in work 15 2.4 COMMITMENT OF EMPLOYEE TO EMPLOYEE 15 2.4.1. Affective Commitment. 16 2.4.2 Continuance Commitment 17 2.4.3 Normative Commitment 18 3.0 WAYS TO IMPROVE COMMITMENT 20 4.0 CONCLUSION 25 4.0 REFERENCES 27 1.0 INTRODUCTION 1.1 BIMB Background of Company Bank Islam Malaysia Berhad is an Islamic bank based in Malaysia that has been in operation since July 1983. Bank Islam was established primarily to assist the financial needs of the country's Muslim population, and extended its services to the broader population. The bank currently provides Shariah-compliant card services and mobile banking, in addition to traditional banking. Since its inception, it has emerged as the symbol of Islamic banking in Malaysia. Bank Islam has...

Words: 9856 - Pages: 40

Premium Essay

Performance Evaluation of Exim Bank

...11 Internship Report Prepared by Md. Sabbir Jahan Performance Evaluation of EXIM by the Private Banks of Bangladesh “A Case Study on EXIM Bank Ltd” This Internship report is submitted for the partial fulfillment of The degree of “Master’s of Business Administration” with a major in “Finance&Banking” Prepared By: MD. Salahuddin ID: 136-34-21 Program: Master’s of Business Administration Major: Finance&Banking Semester: Supervised By: Md. Kamrul Hasan Lecturer Department of Business Administration Southern University Bangladesh Internship Duration: Submission Date: Dedication Dedicated to my family, friends who always pray to the Almighty Allah for my prosperity and also provided all kinds of support & inspiration………… Letter of Submission: Date: To Md. Shahidullah Manager EXIM Bank Ltd. Agrabad, Chittagong. Subject: Submission of Internship Report. Dear Sir, It is a pleasure to hand over the report of my internship program on “Foreign Exchange Management Practices of EXIM Bank Ltd” to you. This Internship program has provided me the opportunity to have the practical experience about my bachelor degree program by working with the employees of all departments in EXIM Bank ltd, Agrabad. It gave me valuable insights to the professional life in an organization specially about banking system. I, therefore convey my thanks to you for...

Words: 2049 - Pages: 9

Premium Essay

Hrm of Aibl

...1. Introduction Internship is a program that enhances the capability of the graduates and a scope to do practical works in an organization related to the students to gain the work experience. In my Internship I have got the chance to work in Al-Arafah Islami Bank Ltd.(AIBL) at Mirpur-1 Branch. Modern Bank plays an important role in the economic development of a country. In Bangladesh there are different types of banking system have been existing. One of the major banking systems is Islamic Banking. Bangladesh is one of the largest Muslim countries in the world. The people of our country are deeply committed to Islamic way of life as the basis of Holy Quran and Sunnah. Naturally, it remains a deep cry in their hearts to fashion and design their economic lives in accordance with the precepts of Islam. The establishment of AL-Arafah Islami Bank Limited on June18, 1995, is the true reflection of this inner urge of its people, which started functioning with effect from June 27, 1995. It is committed to conduct all banking and investment activities on the basis of interest-free profit-loss sharing system. In doing so, it has unveiled a new horizon and ushered in a new silver lining of hope towards materializing a long cherished dream of the people of Bangladesh for doing their banking transactions in line with what is prescribed by Islam. With the active co-operation and participation of Islamic Development Bank (IBD) and some other Islamic banks, financial institution, government...

Words: 7603 - Pages: 31

Premium Essay

Managers Job in Context

...overall performance of staff in their department (Robbins, 2001). ‘People in the organisation are your most important asset’ is an incorrect statement; because I believe the right people are the organisation’s most important asset. Therefore, companies should hire based on the correct individual’s attitude and behaviour for the company, then train and develop those who deem to have potential. 2.0 Organizational Background – Al-Rajhi Bank Al-Rajhi Bank is the world’s largest Islamic bank and is one of the largest joint stock companies in Saudi Arabia. Al-Rajhi Bank is a huge contributor in the investments of Saudi Arabia business world. The bank offers a wide range of banking and investment services all within framework of Islamic Shariah...

Words: 2298 - Pages: 10

Free Essay

State Bank File

...FAYSAL Bank Introduction: Group Information The DMI group headed by H.R.H. Prince Mohamed Al Faisal Al Saud, is registered in the Bahamas with main offices in Geneva, Switzerland. The DMI group has been the leading contributor to the development of Islamic banking in the world, particularly with regard to promoting new modes of investment compatible with Islamic Shariah. The group’s business comprises of three main sectors - Islamic Banking, Islamic Investment and Islamic Insurance. The DMI group has an extensive network of financial institutions stretching over four continents, with well-integrated regional subsidiaries, enabling it to respond to local business needs and conditions. Based on this geographical structure, the DMI group companies act as a financial bridge between the world’s leading financial centers and the Islamic countries. 1 Board of Directors: H.R.H Prince Mohamed Al Faisal Al Saud Chairman Farook Bengali President & CEO Khalid Abdulla Janahi Director Dr. Said Sa'ad Al-Martan Director Ziad H. Rawashdeh Director Sanaullah Qureshi Director Shahid Ahmad Director Tariq Iqbal Khan Director (NIT Nominee) Executive Committee Khalid Abdulla Janahi Chairman Farook Bengali Member Ziad H. Rawashdeh Membe 2 Capital and Ownership: The majority share holding of Faysal Bank Limited is owned by companies of the Dar Al Maal Al Islami Trust (DMI) including Shamil Bank of Bahrain...

Words: 3322 - Pages: 14

Free Essay

Genocide in Sudan

...ABSTRACT For over two decades, civil war has raged in Sudan. The government of Sudan which consists of a majority of Muslims has focused the war on the Africans of Darfur region of Sudan. These Africans have had the control of some of the most fertile grazing lands and oil reserves in all of Sudan. Unfortunately over the past two decades, persistent droughts have forced the Arabs to migrate to more arable land, though having strained their relations with the Africans[1]. When the Arabs and the Africans started coexisting, fights broke out between them over lands and the Arabs became violent. Massacres and rebellions were a commonplace scenario between both the sides. The situation worsened when Sudan government sided with the Arabs and the government and military groups of Janjaweed(“devils on horsebacks”) began fighting the insurgents and the citizens of Darfur. It dint take very long for this to turn into genocide, also known as ethnic cleansing. The cleansing stopped focusing just on citizens and insurgents and started targeting certain ethnicities such as the Africans and the Christians. INTRODUCTION On the 10th anniversary of the genocide in Rwanda, another human catastrophe is rapidly accelerating despite full knowledge of the United Nations and Western democracies. In April, a U.N. team investigating human rights abuses in the far western Darfur region of Sudan found “disturbing patterns of massive human rights violations in Darfur, many of which...

Words: 5356 - Pages: 22

Premium Essay

General Banking Division of Social Islami Bank Limited

...Introduction 1.1 Background of the Study Banking system occupies an important place in a nation's economy because of its intermediary role; it ensures allocation and relocation of resources and keeps up the momentum of economic activities. In a developing country like Bangladesh, the banking system as a whole has a vital role to play in the progress of the economic development. The demand , motivations and priorities of the consumers are the first crucial steps towards the improvement of customer satisfaction .And customer will satisfied if they get proper products and services . Deposits are the most important department of any bank. It consists of current, saving and fixed deposit transaction etc, the core objectives of deposit is to increase the economic growth of the nation. This department is very important for the bank, which requires knowledge based banking activities. No country can survive without a perfect Deposit mechanism, that’s why I put emphasis on this department. Quality customer service by Deposit department is essential to building customer relationships .The high level of customer loyalty depend on the quality of the core services. If a service provided by this department is not up to the mark then a company can lose its loyal customer. And it also can’t be able to get new customers. The department should use new technology and should develop new strategies for satisfying the customers. And if the manager and the department...

Words: 15424 - Pages: 62

Premium Essay

Islamic Bank Credit Reserve in Bd

...Course Name: Commercial Bank Management Course Code: FIN 425 Submission page - Submitted To – Fahim Muntaha Course instructor, school of business ASA University Bangladesh (ASAUB) - Submitted By – KAMRUL HASAN CHOWDHURY ID No: 081-12-0414 S.M.IBRAHIM ID No: 081-12-0396 ISHRAT NAHAR ESHA ID No: 081-12-0408 MD.MAHAMUD SULTAN ID No: 081-12-418 ROKSANAQ HUQ TABARI ID No: 081-12-424 Section: FIN-3C 3rd Batch, (Summer Semester, 2011) Date of Submission: 14th August, 2011 - Letter of Transmittal- Date: 14th August, 20011 To Fahim Muntaha Course instructor School of Business ASA University Bangladesh (ASAUB) Dear Sir, Here is a report that we have prepared for our, FIN-425: Commercial Bank Management. The topic of the report is the “Reserve and Liquidity Management of Islami Bank Bangladesh Ltd.”. It was an interesting & outstanding research for us & we learned a lot about the reserve and liquidity policy provided by IBBL. We would like to thank you for allowing us to work on this topic and for your constant guidance and support. We want to declare that, we took help from Internet website of the particular bank & advices from Cash Manager of IBBL. There might be fault in this report, please kindly consider us if there is any kind of mistake. I therefore, hope that you would kindly grant our report. Thanking you, Name | Signature | Kamrul hasan joy | | S .m. Ibrahim | | Mahamud sultan | | Eshrat nahar Esha | | ...

Words: 8108 - Pages: 33

Premium Essay

Import Performance

...Banking Sector Performance, Regulation and Bank Supervision Chapter-5 32 other hand, PCBs' deposits in 2006 amounted to Taka 955.5 billion or 51.3 percent of the total industry deposit against Taka 731.3 billion or 47.0 percent in 2005. FCBs' deposits in 2006 rose by Taka 38.2 billion or 33.9 percent over the previous year. The DFIs' deposits in 2006 were Taka 100.2 billion against Taka 89.5 billion in 2005 showing an increase of 12.0 percent over the year. Aggregated Balance Sheet 5.4 Assets: Aggregate industry assets in 2006 registered an overall increase by 17.8 percent over 2005. During this period, NCBs' assets increased by 3.1 percent and those of the PCBs' rose by 22.9 percent. Loans and advances played a major role on the uses of fund. Loans and advances amounting to Taka 1543.6 billion out of aggregate assets of Taka 5.2 In 2006 the nationalized commercial banks (NCBs) held 32.7 percent of the total industry assets as against 37.4 percent in 2005. Evidently, NCBs' domination in this area is showing a declining trend, while PCBs' share rose to 47.7 percent in 2006 as against 45.6 percent in 2005. The foreign commercial banks held 11.8 percent of the industry assets in 2006, showing a satisfactory increase by 4.5 percentage points over the previous year. The DFIs' share of assets was 7.8 percent in 2006 against 9.7 percent in 2005. 5.3 Total deposits of the banks in 2006 rose to Taka 1860.6 billion from Taka 1554.7 billion in 2005 showing...

Words: 11212 - Pages: 45

Free Essay

Issues and Challenges Faced by Islamic Banks

...ACKNOWLEGEMENT: Apart from our efforts, the success of any project depends largely on the encouragement and guidelines of many others. We take this opportunity to express our gratitude to the people who have been instrumental in the successful completion of this project. We would like to show our greatest appreciation to Mr. Shakeel Awan. We can’t say thank you enough for his tremendous support and help. We feel motivated and encouraged every time we attend his class. Without his encouragement and guidance this project would not have materialized. The guidance and support received from all the members who contributed and who are contributing to this project, was vital for the success of the project. We are grateful for their constant support and help. ABSTRACT: This research is conducted just to explore that what are the issues and challenges as also what opportunities are there for the Islamic banks in Pakistan. As Pakistan is a Muslim country and the main population is of Muslims, there is a great importance of Islamic banking in this country and people are getting aware of this financial system. But the main challenge here that is faced by the Islamic banking is that Pakistan govt. is supporting conventional banking more. For this research interviews were taken from the employees and the customers of Islamic banks. These interviews are about the basics of the Islamic banking, about the awareness of Muslim society, the opportunities for the development and growth...

Words: 12868 - Pages: 52

Premium Essay

Banking Sector Performance, Regulation and Bank Supervision

...Chapter-5 Banking Sector Performance, Regulation and Bank Supervision 5.1 Industry statistics of the banking sector and the performance trends have been discussed in this chapter. The banking sector in Bangladesh comprises of four categories of scheduled banks. These are, nationalized commercial banks (NCBs), government owned development finance institutions (DFIs), private commercial banks (PCBs) and foreign commercial banks (FCBs). As of December 2004, total number of banks operating in Bangladesh remained unchanged at 49. These banks have a total number of 6,303 branches including 10 overseas branches. Structure of the banking sector with breakdown by type of banks is shown in Table 5.1. 5.3 Total deposits of the banks in 2004 rose to Taka 1,326.1 billion from Taka 1,140.3 billion in 2003 showing an overall increase by 16.3 percent. The NCBs' (comprising of 4 largest banks) share in deposits decreased from 46.0 percent in 2003 to 42.8 percent in 2004. On the other hand, PCBs' deposits in 2004 amounted to Taka 588.0 billion or 44.3 percent of the total industry deposit against Taka 468.2 billion or 41.1 percent in 2003. FCBs' deposits in 2004 rose by Taka 11.00 billion or 13.0 percent over the previous year. The DFIs' deposits in 2004 were Taka 75.1 billion against Taka 62.6 billion in 2003 showing an increase of 20.0 percent over the year. 5.2 In 2004, the nationalized commercial banks (NCBs) held 39.6 percent of the total industry assets...

Words: 7734 - Pages: 31

Premium Essay

Mcb Report

...CHAPTER 1 1.1 Introduction to the Report This Internship report is aimed at studying and analyzing MCB Bank in general and its branch office at Abbottabad in particular with reference to its marketing practices. The main purpose of the internship is to prepare and submit a report as a partial fulfillment for the award of BBA degree from COMSATS Institute of Information Technology Abbottabad.  1.2 Objective of Study Internship is the one of the part of the BBA course and this provide the practice knowledge of what students read about business in their books. Internship report is prepared to full fledge analysis of an organization. As this is the only field experience that students before entering practically into the market. During our internship we had been rotated different departments as accounts, remittances, car finance, clearing and collection etc. this movement and working provide a completely knowledge of their working to us, they also explained each and every concept to make us clear. This knowledge and practical experience was the thing which help we have completed the internship report. 1.3 Scope of the Study This study carried out on MCB is an effort to introduce the working and operations at MCB among students and others interested in the organization. This study reveals the MCB in terms of its history and background, its departments and their functioning. It also enlightens the techniques, procedures, and programs that are being used at MCB...

Words: 13234 - Pages: 53