...Japan to Apple iPhone "No Thanks" and Would Mickey Mouse Eat Shark Fin Soup these two case studies shows what happens when consumer behavior and marketing mix in globalization goes very wrong. These two studies reveal how marketer think they are giving a wonderful product and service in the case of Apple's the iPhone and Disney the Shark's Fin Soup. Understanding the consumer’s behavior and the customs and values of the culture impacted these two campaigns. Apologies good media press and changes in the strategy to get the approval of the consumers. Both case studies points out the impact of technology and how it at first affected the campaigns for bad with negative that changed the reputation of both companys. Apple's dilemma was very embarrassing for the company with negative reports and predictions of how the iPhone was going to sell in Japan. The propaganda was already put out to the media about the Japanese saying No Thanks to Apple concerning the iPhone 3. Apple thought that Japan would be ecstatic with the new product but supposedly the opposite occurred with reports of weak showing of the iPhone3. Of course with Apple being the cutting edge in technology and innovation in the western world Japan did not feel the same way about Apple's iPhone3. First Japan was a hard market to try to get into the for Apple and their competition Nokia, and Motorola, whose attempts to grab Japanese customers were futile. So this was going to be a difficult campaign for Apple. At the...
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...What is Shark Finning? Why is it such a vicious practice and why do people do it? Shark Finning is an atrocious practice of cutting off the shark’s fins and tossing the shark, still alive, back to the water; this practice is illegal but it is practiced anyways and it’s quite serious as some shark are in the edge of extinction. Once the fins have been cut off, the shark is thrown back to the water and it slowly dies. The shark may either drown, bleed to death or be eaten by other creatures. The shark can’t move or defend itself because it has no fins so it just sinks to the button of the sea; helpless. Shark finning is one of the most monstrous things you can do to an innocent animal. It’s like cutting a person’s hands and legs and leaving them alone. The person is vulnerable and defenceless. It’s such an evil practice to perform because the creature suffers and dies in pain. Some people wonder why the fishers toss the finless shark to the water as it’s really heartless to leave an animal to die like that. The fishers try to avoid paying for the fish because they are charged for every kilogram they bring in the boat. Shark meat is rarely eaten and therefore it’s very cheap. Fisher men care for the fins as they are expensive and light. The fishers would have had a loss if they brought the whole shark with them and that is why the toss the finless shark back to the sea. The shark eventually dies in a really cruel way and the fisher earns quite a lot of money for something...
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...persuasive speech about shark culling, finning and cruelty to sharks to hopefully educate people and inform them with the actual facts and truth. To bring awareness to the important issue of shark culling and over - fishing and to change people’s views on these stereotyped creatures. To convince people to not listen to anything they see or hear on the media about sharks because it is very biased information and not aimed at solving the problem or creating a long term solution, rather to evoke people’s fear of sharks and to make them more scared when swimming in our oceans. It is aimed at the general population of Australia and anyone who would go swimming or indulge in water- based activities in the ocean and along the coast. This is also targeting anyone who has ever eaten shark fin soup without a second thought of the suffering that was caused to make it. As an ocean lover and surfer, I strongly believe that shark finning and culling is an important issue relevant to society today. Most of the population has not been properly informed about the situation and I am here today to hopefully change your views on sharks. By the end I would like you all to see them in a different light and hopefully agree with me when I say that shark culling is unnecessary and inhumane and shark finning is barbaric and cruel. Shark finning, for those of you who are unaware, is the removal and retention of shark fins and then the discard of the carcass into the ocean. The shark is almost always alive...
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...Shark finning is the practice of slicing off the shark's fins while the shark is still alive and throwing the rest of its body back into the ocean where it can take days to die what must be an agonising death. Some sharks starve to death, others are slowly eaten by other fish, and some drown, because sharks need to keep moving to force water through their gills for oxygen. Shark fins are used as the principal ingredient of shark fin soup, an Asian "delicacy". Demand for shark fin soup has rocketed in recent years due to the increased prosperity of China and other countries in the Far East. Shark fin soup, which can easily cost $100 a bowl, is often served at wedding celebrations so that the hosts can impress their guests with their affluence. Because there is such a high demand for shark fins, traders can make a lot of money from shark fin, but it is the restaurant owners who really "make a killing" in this foul trade. Fishermen are only interested in the fins because shark meat is of low economical value and takes up too much space in the hold. It also contains urea, which turns to ammonia once the shark has died and contaminates other fish. Shark fin itself is tasteless; it just provides a gelatinous bulk for the soup which is flavoured with chicken or other stock. Many people, especially the consumers, are unaware of the suffering that finning causes. To put it bluntly, shark populations have been decimated. Globally, tens of millions of sharks are slaughtered every year...
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...THE ROLE OF THE INTERPOL ON ENVIRONMENTAL CRIMES By: Fangon, Arvee E. Enriquez, David Jay Esguerra,Bon Josef Jaravata, Sherela Calcita, Ranilo What is Environmental Crime? An environmental crime is a violation of environmental laws that are put into place to protect the environment. When broadly defined, the crime includes all illegal acts that directly cause environmental harm. Such crimes are also referred to as ‘crime against the environment.’ What Is The Role Of The Interpol In This Environmental Crimes? Environmental crime is a serious and growing international problem, and one which takes many different forms Broadly speaking, wildlife crime is the illegal exploitation of the world’s wild flora and fauna, while pollution crime is the trade and disposal of waste and hazardous substances in contravention of national and international laws. INTERPOL's response In today’s global economy there is a need for an international strategy to deal with this type of crime. As the only organization with a mandate to share and process criminal information globally, INTERPOL is uniquely qualified to lead these efforts. The INTERPOL Environmental Crime Programme: Leads global and regional...
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...Apple and Disney Case Studies April 2015 Introduction Different consumers all across the world have different preferences with regard to new and existing products. In this regard, this paper seeks to analyze different cultural perspectives portrayed by consumers. It will address the manner in which the Japanese market reacted to the introduction of Apple’s IPhone which was considered as genius products in some parts of the world. On the same note, the paper will focus on how Hong Kong consumers received the conservative shark’s fin soup. IPhone in Japan While introducing the product (IPhone) to the Japanese market, Apple, the company banked on the success stories of other products that had performed relatively well in that country. These were IPods and computers. Furthermore, projections had placed the sales at more than a million products. However, that did not happen. The products were not positively received in the country despite good features that manufacturer thought would suit the Japanese market (Kane, 2008). One of the biggest mistakes made by Apple was the reliance on the 3G platform that the product had. Japan conventionally had been accustomed to phones that offer 3G internet. This meant that all other phones in the market had been installed with the 3G internet and IPhone did not amuse them. Another flop was evident in the touch screen concept installed in the IPhone. According to Japanese consumers, that feature was cumbersome to use. The reality within...
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...SHARK FINNING 1 Shark fining; little is known about this controversial issue. We see sharks in movies, Horror flicks where everyone dies from shark attacks, and News broadcasts of shark attacks and fatalities. With all this propaganda, who cares if they fin them for food, right? Fining: the practice of removing the fins of a shark and dumping its carcass back into the ocean is a wasteful and unsportsmanlike practice that could lead to over fishing of shark resources. That is one of the points that are the sense of the Congress taken from the 106th congress 1st session. Is this any better than what early frontiersmen did? Skinning the buffalo and just leaving the skinned carcass to rot and be wasted? Hundreds of millions of sharks are killed each year only for their fins. Not using the rest of the shark carcass to its fullest potential is unsportsmanlike and wasteful. Shark fin soup, shark fin stew, these are delicacies. They are not a necessity to live and yet the demand is high. They are eaten primarily for the taste of the dish. Must we wait till they become and endangered species before we do something about it? The green sea turtles were killed for their shells and flesh nearly to extinction before we even started to try to stop the killing. Foods like this are not necessarily bad, but we must do it in moderation. Don’t have another green sea turtle event. If there is something good, do you use it up till it’s all gone? Once it’s gone no one will be able to use...
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...The Japanese market has consumers to which are mostly traditional in not purchasing the latest and greatest so they can keep up with the Johnsons or Lees I guess for Japanese version. The Japanese market is that of what people need to survive instead of the American market to which is to buy all the nice things you can afford so you can enjoy the finer things in life. Japanese people also do not earn as much money as American people do for the same classes. Middle class in America earns somewhere in the midst of $75,000 to $150,000 a year per household to which is considered doing pretty well. The typical middle class of a Japanese household can accumulate $5,000 to $15,000 and be considered middle class by Japanese standards. Then there is the whole ethnocentrism issue of past wars and conflicts creating consumer whom may be interested in products for other countries but because of the past conflict do not buy. A good example from the book would be this “Other evidence suggests that some older American consumers, in remembrance of World War II, still refuse to purchase German- and/or Japanese-made products, whereas some German and Japanese consumers may feel similarly about American-made products.”(Consumer Behavior 2010) When the American Army changed its uniform headwear to the beret the government purchased Chinese berets for the soldiers to wear and the soldiers were opposed to wearing berets from a country to which we were in past conflicts with and had different...
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...Case Study Analysis Larry Dean Psy 322 June 2, 2014 April Ward Case Study Analysis When a company makes the decision to market their product or service to multiple cultures, they must be very aware of the intricacies and differences between each of the cultures. While some customs or traits associated with a particular culture are very overt or obvious, others may not be. Detailed analysis must be done to ensure that all of these traits have been considered. Failure to do so could result in a lack of profits at best and a negative hit to a brand name at worst. Two case studies give examples of companies attempting to market and sell their products and services in new cultures. Case One: Japan to Apple’s iPhone: “No Thanks!” When Apple unveiled its much anticipated iPhone to the United States the response was overwhelming. The iPhone broke new ground in smartphone technology with its touch display, 3G data network capability and internet-based applications and utilities. Apple enjoyed huge sales and revenue in the United States. Similar success was enjoyed when the iPhone was released in other countries around the world as well. Overall, the feedback was very positive. So when it came time to release the iPhone in Japan, analysts estimated a million sales. Revised estimates after the release, however, were a staggering 50% lower at 500,000 units sold. There was initially much confusion as to why actual sales were so much lower than what was initially anticipated...
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...Shark Finning in Hong Kong: What are the social and economic factors of shark finning in Hong Kong and how will it have an affect on the remaining population of sharks? Victoria Abstract The rapid economic growth in Hong Kong over the past few decades has had an immense effect on the amount of shark finning taking place. With GDP steadily increasing the recent change in the spending patters has only contributed to an overuse of this resource. The pricing patters of this product show that as long as fishing remains economically viable sharks will continue to be at risk of extinction. There has been a lack of motivation to raise awareness on this topic and as long as fishing remains economically viable it will just continue to occur. To reduce the amount of shark finning in Hong Kong we need to enact more ant-finning regulations. Keywords: finning, Hong Kong, disposable income What are the social and economic factors of shark finning in Hong Kong and how will it have an affect on the remaining population of sharks? Shark fins are a valuable product and a delicacy to people in Hong Kong and many other surrounding populations that are heavily Chinese, but this overfishing has led to a major depletion of the shark species. Although several countries have made the effort to ban shark fishing, if it continues to happen at the current rate there will be a risk of extinction. Hong Kong has only increased their amount of shark fishing because of the recent growth and expansion...
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...The main idea of the article is that the United States and Cuban government want to protect the sharks. There is one problem, certain people in Cuba are against the new protective laws. With all the fishermen and poachers between Cuba and Florida, the shark population is declining. Many poachers catch the sharks for their fins, and sell them to Asia where fins are commonly eaten. According to the article “Hundreds of tons of shark meat are then thrown into the sea after the fins have been cut off.” Poachers are cutting of the fins, and wasting the rest of the shark. These acts of poaching are one of the main reasons why Cuba and the United States want to protect the shark population. However, there are many fisherman in Cuba whose income...
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...Shark Finning Shark finning is the practice of slicing off the shark's fins while the shark is still alive and throwing the rest of its body back into the ocean where it can take days to die what must be an agonising death. Some sharks starve to death, others are slowly eaten by other fish, and some drown, because sharks need to keep moving to force water through their gills for oxygen. Shark fins are used as the principal ingredient of shark fin soup, an Asian "delicacy". Demand for shark fin soup has rocketed in recent years due to the increased prosperity of China and other countries in the Far East. Shark fin soup, which can easily cost $100 a bowl, is often served at wedding celebrations so that the hosts can impress their guests with their affluence. Because there is such a high demand for shark fins, traders can make a lot of money from shark fin, but it is the restaurant owners who really "make a killing" in this foul trade. Fishermen are only interested in the fins because shark meat is of low economical value and takes up too much space in the hold. It also contains urea, which turns to ammonia once the shark has died and contaminates other fish. Shark fin itself is tasteless; it just provides a gelatinous bulk for the soup which is flavoured with chicken or other stock. Many people, especially the consumers, are unaware of the suffering that finning causes. To put it bluntly, shark populations have been decimated. Globally, tens of millions of sharks are slaughtered...
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...As a member of the top management at the Walt Disney Company, do you keep or delete shark’s fin soup from the wedding banquet menu at Hong Kong Disneyland?As a member of the top management team at the Walt Disney Company, I would delete shark’s fin soup from the wedding banquet menu at Hong Kong Disneyland. This would have been a cross-cultural market if we were to keep it, which I would have to use the designing effective marketing strategies for that specific market. The reason why I would delete shark’s fin soup from the wedding banquet menu is that shark species is one necessary part of ecosystems. Shark fin soup is a billion dollar industry responsible for killing millions of sharks every year. If there are a huge amount of sharks be killed, it will lead to quite a large number of small and medium-sized fishes loss of natural enemies and growing rapidly, thus seriously destroy the balance of marine ecosystems.  The article stated, “Hong Kong authorities stopped a shipment of 1,800 freeze-dried penguins that were being smuggled into mainland Chinaâ€. If you don’t put a stop into it right now, this situation could get out of hands.     This is unsustainable and there is no way I would support such thing as a member of the top management team.  Typically, sharks are caught, their fins are removed, and they are thrown back into the water alive to die a slow death.  This is cruel and unacceptable and you have my word that this is not going to...
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...Endangered Sharks Rapidly declining shark populations has already been noticed and will continue to decline unless further steps are taken to ensure their protection as endangered species. 50 out of 307 shark species, listed by the International Union for Conservation of Nature (IUCN), are either vulnerable, endangered or critically endangered. However, of those 50, only three, the White, Whale, and Basking sharks are protected internationally under CITES. CITES is the Convention on International Trade in Endangered Species. Sharks as a whole, represent the highest percentage of threatened marine species listed on the IUCN Red List of threatened species. Some well-known species that are endangered are Hammerheads, Tiger Sharks, Whale Sharks, Great White Sharks, Shortfin Mako Shark, and many tropical reef sharks. The decrease of shark populations has already had devastating effects on local coastal communities. Two of the world’s largest fish are on the endangered list. The Whale Shark is listed as vulnerable for extinction. They migrate seasonally and are targeted by commercial fisheries. Whale sharks feed on krill and plankton so they do not harm humans, the most harm one could face would be to get struck by its massive caudal, tail, fin. Whale Sharks are beneficial to many tropical reef areas. In addition, the Basking Shark is also listed as vulnerable. These are the second largest living fish left. They are found in all the worlds’ temperate oceans and are a...
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...Shark fining is directly correlated with the ecosystem goods and services (EGS) framework. As sharks offer tourists an opportunity for leisure, and are able to advance scientific research on an educational standpoint, they directly correspond with the cultural services aspect of the EGS framework. Provisionally, sharks determine our accessibility to certain ocean food sources such as shrimp, crab and lobster. Thus, sharks also regulate the oceans by purifying the water and regulating trophic levels. In return, this corresponds with provisional services as sharks must regulate the trophic levels to ensure trophic cascades do not occur. Cultural Services On a cultural EGS standpoint, sharks provide ecotourism activities and educational opportunities which both correspond with this framework. Both ecotourism and education would be...
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