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Shell Analysis

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Royal Dutch Shell
Introduction and strategic profile of the firm
1. The company and the industry
Royal Dutch Shell, commonly known as Shell, is a company incorporated in the United Kingdom, headquartered in the Netherlands, the Anglo-Dutch multinational oil and gas companies. Created by the merger of Royal Dutch Petroleum and UK-based Shell Transport & Trading, which is the largest company in the world. Shell's business is very extensive, including exploration and exploitation of oil and natural gas, petroleum products and chemical products marketing, coal and natural gas production, processing, marketing, power generation business, as well as renewable energy.

2. Overview of firm’s corporate, business, and international strategies
Shell operates 10% of the global oil and gas resources for exploration and exploitation in more than 50 countries worldwide and operates in more than 100 countries and regions. The industry of shall is consisted by 14 segments, each operating oil, gas, chemical products, non-ferrous metals, coal and so on, where oil and fossil fuel production and sales capacity ranks second in the world. Shell invests in more than 130 countries, has more than 100,000 employees, and total assets over 100 billion dollars. Today, Shell companies business involve in many countries, more than any other oil groups.

The key of Shell's international strategy is that explore gas and oil in about fifty countries, petroleum refining in 34 countries, and the oil sold in more than 100 countries. Thus, a local unrest not has a big impact on other parts of the company. In the delicate political climate countries, the company produced by monopolizing the market to ensure high profits. Otherwise, they will immediately withdraw the share. Limited product diversifications are closely interrelated synergistic energy and chemical industries, few beyond the…...

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