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Shell and Csr

In: Business and Management

Submitted By xflvdr
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Introduction to Sustainable Business Corporate Social Responsibility -­‐ or Corporate Social Rash?

An Analysis of Shell’s Approach to Sustainable Business

June 4th 2014

1. Assessing Shell’s Stakeholder Engagement This section assesses Shell’s stakeholder engagement on the basis of an eclectic approach combining Mitchell et. al.’s (1997) framework of stakeholder attributes and class, Freeman & Wicks’ (2007) conceptualization of ‘managing for stakeholders’, and the ‘stakeholder engagement standard’ provided by AccountAbility. In order to properly assess ‘how Shell engages its stakeholders’, it is necessary first to map their most salient stakeholders (as proposed by Mitchell et. al.), and then to assess how they manage this engagement to create mutual benefits (as conceptualized by Freeman & Wicks) before comparing it to AccountAbility’s engagement standards to see if anything can be improved. Shell has, in fact, outlined in detail who their main stakeholders are, and to

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