In chapter one of Media Career Guide, Sheryl Hope Culver writes about trends and opportunities in media and communications that will affect the marketplace in the upcoming year. The trend that will most affect me and my media pursuits is the first trend, media convergence, or the distribution of content across platforms because it forces me to be comfortable with multiple platforms. Content is moving away from the TV to a wide variety of screens. Culver provides statistics that prove most viewers are freeing themselves from the TV to watch their preferred content on their own schedule. Growth in platforms creates more career opportunities, but it also changes the kinds of skills employees need and specifically the kind of courses students