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Shit Paper

In: Other Topics

Submitted By student153
Words 622
Pages 3
T.G.I. Friday’s initial plan when they first started out was to have a place where single adults can go and enjoy themselves. They first started out as a bar and only later on became a restaurant. Said to offer a casual dining experience unlike any other where not only can you expect great food and drinks but also plenty of fun to go around.
T.G.I. Friday’s marketed a casual dining restaurant is a restaurant that serves moderately-priced food in a casual atmosphere which targeted the middle income population which was a big majority when they first started out.

They targeted their market with different types of promotions and programs such as:-

Give Me More Stripes
This program offers specials to customers that sign up and can redeem points that will be added into their card whenever they head on to T.G.I. Fridays and dine there.
After collecting over a hundred or more points, one would receive a bonus or a special. This way customer would be lured in by the bonuses or specials with the mentality to earn more points every time they dine it so they would be offered the multiple opportunities for the specials
BINGO Menu
T.G.I. Friday’s has a large enough menu to put together this program. Basically, A BINGO Menu would consist of twelve different items on the T.G.I. Friday’s Menu, ranging from appetizers to entrées and finally a couple desserts. It can be any sixteen items on the menu and even after a few months or after a new menu comes out, they can remake a new BINGO card. The key rules that would be involved with this BINGO Menu would be:
1. Each person who comes in will be asked by the server if they would like to see and try out one of our new BINGO Menu cards before they choose their drinks
2. The card will be handed out and the rules will be on the back of the card as well
3. When a person orders something that is on the card (Only one appetizer,…...

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