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Shoplist - Marketing Strategy

In: Business and Management

Submitted By greddi
Words 2731
Pages 11
Marketing Strategy: ShopList
Executive summary
Since the early days of the internet, entrepreneurs have dreamed of moving grocery shopping online. It was welcomed by the customers but still less than 1% of those sales occur online. There is a still huge opportunity to capture the retail market through ecommerce. There were many technological advancements in the retail-industry such as same-day delivery services, specialty grocers, and meal-preparation businesses. Integration of ecommerce with the above services can drive fast growth in online groceries — much faster rate than offline. It can also have a better value proposition for users.
ShopList is a mobile and application that helps user to track the groceries that have been bought and manage the grocery list easily with option of purchasing the groceries. The purchase options allow the customers to buy different groceries from different Retail stores. Through the market search we understood that the segment that is more attractive are people aged between 15 – 65, who purchases lot of groceries and also well versed with technology and online purchase. The user needs to have a smart phone to have the complete experience of the application.
ShopList just need to attract 1.6M users to breakeven, which is less than the 1% of the population it is targeting. It looks like it is achievable. In the document we were still not able to explore all the revenue streams such as selling user data and preferences to interested organization. The success of the Application lies in getting more users and managing the grocery list and also creating a database of groceries available based on barcode. One of the competitors in the market is Amazon Button, which is still maintains the quantity level of only one grocery. ShopList takes it to a new level and helps customer’s manager all the groceries they use.

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