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Shopperstop and Westside

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RETAIL MANAGEMENT ASSIGNMENT

A COMPARATIVE STUDY ON SHOPPERS STOP & WESTSIDE

SUMMIYA SAIFY 08PG198 Marketing - A

Indian Retail Sector
The Indian Retail Sector has undergone rapid transformation by setting scalable and profitable retail models across various categories and formats. Traditional markets are making way for departmental stores, hypermarkets, supermarkets and specialty stores. The modern malls cater to shopping, entertainment and food, all under one roof. It was estimated that India will have over close to 50 million square feet of quality retail space by the end of 2007. The growth in mall space has been over ten fold in four years: from about 2 million square feet in 2002 to 28 million square feet in 2006. The Indian Retail market is estimated to be worth around Rs. 14,100 billion. The organized retail market has increased its share from 3 % in 2004 to around 4 % in 2006 and is valued at Rs. 511 billion.

Key Drivers
Changing Demographic profile Rising income levels Increasing Middle class consumption growth Real Estate Boom Technology Fluidity Exposure to international trends

Challenges
Human resource Technology logistics Market Information and Presence Investments

Overview of Retailing in India The Indian Retail market is estimated to be worth around Rs. 14,100 billion. The organized retail market has increased its share from 3 % in 2004 to around 4 % in 2006 and is valued at Rs. 511 billion (source: India Retail Report 2007). Food and grocery is estimated to be the largest single block, but the contribution of the organized sector is at 0.8 %. The clothing, textile and fashion accessories constitute the second largest block where nearly 17.5 % is contributed by the organized sector. Footwear has the highest contribution from organized retail (36 %).

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Organized Retail Formats of shoppers stop and Westside:

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