...BUSINESS RESEARCH METHODS II Business Research Methods IIusiness Research Methods II A Simple Random Sampling method was used by the team in collecting sample data from a population that represent Mal-Mart customer. A simple random sampling is method of selecting items from the population such that every possible sample of a specified size has an equal chance of being selected (Lind, Marchal & Wathen, 2008). In this situation team B randomly selected a sample from the entire Wal-Mart customer population by going to store location to administer the questionnaires. During the course of the research the team uses the four levels of measurement scales in analyzing collected data. This paper will provide detailed information how the research impact Wal-Mart based on its customer shopping attitudes. Additionally, a detailed questionnaire suitable for the required sample will be presented (Appendix A). General Response Types From research about how the economy influences consumers who shop at Wal-Mart, the team devises the mapping rule that analyze the income of the sample of customers taken. For each concept or construct, different types of measurement are possible; the appropriate choice depends on what the team assumes about the mapping rules (Cooper, 2006). Based on the research findings, the appropriate general response type is classified. The classification mapping rules in this research is use to group or sort responses from the data collected...
Words: 1408 - Pages: 6
... the plans are to have high-end exclusive pieces from some of the major cities worldwide from New York to Miami where local suppliers and boutique owners does not offer. The Boutique will deliver a uniqueness that will separate consumers shopping experiences of other local boutiques and department stores. I would also like to display a variety of men shirts, ties, socks, and belts. I also want tap into the international market. Paris, France is the capital of fashion dating back to the eighteenth century (Stratford, 2013). I like European styles and want to be more diverse and give customers a better selection of fashion locally. My research began with the cost of the tax licenses and total cost of ownership. The research will include the cost of operations and total labor cost for the number of employees needed to run the store. How much money it will take to operate for six months. I like the European styles and want to offer a more diverse business and give customers a better selection of fashion. The plan is to research of the cost of ownership from how much the license cost. How much money it will take to operate for six months. Who and where suppliers or importers are willing to do business with my company. Oversea business research will allow me to present exclusive pieces, business that is not seen locally. This boutique will also allow local jewelers to display their creations to my counters. These selections will add flare and flavor to the company. I have a long-term...
Words: 2184 - Pages: 9
...MKT 447 Entire Course (UOP Course) For more course tutorials visit www.tutorialrank.com MKT 447 Week 1 Individual Advertising Past and Present Paper (UOP Course) MKT 447 Week 1 DQ 1 (UOP Course) MKT 447 Week 1 DQ 2 (UOP Course) MKT 447 Week 2 Learning Team Advertising Plan and Creative Brief (UOP Course) MKT 447 Week 2 DQ 1 (UOP Course) MKT 447 Week 2 DQ 2 (UOP Course) MKT 447 Week 3 Individual Effective Advertising Planning and Implementation Paper (UOP Course) MKT 447 Week 3 DQ 1 (UOP Course) MKT 447 Week 3 DQ 2 (UOP Course) MKT 447 Week 4 Learning Team Advertising, Creative, and Media Strategies Paper (UOP Course) MKT 447 Week 4 DQ 1 (UOP Course) MKT 447 Week 4 DQ 2 (UOP Course) MKT 447 Week 5 Individual Future Trends in Advertising Paper (UOP Course) MKT 447 Week 5 Learning Team Final Advertising Campaign Presentation (UOP Course) ------------------------------------------------------------------------------ MKT 447 Final Exam Guide (UOP Course) For more course tutorials visit www.tutorialrank.com Multiple Choice: Choose the correct response for the following questions. 1. As a consumer you are exposed to hundreds and maybe even thousands of commercial messages every day. These messages may appear in the mass media, as even sponsorships, telemarketing calls, or even as e-mails. The correct term for all these commercial messages is: 2. Which of the following is the best example of a tangible good? 3. In commercials for Wal-Mart...
Words: 1772 - Pages: 8
...unique sales mode. But the opponents argue that the own brand products and the supply channel are the real reasons which cause Argos become successful, and they believe that Argos’ unique sales mode is the real cumbersome weakness. Therefore, the sales model of Argos will be analyzed in this paper. It will be divided into three sides to be analyzed, they are sales mode, own brand products and supply channel. After those, the reasons why Argos is successful will be clearly explained. 1. Unique sale mode Argos used a special sales mode which is different from the traditional sales mode when it just established, because Argos believe that with the British life become more and more affluent, they also have less idle time, the traditional sales mode cannot fully satisfy British need. Therefore, Argos focus on providing the most convenient shopping way to the consumers, and offering the cheapest products and best serve. When the consumers go to any branches of Argos, they may just see a lot of catalogues shelf, some checkout counter , automatic cash register, and almost no goods shelf there because most bulk of stocks are put in upstairs or rear storage. Actually, Argos provide shopping guide book to consumers for free, the consumers could take it away and read it anywhere. They could notify Argos by a range of ways for what they want to buy, such as tell the entity shop staff, text message, Internet and so on. This kind of the sales mode called catalog marketing which could...
Words: 946 - Pages: 4
...metropolitan area that specializes in both domestic and imported foods. The mission of the store is offer each customer a delightful and pleasing shopping outing by providing quality products at appropriate prices, in comparison of the competitors. Kudler Fine Foods was established in 1998 and currently has three locations in California, La Jolla, Del Mar and Encinitas. Each store has approximately 8,000 square feet of retail space conveniently located in a fashionable shopping center. Each Kudler location offers the very best of the following selections Fresh Bakery and Pastry products, Fresh Produce, Fresh Meat and Seafood, Condiments and Packaged Foods, and Cheese and Specialty Dairy Products (University of Phoenix, 2013). Focusing on the Food marketing strategy and tactics is important for all companies. A company has to ensure that all areas chosen for expansion must be researched and ensure they can be successful in that area. Marketing research will provide what product a company can and cannot sell in a certain area. Marketing research can also provide what type of consumers or customers are in the area as well as what competitors. Companies with great marketing research will get one foot closer to being successful. This paper will address the importance of marketing research, areas where additional marketing research is needed, and analyze the importance of competitive intelligence and analysis all in regards to the development of Kudler Fine Foods’ market strategy...
Words: 938 - Pages: 4
...Employee productivity and job Satisfaction Research Project MSA 699 Sabrina Foster Central Michigan University Table of Contents Pages Number List of Tables List of Figures Chapter 1 Problem Definition 3 Chapter 2 Literature Review 6 Chapter 3 Research methodology 11 References 15 Appendix A Survey instructions 17 Survey/Interview Questions Chapter 1 Problem Definition Background Express is a fashion forward retail store with multiple locations worldwide. A unique fashion powerhouse selling both men and women clothing with over 30 years experience. (Express.com, 2014) “Express is not about a single point in time, but rather a spirit energy, and a belief that we can and will be the best retail fashion brand in the world” says Chairman and CEO Michael Weiss. (Express.com, 2014) Express associated with Limited brands, which are responsible for stores such as Bath and body works, Victoria’s Secret and The Limited. (Express.com, 2014) Leaving them with a rich brand history of success. The company has values they follow which have contributed to its success. These values are; do the right thing and do things right, begin and end with our customer in mind, passion with a purpose and performance matters. (Express.com, 2014) Employees working at Express are exceptional at creating a shopping experience similar to dining at a five star restaurant. From...
Words: 3112 - Pages: 13
...The business research process is necessary to help managers in making business decisions (Cooper & Schindler, 2011). This term paper will summarize the definition of the business research process by my personal experience in the workplace. The beauty salon industry had a lot of the business research process involved if I wanted it to become a successful salon. One of the many important items that I had to consider as a potential business owner was the location of my salon. The location I would choose for my salon is directly related to its success. If my salon is in a quiet, nice and rural area, it may create a feeling of relaxation for my clients. However, there is going to be some disadvantages. For instance I may be hard to find, and to market my salon may be very difficult. A very popular place for hair salons are in shopping centers that have many other stores or businesses. If I decide to open in an area like this, I would need to get a spot next to a business that will help my salon, for example, a nail shop would be beneficial. So I started doing tons of research. I even went to other salons and asked questions on how they became successful. Doing this helped me add to my success. I collected a lot of data and used it to help my salon bloom. Once I had my building, I had to create a nice, clean and comfortable environment for my clients and salon. I want my clients to come in with a desire to feel relaxed and stressed free, so I needed to make sure my salon...
Words: 399 - Pages: 2
...electronic systems, such as the internet and other computer networks. We are now able to conduct business, socialize, and trade in a more innovative way. Electronic Commerce early beginnings started as far back as the late 1970’s with the introduction of Electronic Data Interchange (EDI) and Electronic Funds Transfer (EFT). Later, a researcher named Tim Berners-Lee at the European Organization for Nuclear Research proposed a hypertext-based web of information, that a user could navigate using a simple interface called a browser. He named it the “World Wide Web”. This invention has facilitated us in various aspects of our daily lives. “In 1989 the National Science Foundation permitted two commercial e-mail services, MCI Mail and CompuServe to establish limited connections to the internet for the sole purpose of exchanging e-mail transmissions with users of the internet”, (Electronic Commerce, 2010, pg. 57). Commercial businesses were not allowed to use the internet. “The AUP (Acceptable Use Policy) prohibited the use of the NSFNET for purposes not in support of research and education, a policy consistent with the NSF’s mission,” (Chaudhury, Abijit; Jean-Pierre Kuilboer, 2002) “Later, in 1991 NSF restrictions were then lifted on commercial businesses use of the internet; plans to privatize the internet were underway” (Electronic Commerce, 2010, pg. 57). The way for web-based e-commerce was born. E-Commerce has opened countless doors to a diverse group of consumers. ...
Words: 1030 - Pages: 5
...electronic systems, such as the internet and other computer networks. We are now able to conduct business, socialize, and trade in a more innovative way. Electronic Commerce early beginnings started as far back as the late 1970’s with the introduction of Electronic Data Interchange (EDI) and Electronic Funds Transfer (EFT). Later, a researcher named Tim Berners-Lee at the European Organization for Nuclear Research proposed a hypertext-based web of information, that a user could navigate using a simple interface called a browser. He named it the “World Wide Web”. This invention has facilitated us in various aspects of our daily lives. “In 1989 the National Science Foundation permitted two commercial e-mail services, MCI Mail and CompuServe to establish limited connections to the internet for the sole purpose of exchanging e-mail transmissions with users of the internet”, (Electronic Commerce, 2010, pg. 57). Commercial businesses were not allowed to use the internet. “The AUP (Acceptable Use Policy) prohibited the use of the NSFNET for purposes not in support of research and education, a policy consistent with the NSF’s mission,” (Chaudhury, Abijit; Jean-Pierre Kuilboer, 2002) “Later, in 1991 NSF restrictions were then lifted on commercial businesses use of the internet; plans to privatize the internet were underway” (Electronic Commerce, 2010, pg. 57). The way for web-based e-commerce was born. E-Commerce has opened countless doors to a diverse group of consumers. ...
Words: 1029 - Pages: 5
...increased in the last 15 years.Do you think it is harming the environment? a)Yes b)No c)May Be d)Not thought of A.1) Yes, the number of vehicles, not just four wheelers, has increased many folds, leading to air pollution, noise pollution and felling of trees, since more roads need to be built to accommodate the vehicular density of this city. Q.2)Do you prefer microwave cooking over gas cooking at home? a)Sometimes b)Never c)Occasionally d)Always A.2) I sometimes prefer to use the microwave for short term heating purpose only. For an extended stretch of time, always use the piped natural gas (PNG) as it is more eco-friendly. Q.3)When you go to a mall for shopping do you carry a jute bag or paper bag with you? a)Yes b)No c)Sometimes d)I prefer to purchase it A.3) I carry a bag made from fabric when I go shopping since it can reused and avoids wastage of money on new carry bags on each visit. Q.4)How much water do you consume while washing your car or two wheeler? a)4 buckets b)2 buckets c)1 bucket d)I use sponge wash A.4) A bucket or half seems essential to wash the dirt away if it is done on daily basis. Q.5)Do you reuse the leftover water in any other form? a)Sometimes b)Never c)Always d)All the water is consumed A.5) Leftover water, especially that emitted from the air-conditioners serves well to flush the toilets since it is slightly acidic in nature due to the chemicals present in the air. Q.6)Are you aware about the concept Earth Hour? a)Yes b)No c)May...
Words: 2175 - Pages: 9
...addition to the in-store parties that it currently offers. This paper will review and explore Kudler’s possibilities of expanding its services. This paper will also discuss examples of the different kinds of opportunities within Kudler’s has marketing mix that include the product, price, place and promotions for its new catering services. Kudler, founded by Kathy Kudler in 1998, is a one of a kind gourmet specialty food store that praises its quality food at low costs. The company has now expanded to three stores in three strategic locations, La Jolla, Del Mar, and Encinitas, California. In order to maintain a competitive advantage, Kudler recently decided to contract local organic food growers. Kudler now has decided to expand their catering services. Market Research Kudler surveyed approximately 70 customers on performance within the organization in 2008 and 2009. Topics included store hours, appeal of the store, food selection, value of produce, merchandise displays, and overall customer satisfaction. Kerin, Hartley, Berkowitz, and Rudelius indicated that, “marketing research is the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending action.” Kudler should expand its survey groups to include newer marketing research such as market size, marketing trends, competitive opportunities, marketing studies, and benchmarking research. Market size can be important information when understanding Kudler’s...
Words: 1880 - Pages: 8
...Title A study of marketing strategy of shopping centre for customer retention in Hong Kong Author(s) Chu, Ka-wai; Citation Issue Date 2009 URL http://hdl.handle.net/10722/128605 Rights The author retains all proprietary rights, (such as patent rights) and the right to use in future works. A STUDY OF MARKETING STRATEGY OF SHOPPING CENTRE FOR CUSTOMER RETENTION IN HONG KONG by CHU KA WAI DISSERTATION Submitted in partial fulfillment of the requirements for the degree of Master of Housing Management The University of Hong Kong December 2009 DECLARATION I declare that this dissertation, entitled A study of marketing strategy of shopping centre for customer retention in Hong Kong, represents my own work, except where due acknowledgement is made, and that is has not been previously included in a thesis, dissertation or report submitted to this University or other institution for a degree, diploma or other qualification. CHU KA WAI ii ACKNOWLEDGEMENT I wish to express my sincere gratitude to my supervisor, Dr. Eddie Hui, for his professional guidance and support. He has provided many valuable advices and opinions during my preparation of this research paper. Moreover, I would like to thank my interviewees for their valuable time to fill in the questionnaire. They made a lot of contributions in my data collection. I also want to take this opportunity to thank my friends, family and colleagues for their unfaltering...
Words: 18240 - Pages: 73
...Relationship Between Unplanned Buying And Post Purchase Regret Introduction: The theory of cognitive dissonance was developed in 1957 by Leon Festiner. Festinger describes cognitive dissonance as a psychological state which results when a person perceives that two cognitions both of which he believes to be true, do not “fit” together; that is, they seem inconsistent. The resulting dissonance produces tension, which serves to motivate the individual to bring harmony to inconsistent elements and thereby reduce psychological tension (Loudon, Bitta 2006) Regret arises from individuals expending cognitive efforts to consider the chosen option against the rejected options (Inman, Dyer, and Jia 1997). Individuals must think in order to feel regret. For individuals to experience regret, they have to cognitively process and cross-compare one option (chosen) to another option (foregone). If the result of the comparison is perceived to be unfavourable (i.e. the foregone option is perceived to be better than the present option), then individuals are prone to feeling regret over their actions. According to Sugden (1985) regret has been known to be a painful sensation that arises as a result of comparing ‘what is’ with ‘what might have been. Regrets about what one has failed to do or what one has done are common. It has been defined as the negative cognitively-based emotion that we experience when realizing or imagining that our present situation would have...
Words: 1438 - Pages: 6
...Management Strategy 1. Porter’s Five Forces model to analyze the textbook industry in the US Threat of new entrants First, the textbook industry relies on high capital supporting and a long time to build up a good brand name. Because this industry is different with other industries, most of the customers are prefer purchasing the products from the familiar and well-known brand names, such as McGraw-Hill Education, Scholastic and ThomsonReuters. They tend to buy the products from the famous brands rather than other new brands. Therefore, the new entries may be very difficult to go in the market, because they do not have a famous brand name. Therefore, they will be very hard to attract the customers to buy their textbooks. Second, the textbook industry relied on the suppliers. It needed to build up the relationship with suppliers. Otherwise, the suppliers may not offer the books to the publisher. The existing suppliers may only offer the books to the familiar publishers, because of the royalty fees. If they offer the books to the new publishers, they may not be able to earn more royalty fees for many reasons. For example, the new publishers may be able to take advantages of the economies of scale. When the selling price is higher than others, the sales of the books may be also decreased. Therefore, they will not take risks to change the publishers. The new publishers will be very hard to find suppliers to offer the books to them. Moreover, the...
Words: 2029 - Pages: 9
...subject which covers all the major processes of shopping. The major focus of retailing is on the customers which entail analyzing the entire process of customer purchasing behavior to the outcomes of the shopping experience. This study paper seeks to explore customer shopping behavior in relation to the various factors affecting the shopping process. In this discussion, the paper provides detailed information on the shoppers’ behavior with a major emphasis on Britomart stores. The paper will relate different aspects of the Britomart stores from designs, merchandise, service, and other physical attributes which influence customer shopping behavior. Customer shopping behavior is a long process which starts from the point the customers chooses to shop to the moment they acquire the goods and services. For instance, customer service in retailing profoundly influences the shoppers’ behavior. Customer service can be the differentiation between similar offerings and incompetent customer service can kill a relationship. In this understanding, exceptional customer service can save a relationship and establish a long term profitable one. The following section will provide a detailed explanation and description of Britomart stores, which the paper majorly has focused. Description-Britomart Stores Shopping at Britomart stores offers the customer a wide range of products and services in the fashion industry. Britomart store is a large shopping ground, which allows their customers to move...
Words: 3921 - Pages: 16
