Shopping Malls

In: English and Literature

Submitted By fairytale
Words 2833
Pages 12
Research Paper
Shopping Malls have been around for centuries their ancestor were enclosed such as the agora of ancient Greece or the Palais Royal of prerevolutionary Paris, and covered like the Jerusalem bazaar and the famous Istanbul’s Grand Bazaar. There are much closer ancestors but as famous as the old ones, the Galleria Vittorio Emanuele II in Milan built in 1867 is well known as it is a covered prolongation of the street with its shops, café and restaurants on two levels. The mall that we know nowadays was introduced by Victor Gruen, who designed the first famous modern mall, the indoor version of the traditional marketplace; it was an enclosed climate-controlled indoor mall in Minnesota in 1956. Since then malls have been around us and are now part of our culture. This paper will argue that malls play significant roles in suburban life.
Some people believe that malls are destructive towards our life style. In some ways this is true. Malls do standardize the way of shopping by bringing all the wants and need of our society together but people forget that malls implements their own positive lifestyle. I will highlight three main arguments to demonstrate that malls represent well our culture and play a significant role in the suburban life. First by their design as there are nowadays not only places to shop but are artistic structures, secondly by the way they serve socials functions and finally that they provide a safe environment.
Shopping malls are originally designed to attract consumers but nowadays all malls represent more than shopping. Malls represent a way of living, to create that atmosphere; the best designers are employed to design malls which represent our culture.
Shopping centers are an architectural space, out-fitted with commercial art and designed artefacts, manufactured and distributed in a market economy and so reflect our personal…...

Similar Documents

Healthy Shopping

...Healthy Shopping Guide & List cholesterol and blood Sugar Helpers Some foods rich in soluble fiber and/or plant sterols can help lower blood cholesterol levels, enhance digestive health and minimize the rise in blood sugar levels after a meal (good for diabetics). cHOleSTerOl & blOOd SUGAr HelPerS ○ vegetables ○ fruits ○ whole grains ○ beans ○ nuts ○ seeds FOOdS enrIcHed wITH PlAnT STerOlS ○ orange juice ○ yogurts ○ margarines ○ cereal ○ granola bars ○ chocolate OMeGA 3 FATTy AcId rIcH FOOdS ○ salmon ○ lake trout ○ mackerel ○ sardines ○ albacore tuna ○ walnuts ○ flaxseed ○ canola oil ○ soy beans ○ cereals ○ omega-3 fortified foods beST TO bUy OrGAnIc ○ celery ○ lettuce ○ potatoes ○ spinach ○ sweet bell peppers ○ apples ○ cherries ○ grapes (imported) ○ peaches ○ pears ○ nectarines ○ strawberries Antioxidant rich Antioxidants help to prevent and repair damage done by free radicals in the environment. A diet rich in antioxidants may also enhance immunity and lower the risk of cancer. Antioxidants include some vitamins,minerals and flavonoids. High Fiber There are two kinds of fiber, soluble and insoluble, both are important for a healthy digestive system. Additionally, insoluble fiber adds bulk to the diet which is helpful for weight control. A diet high in both fibers can reduce the risk of heart disease and diabetes. AnTIOxIdAnT rIcH ○ artichokes ○ russet potatoes ○ apples ○ blueberries ○ blackberries ○ cherries ○ cranberries ○ raspberries ○ strawberries...

Words: 455 - Pages: 2

Shopping 2020

...Second Written Assignment 3) By 2020, all shopping will be done online. Do you agree or disagree? Support your view with reasons and/or specific examples. It's the year 2020. There are no shops anymore. All shopping is done via the Internet. Purchases are made comfortably from the couch. There is no need of leaving the house and getting to a store. Searching a parking lot, standing in a line for paying the items and carrying bags are things of the past. It is a tempting idea, but could the future regarding to our buying behaviour really be like this? I want to focus on this question in my essay. There is an unmistakable trend that more and more people use the opportunity of online shopping. Nowadays there is no restriction on electronics and entertainment items only such as few years ago. It is now possible even perishable food to be delivered to your home. The development is supported by internet sites like Ebay or Paypal. More than 40 million Germans already use these possibilities. In contrast the percentage of the “offline” shopping is decreasing. What makes online shopping so attractive? The main reasons are the saving of time, the greater product choice and the ability of price comparison. This way the customer is able to find the right product for the cheapest price. Furthermore, he is not bound to opening times. But there are also good reasons to go to a shopping mall. In particular, the social contact with other people, the professional advice of the seller...

Words: 406 - Pages: 2

Mall of America

...Why has the Mall of America been such a marketing success so far? The main reason for the success of the Mall of America is its unique retail-entrainment mix. This mall offers more than the regional malls. Because of the uniqueness of this mall it attract 40 million visitors each year. Visiting the one-stop complex offering retail shopping, guest service, convenience, and a huge variety of entertainment and fun for all. The location was the focus of the mall along with the size and the shopping experience, which make life easier to visit with out being confuse. This mall has something to offer everyone. What specific marketing actions would you propose that Mall of America managers take to ensure its continuing success in attracting visitors (a) from the local metropolitan area and (b) from outside it? Keep the mall fresh and exciting. To keep the local metropolitan area resident exciting about visiting the mall, managers should look into extending the rail service all the way to the mall area with out raising the price of the fare. Local resident prefer to have stores that are trust worthy and have good quality, the mall should offer a early-bird special at the movie theater. For the first time visit from outside, there should be a tour guide of the mall to show them around so that they are not confuse and a food voucher should be included at one of the restaurant within the food court. They should also receive a goody bag with all the stores and information about the......

Words: 303 - Pages: 2

Study on Mall-Goers

...I sat near the Macy's on the second floor of the Northlake mall, moving around occasionally, for around 2 hours, just paying attention to how stores compete with one another, and how people spend their money in the various stores. Stores that are specialty-type shops with little to no competition were often rather filled with people. A good example of this is Sweet Spot, a candy shop. The store itself is small, but it is the only specialty candy store in the Northlake mall, and people like candy. I watched as people walked out with large bags full of candy, snacking on it as they went about their business. The same was true for a nearby Starbucks, the only coffee shop in the mall, which was rather busy. People would walk in, purchase an expensive coffee, and then continue to walk around the mall. The people who were travelling in groups of 4 or more would sit down at a table and talk for a while, the people who were alone would sit down with a laptop, cellphone, or tablet in hand, and the people in-between would walk out almost as quickly as they'd walked in, as though they were on a mission. I also walked around and looked at some of the attempts at competition between the stores. I noticed that the stores that had more nearby competition were often clothing stores, and all of them would have racks proclaiming “Clearance!” that would be nearly empty. The stores themselves would have few people inside shopping around, while the stores like Starbucks and Sweet Spot just had......

Words: 330 - Pages: 2

Mall Project

...Mall Project For my mall project I went to south hills mall. At this mall I went to four different stores. They include Hot Topic Barnes and Noble, and Journeys. I dressed in two different ways. For my dress down I dressed in sagging pants, white t-shirt, tilted hat, and Osiris shoes. For my dress up I wore khaki shorts, button up t-shirt, and Rebok shoes. The first store I went to was B+N. There was a huge difference in the way people acted in my dress up and dress down. When I went dressed down I walk into the store and got a lot of stares. No one offered to help me or anything. As I walk out the door I got stares from people as though I stole something. This part is true too as I left I opened the door for someone and they went through the opposite door. Now when I went dressed up it was a total difference. When I went in I got greeted at the door. People carried out here business and people seem to be more polite around me. To make sure it wasn’t just that store I went to Hot Topic next. Next I went to Hot Topic. Almost the exact same thing happened I went in dressed down first probably waited around for 5 to 7 minutes and there was no help given to me what so ever. No one really stared but there was no service. Then I went back in dressed up. I walk in and started checking out the t-shirts. About a minute later one of the employees came over and asked which ones I liked and stuff like that. I actually bought two shirts. For the last store I...

Words: 410 - Pages: 2

Largest Shopping Mall

...Hui Guo Spe 16, 2013 The World‘s Largest Shopping Mall After watching this video, I have 3 aspects want to share. First is the reason why this shopping mall located in China. Then I want analyze the reason why this mall is failing in China. Finally, I would like to give this shopping mall some suggestions. The world’s largest shopping mall located in China, because China has the largest amount of population, so in this country, most shopping malls need fit lots of people. Shopping malls in China need have enough space for parking and entertainment, as we can see, from outside of the mall, it is more like play ground or “Disney”, because in most of Asian countries, collectivism and familism are priority for most family, the shopping mall not only needs consider their customers, but also needs consider their families, such as their children and their friends. Offer them some places to take a break and have a chat. Because of globalization, more and more brands start to occupy the market of China, but the largest shopping mall “like a plane speeding down the runway”. It is hard to be accepted by these brands and also customers. This is kind a new thing for Chinese people, because the price of land is so expensive, this kind of mall cannot build in downtown, it has to be in outskirts, the traffic in city is horrible, so it needs take a long time to drive to the mall, so people don’t want waste their time on the traffic. In some other cities in China, there is also...

Words: 476 - Pages: 2

Mall of America

...The purpose of this paper is to present the marketing success, retail & consumer trends, expansion and future marketing plan for “Mall of America: Shopping and a Whole Lot More. For over 20 years Mall of America has been able to attract over 40 million annual vistors driving by both local patrons and tourism. I will discuss my view on what I would like to see at Mall of America’s expansion facility and how that compares to the current facility. In addition to the selection of what vendors will occupy the space, but a marketing plan to appeal to new consumers to increase the number of annual visitors to Mall of America. Paragraph 1 The Mall of America has been successful at marketing and maintaining a product that most did not expect to succeed, this is due to the fact that they have something for everyone in their retail and family entertainment complex and is viewed as more than a mall, Mall of America is a destination. Regardless of the weather conditions, you can always come to Mall of America and ride a roller coaster and enjoy all the features of the mall. The selection of the anchor stores and specialty stores appeals to different economic levels. In addition to the retail selection, there are activities for the entire family that include movies, a theme park and an aquarium. Paragraph 2 Since the opeing of the Mall of America in 1992, consumers have seen large discount retailers that have been able to provide name brand products at a discounted rate. The......

Words: 341 - Pages: 2

Westfeild Mall

...White marble shiny floors you could almost see your reflection in. The nonchalant use of circular escalators witch will take anyone up and down the 5 floors of stores to acquire everyone’s taste. Big bright lights hanging on every crack and corner nestled next to the large not so hidden security cameras, and about 3 ATMs on each floor. This visual image sums up our San Francisco Westfield mall. Since the beginning of time humans have relied on our eyes to do all the talking for us and ever since then our use of visual judgment has evolved. Which brings us to our main use of visualization, consumerism. The use of buying goods has made such a huge impact on Americans. We see something we like, maybe looking at that product brings more meaning than it just looking nice, it may have a connotative meaning to it. Regardless, if we see it and like it, we want it. My visit to the mall showed me Americans have been constructed as consumer citizens by the excessive use of visualization making up who we are today realatiing to class, holidays and majority of the practices that happen day to day. In a way, the practice of consumerism has bound Americans together. We all like purchasing “stuff” stuff we don’t always necessarily need but stuff none the less. One of the main times we go out to socialize and be around other human beings is when we go out and buy goods. The mall is this big area of space where American come together to share that space with other citizens and socialize while...

Words: 1344 - Pages: 6

Mall of America

...1. Why has the Mall of America been such a marketing success so far? Mall of America has been such a marketing success so far because it presents a unique shopping experience while also offering exciting entertainment. Mall of America is completely different than any other mall in the country. It is more than just a mall. Mall of America is a destination. Because of the uniqueness of this mall it attracts more than 40 million visitors a year. With the mix of retail and entertainment Mall of America really become a destination. Mall of America is 4.2 million square feet. But the architecture was built in a way where each street is a different architecture. So you really walk from street to street and you experience a different feel each avenue. It is the one-stop complex offering retail shopping, guest service, convenience, a huge variety of entertainment and fun for all. Guest services include high school, hospital and a wedding chapel. This mall has something to offer for everyone. 2. What (a) retail and (b) consumer trends have occurred since Mall of America was opened in 1992 that it should consider when making future plans? Mall of America team is constantly looking at what attracts people and adding to that. They are constantly looking at new stores, new attractions, and new events. For example, the Mall of America holds more than 400 events each year including book signings, an inventors fair, fashion shows, and live Cirque du Soleil performances. However...

Words: 377 - Pages: 2

Mall of America

...Mall of America Scenario Template (Remember: delete this first page and everything that appears in red) Please review the Scenario Rubric to see how your paper will be scored. This scenario is your opportunity to demonstrate your grasp of the marketing material that you’ve learned to date and apply it to a real world scenario. Be sure to follow the APA guidelines in writing your paper and in formatting your reference page. If you have questions on the APA Format: * Visit the Purdue OWL website - * Seek help from the SNHU Writing Lab. (Go to MYSNHU > Academics > Tutoring (Evening and Online) > SmartThinking Online Tutoring.) Notes on APA in a Formal Assignment * Set margins to 1 inch all around. * Use 12-point Times New Roman font * Double space your text * Paragraphs should be at least three to four sentences. * Do not include the headings “Introduction” and “Conclusion.” These are included below to help you lay out your paper. APA format assumes the introduction begins the paper, the body continues the paper, and the conclusion wraps up the paper, so those headings are not needed. * Indent the first line of every paragraph five spaces (or one “tab”). * Do not use personal pronouns such as “I.” Be sure to replace all the text in in red on this template with your own writing. Please delete this first page after you review the suggestions. The paper should begin...

Words: 705 - Pages: 3

Lpi What Are the Advantages and Disadvantages of Shopping on the Internet and Shopping in a Mall?

...Lpi what are the advantages and disadvantages of shopping on the Internet and shopping in a mall? Give examples for both. With the development of the Internet, online shopping has become increasingly popular. However, this does not discourage people from shopping in malls since these two ways of shopping have their own advantages and disadvantages. Compared to shopping in a mall, shopping on the Internet is much more convenient. The photos of goods are well-displayed online. People can go through them easily. Besides, goods sold in online stores are cheaper than those that are sold in stores in malls. Stores in malls have higher costs since they need to pay rent and employees’ wages. On the other hand, shopping online has its disadvantages. Customers cannot try on the clothes and shoes they prefer, so they may fine things they buy do not fit them well. They cannot get what they want immediately as well. Since free-shipping usually takes a long time. If customers need to get the goods right away, shopping in a mall is their first choice. Many people think it is interesting to go shopping with friends, so they choose to shop in malls. They can spend a whole day in a shopping mall, trying on clothes or going window-shopping. What matters is that they can have fun with their friends. They cannot experience such happiness when they go online shopping. Furthermore, customers can actually see and touch the goods, so they are less likely to buy things that are poor......

Words: 363 - Pages: 2

Online Shopping

...------------------------------------------------- online shopping Research Report [Date] [Company name] [Company address] If online shopping simplifies people’s lives, then it would become increasingly popular. Table of Contents Foreword: 3 1. Introduction: 4 2. Methodology (Quantitative & Qualitative) 5 2.1 Questionnaire design 5 2.2 Participants 5 2.3 Procedure and Limitations 5 3. Interpretation of Results 6 4. Discussion 7 5. Conclusion 8 6. Recommendations 9 7. Reference List 10 8. Appendix A: Questionnaire 11 9. Appendix B: Detailed Results perform in Charts 14 9.1 Personal information and choices from online shops 14 9.1.1 Gender as a percentage. 14 9.1.2 Gender according to ages as a percentage. 14 9.1.3 Age Ranges 15 9.1.4 Personal choices from the online shops as a percentage. 15 9.2 Opinions about the convenience of online shopping 15 9.2.1 Online shop are available 24 hours a day so I can shop any time 16 9.2.2 Online shops provide various options of commodities 17 9.2.3 It is easy to make comparison with products from other websites. 18 9.2.4 Searching for a product is easy. 19 9.2.5 Accurate information about products is often provided on the website. 20 9.2.6 Delivery is on time. 21 9.2.7 Returning is not available or may take a long time to process. 22 9.3 Opinion about saving time and money from online shopping 23 9.3.1 Online shopping saves travel time. 23...

Words: 3695 - Pages: 15


... structures of communication. An offensive strategy would be favorable for Scarlett Hospital. This strategy might consist of components of direct competition, niche marketing, aggressive marketing, and innovation. Direct competition is the head-to-head competition. It might take the form of selling a product alike to the competitors at a lesser price. This type of strategy might direct to destructive wars of price that damage both organizations if not closely monitored. An additional constituent of offensive strategies is aggressive marketing where one competitor may explicitly point at defects in an additional competitor’s service or product to deter customers. Such advertisements might be done with an indented price comparison or additional aggressive structure of decision. Companies habitually look for fresh niches in the market which are not yet tapped by existing companies. This offensive niche strategy of marketing might target a fresh geographic market not being served with a precise product. Finally, companies might forcefully look for new innovations to market for consumers. Innovation is not severely restricted to discovering a new product other than as well from determining ingenious ways to run existing models of business additional profitably or efficiently. An offensive strategy is a practical approach to marketing. It is a functional device in a competitive market. Conclusion Timothy Rogers, CEO of Scarlett Hospital, was presented with the problem of out......

Words: 1584 - Pages: 7

Internet Shopping

...We have gradually become more technological as time has progressed. This goes the same for the world of shopping. As we have shifted more towards technology, we have seen a rapid rise in internet shopping. It has become so popular that it may displace malls, bookstores, and even the supermarket. The reason that Internet shopping has become so popular is that it is quick, offers variety, and cheap. The first reason that people have shifted towards internet shopping is that it is quick. I know from personal experience that I hate getting out and driving to the mall, fifteen miles away, just to go to my local PacSun. I can now sit at home, on my desktop, and browse the merchandise online. A process that once took an hour to complete can now be done in just a matter of minutes. Time is irreplaceable to people. Internet shopping allows us to spend extra time to things we might not have been able to do before. The second reason that people have shifted towards internet shopping is that it offers a wide variety. I have noticed that compared to in-store, the variety is sometimes much wider online. For example, during Christmas I was looking for gifts at the mall in the Polo Outlet store. Everything had been pretty much picked over and didn’t offer me much to choose from. I then went home and was able to find a wide variety of shirts online that I couldn’t find at the store. Stores are limited by the number of products that they can have on-hand due to the limited space, but...

Words: 496 - Pages: 2

Online Shopping

...Online Shopping Behavior in Pakistan Arsalan S. Khan, Faisal Ahmed, Hassan Yousuf, Sohaib ul Hassan and Syed Abbas Zia Karachi School for Business & Leadership[->0] 1 Abstract The purpose of this paper is to study the consumer behavior of online shoppers in Pakistan in order to gain insights into their attitudes, preferences, decision-making frame work, and life styles. The target population for this study consisted of the urban consumers who are educated and belong to upper and upper-middle socio-economic classes. Within online shopping, two major categories could be established, namely “Electronics” and “Clothing”. As per our analysis, the experience expected from both the medium is different. For purchasing a commodity offline, the customer would rate the overall shopping experience higher as opposed to convenience. Now we had to establish that what type of goods would be preferred online as opposed to through brick & mortar, and vice-versa. Keywords: online, brick & mortar, electronics, clothingl. 2 Introduction To study the consumer behavior of online shoppers in Pakistan in order to gain insights into their attitudes and preferences, decision-making frame work, attributes for store selection and life styles encouraging online shopping. The target population for...

Words: 6997 - Pages: 28