...Each day there are new businesses that pop up in our cities every day, but it’s not every day that one of those businesses turns into a huge corporation or is able to add a sister company in a another city. For the ones that do make it big to have multiple stores across the world leave it to each person’s imagination on how they were able to be so successful, but to the people in the business world it is know that those companies had a strategic plan and strategy that was followed for the company to be so successful. Walmart which runs as a cost leadership strategy and Home Depot which runs as a service focused strategy are two very good examples of companies that have made it big and are their strategies are easily visible and explained. Walmart seems like an everyday trip to some families around the world because it has become so big that everyone has someone in their family that dreads hearing the famous phrase “We need to go to Walmart today” in their home. Walmart is a cost leadership strategy because they are the lowest cost producer that can sell at or below industry prices and by doing this they gain a bigger market share. This gives Walmart the competitive advantage in many different areas of the market and helps to control pricing.When we look at Walmart’s internal environment we look at their strengths which include the consumer’s knowledge and understanding of low prices, their market clout, their competence in information technology, and their wide range...
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...Wife of Al with malignant brain tumor iv. Mike Jones – Management Professor & Planning consultant; friend of Al’s & Bob’s II. Major Issues i. Eastern Dairy Company • Poor business processes & planning; there is an overall lack of quality assurance (QA) systems. This lack of quality control & management is a business process that needs to be addressed by Eastern Dairy Company. • They are also lacking policies & procedures (process issue) in regards to Health & Safety protocols. • They have poor inventory management practices & controls – maggots should not be infesting their inventory & this needs to be addressed. • Poor organizational structure; they have no true supervisor that is qualified & certified to effectively manage the night shift crew; no training process. ii. Paul and George • There is an overall lack of ethics & social responsibility to his community by Paul Burnham. II. Analysis One of the major issues in this case is Eastern Dairy Company itself; their lack of business processes, a competent management team, and poor ethics have led to major issues. In regards to their management team & organizational structure, there is no qualified team leader leading the night shift. Paul Burnham has “unofficially” taken over the role as PM team lead, however he is not qualified to do so. He does not exhibit the necessary social responsibility & ethical virtues necessary to be an effective leader in this role due to his lack of experience & social...
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...techniques and plagiarism. ------------------------------------------------- Student number ------------------------------------------------ Name ------------------------------------------------- Date: ------------------------------------------------- Witness QUESTION 1 As the marketing manager of Pusuang International Hotel, I have developed a marketing plan to help raise awareness of the new vacation package offered. To help develop this plan, the five steps of a marketing plan were used: 1. Situation analysis- the marketing manager describes factual and objective terms where the organization stands in relation to the total marketing mix. For example, the sales history, pricing policies and trends. The marketing manager considers the organisation’s target market, customer profile, geographic aspect, product usage. It’s also important to do an analysis of the competitor’s strengths and weaknesses In the Pusuang International Hotel’s case, an analysis of the target audience is done. The history of students coming and vacationing at the Ukhahlamba Mountain range. Their price range, spending ability, vacation period, preferences. Once this list is compiled divide the strengths and weaknesses of their characteristics. 2. Marketing opportunities-the marketing manager needs to consider marketing opportunities such as present market buyers, growth markets, product service development, innovation and targets that provide an opportunity for the...
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...properly was sacrificed. Sadly this happens a lot and with the economy being in dire straits people have been cutting costs everywhere. This clearly is not the way that a company should run. The most important role of an HR Manager is to make sure that employees are treated fairly and that the company is also being regarded by the employees. They need to be aware of training programs and to make sure that everyone is on the same page. The manager needs to make sure that all benefits and accoutrements’ are properly offered. The HR department and its management keep everything in order and are there to interpret the company’s wishes as well as the needs of its employees. An HR manager is there to keep the balance in the company. All companies worry about the bottom line and at times it does seem that they worry more about the price of business and profit rather than the employees and how they are treated and directed. I worked for a company that sacrificed the knowledge and training of its employees to save money. Something happened and the services that were provided were faulty because the training to complete it properly was sacrificed. Sadly this happens a lot and with the economy being in dire straits people have been cutting costs everywhere. This clearly is not the way that a company should run. The most important role of...
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...1 Audience Analysis University of Phoenix Aaron Trevino Audience Analysis 2 In presenting any information to a mixed group of individuals it is important that you address all of the issues that will affect each group of people in the meeting. The presentation should be well thought out and possibly have gone through several drafts before completing a final presentation. It is also important to have someone proof read the presentation to ensure that it makes sense and provides pertinent information to the target audience. The presenter should also go through the presentation at least a couple of times to ensure that they are not just reading word for word the presentation. The presenter should also practice the presentation in the conference or meeting room where the presentation will be held. This will ensure that there are no malfunctions with the computer or speaker system that will be used. By completing these steps, will ensure the speaker a successful presentation and will allow the speaker to present their ideas to a range of individuals such as managers, sales people, and customers. When presenting sales information it is important to not overwhelm your audience with just numbers. By presenting just numbers will dull the audience and may not be relevant to the customers. If I were going to present quarterly sales figures to this audience I would first schedule the presentation on a Wednesday morning...
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...1. Run the asthma attack incident through the needs analysis process. What is the performance problem and is it important? Who are the stakeholders? What information would you collect by doing an organizational, task, and person analysis? What are some of the outcomes that would result from the needs analysis process? The concern in this situation is important. The performance problem is that none of the employees at Tim Hortons reacted to an important situation. Stakeholders involved are not only the store but the chain as a whole. Some of the outcomes that would result from the needs analysis would be the solutions to performance gaps, where training is needed, the type of training, and who needs to be trained. 2. If Tim Hortons was to conduct a needs analysis following the asthma attack, what methods and sources should they use? Explain the advantages and disadvantages of each method and source. Observation Advantages – The biggest advantage to using this method would be that it minimizes interruption of routine and workflow. This would be beneficial to this company because of the fast pace environment of this particular establishment. Disadvantages – Being observed in the workplace for a specific purpose have leave employees feeling uneasy while they are working. It could make some feel uncomfortable and as if they are being targeted alone and not as group. The advantages of this method could be a good starting point to figure out what type of training in...
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...University of Phoenix Material Week Three Post-Discussion Reaction Form At the end of your weekly discussions, answer the following questions in 100 to 200 words. Be honest. You will not be graded on any negative responses. Group Interaction 1. How clear was the intent of the discussion? 2. How prepared were your group members for the discussion? 3. Did everyone participate equally in the discussion? 4. Were group members open to different points of view? 5. How would you describe the overall climate of the discussion? 6. Did you feel your group was productive in the discussion? Did you use the time efficiently? 7. What strategies can you use in future discussions to increase productivity and outcomes? 8. What approach will you take next time to increase group cohesion? Video Analysis – “Planning A Playground” 1. What are the issues in this meeting? I think that there was not really any issues in the video. I did feel like the group really was not listening to Betty when she said something about the bake sale. I think that their body language showed that they really did not want to do the bake sale. I think the team came together as one and talked about how to get the funds for the playground. 2. What did they do well as a group? I think they did everything well as a group. They all came together, met one another, and got right down to business. I liked how they all respected one another...
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... 217). Of course, the other consultants were all ears and wanted to hear everything that Drew had to say. However, although Drew knew there were many symptoms of a much bigger problem, he had no idea what the “root” of the problem was. He would eventually enter into a contract with the consultants to get their unbiased, external point of view as to what the bigger problems really were at Peppercorn. The consultants would use various data collection methods involving the management, workers, and the customers to get a clearer picture as to what the actual problems were and why the students working at Peppercorn were unhappy and why recruitment for additional student help was unsuccessful. Actually, Peppercorn used to be predominantly run by student workers, but in recent years, due to the shortage of student workers, temporary workers had to be brought in to fill the gaps and keep the diner running. There was animosity between the fulltime workers, temporary workers, and the student workers. Each section resented the other for one reason or another and the tension was only getting...
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...Week One Journal Objective You will outline and explain ethical theories and then apply that knowledge to how organizations would function were they to adopt those ethical principles. In addition, you will also examine punishments for corporations and present your own ideas about the relationship between ethical demands on business entities vs. those on individuals in society. Instructions In this assignment you will reflect on the topics of Week One and apply them to an analysis of ethical paradigms. You will be asked to respond to two prompts below. The first asks you to explain three of the ethical philosophies you encountered in Chapter 1 of Introduction to Business Ethics, and then determine how companies that abide by these policies would act. In the second prompt, you will be asked to explain various punishments that can be given to corporations and the behaviors that are ethically dangerous to corporations. Please answer all questions in detail. Because this journal is worth 5% of your final grade, there is a high expectation for your participation. Grades for the journals are based on content, critical engagement, quality of reflection, and detail. Please submit the completed journal via the Assignment Basket found in the Week One Journal tab on the left navigation toolbar by Day 7. Organizations Select a Not-For Profit and a For Profit organization you would like to study. These will be the organizations that you will be focusing on throughout...
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...comes to low-calorie frozen microwavable foods the top two companies are Healthy Choice and Lean Cuisine. In this paper I will discuss one of their competitors. First outline a plan that will assess the effectiveness of market structure for the company’s operations. Then I will determine two factors that likely factors that caused the change in market structure. Next I will analyze the major short run and long run cost functions for this company given certain cost functions. In this analysis I will suggest substantive ways in which the company can use that information to make decisions in the short and long run. Then I will determine the possible circumstances in which the company should discontinue operations. While doing this I will suggest key actions that management should take in order to confront these circumstances. Next I will suggest one pricing policy that will enable this food company to maximize profits. Then I will outline a plan which the company could use to evaluate their financial performance. Lastly I will recommend two actions that the company should take in order to improve their profitability and deliver more value to their stakeholders. After making these recommendations I will outline a plan for the company to implement these recommendations. Market Structure The low-calorie frozen microwavable industry seems to operate under a monopolistic competition market structure. One of the main factors that makes a market monopolistic competition is...
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...When we hear the word manager a person would automatically say “my boss” but the role of manager is much more than being a person in charge. Managers have been around since the Industrialization Revolution because of the employees that were needed in the factories. One of the first well known managers was in 1842; his name was “Daniel C. McCallum, Superintendent of the Erie line for the New York and Erie Railroad Company” (Makkamson, 2000, para. 7). The way Mr. McCallum managed is completely different than a typical manager nowadays. Since the revolution period the responsibilities of a manager increased instead of overseeing twenty workers in a factory and disciplining them anyway they saw fit. The business concept has changed since then and managers have to follow a plan in order to manage their team effectively and still continue to grow the company. The traits of leadership skills, integrity and honesty, knowledge and expertise help a person fill the functions of planning, organization, leading, and control; all of which help make one more effective in their manager roles as a motivator, guide, teacher and leader. A typical manager is one that will oversee the day to day functions of their teams and help the organization achieve its overall goal. Some managers may seem to just sit in the office and work on the computer or tell employees what to do but one must understand the work that they have to do to truly appreciate it. Managers are responsible for the organization,...
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...Abstract A business manager has several different roles and responsibilities within a business. Their jobs can vary based on the size and the type of company they work for. The concept of a business manager is making sure to help by ensuring the company runs smoothly and is doing everything it can to ensure success. A manager will find him or herself wearing several different hat throughout the company and dealing in several different areas in order to function. Some of those different areas are leadership, business law, economy, operations management, marketing, finance, strategic planning and research and statistics. One might ask “how important do you feel a manager is in your company or any company you have ever worked for?” My honest response would have to be “extremely important”. The role of a manager within the functional areas of a business are many. In most if not every business it is critical to have a manager and is most essential in order for a business to run smoothly. A manger has to have a strong work ethic and the ability to be able to deal with any and all issues as they arise. Leadership A manager is expected to be a leader to ensure certain areas within the business that he is responsible for are following procedures and policies and that all work is being completed as efficiently as possible. A manager can sometimes be confused with being a leader as most people expect a manager to embody what it takes to be a leader and a good manager will. A good...
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...CCWEDDING MKTG575 Advertising Plan August 26, 2012 Table of Contents Executive Summary…Page 3 Situation Analysis Company (Product/Service) Description …Page 4 Situation Analysis SWOT Analysis……Page 5 Situation Analysis SWOT Analysis…Page 6 Situation Analysis Industry Analysis ….Page 7 Situation Analysis Industry Analysis …Page 8 Situation Analysis Target Market Description (Market Segments/Characteristics) …Page 9 Situation Analysis Marketing Mix/ Competitive Analysis……Page 10 Situation Analysis Marketing Mix Marketing Mix/ Competitive Analysis (Advertising strategies of Competition….Page 11 Advertising Objectives : Communication goal…Page 12 Advertising Objectives Communication goals….Page 13 Advertising Objectives Purchasing Behavior/Positioning …Page 14 Advertising Objectives: Purchasing Behavior/Positioning Page 15 Advertising (Creative) Strategy: Product concept…….. Page 16 Advertising (Creative) Target Audience (Who the advertising will address) …Page 17 Advertising (Creative) Strategy Media Objectives/Media Plan…Page 18 Advertising (Creative) Strategy Communication Effectiveness/Advertising Message (Art elements, Production elements) …Page 19 Advertising (Creative) Strategy Testing & Evaluation Advertising Research …Page 20 Works Cited Testing & Evaluation Advertising Research ….Page 21 Reference…. Page 22 Executive Summary Nike has been one of the most successful retailers of their time; therefore we would like...
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...In our society today, there are three theoretical perspectives that act as ways to view our lives. Symbolic Interactionism , Functional Analysis, and Conflict Theory. All of which are centered around the people they derived from who are : George Herbert Mead, Charles Horton Cooley, Robert Merton and Karl Marx. With these theories being a major part of sociology, the research that is collected to study the people in these societies should be looked at as a whole ,for, sociology comes in many forms. Symbolic Interactionism is the idea that one puts meaning to something. We attach our selves to names of certain people or things . Symbols are used to describe the relationships that we have with one another. Without symbolic Interactionism there would be no names to associate with people like a sister or brother . This also includes a teacher , an associate or a co-worker, These people may have names but they have a certain name that categorizes them into where they are related to you and how you should act towards them. Our actions towards people depend on the symbols we associate society with such as how you treat a boss compared to a sibling. Without this type of perspective there would be no way to socialize things such as the government which would mean that the most common things that are used in everyday life wouldn't be here. This theory is used describe things that are untouchable such as love, marriage or being a parent . It all goes back to how you rationalize these...
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...The true need for sound ethical behavior is the cornerstone to the foundation of a person’s character. Character is ethical behavior combined with choices and that is what defines us as individuals. Our character is tested when a paper is due, you run out of time and there is an option to cheat. Character plays a major role in team effort when collusion can be prevalent. A university is a vast consortium and it creates a challenge to your ethical standpoint and ethics must be exercised regularly. Without proper understanding of ethics and how it affects the relationship to your own principles you could put yourself or someone else in academic danger. Your ignorance of ethical behavior may violate a universities code of integrity. I feel upholding a concise set of ethics is essential to academic and personal success. Ethics in the university is a topic that is in the background and forefront at the same time. It is assumed you should acquire and use good judgment and it should be transparent, but we talk about it all the time. An ethical behavior search on the Internet will produce over 4.5 million hits, for example, what is ethical behavior? the business of ethical behavior, there is even an institute for ethical behavior. Everyone thinks a little bit different about ethics. Ethics plays a major role in the preservation of a person’s integrity and also gives credibility to the university to which they attend. I have not been involved in this large of a debate on ethics based...
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