...Executive summary: This report is about how ethically correct KFC and McDonald’s are in their business practices. They both are from the same industry which is food and beverage but still are two different companies. Basically Business ethics focuses on identifying the moral standards of right and wrong as they apply to behaviour within and across business institutions. In this report we evaluate and compare their business practices according to ethical aspects. Later on we discuss the 4 ethical theories for each of the company which are individualism, utilitarian, virtue ethics and Kantian theory and apply them to show how ethical the business practices of each company compared to the other company. We justify our report by giving authentic facts and figures for each company. Finally in the end giving a conclusion on the discussion done for both the companies. TABLE OF CONTENTS: * Background of the companies * Comparison between business practices according to ethical aspects * Constructive and commercial ethical aspects of both companies * Discussing and applying the ethical theories according to the practices of the companies * Conclusion * References A BRIEF DISCRIPTION ON THE BACKGROUND INFORMATION ABOUT KFC AND MCDONALD’S’: First we talk about KFC; it is one of the world's most popular fast food restaurant chains in the world founded by Colonel Harland Sanders in 1930. Every day, more than 12 million customers are served at KFC...
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...MARKETING MANEGEMENT GROUP ASSIGNMENT Elif EKSI B0401KEKE1110 Ibrahim CAKALLI L0584KEKE110 Ismail KARATEKIN B0413SBSB1110 Nezih SIPAHIOGLU B0439SISI0810 Gurban Geldy CHARIYEV 02668SYSY0809 Submission Date: 20th Oct 2011 Abstract: Marketing is the management process responsible for identifying, anticipating and satisfying customer requirement profitably. - CIM Definition. In this assignment student have attempted to learn, understand and apply marketing management theories and concept in of the most leading brand in entertainment retail: HMV Plc. Table of Content Section 1 Marketing Audit Page 3 1.1 Internal marketing Environment Page 3 1.2 External Environment Analysis Page 4 1.3 Competitive Analysis Page 6 Section 2: SMART objective Page 7 Section 3: 3.1 Segmentation Page 8 3.2 Targeting Page 9 3.3 Positioning Page 10 Section 4: 7P’s Page 11 Section 5: Control and Evaluation of Marketing Plan Page 18 Section 1 Marketing Audit HMV Group is the UK’s leading specialist retailer of filmed entertainment, games, music and portable digital technology products, with a portfolio of live entertainment venues and music festivals. (http://www.hmvgroup.com/about-us/who-we-are.aspx, 2011). The company operates through four business divisions as detailed below. (Datamonitor, 2010) 1.1 Internal marketing Environment ...
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...external marketing environment for Pepsi. It will specifically consider the following factors; Socio-cultural, Technological, Economic, Political/Legal and Ecological, and how each of these may influence the firm now and in the near future. Once analysed, this document will then categorize them according to whether they represent an opportunity or threat to the firm and give recommendations on how the firm could convert threats to opportunities and also how to capitalise on current opportunity. The soft drinks market is a market with an estimated worth of £13,376million, a figure up 4.3% since 2006. The market volume is currently at 14,240million litres, up 0.5% since 2006 (sourced – Source: The BSDA Soft Drinks Report 2010, British Soft Drinks Association, compiled by Zenith International/Key Note - http://www.keynote.co.uk/market-intelligence/view/product/10396/soft-drinks--carbonated-%26-concentrated?medium=html), a figure that suggests demand for soft-drinks is ever increasing. However, following a flurry of negative publicity for sugary drinks, one major factor for the market and Pepsi themselves to consider is the health implications. With sugary drinks being linked as a “root cause” for obesity, importantly, recent legislation has been introduced, for example, limiting advertising to children, a huge lucrative market segment that Pepsi and other companies in the market have traditionally targeted. This main factor has influenced many of the external marketing factors,...
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...Business Report of Shisha Bar named Pyramid Name: Hasan, Mohanad, Vlada Artemyeva, Rayan and Jiaqi Shu Tutor: Tessa Oksansen, Ahmet Zaifer Word count: 3245 Table of content: Executive summary…………………………………………………………………………………………………………………….3 1 Executive summary………………………………………………………………………………………………………………….3 Vision……………………………………………………………………………………………………………………………………….…3 2 Introduction…………………………………………………………………………………………………………………………….3 3 Business goals……………………………………………………………………………………………………………………….…4 4 What the business does…………………………………………………………………………………………………………..4 5 What makes the business different………………………………………………………………………………………...4 6 Legal requirements…………………………………………………………………………………………………………………4 Sales and Marketing…………………………………………………………………………………………………………………..5 7 Market research……………………………………………………………………………………………………………………..6 8 Profiling customers…………..…………………………………………………………………………………………………….7 9 Profiling competitors………..………………………………………………………………………………………………..….7 10 Pricing..………………………………………………………………………………………………………………………………..8 11 Promotion and advertising……………………………………………………………………………………………………8 Running the business…………………………………………………………………………………………………………………8 12 Staff………………………………………………………………………………………………………………………………………8 13 Premises……………………………………………………………………………………………………………………………….9 14 Suppliers…………………………………………………………………………………………………………………………….10 15 Equipment………………………………………………………………………………………………………………………….10 Finance……………………………………………………………………………………………………………………………………...
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...BACKGROUND INFORMATION/ADDITIONAL PERSPECTIVES In 1986, a group called London Greenpeace which is an activist body campaigning on a variety of environmental and social justice issues, produced and distributed a leaflet entitled ‘What’s Wrong With McDonald’s? – Everything They Don’t Want You To Know’ outside a McDonald’s store in the United Kingdom. It criticized almost all aspects of the corporation’s business accusing that McDonald’s: is complicit in Third World starvation; buys from greedy rulers and elites and practices economic imperialism; wastes vast quantities of grain and water; destroys rainforests with poisons and colonial invasions; sells unhealthy, addictive junk food; alters its food with artificial chemistry; exploits children with its advertising; is responsible for torture and murder of animals; poisons customers with contaminated meat; and exploits its workers and bans unions. At first, McDonald’s ignored the London Greenpeace campaign but when it grew and was taken up seriously by more and more groups around the world in 1989, they decided to take extreme measures against the group. McDonald’s hired seven private investigators to spy on the London Greenpeace to find out who was responsible for the production and distribution of the leaflet. And to be able to file a libel case they will need names of individuals. So the spies penetrated to the group to get names and addresses, took letters sent to the group, got fully involved to the group’s activities...
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...happenings are shaped by events occurring many miles away and vice versa” (13). The main characteristics of globalization are the increased amount of global trading, markets’ openings, and inflow and outflow of goods and service (Ditmore, 186). Globalization has four major qualities such as creation of new social networks, stretching of social relations, intensification of social exchanges, and consciousness across the world (14-15). Globalization can be beneficial in terms of communication and economic trade but also can be very harmful when it comes to sex marketing, trafficking and prostitution. Prostitution is a very controversial topic and is widely debated in different countries. Globally, people are divided into proponents and opponents of legalization of prostitution. This paper is going to research and critically analyze the conflict regarding legalization of prostitution as well as provide a comparative perspective on illegal prostitution in the United States and legal prostitution in Germany. Prostitution is often named as the oldest profession in the world. Even in the times of Bible, prostitution was one of the most common ways for women to earn money. According to American Bible Society, Proverbs 23:27-28 says “for a prostitute is a deep pit; an adulteress is a narrow well.” Ancient Greece and Rome were first countries to incorporate prostitutes in the society (Ringdal 21). According to the Encyclopedia Britannica Online, prostitution is “the practice of engaging in...
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...ISSUES IN E-COMMERCE Electronic commerce or ecommerce is a term for any type of business, or commercial transaction that includes the transmit of information across the Internet. Electronic commerce has expanded quickly over the past years and is anticipated to continue at this rate, or even step-up. The innovatory development of network technologies began electronic commerce as a global trend. E – Commerce utilizes electronic systems for not only buying and selling of the goods and services but also in marketing, supply management, fund transfer. Today most of the businesses rely on electronic systems at least at some points. World Wide Web, the resultant of Internetworking is the main contributor where telephone, mobile phone, fax also serve the purpose. Even though e-commerce technologies provide great benefits, any kind of online transaction give potential for immense misuse of these technologies. Several organizations become the target of e-commerce related crimes ranging from virus assault to business frauds, including e-mail theft, stealing sensitive data of person and credit card information. U.S government’s new internet fraud center does a survey that gathers and studies consumer complaints. Online auctions make nearly 50% of the complaints obtained by the center. Other major types of complaints are security and commodities complaints 16.7%, credit card complaints 4.8%, identity thefts generate 2.9% of the complaints, loss of business chances 2.5% and professional...
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...Levesque and McDougall (1996) stated that customer satisfaction and retention are critical for retail banks, because of their impact on the company’s profit. With this, there is the challenge for banks to deliver a satisfactory quality service. After all, customer satisfaction is inarguably one of the two core concepts that are at the root of the marketing theory and practice (Spreng and Mackoy, 1996). The other one is service quality but it can be said it is not purely intertwined with customer satisfaction as a customer can be satisfied even though the service is not of high quality. But then, customer satisfaction is considered a must for customer retention and loyalty, and undoubtedly helps in realizing economic goals like profitability, market share, return on investment and other corporate target (Reichheld, 1996; Hackl and Westlund, 2000). This paper presents the proposal to investigate customer satisfaction in the banking industry and link it with the profit of the company. As mentioned, this theory is also plays an important role to banks. The study will focus specifically on the Barclays Bank of Kenya. Barclays is a UK based brand...
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...Obesity is an epidemic occurring predominantly in the western world. Obesity is an epidemic occurring predominantly in the western world. The phenomenon is closely associated with changing lifestyles and the consumption of fast food and soft drinks. However, the fast-food companies and the Coca Cola company are major contributors to obesity research. Discuss the different ethical positions that various stakeholders are taking in the use of corporate funds for research into obesity This report will first discuss the major stakeholder fast food and Soft Drink Corporation ethical positions in making decision in funding researcher into obesity, Business main motive is to earn profit, most of the businesses are mainly profit motivated, they only care about the income they can earn to sustain and grow, company follow ethical learning and growth, it cares only about itself. Soft drink and fast food has the same motivation of earning profit for which they produces the product that are on major demands or create the demand by making advertisement and other promotional activities to attract people towards their product. To have a successful business support of all stakeholders are required. Funding research for the research is one of the strategies of company to support that. Funding helps in building image in public, which help in generating goodwill for the company at the same time it helps the researcher. A Typology of Stakeholder Attributes: Legitimacy, Power, Urgency ...
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...………………………………………………………………7 Bibliography …………….………………………………………………………………………..8 Introduction Information and communications technology (ICT) is often used as an extended synonym for information technology (IT), but is a more specific term that stresses the role of unified communications and the integration of telecommunications (telephone lines and wireless signals), computers as well as necessary enterprise software, middleware, storage, and audio-visual systems, which enable users to access, store, transmit, and manipulate information. The phrase ICT had been used by academic researchers since the 1980s, but it became popular after it was used in a report to the UK government by Dennis Stevenson in 1997 and in the revised National Curriculum for England, Wales and Northern Ireland in 2000. As of September 2013, the term "ICT" in the UK National Curriculum has been replaced by the broader term "computing". The term ICT is now also used to refer to the convergence of audio-visual and telephone networks with computer networks through a single cabling or link system. There are large economic incentives (huge cost savings due...
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...Alcohol regulations. Europe, USA, Russia Introduction. Within my work I am going to review part of the countries’ legislation related to the existing alcohol regulations and existing polices, conventions and its development plans. Analysis will be based on the samples of different countries: Russia, EU (different countries) and United States. There are different areas of the existing alcohol regulations: risky environments, tax and prices, market restrictions and marketing control. All of them are more or less affecting business activities in different aspects. Applicability of this report: There are a lot of different types of businesses strongly dependent on alcohol sales or alcohol production worldwide. Moreover there are a lot of international corporations which has core business linked to operations with alcohol. To be able to operate their business on the different markets they have to consider different alcohol regulation in different countries in their business models before making market enter decision and follow existing rules and respective policies updates in daily operations. The examples of this business could be: 1. Producers or importers of alcohol beverages or cosmetic. Examples of corporations - Heineken, Diageo. Strong dependency of core business on alcohol regulation 2. Distributors of alcohol beverages or cosmetic within the country. Strong dependency of core business on alcohol regulation 3. Café, bars and restaurants...
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...incapacity W2 W1.1 Children W3 W1.1.1 Contracts to supply ‘necessaries’ W3 W1.1.2 Employment and other benefi cial contracts W4 W1.1.3 Contracts involving land, marriage settlements, company shares, and partnerships W5 W1.1.4 Other contracts W6 W1.1.5 Restitution to children W6 W1.1.6 The liability of children W6 W1.2 Mental incapacity, drink, and drugs W8 W1.3 Companies W10 W1.4 Public authorities W11 Web 2 Illegality and public policy W13 W2.1 What are illegal contracts? W14 W2.1.1 Statutory illegality W14 Diagram W2A Overview: Categories of illegal contracts W15 W2.1.2 Common law illegality W16 W2.1.2.1 Contracts to commit a crime W17 W2.1.2.2 Contracts made for the deliberate commission of a civil wrong W17 W2.1.2.3 Contracts interfering with the administration of justice W17 W2.1.2.4 Contracts to oust the jurisdiction of the courts W18 W2.1.2.5 Contracts prejudicial to the state W18 W2.1.2.6 Contracts which further sexually immoral purposes W19 W2.1.2.7 Contracts prejudicial to family life W19 W2.1.2.8 Contracts unduly restrictive of personal liberty W20 W2.1.2.9 Contracts in restraint of trade W20 W2.1.2.10 Restrictive trading and analogous agreements W24 W2.1.3 Illegality and unfairness W24 W2.2 The effects of illegality W25 W2.2.1 The enforceability of the contract W26 W2.2.1.1 Illegality at formation W26 web contents ii WEB CONTENTS Diagram W2B The enforceability of illegal contracts W27 W2.2.1.2 Intention to achieve an illegal purpose or perform...
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...P1: Describe how marketing techniques are used to market products in two organisations. In this unit I am going to pick two organisations and describe how marketing techniques are used to market products in these two organisations. The first organisation I am going to choose is Nike. Nike is an American multinational corporation that is involved in the design, development and worldwide marketing and selling of sporting equipments such as running shoes, tracksuits etc. Nike also sells accessories and unique footwear that attracts the eyes of so many people including celebrities. Nike has used various marketing techniques to get to the stage it’s at today and I am going to be describing what techniques it has used. My second organisation is apple. Apple is a Multinational Corporation that is known for the sales and design of computer electronics, computer software and personal computers. In recent years, apple came out with products such as I pads, I phones etc. These products became very popular in a short period of time thus giving apple an upper hand over its competitors. Marketing technique is the overall marketing plan that is designed to meet the needs and wants of customers. There are four main marketing techniques which are: Market penetration, market development, product development and Diversification. Market penetration: This is an activity that an organisation takes in order to increase the market share of an existing product or promoting a new product...
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...Introduction In the past, the main goal of businesses is making profit to benefit their shareholders as explained by Milton Friedman (Humber 2002). However, the stakeholder theory by Edward Freeman asserted that businesses have responsibilities towards all of their stakeholders, which comprised of responsibilities in the area of philanthropy, ethical, economic and legal (see figure 1) (Stieb 2009). Corporate Social Responsibility (CSR) refers to business practices that aim to solve environment, social and economic issues (Osagie et al. 2016, 233). Besides that, global corporate citizens should engage in activities that align with the triple bottom line theory of people, planet, and profit and the principle of UNGC (Payne 2013; Ten Principle...
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...with global sales reaching towards an incredible CDN $7 billion. With such a successful emphasis on their potato products, it would make sense for McCain Foods to export to Denmark as Danish people have had a long history of consuming potatoes in their daily meals. Because Danes are typically health conscious, the product may need some modification to cater towards those health choices, as in North America people lean towards a more convenient and care-free lifestyle which affects the food choices they make. Additionally, the company has had prior international experience which ended up being successful. These results will be taken into account in transitioning into the Danish markets and will result in a successful venture which investors should look out for. Geography Denmark is the smallest Scandinavian country, with a total land size being 43,094 km2. Compared to Canada, Denmark is about 0.43% of Canada’s land mass. Denmark resides in the Central European Time Zone, so if it were 10:00 pm in Richmond Hill, it would be 3:00 am in Denmark. Denmark has a fairly large farming industry as approximately 75% of the land in Denmark is used for farming. Due to their high export in agricultural and industrial produce, it helps in the fact that Danish people enjoy one of the largest living standards in the world. Specifically, for the potato industry, potatoes are typically grown on small to medium sized farms, where the weather is also well adapted to the growing of potatoes. In Denmark...
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